In the article the actual modern problem that is pervasive minutes informatization of modern life, including the education system, which is not only positive but also negative effects on young people. The thesaurus "reasonable information needs" is introduced into scientific circulation and the author's understanding of its content, essence, structure, principles, and factors is substantiated. Attention is focused on the need, in terms of the unauthorized and unlimited influence of information content, including fake and manipulative nature, on the minds of young people, including students, the introduction and improvement of media education in all institutions of higher education. Its purpose, functions, role in the formation of reasonable information needs of students of higher educational institutions of both humanitarian and technical profile of Ukraine and Poland are considered.