ABSTRACT. Today, all companies are leveraging data insights to create competitive advantage as a strategic pathway for growth. Adopting a data-centric approach involves bringing data and analysis at the core of everyday business processes and decision making. Framework based Data Maturity Assessments help organisations in dealing with the fast-emerging paradigms of the digital world and it is designed to help companies on their journey of data-driven excellence. TCS’s proprietary framework DATOM is an outcome of years of experience in conducting Data Maturity Assessments for its customers through its Global Data Analytics practice. The patented diagnostic instrument (DATOM) identifies the current state of data-driven decision making in companies, and thereby helping define a desired state for the future. Eminent speakers from TCS Anaytics and Insights Strategy Services group will explain the constructs and best practices of Business Outcome driven Data Centricity with respect to TCS DATOM framework.