In recent decades, China has conquered the different markets of the world, especially in developing countries. Ecuador is one of the countries where products from the Chinese textile industry are commercialized on a large scale, being a strong competition for the local industry. However, one of the most important characteristics that differentiate these products is quality. For this reason, the present study seeks to determine if there are differences in the perception of quality of consumers compared to both industries. In addition, this study identifies the relevant attributes that differentiate garments. To achieve this, two surveys were prepared, one aimed at consumers of Chinese clothing and another at consumers of Ecuadorian clothing, both were conducted in Guayaquil. Then, with the data obtained from the survey, an exploratory analysis was carried out to understand the context of each demand. Likewise, different statistical tests were applied prior to the application of structural equations that allow us to recognize the differentiating attributes.  It is concluded that there are indeed differences in the perception of quality of Guayaquil consumers and that they value Chinese clothing more for aesthetic reasons.