FAMAC2023 is international annual conference organized by the Finnish Academy of Marketing, a group of marketing academics from Finland.

Submission Guidelines

Finnish Academy of Marketing organizes from June 15^th to 16^th 2023 their second annual conference for academics and practitioners interested in state-of-the-art research in the field of marketing. Theme of the conference is “Creating the Future of Marketing Science and Practice”. Marketing science is being changed by data-driven and predictive marketing practices where artificial intelligence, ML and other digital technologies such as service robots and sensors are infused to marketing. Future of marketing science and practice is not only altered by digital technologies such as marketing automation but many of the traditional marketing issues remain same. As an example retailing is still retailing even though retailing outlets and channels evolve. Academy welcomes submissions from all sub-fields of marketing.

All papers must be original and not simultaneously submitted to other conferences or journals.

Practicalities and List of Topics

Finnish Academy of Marketing appreciates all aspects of diversity within marketing discipline i.e. research can be interdisciplinary, multidisciplinary, transnational and can be carried as historical research and both qualitative and/or quantitative. Different types of theories and conceptual analysis in addition to varied industrial contexts are appreciated. We provide timely review of the research proposals and abstracts (2 pages) and for full manuscripts (up to 20 pages) with APA reference style.

Finnish Academy of Marketing provides a conference proceedings publication opportunity to accepted papers. Oral presentations are each allocated 20 minutes out of which 15 minutes for presentation and 5 minutes for comments and general discussion.

The following paper categories are welcome: All research areas of marketing are welcome.

• Full papers (up to 20 pages)
• Abstracts (2 pages).
• Use APA style.
• Note that papers and abstracts might be also accepted for poster presentation only.

Committees

Program Committee

• Jari Salo, Professor of Marketing, University of Helsinki, Finland (jari.salo@helsinki.fi)
• Jaakko Aspara, Grönroos Professor in Marketing, Hanken, Finland
• Sanna-Katriina Asikainen, Associate Professor of Marketing, Aalto University, School of Business
• Tommi Laukkanen, Professor of Marketing and Consumer Behavior, Vice Dean, University of Eastern Finland, Faculty of Social Sciences and Business Studies

Organizing committee

• Jari Salo, Professor of Marketing, University of Helsinki, Finland (jari.salo@helsinki.fi)
• Jaakko Aspara, Grönroos Professor in Marketing, Hanken, Finland
• Sanna-Katriina Asikainen, Associate Professor of Marketing, Aalto University, School of Business
• Tommi Laukkanen, Professor of Marketing and Consumer Behavior, Vice Dean, University of Eastern Finland, Faculty of Social Sciences and Business Studies

Venue

The conference will be held in Aalto University School of Business, Espoo, Finland

Contact

All questions about submissions should be emailed to jari.salo@helsinki.fi