In the last years, the Waste Electrical and Electronic Equipment (WEEE) industry has increasingly gained importance within the Circular Economy (CE) context (Bressanelli et al., 2020). WEEE represents the waste stream with the highest growth globally (Favot and Grassetti, 2017) due mainly to the continuous and fast development of new technologies, decreasing prices and reduction of the lifetimes of the Electrical and Electronic Equipments (Apolloni et al., 2021; Zhang et al., 2019). This study aims to evaluate WEEE collection and recovery systems in Italy at the regional scale, by means of qualitative face-to-face interviews to the most relevant stakeholders of the regional WEEE management system of Campania region. This study specifically focuses on the Campania region for three main reasons: i) its high population density (411 inhabitants per km2) (Leva et al.,, 2022); ii) its high consumption of Electrical and Electronic equipment (EEE); iii) its very low performance in terms of WEEE collected per capita, being the worst performing region in Italy, with around 3.62 Kg/per-capita in spite of its total number of Collection Centres being one of the highest in Italy (Italian WEEE Coordination Centre, 2021). Results show that the main barriers to collection in Campania Region (which explain the low collection rates compared to the average of Italy and the EU) is the low awareness of the citizens about the importance of collecting WEEE. On the other side, one of most important drivers to WEEE collection resulted to be educational programmes in schools for students and their families as well as constant communications campaigns to citizens to raise their awareness. In such a context, regional public authorities and policy-makers play a critical role in supporting and improving WEEE awareness as it is a crucial factor towards behavioural change (Interreg European Union, 2022) and a more successful WEEE management (Hasan et al., 2011).