18th SGMC: 18th SIMSR Global Marketing Conference K J Somaiya Institute of Management Mumbai, India, February 9-10, 2023 |
Conference website | https://sgmc.somaiya.edu/ |
Submission link | https://easychair.org/conferences/?conf=18thsgmc |
Abstract registration deadline | November 1, 2022 |
Submission deadline | November 15, 2022 |
18th SIMSR Global Marketing Conference
Conference Theme
‘Marketing and Digitization: Delivering value in new age’
The Conference Objectives are to offer a platform for marketing practitioners, academicians and researchers to:
- Identifying important milestones in digitization and marketing.
- Discuss contemporary issues and opportunities in the area of digitization and marketing.
- Discuss the role of delivering value through dynamic customer strategies.
- Explore value creation through personalization using technologies like AI & IoT.
- Understand consumer behavior and emotions through data mining, analytics, and sentiment analysis.
- Explore scholarly research on trends and changes in digitization, collaborations, and marketing across the globe.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The papers submitted to the conference may relate to any of the following sectors and sub-sectors within them:
- Business to Business (B2B)
- Consumer durables
- Cosmetics and personal grooming
- Education
- FMCG
- Healthy food
- Hospitality
- ITES
- Luxury goods and services
- Manufacturing
- Power and energy
- Real Estate
- Retail services
- Sports and eSports goods
- Transportation and logistics
- Travel and tourism
- Wellness products and services
Extended Abstract
The extended abstract should cover the following aspects:
•Title
•Introduction & Purpose of study
•Methodology adopted
•Key Contributions
Keywords (maximum 5)
Font and size: Times New Roman, 12 PointLine Spacing: 1.5Margins: 1 Inch
Reference: APA Style
Criteria for Evaluation of the Abstract
- Relevance
- Rigor of Research
- Key Contributions
Conference Committees
Convenors
- Prof. (Dr.) Abha Wankhede-Conference Chairperson
- Prof. Isaac Jacob-Conference Advisor
- Prof. (Dr.) Kiran Sharma-Area Chairperson(Marketing and International Business)
Conference committee members
- Prof. (Dr.) Dimple Kaul
- Prof. (Dr.) Brajesh Bolia
- Prof. (Dr.) Krupa Rai
- Prof. (Dr.) Ralston Rajvaidya
- Prof (Dr.) Mukesh Kharat
Invited Speakers
- Prof Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration, Darden School of Business, University of Virginia.
- Mr. Rajesh Srivastava, Author of ‘The New Rules of Business’ and 'The 10 New Life-Changing Skills'.
- Dr. P. Murugan, Assistant Professor, School of Management Studies, University of Hyderabad, Hyderabad.
- Prof. Khyati Jagani, Assistant Professor, Flame School of Business, Pune, Maharashtra.
Publication
The conference has six tie-ups with high-impact journals, which provides the authors an opportunity to publish their papers.
- Journal of Relationship Marketing Category: ‘B’ in ABDC, Publishers: Taylor and Francis Group
- Journal of Research in Interactive Marketing Category: ‘B’ in ABDC, Publishers: Emerald
- Asian Journal of Business Research Category: Scopus and ‘C’ in ABDC, Publishers: ABRC Limited
- Business Perspectives and Research Category: Scopus and ‘C’ in ABDC, Publishers: SAGE
- Empirical Economic letters, Category: ‘C’ in ABDC
- Spanish Journal of Marketing, Category: Scopus, Publishers: Emerald
Venue
K J Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai, Maharashtra
Contact
For conference related queries email at simsrglobalmktg@somaiya.edu.
Address:
K J Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai, India
Phone: +91-22-6728 3000/ 6728 3050 / 6728 3151
Email: simsrglobalmktg@somaiya.edu
Web: simsr.somaiya.edu