This paper presents the principles of designing an immersive cloud-based educational environment for universities. Based on an analysis of the current state and foreign experience in implementing innovative ICT environments in higher education, the key components and design principles of an immersive cloud-based educational environment are identified. These principles include openness and accessibility, personification and adaptability, innovation and practical orientation of technologies, and the integration of traditional and cloud-based learning tools. The paper also discusses the development of teachers’ digital competencies necessary for effective work in such an environment. The proposed conceptual provisions form the basis for the systemic design of an immersive cloud-based educational environment as an innovative high-tech educational space focused on the individual development and professionalization of future specialists.