The School of Economics and Management of the University of Minho is honoured to organize and host the XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), which will be held in Braga (Portugal) on the 7th and 8th of July 2022.

We are inviting submissions to this congress. IAPNM has a rich tradition of bringing together public, nonprofit and social marketing researchers in a friendly and fruitful academic event. We are all eager to return safely to face-to-face activity and discuss relevant topics in this field.

This edition will have as its main theme challenges and opportunities of the emerging fourth sector: “Uniting Marketing Efforts for the Common Good: a challenge for four sectors”.

The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality which has been labelled the fourth sector. This movement brings together talents, resources and skills from governmental and non-governmental partners, corporations and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the pandemic call for a collective social effort and innovative solutions. In particular, there is a special need of creating an inclusive society for all, regardless of gender, age, background or physical restrictions.

By taking ownership of community well-being and fostering partnerships, different stakeholders can share responsibilities to build a better future and common good.

Submission Guidelines

We welcome the submission of full papers in English, Spanish or Portuguese. Please note that only submissions in English are eligible for best paper award and the publication opportunities associated with the conference (www.IAPNM2022.eeg.uminho.pt).

Submissions in Spanish and Portuguese must include an abstract in English.

The format of the paper should follow the guidelines of the official publication of AIPNM, which is International Review on Public and Nonprofit Marketing.

The paper length should be between 15 and 20 pages. Please provide an abstract of 150 to 250 words and 4 to 6 keywords. Use 10-point Times Roman for text. Use italics for emphasis. Use the automatic page numbering function to number the pages. Authors are encouraged to follow official APA version 7 guidelines for References.

Committees

Co-chairs

• Beatriz Casais
• Ana Maria Soares

Contact

IAPNM2022@eeg.uminho.pt