ICORIA 2019: The 18th International Conference on Research in Advertising (ICORIA 2019) IMC University of Applied Sciences Krems Krems, Austria, June 27-29, 2019 |
Conference website | http://www.europeanadvertisingacademy.org/conference2019/ |
Submission link | https://easychair.org/conferences/?conf=icoria2019 |
Submission deadline | March 22, 2019 |
18th International Conference on Research in Advertising - ICORIA 2019
The Institute International Business of the Department of Business at the IMC University of Applied Sciences Krems will be hosting the 16th International Conference on Research in Advertising (ICORIA) from June 27, 2019 to June 29, 2019 in the historical city center of Krems, Austria. ICORIA is the annual conference of the European Advertising Academy (EAA) whose objective it is to promote, disseminate and stimulate high quality research in the field. ICORIA offers a small and interactive setting and provides excellent opportunities for advertising scholars to build a knowledge exchange network and develop collaborative relationships in research and present their cutting edge research from the advertising and communication realm.
Conference Theme
2019 conference’s theme “Designing Experiences” invites advertising and communication researchers alike to investigate the multitude of experiences (digital, classic, sensory, emotional, social, packaging, POS communication etc.). You may focus on the creative aspects of experiences how people and companies share them in traditional and new media, and how experiences influence people and customers. Other foci might be experiences of the interaction with media and how experiences get more and more digital as well as their measurement.
Conference Time and Venue
The ICORIA will start on June 27, 2019 with the 6th doctoral colloquium and a welcome reception. On Friday June 28 and Saturday June 29, 2019, the conference will host the presentation of around 150 papers on various topics related to advertising and communication. A Gala Dinner highlighting the local wine and apricots, two products the famous Wachau valley is renowned for as well as a cultural social event allow further networking.
The venue will be the IMC University of Applied Sciences Krems. The city of Krems is the entrance of the UNESCO World Heritage of the Wachau Valley. Surrounded by vineyards and apricot orchards the medieval city of Krems is one of the oldest metropolitan areas in Austria and was over centuries a stronghold of the ruling Babenberg and Habsburg families to cultivate the area today known as Austria. Today Krems is the cultural and educational centre of the province of Lower Austria with various sights, music and art attractions as well as hosting five Universities. Krems will charm you with the rich heritage, the closeness to the Danube river and the excellent local wines you can enjoy in one of the many “Heurigen”, a typical Austrian wine pub. Krems is located in the larger metropolitan area of Vienna, which you can visit within an hour.
Paper Submission
Please submit a ten-page summary of your paper as soon as possible (but no later than March 15, 2019). Please use the submission procedure for your paper summaries provided on EasyChair. The summary must include an Abstract, Introduction, Discussion and/or Conclusion and a list of references, as well as a brief description of the hypotheses, research objectives, methods and findings. A separate cover/title page should include: Title, Author(s) names, Affiliations, and Contact Details.
Please refer to ICORIA 2019 Submission Instructions when preparing the paper and title page. Papers must be prepared using the layout and reference guidelines of the International Journal of Advertising.
All submissions will be blind peer reviewed. Please ensure your submission applies a correct academic style and authors are not to be identified in the text.
Special Sessions
Proposals for a Special Session (SS) should cover one entire session (4 papers). These proposals are submitted by the session chair, who is responsible for the submission of 1 document with the 4 manuscripts and 1 document with the names and affiliations of each manuscript. The aim of Special Sessions is to stimulate discussion and set up new insights or domains. Special session proposals are peer reviewed based on the relevance of the topic, innovative approach, and the quality of the content.
All guidelines and criteria for regular submissions apply too for submissions of a Special Session (length is limited to two pages per paper plus a separate cover/title page).
The summary of each contributor must include an Abstract, Introduction, Discussion and/or Conclusion and a short list of references. Also a brief description of the hypotheses, research objectives, methods and findings if applicable. A separate cover/title page should include for all the manuscripts: Title, Author(s) names, Affiliations, and Contact Details.
Registration and Conference Fees
At least one of the authors of a paper that is accepted needs to register and attend the conference. The conference fee for registration before May 24, 2019 is €375, while the conference fee for registration after May 24, 2019 is €450. The fee includes admission to all sessions, lunches, and refreshments, the welcome reception, the gala dinner, a social event, the conference proceedings and the €30 annual membership fee of the European Advertising Academy (EAA). Participants can also become a joint AAA-EAA member. The doctoral colloquium is free of charge for PhD students registered for the conference.