The article is devoted to the urgent topic of using new modern information technologies in lessons in general and in the Ukrainian language lessons in particular. The authors of the article prove that multimedia presentations have become one of the most popular ways of visual accompaniment in the presentation of theoretical material. In the article the authors analyze the results of the external independent evaluation (EIE) of the Ukrainian language and literature from 2015 to 2019 as well as online testing results of students from the Australian, Canadian and Polish diasporas on the level of Ukrainian language proficiency. Relying on these statistics, scientists have proved the need to improve the quality of knowledge using multimedia presentations, which provide more effective perception of educational information by helping students to visualize it. The researchers have proved the effectiveness of using the PowToon service in teaching philological disciplines in the educational process. The key stages of the scribe and the advantages of the scribe-presentation have been considered. Taking into account that information is absorbed and reproduced better when it is visualized, that is, through visual perception, therefore, it is proved that use of PowToon service is accompanied by positive emotions and high indicators in the students’ learning outcomes. It is confirmed by a reflection questionnaire at the end of the lesson. After analyzing the responses to the questionnaire the authors have come to the conclusion that the use of the script-presentations has a better influence on the perception of new visual information; increases the motivation for learning, interest in a subject that prompts subjects of the educational process to develop their creative projects and use their knowledge in everyday life; inspires teachers and academic staff to give unusual lessons and provide new interesting teaching ideas, as well as create integrated lessons.