This paper aims to improve the understanding of the value of cloud-based experiment management systems for cognitive research and education. Using Cognition Lab as an example will explain the difference between web-based experiment and cloud-based experiment management software. While web-based experiments use the internet to recruit large populations of anonymous participants at low costs and sometimes study the internet itself, cloud-based systems are offering cloud-based experiment management systems as a service to be used in or outside of a lab. Cloud-based services help to bridge between ‘in-lab’ settings and lab-external studies without having to switch technology. Design time, run-time, and data processing functions are all accessible via one central web console. This facilitates the management and execution of single lab studies as much as it helps to orchestrate multi-device and multi-lab study designs. The same tests can run on dedicated test stations in a lab, or on the participant’s device at home. To illustrate the use of cloud-based technology with named participants, two case studies performed with Cognition Lab are presented where the ability to reach participants at home.