Accelerated technological development in the context of the Fourth Industrial Revolution changed the nature of competition in world markets, increasing the importance of technological opportunities as a source of competitive advantage and identifying technology as a key factor in production. Every year, digital technologies change everyday life, creating the foundations for sustainable socio-economic development. Changes resulting from the revolution in information technology signal the need for new approaches to training, particularly in Ukraine. Technologies are improving at a fairly rapid pace, but the me-thodological base at the level of Ukrainian high education institutions (HEIs) is adapting to such changes rather slowly, which, accordingly, slows down the process of "smarting" of education. In turn, graduates are not the most attractive for the modern labor market. This article highlights the urgent need for extensive training in this area, and, in turn, offers a case of the study programme for graduating data science analysts (DSAs). The original approach is that the case is for the social science faculty but not for engineering faculty. The necessity of DSAs is extremely high in the economic field / business however mostly gra-duates of the engineering faculties having strong programming skills lack the economic knowledge and understanding of business laws. The proposed pro-gram differs from existing ones on the market, but not implemented in HEIs, with its systematical adaptability to the requirements of the state standard, as well it meets all the requirements of employers in the field of Data Science.