Human being should take care of it. Such a caring attitude should become an educational universal, so it is to be transmitted as value. However, the ecological-discursive paradigm is still problematic in education. Therefore, the objective of the paper is to analyze it as a complex approach in philosophy of education. The paper considers environmental anthropology as the methodological basis of the ecological-discursive paradigm. Ecological culture is analyzed as ethnics of conservation. The paper emphasizes that ecological thinking cannot be developed without changing an epistemological model. Thus, instead of facts and competences, the person’s cognition should be based on values. The paper highlights the idea of diagnostic cognition, which is based on values. Its development in the process of education is the first step to the ecological-discursive paradigm.