Tags:Community engagement, community member, data driven tool, global reputation, local reputation, Reputation, reputation management system, reputation rating, rescaled sigmoid model, Sigmoid model, Social media, Trust, trust model, trust oracle, trustworthy content exploration, upvote time stamp and user reputation
Abstract:
Social media platforms are becoming increasingly popular and essential for next-generation connectivity. However, the emergence of social media also poses critical trust challenges due to the vast amount of created and propagated content. This paper proposes a data-driven tool called SMART for trust and reputation management based on community engagement and rescaled sigmoid model. SMART's integrated design adopts a set of expert systems with a unique inference logic for trust estimation to compute weighted trust ratings of social media content. SMART further utilizes the trust ratings to compute user reputation and represent them using a sigmoid curve that prevents infinite accumulation of reputation ratings by a user. We demonstrate the SMART tool prototype using a pilot social media application and highlight its user-friendly interfaces for trustworthy content exploration.
SMART: a Tool for Trust and Reputation Management in Social Media