2024 AMS Annual Conference: Academy of Marketing Science Annual Conference Biltmore Hotel Coral Gables, FL, United States, May 22-24, 2024 |
Conference website | https://www.ams-web.org/annual-conference |
Submission link | https://easychair.org/conferences/?conf=2024amsac |
Conference program | https://easychair.org/smart-program/2024AMSAC/ |
Abstract registration deadline | October 15, 2023 |
Submission deadline | October 15, 2023 |
48th Academy of Marketing Science Annual Conference
May 22-24, 2024
Marketing and AI: Shaping the Future Together
When asked about marketing’s role in shaping the future of artificial intelligence (AI), OpenAI’s now world-famous GPT-4 language model (i.e., ChatGPT) replied: “As AI reshapes our world, the field of marketing assumes a pivotal role in guiding its trajectory. Serving as both an enabler and guardian, marketing illuminates AI's transformative potential while upholding ethical and inclusive principles. Business organizations can harness this power by leveraging AI responsibly to drive performance and success, optimizing operations, and delivering superior customer experiences. Ultimately, marketing's influence shapes an AI-driven future, balancing technological advancement and societal well-being and ensuring that humanity thrives in harmony with its intelligent creations.”
It’s a remarkable response—even if entirely fabricated—wouldn’t you agree? The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new AI methods and applications to enhance outcomes. However, this technological race can lead marketers to hastily implement AI platforms without a clear objective, causing organizations to lose focus, become disconnected from customers, waste resources, and blindly follow a never-ending trend.
Marketers are customer-centric, possessing creative, innovative, optimistic, and risk-taking mindsets that enable them to ask customer-oriented questions, uncover fresh opportunities, generate novel solutions, and drive purpose within organizations. Thus, the importance of AI in marketing will increase to the extent it assists marketers in creating, communicating, and delivering value to their customers. Marketers, therefore, can give purpose to AI. And in turn, AI can make marketing more meaningful. In sum, each is indispensable in shaping the future of the other. In considering this emergent marketing x AI convergence, for this conference, we encourage scholars to propose new theories, share insights, and uncover applications that can enhance marketing and AI outcomes. We invite you to submit research papers and special session proposals on this and other marketing-relevant topics.
The submission system is now open (https://easychair.org/conferences/?conf=2024amsac). Paper and special session proposal submissions are due: October 15, 2023.
Program Co-Chairs
- Mayoor "Max" Mohan, Virginia Commonwealth University
- Fernando R. Jiménez, The University of Texas at El Paso
Venue
The conference will be held at the Biltmore Hotel in Coral Gables, Florida.
List of Tracks and Track Chairs
- Advertising and Communications - Delancy Bennett (Howard University, USA)
- AI, Big Data, and Marketing Analytics - Maria Petrescu (Embry-Riddle Aeronautical University, USA), Antonio Hyder (Universidad Miguel Hernández, Spain)
- Augmented Reality, Virtual Reality, and Metaverse - César Zamudio (Virginia Commonwealth University, USA)
- B2B Marketing and Supply Chain Management - Riza Casidy (Macquarie University, Australia), Munyar Nyadzayo (University of Wollongong in Dubai, UAE)
- Brand and Product Management - Kevin Voss (Oklahoma State University, USA), Yingying Li (Susquehanna University, USA)
- Consumer Behavior and Consumer Well-Being - Clark Johnson (Pepperdine University, USA), Brittney Bauer (Loyola University of New Orleans, USA)
- Consumers in the Age of the Internet - Valeria Penttinen (Hanken School of Economics, Finland), Sabinah Wanjugu (University of Southern Indiana, USA)
- Diversity, Equity, Inclusion, and Belongingness in Marketing - McDowell Porter III (California State University, Fresno, USA)
- Hospitality, Tourism, Sports, and Entertainment Marketing - Yu-Shan (Sandy) Huang (Texas A&M University, Corpus Christi, USA)
- International Marketing - Mona Sinha (Kennesaw State University, USA), Pramod Iyer (Kennesaw State University, USA)
- Marketing Pedagogy and Education - John Hadjimarcou (The University of Texas at El Paso, USA)
- Marketing Strategy - Sarang Sunder (Indiana University, USA), Benjamin Österle (Heilbronn University of Applied Sciences, Germany)
- Personal Selling, Sales Management, Organizational Frontlines - Nawar Chaker (Louisiana State University, USA)
- Public Policy, Non-Profit, and Entrepreneurial Marketing - Tessa Garcia-Collart (University of Missouri-Saint Louis, USA)
- Research Methods - Jin Ho Jung (Ohio Northern University, USA)
- Retailing, Omni-Channel, and Pricing - Monika Kukar-Kinney (University of Richmond, USA), David Gilliam (University of Arkansas, Little Rock, USA)
- Services Research and Healthcare Marketing - Suzanne Makarem (Virginia Commonwealth University, USA), Steven Rayburn (Texas State University, USA)
- Social Media and Digital Marketing - Lauren Labrecque (University of Rhode Island, USA), Kunal Swani (Wright State University, USA), Britton Leggett (The University of Arkansas at Monticello, USA)
- Doctoral Colloquium - John Ford (Old Dominion University, USA), Mathieu Kacha (University of Lorraine, France)
- Mary Kay Inc. Doctoral Dissertation - Yany Grégoire (HEC Montréal, Canada), Clay M. Voorhees (University of Alabama, USA), Paul W. Fombelle (Northeastern University, USA)
- Special Sessions - Mayoor “Max” Mohan (Virginia Commonwealth University, USA), Fernando R. Jiménez (The University of Texas at El Paso, USA), Nina Krey (Rowan University, USA)
- Proceedings Editors - Ellis Chefor (Illinois State University, USA), Vincent Jeseo (Rowan University, USA)
Submission Guidelines
AMS Conference Paper Policies
- Authors (or at least one author) of accepted papers are required to register for the Annual Conference AND to present the accepted research in the session designated in the conference program. Presenters are expected to be present for the entire session as the session chair may change the timing of individual presentations. Any research submission (competitive or special session) accepted for presentation but not presented at the conference will NOT appear nor be acknowledged in the official conference proceedings (Developments in Marketing Science) published by Springer.
- If at least one of the authors of a paper has not registered by the early bird deadline (approximately 6 weeks prior to the conference), the paper is subject to be deleted from the program. Thus, prior to submission, please consider the submission of the paper seriously and take into account any uncertainties about the author(s) NOT being able to attend.
- All conference participants should be active AMS members.
- It is against AMS policy to submit the same paper or proposal to multiple tracks or to multiple conferences simultaneously, or to resubmit a previously accepted paper.
- An individual may not be an author or co-author on more than three (3) competitive papers or structured abstract submissions. Authors risk having all submissions deleted from consideration for a violation of this rule. Every submission consumes resources from AMS and its volunteers.
- An individual requiring a visa to travel to the conference should apply for his/her visa in a timely manner and carefully consider the likelihood they can attend the conference prior to registering. Cancellation fees will apply to an individual who is unable to attain his/her visa. Authors facing visa issues should carefully consider a backup plan allowing a coauthor to present should visa/immigration problems prevent attendance. Please note that virtual presentations are not offered.
Guidelines for Submitting Manuscripts and Special Session Proposals Please submit structured abstracts, competitive papers, or special session proposals electronically using the EasyChair conference management system, which can be accessed at the following website: https://easychair.org/conferences/?conf=2024amsac
Starting in 2023, the Developments in Marketing Series will publish only full papers. Thus, authors wishing to publish a full paper should submit full papers to the conference. One-page abstracts will be compiled into a separate collection of abstracts featured on the AMS website.
Full paper submissions should not exceed 12 single-spaced pages or 7,000 words, whichever is less (Times New Roman 12 pt. font, 1-inch margins, see the www.amsweb.org “help” tab for detailed formatting information) in total length, including all exhibits and references. Be sure to include the title information with each submission but do not include a title page with author identification in the submitted document file. The name of the paper, names and affiliations of each author, and complete contact information for the corresponding author(s) (address, e-mail address, phone) will be requested. Please be sure to spell all author names correctly. Misspelled names create problems in creating the program and effective communication. It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Manuscripts will be double blind reviewed. Only papers submitted as full papers can be published in the proceedings published by Springer. A full paper may also be published as a one-page abstract in a separate collection of abstracts.
Structured abstracts submissions should not exceed 4 single-spaced pages following the guidelines at the www.ams-web.org “help” page. A sample structured abstract is linked on the author submission guidelines at the www.ams-web.org “help” page. Structured abstracts accepted for presentation are published as a one-page abstract in the collection of abstracts featured on the AMS website.
Special session/panel proposals can be submitted through the conference management system to the special session submissions track. Proposals should contain a 50-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. If the special session contains individual presentations, each with its own unique “talk” title, then each presentation should be entered into the system separately with a unique identifier in the title tying it back to the special session. In other words, if the special session is about “Fun at AMS,” individual “talks” would have a title like: “Fun at AMS: How to Network Professionally at Receptions.” If you have any questions about the fit of your special session, please contact one of the special session co-chairs prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as highest quality and most in keeping with the conference theme will be accepted for presentation. Special session/panels can only be published as one-page abstracts in the collection of abstracts. The program team welcomes all ideas for presentations, panels, or other sessions that may be of interest to the AMS Fellows. Please contact the appropriate track chairs with your ideas.
Please note that only full papers will be considered for the available BEST paper awards.
Follow this link to enter the submission system: https://easychair.org/conferences/?conf=2024amsac
Awards
AMS recognizes multiple competitive papers with Awards. A list of AMS Program Awards and processes can be found on the AMS website. Competitive paper awards include:
- Wayne Delozier Award (best conference paper)
- Jane Fenyo Award (student-authored research)
- William R. Darden Award (best marketing research paper)
- Stanley Hollander Award (best services/retailing paper)
- Mary Kay Doctoral Student Awards (best dissertation and proposal)
- AMS Best Managerial Recommendations Award
Note that abstract submissions are not eligible for an award (e.g., only full papers will be considered).
Additional guidelines and formatting requirements for submissions can be found following this link: https://static1.squarespace.com/static/648893d9cbee3c0b58b73264/t/64b0763b8cade42501f555e2/1689286203714/author_submission_guidelines.pdf
All papers must be original and not simultaneously submitted to another journal or conference.
CONTACT
All questions about submissions should be emailed to the Conference Co-Chairs:
- Mayoor "Max" Mohan, mmohan@vcu.edu
- Fernando R. Jiménez, frjimenezarevalo@utep.edu