The research is aimed at theoretical substantiation, development and experimental verification of methods of applying mobile technologies by University students. The research objective implies adapting audience response systems and mobile tools of multimedia development to be used in the classroom environment at universities. The research object is application of mobile ICT to the training process. The research subject is methods of applying audience response systems and mobile tools to conducting practical classes at the Univer-sity. There are analyzed Ukrainian and foreign researches into the issues of mo-bile ICT application to the University students training. The authors have de-veloped methods of applying audience response systems by taking Plickers as an example and mobile tools of multimedia development through using augmented reality tools. There is comparative assessment of functionality of audi-ence response systems and mobile tools of developing multimedia with augmented reality. Efficiency of the developed technology is experimentally verified and confirmed.