CADAAD-2018: CONFERENCE ON CRITICAL APPROACHES TO DISCOURSE ANALYSIS ACROSS DISCIPLINES (2018)
PROGRAM

Days: Tuesday, July 3rd Wednesday, July 4th Thursday, July 5th Friday, July 6th

Tuesday, July 3rd

View this program: with abstractssession overviewtalk overview

Wednesday, July 4th

View this program: with abstractssession overviewtalk overview

09:00-09:30 Session 3: Welcome and official opening of the CADAAD conference

9:00-9:10: Welcome speech by Pro-rector Inger Askehave, Aalborg University

9:10-9:20: Welcome to the 7th Conference on Critical Approaches to Discourse Analysis across Disciplines by Professor Christopher Hart, Chairman of the CADAAD Executive Committee

9:20-9:30: Welcome to Aalborg and presentation of the conference programme by CADAAD Conference Chair Lise-Lotte Holmgreen, Aalborg University

09:30-10:30 Session 4: Keynote address: Anabela Carvalho
Chair:
Anders Horsbøl (Aalborg University, Denmark)
09:30
Anabela Carvalho (University of Minho, Portugal)
Climate, Discourse and (Post-)Politics: Critical Approaches to the Socio-Ecological Crisis (abstract)
10:30-11:00Coffee Break (Upper foyer (1st floor))
11:00-12:30 Session 5A: PANEL: Social Media Critical Discourse Studies: Discursive construction and dissemination of Conflict & Terror, Hate Speech and Identity on participatory digital platforms I

Social Media platforms and their participatory dynamic of communication have turned into significant foci of discursive concentrations. On the one hand, the ubiquity and diversity of uses, applications and contexts of these interactive ecologies have facilitated access to invaluable body of bottom-up, social, user-generated communicative content for CDS research (KhosraviNik and Zia 2014, KhosraviNik and Sarkhoh 2017) and on the other hand, they have posed theoretical and analytical challenges in application of classic notions in CDA/CDS e.g. regarding the nature of the data and sampling, dynamic of discursive power, ideology and critique (KhosraviNik 2014). As such, it is high time for CDS to engage with the new media environment both in terms of aspiring to propose empirically-based solutions for issues around adoption of a Social Media Critical Discourse Studies approach (KhosraviNik 2017a, 2017b, KhosraviNik and Unger 2016) as well as topical engagement with relevant discourse analytical case studies. 

The proposed panel brings together an exciting rang of research carried out on a variety of Social Media communication platforms and highlights the impacts of these technologies on the dynamic of discourse production, dissemination and consumption in the society (KhosraviNik 2015). Overall, the panel a. critically engages with theoretical and methodological aspects of doing Social Media CDS b. presents several case studies on some of the classic topics of CDA e.g. Self/Other presentation in discourse, gender identity, conflicts and terrorism and c. brings together a diverse group of scholars from England, Iran, Australia, the US, Cyprus, Malaysia, UK, Ireland, Denmark, Palestine, Chile, and Greece. All the proposed papers are committed to working within general framework of CDA/CDS and effectively engage with Social Media technology aspect of their topic as a meaningfully different mediatised context. The papers are thematically organised into three main sections of Conflict & Terror (politics of extreme Self and Othering, Islamic terrorism, Syrian civil war), Hate Speech (discourses on or around misogyny, gender representation, Islamophobia and anti-immigration discourses) and Identity (collective identity in discourse, contentions of social identities). The panel presents an exciting global breadth of research focusing on European, Asian, and Middle Eastern, and Latin American contexts. 

Chair:
Majid Khosravinik (Lancaster University, UK)
Location: P2 (15th floor)
11:00
Majid Khosravinik (Newcastle University, UK)
Digital Discourses of Conflict and Identity in the Middle East: Doing Critical Discourse Studies on Participatory Web Spaces (abstract)
11:30
Francesco Sinatora (The George Washington University, United States)
The discursive construction of Syrian dissident identity on participatory platforms and beyond (abstract)
12:00
Lyndon Charles Way (Liverpool Hope University, UK)
Who is the clown in which palace? Shifting political discourse in Youtube comments about music videos (abstract)
11:00-12:30 Session 5B: Power and identity I (individual papers)
Chair:
Anneleen Spiessens (Ghent University, Belgium)
11:00
Federico Giulio Sicurella (University of Milan-Bicocca, Italy)
Fabio Quassoli (University of Milan-Bicocca, Italy)
Monica Colombo (University of Milan-Bicocca, Italy)
Mia Juricic (University of Milan-Bicocca, Italy)
From ideology to pretext: the trajectory of the October Revolution in Italy’s political and cultural discourse (abstract)
11:30
Anneleen Spiessens (Ghent University, Belgium)
Translating news discourse in geopolitical conflicts: the case of the Crimean annexation (abstract)
11:00-12:30 Session 5C: PANEL: Discourse, Space and Evaluation across Disciplines and Domains 2 - I

The panel builds further on the development of Discourse Space and Deictic Space Theory (DST) and its applications in evaluative discourse analysis (e.g. Chilton 2014; Filardo-Llamas et al. 2015). Its aim is to explore the cognitive relationship between thought, language use, and discursive constructions of social reality and practice. The premise is that the human capacity to make sense of the world we live in is based in the generic primacy of spatial cognition and cultural variation in coordinate systems (Duranti 2015; Levinson 2003). The generic property of spatial perception and evaluation is a fundamentally deictic phenomenon (Chilton 2014). Subjective intentionality potentially emerges from these evaluative socio-cultural patterns in coordinate systems of reasoning from which intentions emerge. 

The panel brings together theories, methods and evidence from different approaches. The notions of point of view, scope and force directions-of-fit are central to research using framing, deixis, semantic networks, mental spaces, and vectors to find evidence of the dynamics of evaluative reasoning and sense making towards collective intentions for action. The papers in this panel give evidence of the diversity of research using discourse space theory to get a picture of cognitive background operations that direct evaluation into meaning and intentions for action.   

The discourse-space approach provides ways to analyse how spatial reasoning mediates between perception, thought and language to negotiate the social appropriateness and desirability of collective action. By starting out from the notion of perspective (Chilton 2004; Hart 2014), ideological markers can be identified in an array of texts and discourse domains and semiotic modes of communication – including, for example, pop songs, films, literature, TV programs, social media, text genres, etc.

Chair:
Laura Filardo-Llamas (Universidad de Valladolid, Spain)
11:00
Paul Chilton (Lancaster University, University of Warwick, UK)
Monika Kopytowska (University of Lodz, Poland)
Religion, language, and society interface from the prespective of DST and MPA (abstract)
11:30
Sam Browse (Sheffield Hallam University, UK)
Whose conceptualization? Cognition, CDA and the active audience (abstract)
12:00
Laura Filardo-Llamas (Universidad de Valladolid, Spain)
Gloria Isabel González-Caballero (University of Lancaster, UK)
We’re better off out. The discursive construction of “us” and “then” during the UKIP Brexit campaign. A case study. (abstract)
11:00-12:30 Session 5D: Gender and sexuality (individual papers)
Chair:
Heiko Motschenbacher (Western Norway University of Applied Sciences (HVL), Norway)
Location: K4 (1st floor)
11:00
Tommaso Trillò (University of Lodz - GRACE Project, Poland)
LGBTI Twitter activism: Between queerness and homonormativity (abstract)
11:30
Carmen Serena Santonocito (università di Napoli Parthenope, Italy)
Representing LGBT people in the speeches of Italian and British Prime Ministers: a corpus-assisted and critical discourse analysis (abstract)
12:00
Heiko Motschenbacher (Western Norway University of Applied Sciences (HVL), Norway)
Language use in media coverage before and after coming out: A corpus-based study of texts on Ricky Martin (abstract)
11:00-12:30 Session 5E: Social media discourse I (individual papers)
Chair:
Yaroslava Sazonova (H.S.Skovoroda Kharkiv National Pedagogical University, Ukraine)
11:00
Philip Rowley (Lancaster University, UK)
Responding to young people who disclose self-harm: A discourse analysis of an on-line counselling service (abstract)
11:30
Yaroslava Sazonova (H.S.Skovoroda Kharkiv National Pedagogical University, Ukraine)
Linguistic-Pragmatic Means of Filling-in Ontological Lacunas in Texts of Blogs of Post-Maidan Ukraine (Fear VS Humour) (abstract)
11:00-12:30 Session 5F: Critical perspectives on CDA (individual papers)
Chair:
Bernhard Forchtner (University of Leicester, UK)
Location: P1 (15th floor)
11:00
Amelie Kutter (European University Viadrina Frankfurt (Oder), Germany)
Analysing crisis discourses: theories and strategies (abstract)
11:30
Bernhard Forchtner (University of Leicester, UK)
Critical Discourse Studies, Narrative Theory and Critique (abstract)
12:30-13:30Lunch
13:30-15:30 Session 6A: PANEL: Social Media Critical Discourse Studies: Discursive construction and dissemination of Conflict & Terror, Hate Speech and Identity on participatory digital platforms II

Social Media platforms and their participatory dynamic of communication have turned into significant foci of discursive concentrations. On the one hand, the ubiquity and diversity of uses, applications and contexts of these interactive ecologies have facilitated access to invaluable body of bottom-up, social, user-generated communicative content for CDS research (KhosraviNik and Zia 2014, KhosraviNik and Sarkhoh 2017) and on the other hand, they have posed theoretical and analytical challenges in application of classic notions in CDA/CDS e.g. regarding the nature of the data and sampling, dynamic of discursive power, ideology and critique (KhosraviNik 2014). As such, it is high time for CDS to engage with the new media environment both in terms of aspiring to propose empirically-based solutions for issues around adoption of a Social Media Critical Discourse Studies approach (KhosraviNik 2017a, 2017b, KhosraviNik and Unger 2016) as well as topical engagement with relevant discourse analytical case studies. 

The proposed panel brings together an exciting rang of research carried out on a variety of Social Media communication platforms and highlights the impacts of these technologies on the dynamic of discourse production, dissemination and consumption in the society (KhosraviNik 2015). Overall, the panel a. critically engages with theoretical and methodological aspects of doing Social Media CDS b. presents several case studies on some of the classic topics of CDA e.g. Self/Other presentation in discourse, gender identity, conflicts and terrorism and c. brings together a diverse group of scholars from England, Iran, Australia, the US, Cyprus, Malaysia, UK, Ireland, Denmark, Palestine, Chile, and Greece. All the proposed papers are committed to working within general framework of CDA/CDS and effectively engage with Social Media technology aspect of their topic as a meaningfully different mediatised context. The papers are thematically organised into three main sections of Conflict & Terror (politics of extreme Self and Othering, Islamic terrorism, Syrian civil war), Hate Speech (discourses on or around misogyny, gender representation, Islamophobia and anti-immigration discourses) and Identity (collective identity in discourse, contentions of social identities). The panel presents an exciting global breadth of research focusing on European, Asian, and Middle Eastern, and Latin American contexts. 

Chair:
Majid Khosravinik (Lancaster University, UK)
Location: P2 (15th floor)
13:30
Monika Kopytowska (University of Lodz, Poland)
(De)constructing a terrorist threat in Polish online discourses: a Media Proximization Approach (abstract)
14:00
Surinderpal Kaur (University Malaya, Malaysia)
Self and Other Representation in ISIS’s Social Media Discourse (abstract)
14:30
Mohammedwesam Amer (Newcastle University, UK)
ISIS multimodal discourses of identity and legitimacy on Social Media: A Social Media Critical Discourse Analysis (abstract)
15:00
Noor Aqsa Nabila Binti Mat Isa (Lancaster University, UK)
Johann Wolfgang Unger (Lancaster University, UK)
The semiotic construction of identity for radicalisation: A linguistic analysis of terrorist online recruitment materials (abstract)
13:30-15:30 Session 6B: PANEL: Between Heteronomia and Heterotopia: Academia at the Crossroads

While universities have been changing dramatically, one can observe a shift from liberal to neoliberal, from state- to market-based modes of academic governance. A number of processes testify to this shift, e.g. universities turning into managerial organizations, the articulation of new academic subjectivities, the changing spaces of academic communication as well as new ideas around the nexus of academia and society. Academia, therefore, can be seen to be at the crossroads. While national academic institutions and cultures persist, they are subject to global discursive trends. In order to account for such change, the interdisciplinary panel brings together research with a background in Academic Discourse Analysis and in Higher Education Studies from France, Germany, Poland, Singapore, Spain and the United Kingdom. Focusing the tension between autonomy and heteronomy, the contributors to this panel will explore the potentials for heterotopic practices within academia today. They will deal with current changes in higher education with a special focus on discursive practices such as CVs and citations, institutional rankings or websites. The focus will be both on science as a social system as well as on discursive micro-practices of academics.

Chairs:
Johannes Angermuller (Warwick University, UK)
Susanne Maria Weber (Philipps University of Marburg, Germany)
Location: P1 (15th floor)
13:30
Johannes Angermuller (Warwick University, UK)
The valuation of academics. Academic careers and discursive positioning practices in the UK, France, Germany (abstract)
14:00
Francoise Dufour (EHESS, France)
Mapping the heteronomous construction of the academic subject on the web (abstract)
14:30
Susanne Maria Weber (Philipps University of Marburg, Germany)
On the way towards Heteronomia or Heterotopia? ´Excellence´ and ´Gender´ as discursive crossing points in Academic Institutions (abstract)
15:00
Begoña Núñez Perucha (Universidad Complutense de Madrid, Spain)
Conflicting discourses and hegemonic struggle in the advertising discourse of higher education (abstract)
13:30-15:30 Session 6C: PANEL: Discourse, Space and Evaluation across Disciplines and Domains 2 - II

The panel builds further on the development of Discourse Space and Deictic Space Theory (DST) and its applications in evaluative discourse analysis (e.g. Chilton 2014; Filardo-Llamas et al. 2015). Its aim is to explore the cognitive relationship between thought, language use, and discursive constructions of social reality and practice. The premise is that the human capacity to make sense of the world we live in is based in the generic primacy of spatial cognition and cultural variation in coordinate systems (Duranti 2015; Levinson 2003). The generic property of spatial perception and evaluation is a fundamentally deictic phenomenon (Chilton 2014). Subjective intentionality potentially emerges from these evaluative socio-cultural patterns in coordinate systems of reasoning from which intentions emerge. 

The panel brings together theories, methods and evidence from different approaches. The notions of point of view, scope and force directions-of-fit are central to research using framing, deixis, semantic networks, mental spaces, and vectors to find evidence of the dynamics of evaluative reasoning and sense making towards collective intentions for action. The papers in this panel give evidence of the diversity of research using discourse space theory to get a picture of cognitive background operations that direct evaluation into meaning and intentions for action. 

The discourse-space approach provides ways to analyse how spatial reasoning mediates between perception, thought and language to negotiate the social appropriateness and desirability of collective action. By starting out from the notion of perspective (Chilton 2004; Hart 2014), ideological markers can be identified in an array of texts and discourse domains and semiotic modes of communication – including, for example, pop songs, films, literature, TV programs, social media, text genres, etc.

Chair:
Laura Filardo-Llamas (Universidad de Valladolid, Spain)
13:30
Josie Ryan (Bangor University, UK)
National Identity and Discourse Space (abstract)
14:00
Christopher Hart (Lancaster University, UK)
Space and Evaluation in Image and Language: An Experimental Study on the Effects of Point of View in Media Discourse on Political Protests (abstract)
14:30
Bertie Kaal (Radboud University, Netherlands)
CANCELLED: What happened to Morality, Fairness, Sympathy and the Cooperative Principle? A comparative approach to the spatial nature of EU refugee-crisis discourse (abstract)
13:30-15:30 Session 6D: PANEL: Epideictic rhetoric and social norms

Aristotle identified three species of rhetorical discourse: deliberative rhetoric; forensic rhetoric; and epideictic rhetoric. Each of these three species of persuasive discourse have specific rhetorical goals and so tend to adopt special topics in articulating (and, ideally, in fulfilling) such goals. Epideictic or ceremonial rhetoric is directed towards proving someone or something worthy of admiration or disapproval; it is concerned with the present, its means are praise and censure and its special topics are honour and dishonour.  

Epideictic rhetoric has, in the past, been depreciated as ceremonial “praise or blame” speeches which simply trade on commonplace knowledge. As such, epideictic tends to be the Aristotelian species of rhetoric that attracts the least critical attention from scholars (though see Billig & Marinho 2017). This may be attributable to Aristotle’s own failure to “formulate its role in the instilling, preservation, or enhancement of cultural values, even though this was clearly a major function” (Kennedy 2005: 22). Epideictic does invoke praise and blame. However, given that the rhetorical strategies of praise or blame assume the existence of social norms, upon which this praise or blame is based, epideictic also acts to presuppose and evoke common values – and, implicitly, a collective recognition of shared social responsibilities to uphold these values (Kampf & Katriel 2016; Richardson forthcoming). Vatnoey (2015: 1) goes as far as to suggest that epideictic “has the potential to strengthen the common values in society, create community, and form the beliefs that determine future decision-making.”  

This panel will approach epideictic rhetoric with renewed critical rigour. The papers apply a wide range of methodological approaches within (C)DS: Speech Act Theory, Discourse-Historical Analysis, Discursive Psychology, Mediated DA, and Rhetorical Political Analysis. The topics and data are equally diverse, including: a corpus of the (British) Queen’s Christmas Message since 1952; the environmental epideictic of Prime Ministers Tony Blair and David Cameron; Holocaust Memorial Day commemoration; journalistic strategies of reporting on the speech acts condemnation, congratulation and greeting; the testimonial discourses generated by two Israeli witnessing organizations; immigrants’ praiseworthy and blameworthy rhetoric about technology use; and the fundamentally anomalous rhetorical style of President Trump.

Chair:
Tamar Katriel (University of Haifa, Israel)
Location: K4 (1st floor)
13:30
Tess Slavickova (University of New York in Prague, Czechia)
Epideixis and the Trump ‘performance’ (abstract)
14:00
Mia Schreiber (Hebrew University, Israel)
Zohar Kampf (Hebrew University, Israel)
Intentional work: the scope of journalistic interpretation of political condemnations and congratulations (abstract)
14:30
Judi Atkins (Coventry University, UK)
‘May God Bless You All’: The Rhetoric of Faith and Family in the Queen’s Christmas Message (abstract)
15:00
Tamar Katriel (University of Haifa, Israel)
Epideictic rhetoric and epistemic responsibility in human-rights organizations' witnessing discourses (abstract)
13:30-15:30 Session 6E: Power and identity II (individual papers)
Chair:
Riki Thompson (University of Washington, United States)
13:30
Riki Thompson (University of Washington, United States)
Telling the story of me & we: Online dating and identity construction for the non-monogamous (abstract)
14:00
Richard Hallett (Northeastern Illinois University, United States)
‘We belong to different worlds’: A CDA/CAD examination of tourist phrasebooks (abstract)
14:30
Matko Krce Ivancic (Department of Sociology, School of Social Sciences, University of Manchester, UK)
Contemporary social link in psychoanalysis and Foucault's discourse analysis (abstract)
13:30-15:30 Session 6F: Media discourse I (individual papers)
Chair:
Alla Tovares (Howard University, United States)
Location: P3 (15th floor)
13:30
Michael Kranert (Edinburgh Napier University, UK)
Who is a populist – Meta-discourses on Populism in the German and British press (abstract)
14:00
Marwa Elkhodairy (University Of Central Lancashire, UK)
Using Corpus Linguistics to Examine the Framing Strategies Used by British newspapers in their coverage of the 2011 Revolution in Egypt. (abstract)
14:30
Ellen Russell (Wilfrid Laurier University, Canada)
Brittainy Bonnis (Queen's University, Canada)
Mathieu Dufour (Université du Québec en Outaouais, Canada)
The Paradoxical Legitimation of Inequality: Editorial Opinion on Wages of Canadian Postal Workers (abstract)
15:00
Alla Tovares (Howard University, United States)
The inconvenient youth: Creating fake-polyphony and (re)framing dissent in the Russian press (abstract)
13:30-15:30 Session 6G: Social media discourse II (individual papers)
Chair:
Deborah Orpin (University of Wolverhampton, UK)
13:30
Emanuela Arzeo (Universitat Pompeu Fabra, Department of Translation and Language Sciences, Spain)
Anna Espunya Prat (Universitat Pompeu Fabra, Department of Translation and Language Sciences, Spain)
A Case Study on Branding Discourse: Multilingual Campaigns on Facebook in English, Italian, and Spanish (abstract)
14:00
Deborah Orpin (University of Wolverhampton, UK)
Bianca Fox (University of Wolverhampton, UK)
Discursive constructions of loneliness in the media and in an online forum: A comparison (abstract)
14:30
Krzysztof Borowski (University of Kansas, United States)
Identity, Social Control, and the Erasure of Difference in Polish-Silesian Online Discourse (abstract)
15:30-16:00Coffee Break
17:00-18:00 Session 8: Keynote address: Martin Reisigl
Chair:
Chris Hart (Lancaster University, UK)
17:00
Martin Reisigl (University of Vienna, Austria)
Normative Standards for Critical Discourse Analysis - A Discourse-Historical Model (abstract)
18:30-20:30 Welcome reception hosted by the City of Aalborg

18:35-18:40    Welcome speech by 2nd Deputy Mayor of Aalborg Nuuradin Salah Hussein 

18:45-18:55   Speech by Dean Henrik Halkier, Faculty of the Humanities, Aalborg University

19:00-20:30   Reception (light food and drinks). Delegates are welcome to visit the various exibitions of the Museum of Modern Art (free of charge)

Thursday, July 5th

View this program: with abstractssession overviewtalk overview

08:30-09:30 Session 9: Keynote address: David Machin
Chair:
Ole Izard Høyer (Aalborg University, Denmark)
08:30
David Machin (Örebro University, Sweden)
Doing Empirical Research with Multimodal Critical Discourse Analysis (abstract)
09:30-10:00Coffee Break
10:00-12:00 Session 10A: PANEL: Social Media Critical Discourse Studies: Discursive construction and dissemination of Conflict & Terror, Hate Speech and Identity on participatory digital platformsIII

Social Media platforms and their participatory dynamic of communication have turned into significant foci of discursive concentrations. On the one hand, the ubiquity and diversity of uses, applications and contexts of these interactive ecologies have facilitated access to invaluable body of bottom-up, social, user-generated communicative content for CDS research (KhosraviNik and Zia 2014, KhosraviNik and Sarkhoh 2017) and on the other hand, they have posed theoretical and analytical challenges in application of classic notions in CDA/CDS e.g. regarding the nature of the data and sampling, dynamic of discursive power, ideology and critique (KhosraviNik 2014). As such, it is high time for CDS to engage with the new media environment both in terms of aspiring to propose empirically-based solutions for issues around adoption of a Social Media Critical Discourse Studies approach (KhosraviNik 2017a, 2017b, KhosraviNik and Unger 2016) as well as topical engagement with relevant discourse analytical case studies. 

The proposed panel brings together an exciting rang of research carried out on a variety of Social Media communication platforms and highlights the impacts of these technologies on the dynamic of discourse production, dissemination and consumption in the society (KhosraviNik 2015). Overall, the panel a. critically engages with theoretical and methodological aspects of doing Social Media CDS b. presents several case studies on some of the classic topics of CDA e.g. Self/Other presentation in discourse, gender identity, conflicts and terrorism and c. brings together a diverse group of scholars from England, Iran, Australia, the US, Cyprus, Malaysia, UK, Ireland, Denmark, Palestine, Chile, and Greece. All the proposed papers are committed to working within general framework of CDA/CDS and effectively engage with Social Media technology aspect of their topic as a meaningfully different mediatised context. The papers are thematically organised into three main sections of Conflict & Terror (politics of extreme Self and Othering, Islamic terrorism, Syrian civil war), Hate Speech (discourses on or around misogyny, gender representation, Islamophobia and anti-immigration discourses) and Identity (collective identity in discourse, contentions of social identities). The panel presents an exciting global breadth of research focusing on European, Asian, and Middle Eastern, and Latin American contexts. 

Chair:
Majid Khosravinik (Lancaster University, UK)
Location: K4 (1st floor)
10:00
Daniela Ibarra (Lancaster University, UK)
Johann Unger (Lancaster University, UK)
Pension protests in hybrid media systems: Conflict and semiosis in tweets related to Chilean political TV shows (abstract)
10:30
Fabienne Baider (University of Cyprus, Cyprus)
Entailments of Conceptual Metaphors and Covert Hate Speech in social media discourses (abstract)
11:00
Johan Farkas (Malmö University, Sweden)
Multi-sited online ethnography and critical discourse studies: Exploring disguised propaganda on social media (abstract)
11:30
Soudeh Ghaffari (Lancaster University, UK)
Identity, Social Media discourse and religion; Constructing a glocalised Self-identity through the language of prayers (abstract)
10:00-12:00 Session 10B: Institutional and corporate discourse I (individual papers)
Chair:
Chris Hart (Lancaster University, UK)
10:00
Catharina Nyström Höög (Uppsala University, Sweden)
The public authority with human values: An analysis of core value words (abstract)
10:30
Annabelle Mooney (Roehampton University, UK)
Advertising HSBC: nested indexicalities and floating signifiers (abstract)
11:00
Lise-Lotte Holmgreen (Aalborg University, Denmark)
Jeanne Strunck (Aalborg University, Denmark)
Story work in the organisation: Constructing and contesting the narrative (abstract)
11:30
Matteo Fuoli (University of Birmingham, UK)
Christopher Hart (Lancaster University, UK)
Trust-building Strategies in Corporate Discourse: An Experimental Study (abstract)
10:00-12:00 Session 10C: PANEL: Discourse of Crisis and Linguistic Creativity I

Conflict communication is one of the essential communication domains, and discourse and conflict are intertwined in human existence and practice. Many valuable contributions have been made to the discussion of discourse of conflict (e.g., Chilton, 1997; Fairclough, 1989; van Dijk, 2005; Reisigl & Wodak, 2005; Cap, 2013; Hodges, 2013; among others), and this panel sets out to further its understanding through the investigation of the discursive processes and practices associated with the current Ukrainian crisis. The panel highlights an extraordinary upsurge in linguistic creativity triggered by the turbulent political, social, and military situation in Ukraine an explores various aspects of such innovation, its causes, features, and functions in various spheres of communication. 

For too long the linguistic tradition has been dominated by the understanding of linguistic creativity as generating endless number of sentences by applying a set number of syntactic rules. Thankfully, later research moved on and acknowledged the active and formative role of language users, or rather “language-makers” (Harris, 1980). Linguistic creativity is ubiquitous; it is fundamentally purposeful, emerges from interactional language encounters (Carter, 2004), and foregrounds personalized expressive meanings beyond proposition-based information (Maynard, 2007). These features of linguistic creativity are the focus of this panel. While describing the trends in manipulation and persuasion, verbal aggression, framing and categorization, evaluation, and other elements of goal-oriented conflict communication, the contributors examine both the ‘micro’ considerations of linguistic phenomena with the ‘macro’ considerations of their social motivations and consequences. They employ a variety of approaches, including discourse-analytic, corpus-linguistic, multimodal and metaphor analysis, and sociolinguistics. The projects largely concentrate on the current discursive processes in Ukraine; however, the panel also includes contributions investigating the reactions of other discourse communities to the Ukrainian situation. 

Investigating the complex ways in which crisis manifests itself in language and discourse will advance the understanding of the relationship between language, discourse, and society by highlighting the complex interrelation of linguistic and extra-linguistic phenomena in the time of crisis and through attention to the active and deliberate communicative activity of the discourse participants.

Chair:
Natalia Knoblock (Saginaw Valley State University, United States)
Location: P2 (15th floor)
10:00
Natalia Knoblock (Saginaw Valley State University, United States)
Novel Slurs in Antagonistic Discourse: Linguistic Changes Prompted by Extralinguistic Factors (abstract)
10:30
Alla Nedashkivska (University of Alberta, Canada)
Discursive Practices in Social Media: Language Innovations and Ideologies in Ukrainian following the Maidan Revolution (abstract)
11:00
Alla Tovares (Howard University, United States)
The art of the insult: (Re)creating Zaporizhian Cossacks’ letter-writing on YouTube as collective creative insurgency (abstract)
11:30
Christoph Creutziger (University of Münster - Institute of Geography, Germany)
Emotions in discourse of the New Cold War (abstract)
10:00-12:00 Session 10D: Power and identity III (individual papers)
Chair:
Nick Moore (Sheffield Hallam University, UK)
10:00
Nick Moore (Sheffield Hallam University, UK)
A Sense of Identity: What Research in 'Identity' Means for Applied Linguistics (abstract)
10:30
Wing Shum Belinda Ko (City University of Hong Kong, Hong Kong)
The Asian American voice: a Critical Discourse Analysis (CDA) approach to rap lyrics (abstract)
11:00
Irene Elmerot (Stockholm University, Sweden)
Language and power in Czech media – a corpus analysis of linguistic othering (abstract)
10:00-12:00 Session 10E: Migration and mobility I (individual papers)
Chair:
Giuseppe Mininni (Università degli Studi di Bari, Italy)
10:00
Alexandra Polyzou (Canterbury Christ Church University, UK)
Deanna Demetriou (Canterbury Christ Church University, UK)
Gender and EU migration representation in the 2014 EU expansion debate in the UK right wing online press (abstract)
10:30
Malcolm MacDonald (The University of Warwick, UK)
Governmentality, (il)liberalism and discourse: The discursive construction of UK national security (2012-2016) (abstract)
11:00
Concetta Papapicco (Università degli Studi di Bari, Italy)
Enza Altomare Zagaria (Università degli Studi di Bari, Italy)
Giuseppe Mininni (Università degli Studi di Bari, Italy)
“BR…EXIT”. A Diatextual Analysis of public discourse on migrant Italian talents (abstract)
11:30
Alastair Nightingale (University of Limerick, Ireland)
Michael Quayle (University of Limerick, Ireland)
Orla Muldoon (University of Limerick, Ireland)
“It’s just heart breaking”: Doing inclusive political solidarity or ambivalent paternalism through sympathetic discourse within the “refugee crisis” debate. (abstract)
10:00-12:00 Session 10F: Media discourse II (individual papers)
Chair:
Zahra Hosseinikhoo (Univesity of Vienna, Austria)
Location: P3 (15th floor)
10:00
Raeann Ritland (Iowa State University, United States)
Infant feeding articles in BabyTalk magazine: Neutral or ideological ground? (abstract)
10:30
Zahra Hosseinikhoo (Univesity of Vienna, Austria)
“Not based on trust but verification”: Iran’s nuclear deal in Iranian, and Western press discourses. (abstract)
11:00
Changpeng Huan (Shanghai Jiao Tong University, China)
Comfort the afflicted and afflict the comfortable: How Thailand is Divided through Attitudinal Positioning in the Aftermath of Bangkok Blast (abstract)
11:30
Muireann Prendergast (University of Limerick, Ireland)
Witnessing in the echo chamber: from counter-discourses in print media to counter-memories of Argentina’s state terrorism (abstract)
10:00-12:00 Session 10G: Gender I (individual papers)
Chair:
Dilek Keles (Ahi Evran University, Turkey)
10:00
Dilek Keles (Ahi Evran University, Turkey)
To Be Female Unionist In Turkey In Terms Of Gender Awareness (abstract)
10:30
Adrian Yip (Queen Mary University of London, UK)
Gender representations of athletes on social media (abstract)
11:00
Dennis Puorideme (Aalborg University, Denmark)
Power, Culture and Gendered Discourses: Identity Negotiation and Contestations in the Asante Matrilineal Society of Ghana (abstract)
11:30
Mashael Altamami (University of the West of England/Princess Nourah Bint Abdulrahman University, UK)
The use of Questions as a Rhetorical Device in Parliamentary Discourse (abstract)
10:00-12:00 Session 10H: Politics of austerity I (individual papers)
Chair:
Marco Venuti (Università degli Studi di Catania, Italy)
Location: P1 (15th floor)
10:00
Jens Maesse (University of Giessen, Germany)
Austerity discourses in Europe: How economic experts create identity projects (abstract)
10:30
Ellen Russell (Wilfrid Laurier University, Canada)
Foreclosing objections to Neoliberalism: economic texts making the case for austerity after the global economic crisis of 2008 (abstract)
11:00
Marco Venuti (Università degli Studi di Catania, Italy)
Iacopo Grassi (University of Naples Federico II, Italy)
ECB President’s Speeches on Crisis and Austerity: a Corpus-based Critical Discourse Analysis of the European Debt Crisis (abstract)
11:30
Lesley Jeffries (University of Huddersfield, UK)
Brian Walker (University of Huddersfield, UK)
Austerity in the Commons: A corpus critical analysis of austerity in Hansard (1803-2015) (abstract)
12:00-13:00Lunch
13:00-14:30 Session 11A: PANEL: Social Media Critical Discourse Studies: Discursive construction and dissemination of Conflict & Terror, Hate Speech and Identity on participatory digital platforms IV

Social Media platforms and their participatory dynamic of communication have turned into significant foci of discursive concentrations. On the one hand, the ubiquity and diversity of uses, applications and contexts of these interactive ecologies have facilitated access to invaluable body of bottom-up, social, user-generated communicative content for CDS research (KhosraviNik and Zia 2014, KhosraviNik and Sarkhoh 2017) and on the other hand, they have posed theoretical and analytical challenges in application of classic notions in CDA/CDS e.g. regarding the nature of the data and sampling, dynamic of discursive power, ideology and critique (KhosraviNik 2014). As such, it is high time for CDS to engage with the new media environment both in terms of aspiring to propose empirically-based solutions for issues around adoption of a Social Media Critical Discourse Studies approach (KhosraviNik 2017a, 2017b, KhosraviNik and Unger 2016) as well as topical engagement with relevant discourse analytical case studies. 

The proposed panel brings together an exciting rang of research carried out on a variety of Social Media communication platforms and highlights the impacts of these technologies on the dynamic of discourse production, dissemination and consumption in the society (KhosraviNik 2015). Overall, the panel a. critically engages with theoretical and methodological aspects of doing Social Media CDS b. presents several case studies on some of the classic topics of CDA e.g. Self/Other presentation in discourse, gender identity, conflicts and terrorism and c. brings together a diverse group of scholars from England, Iran, Australia, the US, Cyprus, Malaysia, UK, Ireland, Denmark, Palestine, Chile, and Greece. All the proposed papers are committed to working within general framework of CDA/CDS and effectively engage with Social Media technology aspect of their topic as a meaningfully different mediatised context. The papers are thematically organised into three main sections of Conflict & Terror (politics of extreme Self and Othering, Islamic terrorism, Syrian civil war), Hate Speech (discourses on or around misogyny, gender representation, Islamophobia and anti-immigration discourses) and Identity (collective identity in discourse, contentions of social identities). The panel presents an exciting global breadth of research focusing on European, Asian, and Middle Eastern, and Latin American contexts. 

Chair:
Majid Khosravinik (Lancaster University, UK)
Location: K4 (1st floor)
13:00
Eleonora Esposito (University of Navarra, Spain)
Majid Khosravinik (Lancaster University, UK)
Digital Discourses of Misogyny against Women Leaders: Towards a Critical Approach (abstract)
13:30
Gwen Bouvier (Maynooth University, Ireland)
Social media and sourcing news in the Irish abortion debate: the role of discourses of personalization and emotion and the challenges for CDA (abstract)
13:00-14:30 Session 11B: Institutional and corporate discourse II (individual papers)
Chair:
Tim Moore (Swinburne University, Australia)
13:00
Michael Kranert (Edinburgh Napier University, The Business School, UK)
Holly Patrick (Edinburgh Napier University, The Business School, UK)
Don’t Work for Free: The Web Discourses of Value used by Photographers (abstract)
13:30
Tim Moore (Swinburne University, Australia)
The discourse of the managerial university: the case of the word ‘strategy’ (abstract)
14:00
Luping Zhang (China University of Political Science and Law, China)
The writing of legal genres as an intertextual process: The case of Chinese lawyers’ opinions (abstract)
13:00-14:30 Session 11C: PANEL: Discourse of Crisis and Linguistic Creativity II

Conflict communication is one of the essential communication domains, and discourse and conflict are intertwined in human existence and practice. Many valuable contributions have been made to the discussion of discourse of conflict (e.g., Chilton, 1997; Fairclough, 1989; van Dijk, 2005; Reisigl & Wodak, 2005; Cap, 2013; Hodges, 2013; among others), and this panel sets out to further its understanding through the investigation of the discursive processes and practices associated with the current Ukrainian crisis. The panel highlights an extraordinary upsurge in linguistic creativity triggered by the turbulent political, social, and military situation in Ukraine an explores various aspects of such innovation, its causes, features, and functions in various spheres of communication. 

For too long the linguistic tradition has been dominated by the understanding of linguistic creativity as generating endless number of sentences by applying a set number of syntactic rules. Thankfully, later research moved on and acknowledged the active and formative role of language users, or rather “language-makers” (Harris, 1980). Linguistic creativity is ubiquitous; it is fundamentally purposeful, emerges from interactional language encounters (Carter, 2004), and foregrounds personalized expressive meanings beyond proposition-based information (Maynard, 2007). These features of linguistic creativity are the focus of this panel. While describing the trends in manipulation and persuasion, verbal aggression, framing and categorization, evaluation, and other elements of goal-oriented conflict communication, the contributors examine both the ‘micro’ considerations of linguistic phenomena with the ‘macro’ considerations of their social motivations and consequences. They employ a variety of approaches, including discourse-analytic, corpus-linguistic, multimodal and metaphor analysis, and sociolinguistics. The projects largely concentrate on the current discursive processes in Ukraine; however, the panel also includes contributions investigating the reactions of other discourse communities to the Ukrainian situation. 

Investigating the complex ways in which crisis manifests itself in language and discourse will advance the understanding of the relationship between language, discourse, and society by highlighting the complex interrelation of linguistic and extra-linguistic phenomena in the time of crisis and through attention to the active and deliberate communicative activity of the discourse participants.

Chair:
Natalia Knoblock (Saginaw Valley State University, United States)
Location: P2 (15th floor)
13:00
Ludmilla A'Beckett (University of the Free State, South Africa)
Discourse Ideology and Representation of Refugees: Textual Patterns in European Media and Russo-Ukrainian Debates (abstract)
13:30
Jurga Cibulskienė (Lithuanian University of Educational Sciences, Lithuania)
Inesa Šeškauskienė (Vilnius University, Lithuania)
Metaphorical construction of Ukrainian crisis in Lithuanian media: The FRIENDSHIP scenario (abstract)
14:00
Maria Teteriuk (National University of Kyiv-Mohyla Academy, Ukraine)
Homosexuality and visions of the future: contested perspectives on Ukrainian social space before and after Euromaidan (abstract)
13:00-14:30 Session 11D: Politics of austerity II (individual papers)
Chair:
Lesley Jeffries (University of Huddersfield, UK)
Location: P1 (15th floor)
13:00
Tim Griebel (FAU Erlangen-Nürnberg, Germany)
Getting Real about Texts and Images of Austerity in the United Kingdom. A Corpus-Assisted Multimodal Critical Realist Discourse Analysis (abstract)
13:30
Amelie Kutter (European University Viadrina Frankfurt (Oder), Germany)
Gesine Lenkewitz (European University Viadrina Frankfurt (Oder), Germany)
Mobilising for alternatives to EU austerity: SYRIZA’s narrative of the European financial and economic crisis (abstract)
14:00
Brian Walker (University of Huddersfield, UK)
Matt Evans (University of Huddersfield, UK)
The beginning of ‘the Age of Austerity’: A critical stylistic analysis of Cameron’s 2009 spring conference speech. (abstract)
13:00-14:30 Session 11E: Migration and mobility II (individual papers)
Chair:
Johnny Unger (Lancaster University, UK)
13:00
Cinzia Bevitori (University of Bologna, Italy)
Jane Helen Johnson (University of Bologna, Italy)
Patterns of movement, patterns of meaning: Exploring the climate-migration nexus in UK and US press discourse. A diachronic corpus-assisted discourse analytical approach (abstract)
13:30
Catherine Martin (University of Western Australia, Australia)
Invasions, irruptions and migratory hordes: The metaphorical construction of Chinese migrants in colonial Australia (abstract)
14:00
Johnny Unger (Lancaster University, UK)
Luke Harding (Lancaster University, UK)
Tineke Brunfaut (Lancaster University, UK)
Are language testers the new border guards? The discursive construction of ‘secure English language testing’ in the United Kingdom (abstract)
13:00-14:30 Session 11F: Media discourse III (individual papers)
Chair:
Amanda Potts (Cardiff University, UK)
Location: P3 (15th floor)
13:00
Rosa Scardigno (University of Bari Aldo Moro, Italy)
Valentina Luccarelli (University of Bari Aldo Moro, Italy)
Giuseppe Mininni (University of Bari Aldo Moro, Italy)
"Beasts, beasts, beasts". The discursive modulation of violence in Italian TV programs through Diatextual Analysis (abstract)
13:30
Amanda Potts (Cardiff University, UK)
Virpi Ylänne (Cardiff University, UK)
“Forget the Stroppy, Whingeing Young Who Blame Us Wrinklies For Brexit!” A corpus-based discourse analysis of media representation of voter age and identity following the EU Referendum (abstract)
14:00
Afrooz Rafiee (Radboud University, Netherlands)
Schematic and thematic structure of media discourse: How culture matters (abstract)
13:00-14:30 Session 11G: Discourses of conflict and dissent I (individual papers)
Chair:
Celeste Moreno (Harvard University, United States)
13:00
Elie Friedman (Truman Institute, Hebrew University; Bar-Ilan University, Israel)
Alexandra Herfroy-Mischler (Hebrew University, Israel)
The "Blame Game" Frame: Discursive Blame Ethics and Media Framing upon Negotiations Failure (abstract)
13:30
Celeste Moreno (Harvard University, United States)
Nuclear Anxiety: RACE, JOURNEY, and PATH metaphors during the Cold War (abstract)
14:00
Elise Amfreville (Sorbonne Nouvelle - Paris 3, France)
Multimodality and markers of intersubjectivity: Post-Brexit protest placards (abstract)
13:00-14:30 Session 11H: Gender II (individual papers)
Chair:
Ibtisam Alwahibi (Sultan Qaboos University, Oman)
13:00
Ibtisam Alwahibi (Sultan Qaboos University, Oman)
Victoria Dauletova (Sultan Qaboos University, Oman)
Who Calls the Shots in Omani Institutional Discourse: Gender, Social Status and Identity (abstract)
13:30
Desiree Daniel (Universität Paderborn, Germany)
The Academic Discourse(s) on Gender and Education in Germany – a critical perspective (abstract)
14:30-15:00Coffee Break
15:00-16:30 Session 12A: PANEL: Musical Communication and Multimodality I

Music, in all its forms, is omnipresent across the media including advertising, computer games, concerts, song recordings, videos and film. It is bought, sold and traded, heard and played for not only entertainment, but also for political and social purposes, often performing a central role in the construction of social notions of Self and Other. Political and social actors of all sorts attempt to harness its power, though its social and political relevance is one of continuing academic debate, positions ranging from the benign (Adorno 1941) to explicit political importance (Street 2012). At CADAAD 2014, a group of scholars explored ‘music as discourse’, contributing to a greatly underexplored area in both music studies and discourse analysis, with some notable exceptions (van Leeuwen 1999: Machin 2010; Way 2017). This initial exploration of ‘music as discourse’ resulted in a significant contribution to the field (see Way and McKerrell 2017). 

This panel proposal seeks to continue this analysis of music and discourse from a variety of critical-analytical perspectives, explicitly focusing upon its multimodal nature. Whether in pubs, cafes, protests, on screen or at political rallies, music communicates to us multimodally and this we all use as our starting point in order to critically analyse music as discourse. Papers will explore multimodal discourses of popular, folk and subcultural musics relating to music and identity, authenticity, oppression, power, sport and music in advertising. 
A common theme for each presentation is examining music multimodally from a critical perspective. It is hoped this will contribute to the growing critical debate around the social power of music and multimodal discourse. 

References 
Adorno, T. (1941). ‘On Popular music’, Studies in philosophy and social science (9): 17-48. 
Machin, D. (2010). Analysing popular music, London: Sage. 
Street, J. (2012). Music and Politics, Cambridge: Polity Press. 
Van Leeuwen, T. (1999) Speech, Music, Sound. London: Macmillan Press. 
Way, L. (2017). Popular Music, Politics and Power in Turkey since 2002, London & New York: Bloomsbury 
Way, L. & McKerrell, S. (eds.) (2017). Music as Multimodal Discourse: Semiotics, Power and Protest. London & New York: Bloomsbury. 

Chair:
Simon Mckerrell (Newcastle University, UK)
15:00
David Machin (Orebro University, Sweden)
Sound, music and gender in mobile phone games: A multimodal critical discourse approach (abstract)
15:30
Lyndon Charles Way (Liverpool Hope University, UK)
Performing politics: The multimodal nature of political discourse in live music performance (abstract)
15:00-16:30 Session 12B: PANEL: Emergent and Peripheral Discourses: Critical and Socio-Cognitive Approaches I

This panel explores the study of discourse within socio-cognitive and functional models of language. More specifically, it takes an interdisciplinary, integrative and contrastive (English-Spanish) approach to the study of emergent, peripheral discourses; those minority discourses that confront the more public and hegemonic discourses of the community. The main aim of the panel is thus to study how these minority discourses come into being by means of specific linguistic, cognitive and social strategies; and how the more official and these peripheral discourses interact. 

We understand peripheral and emergent discourses as forms of action and social interaction (Bourdieu 1994), multimodal texts which are created continuously in an ever-changing society through ever-changing media and semiotic modes. These discourses are peripheral because they transmit and generate alternative, outlying versions of reality which differ from the more institutionalized, hegemonic ones (Giménez Montiel 1983, Raiter 2003, Raiter y Zullo 2008). And emergent because they have been created recently and are essentially dynamic and unstable. Peripheral and emergent discourses, in short, trasmit a mediated image of the individuals and communities they represent, as well as of their ideological and social stance (Van Dijk 1991, 2008; Fairclough 1992, 2003). The discourses analysed in this panel come close to Serrant-Green’s (2004) ‘screaming silences’, discourses that are politically undervalued and thus understimated by the academic community, and that must be made visible. 

To these aims, the panel propounds an approach to emergent and peripheral discourses, encompasing:
(i)Cognitive Theories of Language, and their new interest in the relationship between language, cognition and society, and in language in use, as studied by Socio-Cognitive Linguistics (Langacker 1994, 2001; Geeraerts & Grondelaers 1995; Bernárdez 1995). 
(ii)Critical Discourse Analysis, which has recently moved in the direction of a more cognitive perspective on language and discourse (Chilton 2004, 2011; Charteris-Black 2004, 2005; Hart 2010). 
(iii)Theoretical concepts such as embodiment (Zlatev 1997; Linbolm & Ziemke 2002), identity (Bucholtz & Hall 2005), and multimodality (Jewit 2009; Kress 2010). 
(iv)A methodological approach based on language in use, and the statistical analysis of data in real communicative contexts.

Chair:
Manuela Romano (Universidad Autónoma de Madrid, Spain)
15:00
Ana Roldán-Riejos (Universidad Politécnica de Madrid, Spain)
The language of alternative and mainstream media when dealing with populism: A comparative study (abstract)
15:30
Isabel Alonso-Belmonte (Universidad Autónoma de Madrid, Spain)
The Discourse of Victimization in the Press: a Critical Discourse Analysis of the Spanish Eviction Crisis in El País (abstract)
16:00
Manuela Romano (Universidad Autónoma de Madrid, Spain)
Maria Dolores Porto Requejo (University of Alcalá, Spain)
Migrants as threat: Emerging WATER metaphors in the refugee crisis (abstract)
15:00-16:30 Session 12C: Institutional and corporate discourse III (individual papers)
Chair:
Kate Power (University of British Columbia / University of Queensland, Canada)
Location: P2 (15th floor)
15:00
Ann Starbæk Bager (Aalborg University, Denmark)
Lise-Lotte Holmgreen (Aalborg University, Denmark)
A discourse activist approach to studying IT-security practices in Danish public organizations (abstract)
15:30
Kate Power (University of British Columbia / University of Queensland, Canada)
Lucy Rak (The University of British Columbia, Canada)
Marianne Kim (The University of British Columbia, Canada)
Women in business media: A Critical Discourse Analysis of representations of women in Forbes, Fortune and Bloomberg Businessweek, 2015-2017 (abstract)
15:00-16:30 Session 12D: Media discourse IV (individual papers)
Chair:
Oren Livio (University of Haifa, Israel)
Location: P3 (15th floor)
15:00
Riki Thompson (University of Washington, United States)
Matthew Collins (University of Birmingham, UK)
From the medieval to the digital, and back again: Multimodality, innovation, and adaptation (abstract)
15:30
Kayla Heglas (Lancaster University, UK)
Transformational plans for buildings and the people who inhabit them: A critical analysis of gentrification discourse in news media (abstract)
16:00
Oren Livio (University of Haifa, Israel)
When Words and Images Collide: Verbal and Visual Patterns of Israeli News Coverage of the Elor Azaria Scandal (abstract)
15:00-16:30 Session 12E: Religio-political discourse I (individual papers)
Chair:
Adel Shakour (Al-Qasemi Academy, Israel)
Location: K4 (1st floor)
15:00
Arnaud Vincent (Université Catholique de Louvain, Belgium)
Where is the Rhetorical God Gap? Use Corpus Linguistics to Ask the Data! (abstract)
15:30
Adel Shakour (Al-Qasemi Academy, Israel)
Treatment of the Holocaust in the Writings Tibi: Critique or Identification? (abstract)
15:00-16:30 Session 12F: Discourses of conflict and dissent II (individual papers)
Chair:
Sole Alba Zollo (University of Naples Federico II, Italy)
15:00
Sole Alba Zollo (University of Naples Federico II, Italy)
Street art: a weapon of resistance for the voiceless or a new form of propaganda for institutional power? (abstract)
15:30
Dhiaa Kareem Ali Janaby (University of Newcastle, UK)
Discourse of Wars on Iraq: The Construction of Iraq in the US Major Press (abstract)
16:00
Melada Sudajit-Apa (Department of English and Linguistics, Thammasat University, Thailand)
A Critical Discourse Analysis of the Thai Military Government’s National Reconciliation Process in the Prime Minister’s Weekly Addresses on National Television Channels (abstract)
15:00-16:30 Session 12G: Migration and mobility III (individual papers)
Chair:
Silvia Frota (Universidade de Lisboa, Portugal)
Location: P1 (15th floor)
15:00
Rusten Menard (University of Helsinki, Finland)
Inari Sakki (University of Helsinki, Finland)
Building images of 'Us' and asylum seekers with Finnish equality; an analysis of affective/discursive orientations to difference (abstract)
15:30
Silvia Frota (Universidade de Lisboa, Portugal)
The discursive construction of national identities and nationalisms in the Portuguese media: “Público” versus “Correio da Manhã” (abstract)
16:00
Arezoo Adibeik (Lancaster University, UK)
From the age of ‘bombs and rockets’ to the age of ‘wisdom and glory’: A tale of two national anthems (abstract)
16:30-17:00Coffee Break
17:00-18:30 Session 13A: PANEL: Musical Communication and Multimodality II

Music, in all its forms, is omnipresent across the media including advertising, computer games, concerts, song recordings, videos and film. It is bought, sold and traded, heard and played for not only entertainment, but also for political and social purposes, often performing a central role in the construction of social notions of Self and Other. Political and social actors of all sorts attempt to harness its power, though its social and political relevance is one of continuing academic debate, positions ranging from the benign (Adorno 1941) to explicit political importance (Street 2012). At CADAAD 2014, a group of scholars explored ‘music as discourse’, contributing to a greatly underexplored area in both music studies and discourse analysis, with some notable exceptions (van Leeuwen 1999: Machin 2010; Way 2017). This initial exploration of ‘music as discourse’ resulted in a significant contribution to the field (see Way and McKerrell 2017). 

This panel proposal seeks to continue this analysis of music and discourse from a variety of critical-analytical perspectives, explicitly focusing upon its multimodal nature. Whether in pubs, cafes, protests, on screen or at political rallies, music communicates to us multimodally and this we all use as our starting point in order to critically analyse music as discourse. Papers will explore multimodal discourses of popular, folk and subcultural musics relating to music and identity, authenticity, oppression, power, sport and music in advertising. 

A common theme for each presentation is examining music multimodally from a critical perspective. It is hoped this will contribute to the growing critical debate around the social power of music and multimodal discourse. 

References 
Adorno, T. (1941). ‘On Popular music’, Studies in philosophy and social science (9): 17-48. 
Machin, D. (2010). Analysing popular music, London: Sage. 
Street, J. (2012). Music and Politics, Cambridge: Polity Press. 
Van Leeuwen, T. (1999) Speech, Music, Sound. London: Macmillan Press. 
Way, L. (2017). Popular Music, Politics and Power in Turkey since 2002, London & New York: Bloomsbury 
Way, L. & McKerrell, S. (eds.) (2017). Music as Multimodal Discourse: Semiotics, Power and Protest. London & New York: Bloomsbury. 

Chair:
Lyndon Charles Way (Liverpool Hope University, UK)
17:00
Simon Mckerrell (Newcastle University, UK)
Kicking musical metaphors of the body around in the mediation of Self and Other (abstract)
17:30
Matt Ord (Newcastle University, UK)
From the textual to the social: constructing meaning and authenticity in recorded folk song (abstract)
18:00
Laura Filardo-Llamas (Universidad de Valladolid, Spain)
Laura Hidalgo-Downing (Universidad Autónoma de Madrid, Spain)
Globalizing music. Songs as a metaphorical site for reacting to socio-political events. The case of U2. (abstract)
17:00-18:40 Session 13B: PANEL: Emergent and Peripheral Discourses: Critical and Socio-Cognitive Approaches II

This panel explores the study of discourse within socio-cognitive and functional models of language. More specifically, it takes an interdisciplinary, integrative and contrastive (English-Spanish) approach to the study of emergent, peripheral discourses; those minority discourses that confront the more public and hegemonic discourses of the community. The main aim of the panel is thus to study how these minority discourses come into being by means of specific linguistic, cognitive and social strategies; and how the more official and these peripheral discourses interact. 

We understand peripheral and emergent discourses as forms of action and social interaction (Bourdieu 1994), multimodal texts which are created continuously in an ever-changing society through ever-changing media and semiotic modes. These discourses are peripheral because they transmit and generate alternative, outlying versions of reality which differ from the more institutionalized, hegemonic ones (Giménez Montiel 1983, Raiter 2003, Raiter y Zullo 2008). And emergent because they have been created recently and are essentially dynamic and unstable. Peripheral and emergent discourses, in short, trasmit a mediated image of the individuals and communities they represent, as well as of their ideological and social stance (Van Dijk 1991, 2008; Fairclough 1992, 2003). The discourses analysed in this panel come close to Serrant-Green’s (2004) ‘screaming silences’, discourses that are politically undervalued and thus understimated by the academic community, and that must be made visible. 

To these aims, the panel propounds an approach to emergent and peripheral discourses, encompasing:
(i)Cognitive Theories of Language, and their new interest in the relationship between language, cognition and society, and in language in use, as studied by Socio-Cognitive Linguistics (Langacker 1994, 2001; Geeraerts & Grondelaers 1995; Bernárdez 1995). 
(ii)Critical Discourse Analysis, which has recently moved in the direction of a more cognitive perspective on language and discourse (Chilton 2004, 2011; Charteris-Black 2004, 2005; Hart 2010). 
(iii)Theoretical concepts such as embodiment (Zlatev 1997; Linbolm & Ziemke 2002), identity (Bucholtz & Hall 2005), and multimodality (Jewit 2009; Kress 2010). 
(iv)A methodological approach based on language in use, and the statistical analysis of data in real communicative contexts.

Chair:
Isabel Alonso-Belmonte (Universidad Autónoma de Madrid, Spain)
17:00
Silvia Molina (Universidad Politécnica de Madrid, Spain)
WOMEN’S ENGINEERING SOCIETY WEBSITE AS A CASE STUDY: MULTIMODAL CONSTRUCTION OF MEANING (abstract)
17:25
M Dolores Porto Requejo (University of Alcalá, Spain)
Discourse Strategies in Multimodal Personal Narratives for a Global Audience (abstract)
17:50
Isabel Alonso-Belmonte (Universidad Autónoma de Madrid, Spain)
Maria Fernandez Aguero (Universidad Autonoma de Madrid, Spain)
Teachers’ narratives of resistance in Madrid’s educational context: an exploratory study in Secondary Education. (abstract)
18:15
Ana Laura Rodríguez Redondo (Universidad Complutense de Madrid, Spain)
What metonymy unveils in the Deaf identity discourse (abstract)
17:00-18:30 Session 13C: Environmental discourse I (individual papers)
Chair:
Pirkko Raudaskoski (Aalborg University, Denmark)
Location: P2 (15th floor)
17:00
Paul McIlvenny (Aalborg University, Denmark)
Pirkko Raudaskoski (Aalborg University, Denmark)
Talking Critically about Abduction and Interdisciplinarity: A Multimodal Nexus and Conversation Analysis of Abductive Reasoning at an Archaeological Site (abstract)
17:30
Arran Stibbe (University of Gloucestershire, UK)
Centrifugal force: Positive Discourse Analysis and the search for new stories to live by (abstract)
18:00
Mira Lieberman (The University of Sheffield, UK)
Reimagining Sustainability: Applying Ecolinguistic approaches to the analysis of Bayer’s Integrated Reports (abstract)
17:00-18:30 Session 13D: Religio-political discourse II (individual papers)
Chair:
Jennifer Cheng (Western Sydney University, Australia)
Location: K4 (1st floor)
17:00
Darren Kelsey (Newcastle University, UK)
Metaphor, consciousness and ideology: the psycho-discursive construction of affective mythologies (abstract)
17:30
Jennifer Cheng (Western Sydney University, Australia)
Does Adherence to Halal Contravene Australian Laws? A Discursive Analysis of the Australian Public’s Portrayal of Islamic Customs (abstract)
17:00-18:30 Session 13E: (Higher) education I (individual papers)
Chair:
Darryl Hocking (Auckland University of Technology, New Zealand)
Location: P3 (15th floor)
17:00
Codie Fortin Lalonde (Carleton Univesrity, Canada)
“And this 21st Century Learning … What is That?”: A Critical Examination of Educational Discourses in Canada (abstract)
17:30
Annett Adler (University of Kassel, Germany)
Innovation Labs – Discursive Crossing Point between Economization, Legitimization and the Emergence of the New (abstract)
18:00
Darryl Hocking (Auckland University of Technology, New Zealand)
The discursive construction of creativity as ideas (abstract)
17:00-18:30 Session 13F: Discourses of conflict and dissent III (individual papers)
Chair:
Stefania Maci (University of Bergamo, Italy)
17:00
Keren Murphy Greenberg (Swinburne University of Technology, Australia)
The 2014 Israel-Gaza Conflict in Israeli, Arab and British News Websites: A Corpus-Based Critical Discourse Analysis (abstract)
17:30
Stefania Maci (University of Bergamo, Italy)
"Goodmorning, Vietnam!" War in the War Remnant Museum walltexts as the construction of Vietnam nationhood or propaganda? (abstract)
17:00-18:30 Session 13G: Discursive practices of political actors I (individual papers)
Chair:
Elie Friedman (Truman Institute, Hebrew University; Bar-Ilan University, Israel)
17:00
Christiane Barnickel (European University Viadrina, Frankfurt(Oder), Germany)
The relationality of legitimation arguments: A discourse-network perspective on political legitimation discourse (abstract)
17:30
Roni Danziger (The Hebrew University of Jerusalem, Israel)
Zohar Kampf (The Hebrew University of Jerusalem, Israel)
"You dribble faster than Messi and jump higher than Jordan": The Art of Complimenting and Praising in Political Discourse (abstract)
18:00
Elie Friedman (Truman Institute, Hebrew University; Bar-Ilan University, Israel)
Zohar Kampf (Hebrew University of Jerusalem, Israel)
"To Thine Own Self be True": Performing Consistency in Political Discourse (abstract)
Friday, July 6th

View this program: with abstractssession overviewtalk overview

09:00-10:00 Session 14: Keynote address: William Walters
Chair:
Paul McIlvenny (Aalborg University, Denmark)
09:00
William Walters (Carleton University, Canada)
What can the Ruins of an Atomic Weapons Research Facility Tell Us about the Multiplicity of Secrecy? (abstract)
10:00-10:30Coffee Break
10:30-12:30 Session 15A: PANEL: Discourses of Brexit I

The objective of the panel is to provide an understanding of Brexit and the events around it that is both broad in its scope and deep in its insights. We believe that the specific combination of authors, data, methods and discourses brought together in Discourses of Brexit aids such understanding.

The convenors will kick off the panel by giving a brief introduction to the social, economic and political background to, and consequences of, the British EU referendum of June 2016 and mention some of the work that has since been done on this topic. We then make the case for a specifically discourse analytic approach to ‘Brexit’, pointing out the wide variety of methods and data involved in the following papers. The first half of the panel addresses political and economic discourses around Brexit and starts with a study on what many see as one of the main driving forces for Leave and the referendum in the first place: the UK Independence Party and immigration.

Chair:
Veronika Koller (Lancaster University, UK)
10:30
Sten Hansson (University of Tartu, Estonia)
Brexit and blame avoidance: Officeholders’ discursive strategies of self-preservation (abstract)
11:00
Franco Zappettini (University of Liverpool, UK)
The Official Vision for ‘Global Britain’: Free Trade between Liberal Internationalism and Economic Nationalism (abstract)
11:30
Nora Wenzl (WU Wirtschaftsuniversität Wien, Austria)
"This is about the kind of Britain we are" - Discursive constructions of national identities in parliamentary debates about the UK's European Union membership referendum (abstract)
12:00
Paul Rowinski (University of Bedfordshire, UK)
Shouting loudly: Eurosceptic post-truth rhetoric in UK national newspapers - the death throes of a beleaguered press? (abstract)
10:30-12:30 Session 15B: PANEL: Discourses of Parenting and Motherhood in a Digital Age I

Gendered norms and expectations that position women as ‘natural’ carers continue to persist in today’s western society (Gillies, 2007; Wall, 2010). Many scholars have argued, however, that perceptions of parenting and motherhood are gradually shifting as they undergo a process of cultural transition, often led by women themselves, who find a mismatch between idealised constructions of motherhood and their everyday practices (Maher & Saugeres, 2007; Miller, 2007). Digital technologies can offer fruitful sites for these transitional and transformative processes. In online discussion forums where participants adopt pseudonymous usernames, for example, anonymity can be said to liberate users from the constraints of social norms and conventions (Markham, 2004). Furthermore, increasingly visualised modes of digital communication can offer new resources for negotiating subject positions and collective identities (Boon & Pentney, 2015). 

This panel focuses on how female parents negotiate their individual and shared experiences, stories and beliefs alongside dominant cultural norms and expectations of motherhood in a range of contemporary digital contexts, including social networking and sharing platforms such as Instagram, YouTube, Facebook, and the popular British parenting website, Mumsnet. Like much research that explores cultural expectations around motherhood (Lawler, 2000; Johnston & Swanson, 2007; Wall, 2010), several panel participants focus on the western context, including the UK, US and Canada. However, we also aim to broaden our discussion through papers that explore transnational and Malaysian contexts. 

They include original methodological innovations, with Zhao and Zappavigna's presentation utilising grounded theory to develop new analytical categories for the multimodal analysis of intersubjective relations and Mackenzie drawing on a mixed-methods approach that is underpinned by feminist poststructuralist theory.

Chair:
Jai Mackenzie (University of Birmingham, UK)
10:30
Mikka-Lene Pers-Højholt (King’s College London, UK)
Update or clickbait? Commodification of family relationships in mummy vlogs (abstract)
11:00
Yvonne Ehrstein (City, University of London, UK)
The reconciliation challenge: Discursive constructions of working and caring identities on Mumsnet.com (abstract)
11:30
Sylvia Jaworska (University of Reading, UK)
Karen Kinloch (University of Lancaster, UK)
“All the prettiest Mums are on Prozac”: motherhood and embodiment in online accounts of postnatal depression on Mumsnet (abstract)
12:00
Sumin Zhao (University of Southern Denmark, Denmark)
Michele Zappavigna (The University of New South Wales, Australia)
Social photography and the negotiation of motherhood on Instagram (abstract)
10:30-12:30 Session 15C: Environmental discourse II (individual papers)
Chair:
Anders Horsbøl (Aalborg University, Denmark)
Location: P2 (15th floor)
10:30
Anders Horsbøl (Aalborg University, Denmark)
Domestication or contestation? How the discourse of co-creation meets local experiences of green transition (abstract)
11:00
Katarzyna Molek-Kozakowska (University of Opole, Poland)
“Nature needs you”: multimodality and rhetoric in environmental charity appeals (abstract)
11:30
Luu Nhung (Hanoi National University of Education, Viet Nam)
A Critical Discourse Analysis of Power Relations (Re)constructed in Newspapers' Coverage of Global Climate Conferences (abstract)
10:30-12:30 Session 15D: Discursive practices of political actors II (individual papers)
Chair:
Dr Jennifer Van Aswegen (National University of Ireland Galway, Ireland)
10:30
Dr Jennifer Van Aswegen (National University of Ireland Galway, Ireland)
Dr David Hyatt (The University of Sheffield, UK)
Snapshot through a discursive lens: 'Comprehensive Employment Strategy for People with Disabilities 2015-2024' Ireland (abstract)
11:00
Christopher Smith (University of Duisburg-Essen, Germany)
The Battle over Facts: A Discourse Analysis of the German Economic Inequality Discussion (abstract)
11:30
Zohar Kampf (Hebrew University, Israel)
Communicating Amicably: Performing Interstate Relations through Friendly Speech Acts (abstract)
12:00
Sten Hansson (University of Tartu, Estonia)
The discursive micro-politics of blame avoidance: Unpacking the language of government blame games (abstract)
10:30-12:30 Session 15E: Language policy I (individual papers)
Chair:
Shirley Näslund (Linnaeus University, Sweden)
10:30
Laia Pi Ferrer (University of Tampere, Finland)
The Word "Austerity" in Policymaking: The Cases of Portugal and Spain in the Recent Economic Crisis (abstract)
11:00
Shirley Näslund (Linnaeus University, Sweden)
A lesson in love: Deconstructing definitions of love in encyclopedias (abstract)
10:30-12:30 Session 15F: (Higher) education II (individual papers)
Chair:
Marta Filipe Alexandre (CELGA-ILTEC & ESECS, IPL, Portugal)
Location: P3 (15th floor)
10:30
Saskia Kersten (University of Hertfordshire, UK)
Karen Smith (University of Hertfordshire, UK)
Exploring the Discursive Profile of Partnership in the Strategic Plans of UK universities (abstract)
11:00
Marta Filipe Alexandre (CELGA-ILTEC & ESECS, IPL, Portugal)
Fausto Caels (CELGA-ILTEC & ESECS, IPL, Portugal)
Portuguese discover, the others invade – Evaluating historical events in History textbooks in Portugal (abstract)
10:30-12:30 Session 15G: Health I (individual papers)
Chair:
Carl Emery (The University of Manchester, UK)
Location: K4 (1st floor)
10:30
Cosmin Toth (University of Bucharest, Romania)
A Discourse Analysis Approach of Vaccine Hesitancy in Romania (abstract)
11:00
Dimitrinka Atanasova (Lancaster University, UK)
Nelya Koteyko (Queen Mary University of London, UK)
Brian Brown (De Montfort University, UK)
Paul Crawford (University of Nottingham, UK)
Mental health and arts participation in British news: A critical corpus-assisted study (abstract)
11:30
Carl Emery (The University of Manchester, UK)
The politics of mental wellbeing and education (abstract)
10:30-12:30 Session 15H: CADAAD Executive Committee Meeting (committee members only)
Chair:
Chris Hart (Lancaster University, UK)
Location: P1 (15th floor)
10:30
Chris Hart (Lancaster University, UK)
CADAAD Executive Committee Meeting (committee members only) (abstract)
12:30-13:30Lunch
13:30-15:00 Session 16A: PANEL: Discourses of Brexit II

The objective of the panel is to provide an understanding of Brexit and the events around it that is both broad in its scope and deep in its insights. We believe that the specific combination of authors, data, methods and discourses brought together in Discourses of Brexit aids such understanding.

The convenors will kick off the panel by giving a brief introduction to the social, economic and political background to, and consequences of, the British EU referendum of June 2016 and mention some of the work that has since been done on this topic. We then make the case for a specifically discourse analytic approach to ‘Brexit’, pointing out the wide variety of methods and data involved in the following papers. The first half of the panel addresses political and economic discourses around Brexit and starts with a study on what many see as one of the main driving forces for Leave and the referendum in the first place: the UK Independence Party and immigration.

Chair:
Marlene Miglbauer (University College of Teacher Education Burgenland, Austria)
13:30
Susanne Kopf (Lancaster University / WU Vienna, Austria)
“Get you shyte together Britain” – Wikipedia’s treatment of ‘Brexit’ (abstract)
14:00
Catherine Bouko (Ghent University, Belgium)
How citizens reacted on Brexit on Twitter: a multimodal analysis of affective, personalized and cultural citizenship (abstract)
14:30
Marlene Miglbauer (University College of Teacher Education Burgenland, Austria)
Veronika Koller (Lancaster University, UK)
"The British people have spoken": voter motivation and identity construction in vox pops on the 2016 British EU referendum (abstract)
13:30-15:00 Session 16B: PANEL: Discourses of Parenting and Motherhood in a Digital Age II

Gendered norms and expectations that position women as ‘natural’ carers continue to persist in today’s western society (Gillies, 2007; Wall, 2010). Many scholars have argued, however, that perceptions of parenting and motherhood are gradually shifting as they undergo a process of cultural transition, often led by women themselves, who find a mismatch between idealised constructions of motherhood and their everyday practices (Maher & Saugeres, 2007; Miller, 2007). Digital technologies can offer fruitful sites for these transitional and transformative processes. In online discussion forums where participants adopt pseudonymous usernames, for example, anonymity can be said to liberate users from the constraints of social norms and conventions (Markham, 2004). Furthermore, increasingly visualised modes of digital communication can offer new resources for negotiating subject positions and collective identities (Boon & Pentney, 2015). 

This panel focuses on how female parents negotiate their individual and shared experiences, stories and beliefs alongside dominant cultural norms and expectations of motherhood in a range of contemporary digital contexts, including social networking and sharing platforms such as Instagram, YouTube, Facebook, and the popular British parenting website, Mumsnet. Like much research that explores cultural expectations around motherhood (Lawler, 2000; Johnston & Swanson, 2007; Wall, 2010), several panel participants focus on the western context, including the UK, US and Canada. However, we also aim to broaden our discussion through papers that explore transnational and Malaysian contexts. 

They include original methodological innovations, with Zhao and Zappavigna's presentation utilising grounded theory to develop new analytical categories for the multimodal analysis of intersubjective relations and Mackenzie drawing on a mixed-methods approach that is underpinned by feminist poststructuralist theory.

Chair:
Sumin Zhao (University of Southern Denmark, Denmark)
13:30
Jai Mackenzie (University of Birmingham, UK)
Absent fathers, stay-at-home mothers and equal parents: Competing discourses of gender and parenthood in Mumsnet Talk (abstract)
14:00
Norazrin Zamri (The University of Warwick, UK)
“You shouldn’t do that to your child and post it on Facebook!”: New Malaysian mothers’ identity struggles in relation to Discourses of the ‘good’ mother. (abstract)
14:30
David Matley (University of Zurich, Switzerland)
“I miss my old life”: an analysis of narratives of regretting motherhood on mumsnet.com and quora.com (abstract)
13:30-15:00 Session 16C: Language policy II (individual papers)
Chair:
Muzna Awayed-Bishara (Academic Arab College for Education, Israel)
Location: P1 (15th floor)
13:30
Ondřej Dufek (Czech Language Institute of the Czech Academy of Sciences, Czechia)
"Every nation should protect its language": Language laws and ideologies in the Czech Parliament (abstract)
14:00
Muzna Awayed-Bishara (Academic Arab College for Education, Israel)
EFL Policy Discourse and Global/Local Otherness (abstract)
14:30
Chien Ju Ting (Auckland University of Technology, New Zealand)
A critical discourse study of Indigenous language revitalisation policy in Taiwan (abstract)
13:30-15:00 Session 16D: (Higher) education III (individual papers)
Chair:
Felicitas Macgilchrist (Georg Eckert Institute and University of Goettingen, Germany)
Location: P3 (15th floor)
13:30
Juliet Henderson (Oxford Brookes University, UK)
Styling writing and being styled in university literacy practices (abstract)
14:00
Sarah Horrod (Lancaster University, UK)
Students, lecturers…academic developers? The discursive construction of the higher education community. (abstract)
14:30
Felicitas Macgilchrist (Georg Eckert Institute and University of Goettingen, Germany)
Creativity and digital lives: On CDA, PDA and the socio-material technologies of creativity (abstract)
13:30-15:00 Session 16E: Health II (individual papers)
Chair:
Nelya Koteyko (Queen Mary University of London, UK)
Location: K4 (1st floor)
13:30
Inger Lassen (Aalborg University, Denmark)
Discursive construal of risk and stigmatization in MRSA-prevention genres (abstract)
14:00
Nelya Koteyko (Queen Mary University of London, UK)
Dimitrinka Atanasova (University of Lancaster, UK)
Mental health advocacy via multi-semiotic narratives: The case of #WhatYouDontSee (abstract)
14:30
Sara Vilar-Lluch (University of East Anglia, UK)
“Often” “in excess” and “markedly” “extreme”. ADHD symptomatic behaviour in the psychiatric institutional discourse. (abstract)
15:00-15:30Coffee Break
15:30-16:30 Session 17: Keynote address: Caroline Tagg
Chair:
Inger Lassen (Aalborg University, Denmark)
15:30
Caroline Tagg (The Open University, UK)
Analysing Facebook as a Space for Public Discourse (abstract)