REGIONAL HELIX’21: INTERNATIONAL CONFERENCE ON TERRITORIAL DIMENSIONS OF GREEN AND DIGITAL TRANSITIONS
PROGRAM FOR THURSDAY, OCTOBER 28TH
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11:00-12:20 Session 1A
Location: Auditório
11:00
The influence of social norms and networks on the adoption of sustainable fish farming certification: an extended MGB
PRESENTER: Carlos Marques

ABSTRACT. The intention to adopt a sustainable certification of Amazonian fish farming was studied in the Model of Goal-directed Behavior framework, confirming that this theory is relevant to explain the processes involved in the deliberative action to adopt sustainable fish farming practices. Furthermore, the model was extended to accommodate contextual regional factors associated to the community of Amazonian fish farmers and the various networks they may be involved in, particularly in the state of Rondonia. A structured questionnaire was designed to measure the 12 latent variables involved in the model. The answers were collected face-to-face from 264 farmers between July and December 2019. The model was assessed by PLS-SEM, showing that predictors explain 64% of the variance of the intention to adopt the certification. Besides, blindfolding confirmed a strong degree of predictive relevance. The results suggest that access to extension services is an important factor to increase the feasibility of adoption, that is, to transform a desire into a readier state of will. Social norms from the farmers’ community also have an important role generating desire, in fact much more important than attitudes. This suggests that the regional ecosystem, reflected in the way farmers integrate community values and involve in networks, is an element to consider in studying the adoption of sustainable farming practices.

11:20
DYNAMICS ON DETERMINANTES AND MODELS EXPLAINING FARMER’S DECISION-MAKING PROCESS
PRESENTER: José Rosário

ABSTRACT. This review explores the recent research trends in the adoption of sustainable agricultural innovations and models explaining farmer’s decision-making processes on innovative practices uptake. The study attempts to address the following question: what is the current trend of the determinants of the adoption of sustainable agricultural innovations according to different models? Which models most accurately explain the decision-making process on adopting or not adopting sustainable agricultural innovations? The research is a systematic literature review using bibliometric analysis method combined with vote-count method in order to answer the previous research questions. The results indicated a steep increase of publications in recent years and most relevant source impact and ranking are presented. The vote-count methodology shows independent variables had mostly insignificant effect than significant and Multinominal logit and probit models are the most used by researchers. The theory of planned behavior starts to be more used in agriculture however, future research needs to include more psychological variables in order to capture a complete picture on determinants of adoption, rather than rely the analysis on observables common determinants. More research is needed in order to clarify which models more accurately explain the decision-making process of farmer`s adoption.

11:40
A structural equations approach applied to social innovation
PRESENTER: Carla Ferreira

ABSTRACT. Different quantitative methodologies have been applied among university students in order to investigate what factors influence their entrepreneurial intention. However, few empirical studies approach the relationship among creativity, entrepreneurial intention and social innovation. Thus, this research contributes to shed some light on the influence of individual creativity on the social innovation tendency of the academic community, as well as their role on the relationship between entrepreneurial intention and the university environment that supports creativity. The instrument used to collect the necessary data for the study was a survey administered to nearly three hundred students and academic staff in Portuguese higher education institutions. The preliminary results of the structural equation modelling indicate that the predictive positive effect of academic community’s individual creativity to social innovation tendency is supported. Moreover, the academic community’s entrepreneurial intention has a positive effect on social innovation tendency and individual creativity. However, it was found that the individual creativity does not have a significant effect on attitudes towards university environment that promotes creativity. On the other hand, creativity supported in the family context has a positive effect on attitudes towards university environment that promotes creativity. This study allows some policy implications. For example, given the importance of creativity for entrepreneurial intention and innovation, the development of creativity skills within university context should be also stimulated. On the other hand, universities have all the necessary resources and inputs that can be used to foster social innovation initiatives.

12:00
An Enormous Passion! Motivations and characteristics of urban stores’ owners in selling rural provenance food products.
PRESENTER: Teresa Forte

ABSTRACT. In recent years, there was an increase in the number of rural provenance and specialty food stores, located in urban settings as ambassadors of a distinct and more connected approach to consumption vis-à-vis mass agri-industrial choices. The role of entrepreneurs in promoting rural-urban relationships and sustainable regional development has been recently acknowledged, however, it has mainly highlighted rural-based entrepreneurial activity. In the present paper, we aim at analyzing urban-based entrepreneurial activity regarding the selling of rural provenance food products, by examining the specialty shops located in three Portuguese cities: Aveiro, Lisbon and Porto. To this end, the empirical evidence deriving from a survey (n=119) and from a semi-structured interview (n=30) to the shops located in those cities, is discussed. The stores’ main characteristics and the motivations of owners and managers to start the businesses are the basis for the discussion about the shops’ role in the dissemination and valorisation of local products as well as in fostering agricultural production and sustainable development of rural communities. The emergence of these stores in urban environments reflects a variety of motivations related to diverse types of entrepreneurship and, mainly an enormous passion for rural provenance products, producers and territories of origin. Furthermore, this passion is often materialised in closer connections with producers, territories and customers, bringing the rural into the city and contributing to foster rural attractiveness and reduce the persistent rural-urban gap.

11:00-12:20 Session 1B
Location: Douro
11:00
The practicality of the Immaterial in the contemporary: impact of the funding programs in the Interpretative Center of the Iberian Mask
PRESENTER: Mónica Coutinho

ABSTRACT. This article aims to analyze the impact of funds on the consolidation of the Interpretative Center of the Iberian Mask (CIMI) as a cultural equipment for memory and preservation of the Lazarim Entrudo, promoting the sustainability of culture and Intangible Heritage.

11:20
The impact of cultural heritage funding at Fernando Real Geology Museum
PRESENTER: Gizelle Freitas

ABSTRACT. Our work intends to analyze the importance of funds for the preservation of cultural heritage, considered as a “good for all”. We intend to observe the existence of public and / or private funding at the Fernando Real Geology Museum, and the impact on its sustainability. For this, we will use a humanistic-interpretative approach and documentary and bibliographic research techniques. We found that Museum has developed some funding applications, having been contemplated in some situations. However, the small staff is a critical factor that can lead to the loss of funding opportunities and undermine its sustainability.

11:40
Mindful Travel in the Iberia landscape: A pathway to wellness tourism and transcendence
PRESENTER: Raysa Rocha

ABSTRACT. Mindful Travel trends have been increasing in the last years. This kind of spiritual tourism has been addressed as a source of well-being. We are in a context of people sickening from work-related pathologies, so the search for well-being urging. Moreover, due to the Covid-19 pandemic, tourist demand was reoriented to the safest destinations and experiences, places relating to mindfulness and well-being. This alternative travel way is increasingly becoming a pathway to be explored both by alternative tourism destinations and people, bringing innovative opportunities for the sustainable development of our society. This ongoing research addresses mindful travel in the Iberia landscape through netnographic research on Twitter to establish the intensity of Portugal and Spain's identification as mindful travel destinations and, based on this analysis, discuss strategies to strengthen this identification as mindful travel destinations. The netnography research method was selected because user-generated content in social media has become an everyday activity among tourists to share feelings, ideas, beliefs, and experiences regarding travel and stay, providing guidance on destinations for their peers.

12:00
National platforms for reaching the SDGs. Drivers and barriers of Estonia’s e-residency program

ABSTRACT. Digitalisation is strongly connected with the ongoing transformation in business and societies worldwide. For the successful achievement of the Sustainable Development Goals (SDGs), the usage of Information and Communication Technologies and a global interconnectedness are identified as core indicators. The e-residency program which was established by the Republic of Estonia in 2014, is considered as national policy that provides the necessary infrastructure for contributing to a more inclusive and sustainable e-commerce. In that regard, this article analyses drivers and barriers of the program on the basis of a content, context and progress framework which contributes to a better understanding of if and how the national initiative might be able to support reaching the SDGs in the little time span left until 2030.

12:30-14:30Lunch Break
14:30-15:50 Session 2A
Location: Auditório
14:30
The influence of psychological contracts on the knowledge sharing in startups

ABSTRACT. Based on theories of psychological contracts and exchange, reasoned action, and social capital, this article aims to understand how psychological contracts influence individual motivations to provide knowledge sharing and affect startups' results. The qualitative research was carried out through in-depth personal interviews and with focus groups, and the data were submitted to content analysis using the NVivo software. This research explored the theme from the data's triangulation from startups belonging to different industries and maturity levels from employees, directors, and founding partners. Most studies so far are based on different sizes and consolidated organizations from Anglo-Saxon countries. On the other hand, this study innovates by analyzing how psychological contracts' existence affects the knowledge sharing between persons, teams, and other companies in emergent economies' startups considering their idiosyncrasies. Results indicate the employees' main perceptions about their obligations and the organization's commitments to them. They also reveal how situational factors reflect on the social relationships' development and influence knowledge sharing in startups, directly affecting individual and organizational results.

14:50
Goal Orientations, Knowledge Management Behaviours and Innovative Behaviour in startups
PRESENTER: Carmem Leal

ABSTRACT. This research intends to relate the different knowledge management behaviors (KMB's) - Knowledge Sharing (KS), Knowledge Hiding (Hi) and Knowledge Hoarding (KHo) - to the innovative behaviour (IB) of Portuguese startups' employees. In addition, it also sought to study how the different goals orientations - Learning Goal Orientation (LGO), Proving Goal Orientation (PGO) and Avoiding Goal Orientation (AGO) - critical antecedents of the different KMB's, influence the different behaviors of sharing/hiding knowledge. The organizational context for the research were the Portuguese startups and incubators. The final sample comprised 299 complete questionnaires which were analyzed using PLS software. This study related three knowledge management behaviors to Innovative Behavior and found that sometimes KHo may induce IB, and KS strongly affects IB. Additionally, it was demonstrated how individual traits can influence KM behaviors and indirectly influence IB. The theoretical contributions of this work are related to the study of three types of knowledge management behaviors simultaneously, focusing on hiding and hoarding knowledge and how these behaviors impact the individuals’ innovative capacity. Furthermore, this work was able to identify which type of individual goal orientation is directly related to specific knowledge management behaviors. Regarding the results obtained, the practical implications of this study emphasize the ways of stimulating the innovative behaviors of startups employees. To that end, managers should focus on two goals: attracting and select the learning goal-oriented staff and encouraging the sharing of knowledge and skills among all employees and enhancing communication among them.

15:10
Management and knowledge sharing in startups

ABSTRACT. Based on theories of exchange and social capital of grounded action and networks, the objective of this article is to analyze the similarities and distinctions regarding the creation, acquisition, and sharing of knowledge in startups. The qualitative research was carried out through in-depth interviews individually and with focus groups, and the data were submitted to content analysis using the NVivo software. The results indicate the main reasons perceived by individuals to share knowledge, how their characteristics interact with situational factors, and how they reflect on the development of social relationships. They also reveal that, despite the concern with information security, confidentiality agreements are standard when there is a perception of the link between intellectual property and the organization's core business. The present study explored the theme from the triangulation of data from startups from different industries and levels of maturity from the perspective of founding partners, directors, and employees. Most of the studies so far are based on consolidated organizations of different sizes from Anglo-Saxon countries. In contrast, this study innovates by analyzing the management and sharing of knowledge at the individual, intra, and inter-organizational levels in startups from emerging economies considering their idiosyncrasies.

15:30
Management Accounting and Control in HEIs: A systematic review and literature mapping
PRESENTER: Pedro Borges

ABSTRACT. Management Accounting in Higher Education Institutions has been undergoing significant changes due to the various reforms of the New Public Management (NPM). In this sense, this article provides an overview of the main studies in this area. The specific objectives are: to describe how this field of research is organized in terms of publications, authors, and sources (specific journals on this theme); to identify and classify the research articles on Management Accounting and Control in HEIs; to discuss the existing literature and how it relates to our research base in terms of themes and theories. A systematic literature review and mapping were conducted to identify studies related to Management Accounting and Control in HEIs. The search criterion defined was the title of the journal that publishes in this area, that is, all indexed journals whose name carried the words "Management account" or "Management control" belonging to either ISI Web of Knowledge or Scopus. A total of 53 different articles were found in the two databases published between 1981 and 2020 and submitted Rstudio software for bibliometric analysis. The systematic literature review carried out shows that in this area researchers tend to focus on management control systems and performance evaluation systems and that Management Accounting and Control instruments are essential for HEIs. The main themes/areas of research and theories on which the studies presented fall were also identified, with the Institutional Theory and the topic on NGP reform being the most addressed in the articles that are part of the sample.

14:30-15:50 Session 2B
Location: Douro
14:30
Cooperation Networks to promote innovation and Business Competitiveness- The coopetition

ABSTRACT. Cooperation is increasingly present in debates on alternatives to accelerate the economic and social development of countries, as part of solving problems in a more complex society. Cooperation between companies has been fundamental as a strategic tool to make them more competitive. The purpose of this study is to demonstrate the importance of cooperation networks in the growth and survival of companies. In this work, different perspectives of different authors on cooperation networks and other related concepts are analyzed to address the requirements for the formation of cooperation networks, and the benefits that these same networks provide to companies. There are several requirements for the formation of cooperation networks, the main ones being the culture of trust, competence, and the culture of information technology. Regarding the benefits, depending on the needs of the company, we can list the scale and power, the reduction of costs and risks, the development of social relationships, learning, and innovation, which, as a whole, contribute to increasing competitiveness. Cooperation and competitiveness between companies are essential for their growth, development, and survival in the globalized world where we live, with cooperation networks between companies being an option to be considered.

14:50
An empirical investigation on social innovation initiatives for sustainable development: some case study examples
PRESENTER: Carla Ferreira

ABSTRACT. Social innovation is critical for tackling economic, societal, and environmental challenges of the world society. Therefore, social innovation is increasingly recognized as an important element of the new innovation framework necessary for sustainable development. In fact, social innovation initiatives have been active in providing innovative solutions to address the United Nations’ Sustainable Development Goals (SDGs) for 2030. However, few studies have been published over this topic. This research intends to investigate how social innovation projects contribute for sustainable development of communities in Portugal. The methodological roadmap applied in order to carry out the research is divided into two phases. The first phase explores the “what to research” regarding to social innovation initiatives created and implemented in Portugal. The second phase is focused on “how to perform the research” in order to achieve the proposed aims. The preliminary findings suggest a good suitability of the SDGs as a social innovation classification system. This classification system would allow to add value to the social innovation research community, providing a better access to information for both social innovators and for institutions and funding agencies. For instance, the social innovators, through this classification system, could search examples to generate ideas to address their identified problems and needs more easily.

15:10
Bringing light to the twilight zone – the Fourth Sector Framework
PRESENTER: Joana Gomes

ABSTRACT. Nowadays, society is facing complex social and economic problems at a global scale, which the traditional sectors of society (public, profit and nonprofit) are not able to deal with, forcing them to work in conjoint actions.This phenomenon is referred in the literature as blurring boundaries between sectors, leading to a new format, the fourth sector. Although there is a growing interest about the fourth sector, the scientific literature about this topic is still scarce and its definition not clear.The aim of this article is to contribute to clarify the definition of the "fourth sector" and to frame the scope of its activity and main related concepts.To target the aim of the research, a two-stages qualitative methodology with content analyze in Iramuteq software was conducted. On the first stage, Web of Science database was used to search for papers the term “fourth sector”, whose abstracts were used to construct a similarity analysis. On the second stage written interviews composed of two open-ended questions, were carried out to ten academic experts in the area under study, selected through the snowball sampling method. Preliminary results identifiy the current that defines the fourth sector as the spectrum of hybrid organizations as the most accepted currently and the existence of an activity that combines business method with social purpose its main feature.

15:30
Circular Economy – improving hurdles jump
PRESENTER: Alexandra Braga

ABSTRACT. Although the term Circular Economy (CE) is at the center of attention of policy makers, organizations and literature, its implementation still remains an obstacle for many when they switch to this model. Lack of knowledge of what the CE stands for, lack of government support and the low price of virgin materials are three of the many reasons why many organizations still shy away from adopting CE practices. This research addresses the potential "deal-breakers" that may prevent Portuguese organizations from moving to a CE model. A literature review was carried out to define the CE concept, pointing out the differences between linear and circular economy, and, from there, metting the barriers established in the literature in CE implementation. Three barriers established in the literature were identified in 120 of the 236 companies studied.

16:15-17:00 Session 3: Keynote Joaquim Oliveira Martins
Location: Auditório
16:15
O papel da inovação nas estratégias de desenvolvimento regional
17:00-17:30Coffee Break
20:15-21:45Dinner