In this research work we have examined the top 5 NIRF ranked Government and private universities along with 5 worldwide prestigious universities. Our study is focused on analyzing some of the SEO Parameter such as, Referring Domains, Organic and Paid search, Backlinks Analysis, Keyword and Backlink gap. These are some of the crucial factors that contributes the develop-ment of SEO and enhancement of website ranking in the search engine result page (SERP). In this research we have used some of the online SEO Tools pre-sent in the search engines such as SEMrush Similar Web and Uber Suggest. It examines the websites of the top worldwide prestigious universities. From our findings we found that “IIT Roorkee” lead 50.92% in organic search and 2.53% lead in referral traffic search compared to other top ranking IIT’s, In private uni-versities “Vellore Institute of Technology” (VIT) receives 3.725 million users as Monthly visits and in global universities Imperial College leads 1.46% in Paid search and “Massachusetts Institute of Technology” (MIT) leads with 4.13% in social media traffic. These are some of the outcomes of our findings. In this paper we will be analyzing the various factors of SEO on top national and international universities website using SEO tools.