The most important condition that provides the opportunity for the professionalism of professionals is their competitiveness. The current task of vocational (technical) education institutions IP(VT)E is to prepare a qualified and competitive specialist who not only has a certain level of knowledge, skills and abilities, but can practically apply them in their professional activities. The quality of training of future specialists is based on the ability to adapt to rapidly changing production conditions. This is due both to the prospect of Ukraine’s accession to the European Union and to the internal situation in the country, where a large number of applicants in IP(VT)E and institutions of professional higher education (IPHE) do not always meet the requirements of the labor market. This requires a reset of educational goals and objectives of vocational education, taking into account global changes in society, production, technology. The work was performed as part of research on "Training of competitive professionals in the context of educational change" (RK 0117U006772).