EBCA 2020: Employer Branding for Competitive Advantage: Models and Implementation Strategies |
Website | https://sites.google.com/view/ebca2020/home |
Submission link | https://easychair.org/conferences/?conf=ebca2020 |
Abstract registration deadline | July 20, 2020 |
Submission deadline | August 6, 2020 |
EBCA 2020
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Book Title: Employer Branding for Competitive Advantage: Models and Implementation Strategies
Scope: The book provides insights of employer branding concepts, models, and implementations strategies in different organizations setups. HR practitioners can use it for developing conducive policies which helps in employee engagement and retention. Organizations will also get helps to understand and tools and techniques for projecting them as the best place for work in the job market so that the best talent can attract to the join the organization
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference.
Recommended Topics
Topics to be discussed in this book include (but are not limited to) the following:
- Emerging Paradigms in Employer Branding
- Employer branding and employer value proposition (EVP)
- Innovative employer Branding practices for industry 4.0
- The agility of HR for employer branding
- Preamble for Talent Acquisition Retention and Growth
- Employer Brand Management
- Employer branding and recruitment marketing strategies to attract millennial talent
- External and internal employer branding
- Employer branding and knowledge management
- Evolution of Employer branding research
- Employer branding: Ensure Employee satisfaction
- Employer branding and CSR
- Employer branding and Employee retention
- Employer branding and social networking platforms
- Employer branding models
- Employer Branding strategies for educational institutions
Editors
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Dr.Geeta Rana, Associate Professor, SRHU, Dehradun, India
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Dr.Shivani Aggarwal, Assistant Professor, KIET, Ghaziabad, India
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Mr.Ravindra Sharma, Assistant Professor, SRHU, Dehradun, India
Publication
CRC PRESS (A Taylor & Francis Company), United Kingdom
Contact
Ravindra Sharma 9675050108