Due to globalization, the Ukrainian language is aggressively bombarded with loanwords. Currently, anglicisms are being actively introduced. With a shift to market economy, advertising has turned into an important factor of social developments and trends. Thus, the study of English borrowings in Ukrainian marketing is essential. The paper reviews the theoretical concepts of anglicisms, the history of borrowings and the current situation. First, the paper analyzes EFFIE Awards 2020 nominees in order to specify whether advertisements containing anglicisms are generally accepted and nominated for the Grand Prix categories. Next, the research focus is defined as two domains: technology and construction, where ad campaigns, names and advertisements are analyzed. Along the way, the reasons for English borrowings in each case are studied. The research results prove that in technology, anglicisms are used in the original and as transliterations denoting new concepts with no Ukrainian equivalents and being easy to understand (except technical terms and abbreviations). However, the analysis of anglicisms in construction, particularly the names of apartment complexes in Ukrainian cities, proves they have Ukrainian equivalents and introduce no new realia. Moreover, luxurious and expensive apartments use anglicisms more often than economy-class apartments. This means that English borrowings are used to make offers stand out as the concept of foreignness is supposed to attract attention implying prestige, better quality and stature of owners. Here five categories of borrowings are highlighted: 1) in the original graphical form, 2) in the Cyrillic script, 3) hybrids, 4) transliterations, 5) anglicisms with spelling errors. The conclusion is made that anglicisms in technology are used to fill in the lexical gaps, while in construction, they are mostly excessive, introducing no new concepts.