The article presents a digital modeling of ecophilic tendencies of university students' consciousness based on the integrative application of digital, mathematical, anthropological, psychological methods and approaches. In order to determine the optimal number of clusters, we used the Hubert index and its graphical representation, hierarchical clustering with Ward's minimum variance method (Ward D and Ward D2) and its visual representation, distance matrix and visualization based on it. We clustered the objects using two clustering methods - K-Means and Canopy. Based on the study of ecophilic tendencies of consciousness using cluster modeling with the help of K-Means and Canopy methods, the 3rd and 4th clusters were formed. In these models, the "ecophilic" clusters (25-28%) with medium and high levels of ecophilic tendencies of consciousness are defined as system-organizing, the "dominant" clusters (42-46%) with a slight development of ecophilic tendencies of consciousness; the "transitional" clusters (5-7%), which indicates the presence of "ecological potential" in the clusters with the lowest level of ecophilic tendencies of consciousness. This structure of clusters also reflects the presence of humanistic and democratic traditions in the system of which ecologization is realized in an intellectualized, aestheticized way, which corresponds to the ideology of sustainable development goals aimed at unlocking human potential. Accordingly, the results of the study of ecophilic tendencies in the consciousness of university students underlie the conceptualization of two directions of ecologization that can be simultaneously represented as existentially harmonizing and aesthetically harmonizing.