This paper is a parcel of a series of studies carried out by the group of authors on the structural and systemic specifics of the artificial language emoji. In this study, this problem is considered through the prism of two linguistic dimensions of existence - natural language (Chinese) and artificial (emoji). This approach is related to the semiotic nature of languages - hieroglyphics (Chinese), iconicity (emoji), the structure of which implies an aletic (from the Greek άλήθεια - truth) sign in terms of content and expression. Taking into account the specifics of the use of hieroglyphic and iconic writing in digital communication, an empirical experiment was conducted with the method of transformation of hieroglyphic and iconic signs, the denotation of which is the "sun". In addition, the formalization of the form of signs and comparative analysis of the elements of the whole sign with consistent approbation of their integral form and content proved that the occasional is a rectangular form of the Chinese character "sun", its perception - completely usual rays in the form of lines around it, where the geometric figure of the circle is qualia. The results of the experiment allowed to fractalize the scheme as a complex implicative statement, in which the deductivization of the sign explains its main stages (ontological denotation, conceptual denotation, lingual denotation), which provided for the formalization of the content plane in the digital transformation of the expression plane, the approbation of the emoji sign via the Lexonomy digital lexicographic system. In view of all the above, the phenomenological specificity of natural languages, as well as ICT allowed us to determine the hieroglyphic and iconic signs of the logos. The sample of the generation of the emoji sign is disclosed, which is based on the signs of the alternative model of digital presentation of fiction created with the help of the Emoji-Maker platform and tested by linguists-in-training