This paper describes the technology of competencies acquisition by bachelors in higher education institutions in the conditions of the digital media communication environment. The use of media communication technologies requires an adequate level of acquisition of professional competencies by higher education applicants. The services that can be obtained in the process of preparation of higher education applicants through LMS based digital platforms + Office 365 are considered. The results provided an opportunity to outline digital media communication technologies for the acquisition of professional competencies by higher education applicants based on the use of the modern educational platform Cloud365 and the logical and harmonious combination of LMS + Office 365, which provides for the integration of modern systems, interactive tools, video and audio training. The technology of creation of the repository of competencies, the system of their coding and the leading principles of the development of a set of tasks for forming the professional competences of bachelors in the field of electrical engineering are considered. The effectiveness of the proposed technology was tested using the Kolmogorov-Smirnov statistical criterion.