ICRMT 2023: Re-imagining Marketing with Technology IIM Jammu Jammu, India, February 10-11, 2023 |
Conference website | https://www.iimj.ac.in/icrmt |
Submission link | https://easychair.org/conferences/?conf=icrmt2023 |
Submission deadline | December 31, 2022 |
As we plan to step into 2023, we are hopeful for a new era full of opportunities to explore and experience new ways of engaging customers. The period of 2020-2022 shall be remembered as a most challenging one for marketers, as it has disrupted norms of engagement, experiences, and relationships with the customers. Technology has become the backbone of the business and has strengthened the ever-demanding domain of Marketing. The marketing domain has embraced technology to deal with the ever-changing dynamics of the industry. “Reimagining Marketing with Technology” would help businesses develop their competitive advantage and lead in the ever-changing business ecosystem. This conference brings together leading experts, practitioners, and scholars across the marketing & technology ecosystem - brand agencies, digital agencies, new age technology companies, marketers, technology evangelists, experts, and platforms powering the next generation of the Marketing domain.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:
- Full papers/Abstracts
The submission of the full paper and extended abstracts is via EasyChair:
https://easychair.org/conferences/?conf=icrmt2023
For extended abstracts, we recommend up to five pages (Times New Roman, single-spaced) including figures, tables, methodology, results & findings, conclusions and references. Full research paper must be submitted through Easy Chair in a PDF file with 300 words of abstract and title page consisting of the author’s name, affiliation, and correspondence address. All submissions must not exceed 10,000 words, including the main text, appendices, and references. Each submission must state clearly, on its front page at the top right, the requested track. The paper should be written in English. All the submitted abstracts and papers will undergo a blind review process. The final decision on the paper will be communicated by October 31, 2022.
- Posters
Posters reflect the essential and novel ideas which are at the early stage of the research and practice. The purpose of the poster session is to bring novelty to the field in sync with the conference theme. Participants are advised to submit two pages of extended poster abstract including figures, tables, methodology, result & findings, conclusion, and references
Organizing Committee
- Dr. Nitin Upadhyay (IIM Jammu)
- Dr Baljeet Singh (IIM Jammu)
- Prof. Andre Bonfrer (Deakin Business School)
- Dr. Ali Tamaddoni (Deakin Business School)
Venue
The conference will be held in Indian Institute of Management Jammu.
The Indian Institute of Management (IIM) brand has now become synonymous to innovation, talent and zeal for success and contribution in management. Government of India established IIM Jammu in Jammu and Kashmir in 2016. IIM Jammu inaugurated its Off-Campus at Srinagar on January 24, 2020. From very beginning, IIM Jammu has set high standards for outstanding value based quality education, high quality research, executive education, consultancy and strong corporate as well as international linkages. IIM Jammu encourages contemporary research concentrating on regional, national and global issues.