FAMAC2024: FAMAC2024: Finnish Academy of Marketing 3rd international annual conference, Helsinki, Finland University of Helsinki Helsinki, Finland, June 5-7, 2024

Finnish Academy of Marketing organizes the 3rd conference, FAMAC 2024.

Submission Guidelines

Finnish Academy of Marketing organizes from June 5^th to 7^th 2024 their third annual conference for academics and practitioners interested in state-of-the-art research in the field of marketing. Theme of the conference is “Envisioning the Future of Marketing Science and Practice”. Marketing science is being changed by data-driven and predictive marketing practices where artificial intelligence, ML and other digital technologies such as service robots and sensors which are infused to marketing. Future of marketing science and practice is not only altered by these digital technologies such as marketing automation and AR-VR but many of the traditional marketing issues e.g. branding and pricing remain same. Academy welcomes submissions from all sub-fields of marketing.

All papers must be original and not simultaneously submitted to other conferences or journals.

Practicalities and List of Topics

Finnish Academy of Marketing appreciates all aspects of diversity within marketing discipline i.e. research can be interdisciplinary, multidisciplinary and transnational. We appreciate solid and diverse research methods i.e. quantitative and qualitative or mixed methods research. Different types of theories and conceptual analysis in addition to varied industrial contexts are appreciated. All research areas within marketing are equally welcome.

We provide timely review of the research proposals and abstracts (2 pages) and for full manuscripts (up to 20 pages) with APA reference style.

Finnish Academy of Marketing provides a conference proceedings publication opportunity to accepted papers. Each of the oral presentations are allocated 20 minutes out of which 15 minutes for presentation and 5 minutes for comments and general discussion.

Two of the previous conferences have been free of charge due to gracious grant provided by Foundation for Economics Education. In 2024 we charge participation fee of 249€ to cover costs of the conference.

The following paper categories are welcome:

• Full papers (up to 20 pages)
• Abstracts (2 pages).
• Use APA style.
• Note that papers and abstracts might be also accepted for poster presentation only.

Committees

Program Committee

• Jari Salo, Professor of Marketing, University of Helsinki, Finland (jari.salo@helsinki.fi)
• Jaakko Aspara, Grönroos Professor in Marketing, Hanken, Finland
• Sanna-Katriina Asikainen, Associate Professor of Marketing, Aalto University, School of Business
• Tommi Laukkanen, Professor of Marketing and Consumer Behavior, Vice Dean, University of Eastern Finland, Faculty of Social Sciences and Business Studies

Organizing committee

• Jari Salo, Professor of Marketing, University of Helsinki, Finland (jari.salo@helsinki.fi)
• Jaakko Aspara, Grönroos Professor in Marketing, Hanken, Finland
• Sanna-Katriina Asikainen, Associate Professor of Marketing, Aalto University, School of Business
• Tommi Laukkanen, Professor of Marketing and Consumer Behavior, Vice Dean, University of Eastern Finland, Faculty of Social Sciences and Business Studies

Venue

The conference will be held at the University of Helsinki, Finland. Venues are in Porthania building, Yliopistonkatu 3, 00100, Helsinki. Finland

Contact

All questions about submissions should be emailed to jari.salo@helsinki.fi