The development of digital competencies in higher education students is a key task for modern universities in the context of digital transformation of society. An effective means to achieve this goal is the use of an immersive cloud-based educational environment (ICBEE). This paper presents a model for using ICBEE in the formation of digital competencies, defines a system of digital competencies for future IT professionals and engineer-educators, and proposes a methodology for developing digital competencies in pre-service teachers using immersive technologies. The implementation of the proposed approaches will increase the level of digital competencies of higher education graduates and promote their successful professional self-realization in the digital society.