The present paper analyzes the benefits of using interactive teaching methods for students of technical and economic specialties using visualization as an example. In the analysis of existing innovative educational methods, attention is focused on the use of information technology in the formation of competencies of future specialists. In the process of building a software product, a comparative analysis of platforms for developing graphic applications as the main means of visualization on the Internet was carried out. To solve logistic problems that are of practical importance for both economic and technical areas, a visualization of the ant colony optimization algorithm is implemented. To test the effectiveness of this approach, a multi-stage experiment was conducted, the results of which allowed us to draw a number of positive findings. In addition, the comparative survey of students from the experimental and control groups made it possible to find out the students' needs in the process of dual learning, which provided an opportunity to increase students' satisfaction with the quality of teaching disciplines.