The relevance of the chosen topic is related to the growing interest of researchers in technologies and mechanisms of growth of new touristic opportunities in the smart era of society, features of its impact on national policies in order to achieve strategic socio-economic goals of the countries both for domestic territories and along the path of development of geoeconomic strategies in the global space.  The European Commission has recently presented a series of proposals setting out the foundations of the EU economy and society suitable for the digital age, outlining the development of a genuine European data space and offering a European approach to new technologies. The latest strategic communication of the European Commission “Tourism and Transport for 2020 and beyond” emphasizes the role of digital transformation and sustainability. This involves investing in digital skills and promoting digital innovation, as well as linking the tourism business and businesses to existing data spaces, technology providers, and community actors at the local and regional levels. To determine the possibilities of further development of the industry, ithe article proposes a factor model of the total revenue from tourism activities, taking into account regional changes in tourist flow, provide recommendations for the effective development of the industry with account of future trands of tourism industry and ecosystem development. These issues are equally pertinent both for tourism, given the advantages innovative, new technologies can bring to tourism destinations and for businesses, local communities and travellers. They can facilitate tourism management both at destination and business level, contributing to balanced and sustainable growth of tourism in post Pandemic time. New smart technologies can help businesses provide more personalised services and therefore enhance the tourism experience