In modern academic community not only communication management plays a great role. Monitoring of expectations, awareness of communicative needs, the course and results of communicative interaction, barriers hindering rational managerial decisions are also of large importance. Everything done by participants of the learning process to solve strategic and tactical tasks of a university development requires an effective exchange of information. The main prerequisite for the effective business communication is the understanding that the possibility to achieve the goals of interaction increases if it is properly organized, if an atmosphere of mutual understanding, trust and cooperation is created. In present-day conditions, university managers must have communicative, managerial competencies, knowledge of communication theory and applied approaches to the process of its implementation. Mastering the skills of communicative influence contributes to the formation of a positive image of an institution and helps to achieve educational goals. While monitoring communicative management at Ternopil Volodymyr Hnatiuk National Pedagogical University, we have revealed the students’ deep understanding of its essence, opportunities, mechanisms, and practice of implementation in the academic community. Communicative management resources provide effective management decisions and create a comfortable academic setting to meet the needs of all participants in the learning process.