JorComTEC 2018: Technical Communication Colloquim - The Voice of Customer University of Aveiro Aveiro, Portugal, November 29-30, 2018 |
Conference website | http://jorcomtec.web.ua.pt |
Submission link | https://easychair.org/conferences/?conf=jorcomtec2018 |
Abstract registration deadline | August 31, 2018 |
Submission deadline | August 31, 2018 |
The underlying tension between accessible and robustly reliable information on the one hand, cost and speed on the other, have enhanced the role of technologies and how communication works with them. From technical communication to marketing, from telecommunications to health, technology-driven instruments have altered the mode, the volume and the readiness of information worldwide and deeply shape the professions and their output.
Domain-specific contexts, texts and tools demand that research and practice in Technical Communication, Translation and Terminology generate intense dialogue with industry, the institutions and the professions, to cross-pollinate specialist contribution.
When we are developing or translating documentation, marketing materials, gamification materials, among others, we take into consideration our customer or user. Who is our customer? What is missing for the customer? Which are the customer’s requests, lacks, needs? How is our work going to address customer needs, considering that they can be individuals, businesses, institutions and even wider collective entities?
However, it is not always easy to have answers to these questions, to assess or even anticipate these needs, to understand how to improve our work, so that the result can meet expectations. It is a fact that open faults in internal tools, troubleshooting processes and Customer Perceived Value surveys can provide some results. Still, it is just the tip of the iceberg in a sea of questions.
Moreover, it is also very important to think how our customer is using our work, how to modernize it and innovate, to ensure that engagement is always present, in furthering customer and producer benefits.
With this Technical Communication Colloquium, we aim to bring together those who work for customers and the customers themselves, in order to attend to gaps, share ideas, and reflect on new ways of doing more and better.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome: Full papers and Posters. Proposals for any type of participation must be between 250 and 300 words along with a short bionote of the author/s, to the Easyshare provided for this purpose
List of Topics
- Customer
- Documentation
- Technical Translation
- Training materials
- Marketing materials
- Technical support
- Translation Technology
- Troubleshooting
- Needs assessment
- Quality Faults
- Content validation
- Customer Perceived Value
- User experience
- Media channels
- Chat bots
- E-commerce
- E-mail marketing
- Accessibility
- Communicating persuasive technology
- Gamification
- Augmented reality
Committees
Program Committee (under construction)
- João Marques
- Cláudia Santos
- Maria Teresa Roberto
- Rute Costa
- Sara Carvalho
- Raquel Silva
- Teresa Alegre
- Cláudia Ferreira
- ...
Organizing committee
- João Marques
- Cláudia Santos
- Maria Teresa Roberto
- Rute Costa
- Sara Carvalho
- Raquel Silva
- Teresa Alegre
- Cláudia Ferreira
Venue
The conference will be held at the University of Aveiro, Aveiro, Portugal
Contact
All questions about submissions should be emailed to Maria Teresa Roberto, mariateresaroberto@ua.pt