Creative projects are becoming increasingly important in today's modern society as a vital driver in maintaining business and social sector competitive globally. Thereby, the research problem lays upon the potential of providing crowdfunding support to overcome the creative project divide in order to improve the creative industry infrastructure in different countries. The paper aims to provide scientific support on building and innovative financing of creative projects in Ukraine and Poland within the Kickstarter crowdfunding platform. The research is performed through a review of scientific articles from the last years, evaluating the trends of Ukrainian and Polish creative projects support on Kickstarter, including a deeper understanding of the concentration of efforts in both countries. The results section represents findings to determine indicators of efforts concentration on the crowdfunding platform, considering Ukrainian and Polish Kickstarter examples.