In recent decades, China has conquered the different markets of the world, especially in developing countries. For this reason, products from the Chinese textile industry are commercialized on a large scale in Ecuador, which has become a strong competition for the local industry. Given this, the present study seeks to determine if there are differences in the perception of quality of consumers compared to both industries and what are the attributes that differentiate clothing. To achieve this, two surveys were carried out, one directed at consumers of Chinese clothing and the other at consumers of Ecuadorian clothing, both of which were carried out in Guayaquil. Then, with the data obtained from the survey, an exploratory analysis was performed in order to understand the context of each demand. Likewise, different statistical tests were applied prior to the application of structural equations that allow recognizing the differentiating attributes. It is concluded that there are indeed differences in the perception of quality of Guayaquil consumers and that they value Chinese clothing more for aesthetic reasons.