Petros Bouchoris
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Bio PROFESSIONAL EXPERIENCE RunninGreece Founder, Manager 05/2016-present Founded RunninGreece.com capitalizing on consumer trends towards running and well-being. RunninGreece is now the leader in communicating, organizing and facilitating running & endurance events. Official licensee of the “Athens Marathon.The Authentic” merchandising and Pic2Go sponsored experience sharing technology. Nestle Hellas S.A Business Development Manager 09/2015-05/2016 Responsible for the development of the Nutrition business in Cyprus & Albania, leading cross functional teams in all respective markets. WHO Compliance Manager for Nestle Hellas S.A. Main tasks:
Group Brand Manager 03/2010-09/2015 Head of the Chocolates Business of Nestle Hellas, developing and implementing the Strategic Business Plan for Chocolates and managing brands such as KIT KAT, CRUNCH, NESTLE DESSERT, NESTLE, SMARTIES, NESQUIK, AFTER EIGHT Main duties:
Consumer Insights & Marketing Intelligence Manager 01/99-02/2010 Head of the Marketing Research Department, responsible for the company’s Market Research, Business and Competitive Intelligence and Marketing Strategic Planning Main duties:
National Westminster Bank PLC Interim Assistant Manager, Finance 11/98-12/98 Performed credit control and financial statement analyses for bank's corporate clients.
ACADEMIC EXPERIENCE M.B.A, Hellenic Management Association Lecturer to the course “Marketing I”,“Marketing II” & “E-commerce” 2016-Present Department of Business Administration, Hellenic Open University Lecturer to the course “Marketing” & “E-commerce & Entrepreneurship” 2015-Present Department of Business Administration, University of Piraeus Adjunct Lecturer to the course “Planning and Design of E-commerce” 2013 School of Education, National University of Athens Teaching Post Graduate course “Strategic Management in Education” 2008 School of Management, Technical University of Piraeus Teaching Post Graduate & Under Graduate courses in Strategy, Management, 2002-2005 Marketing, Marketing Research EDUCATION School of Management, University of Piraeus P.hD in "Business Strategies for E-commerce ventures". Focus on B2C commerce. 2001-2007 School of Management, University of Piraeus Master in Business Administration (MBA), major in Financial Management 1997-1999 Diploma thesis “Evaluation of balanced mutual funds: the case of the Greek financial market” National University of Athens, Department of Mathematics Bachelor in Mathematics, major in Applied Mathematics 1991-1996 PUBLICATIONS “Running events in Greece: key factors for strategic development of sports tourism in Greece”, accepted to be presented in the 13th IMIC Conference 2017 and the 5th Aegean University Conference, "Tourism: Trends, Prospects and Implications for Enterprises and Destinations", 19-21 October 2017 "Introduction to E-commece", Hellenic Management Assocciation, October 2017 "Introduction to Marketing", Hellenic Management Assocciation, October 2016 “Exploring underlying beliefs on youth entrepreneurship of higher education graduates in Greece”, 5th European Conference on Innovation and Entrepreneurship, 16-17 September 2010, Athens “Measurement of the financial impact of Corporate Social Responsibility Programs: The case of Greek firms”, 3rd International Conference on Accounting and Finance, 26-27 August 2010, Skiathos, Greece “Challenges and opportunities of Digital Strategy: The case of Marketing Strategy”, 6th National & International HSSS Conference ‘Systemic Approaches in Social Structures’, 23-26 June 2010, Mitilini, Greece “Undergraduate Entrepreneurship Education in Greece”, 12th Quality Management and Organisational Development (QMOD)-Quality and Service Sciences International Conference, 27-29 August 2009, Verona, Italy “The use of Web 2.0 technologies by Greek companies”, 4th National HSSS Conference, 29-31 May 2008, Ioannina, Greece “Competitive Strategy of Greek E-Commerce firms”, 1st National HSSS Conference, 12-14 May 2005, Tripoli, Greece “Evaluation of the competitive Strategy of Greek B-2-C E-Commerce Firms”, 1st International Workshop “Contribution of marketing to the new economy”, sponsored by the Piraeus Chamber of Commerce and Industry, 1st October 2004
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