The article provides an overview of theoretical and applied research on the problems of video application in the educational process. Video content is increasingly being used as an additional resource in higher education and students’ independent work. The educational video can improve the quality of demonstrations, help students prepare for practical and laboratory works, and influence their interest and motivation for further learning. However, despite of the obvious advantages of educational video using, there is a problem in understanding of video’s effectiveness. So, we proposed a classification of educational video content, lists of software applications and developing tools of videos of various types. The analysis of the main methodological, psychological, didactic, ergonomic and technical aspects of the development of the educational video made it possible to formulate the universal guidelines aimed at improving of the educational video quality.