The paper deals with the phenomenon of political correctness in modern English. The socio-cultural and linguistic aspects of political correctness are highlighted. The paper focuses on the search for new means of linguistic expression and the adjustment of the language code as the main characteristics of the linguistic manifestation of political correctness. It is determined that the use of euphemisms is one of the elements of the technology of political correctness. The classification of groups and subgroups of euphemisms based on the thematic fields they serve is proposed. The quantitative ratio of the frequency of using euphemisms of different groups was determined. It was found that the highest percentage of euphemisms is associated with racial and gender discrimination.