AMS46: 2018 AMS 46TH ANNUAL CONFERENCE
PROGRAM

Days: Tuesday, May 22nd Wednesday, May 23rd Thursday, May 24th Friday, May 25th

Tuesday, May 22nd

View this program: with abstractssession overviewtalk overview

Wednesday, May 23rd

View this program: with abstractssession overviewtalk overview

08:00-12:00 Session 1: Digital Marketing Certificate Program

Digital marketing certificate

Chairs:
Kevin James (University of Texas at Tyler, United States)
Janna Parker (James Madison University, United States)
Debra Zahay (St. Edward’s University, United States)
Location: Kabacoff
08:30-10:00 Session 2A: Use of Emotional Appeals in Advertising

Advertising and IMC 2

Chair:
Varsha Jain (MICA, India)
Location: Port
08:30
Valentina Pitardi (Kedge Business School - Marseille, France)
Laurence Dessart (Kedge Business School - Bordeaux, France)
The Effect of Narrative Advertising on Willingness to Advice: The Moderating Role of Language Concreteness ( abstract )
08:50
Fanny Cambier (Université Catholique de Louvain, Belgium)
Ingrid Poncin (Université Catholique de Louvain, Belgium)
A Signalling Approach to Enchance the Advertising Effectiveness of Customer-Ideated New Products ( abstract )
09:10
Lei Huang (State University of New York at Fredonia, United States)
Junzhou Zhang (Old Dominion University, United States)
The Impact of Celebrity Blameworthiness in a Scandal on the Global Market Value of the Endorsed Brands ( abstract )
09:30
Rajesh Srivastava (Sydenham Institute of Management, India)
Manoj Bhide (Sydenham Institute of Management, India)
Role of Religion on Direct Comparative Advertising? A Study of Honey Market ( abstract )
08:30-10:00 Session 2B: Brand Love and Loyalty: Country and Community Love, and Celebrities Behaving Badly

Brand management 3

Chair:
Tessa Garcia-Collart (Florida International University, United States)
Location: Steering
08:30
Obinna O. Obilo (Central Michigan University, United States)
Bruce L. Alford (Louisiana Tech University, United States)
David A. Locander (University of Tennessee Chattanooga, United States)
When Good Brands Do Bad: The Sequel ( abstract )
08:50
Wajid H. Rizvi (IBA Karachi, Pakistan)
Amber G. Rashid (IBA Karachi, Pakistan)
Huma Amir (IBA Karachi, Pakistan)
Brand Association and Emotional Confidence: Determinants of Brand Loyalty ( abstract )
09:10
Suzanne Amaro (Polytechnic Institute of Viseu, Portugal)
Cristina Barroco (Polytechnic Institute of Viseu, Portugal)
Carmen Martins (Bournemouth University, UK)
Joaquim Antunes (Polytechnic Institute of Viseu, Portugal)
A Conceptual Framework of Erasmus Students as Advocates of a Country Brand ( abstract )
09:30
Melika Kordrostami (California State University San Bernardino, United States)
Elika Kordrostami (Homboldt State University, United States)
Vahid Rahmani (Rowan University, United States)
Attachment Styles and Brand Relationships ( abstract )
08:30-10:00 Session 2C: Sustainability Across Borders, Economies, and Industries

CSR 4

Chair:
Anjali Bal (Babson College, United States)
Location: Bridge
08:30
Andrea Ettinger (Alpen-Adria-Universität Klagenfurt, Austria)
Sonja Grabner-Kräuter (Alpen-Adria-Universität Klagenfurt, Austria)
Ralf Terlutter (Alpen-Adria-Universität Klagenfurt, Austria)
CSR (Communication) of Hotels and Consumer Responses Towards It ( abstract )
08:50
Rita Lopes (School of Technology and Management of Viseu, Portugal)
Cristina Barroco (School of Technology and Management of Viseu, Portugal)
Joaquim Antunes (School of Technology and Management of Viseu, Portugal)
Social Responsibility in Accessible Adventure Tourism: Analysis of Companies in the Central Region of Portugal ( abstract )
09:10
Bruna Jochims (NEOMA Business School, France)
Amanda Pruski Yamim (Grenoble École de Management, France)
Patricia Rossi (IÉSEG Business School, France)
All by Myself! The Sustainable Liability and the Responsible Fashion ( abstract )
08:30-10:00 Session 2D: Morals in Sustainability

CSR 1

Chair:
Kelly Weidner (Saint Mary's College of California, United States)
Location: Quarterdeck A
08:30
Ankita Misra (IIM Lucknow, India)
Moutusy Maity (IIM Lucknow, India)
Arunima Shah (IIM Lucknow, India)
Role of Moral Obligation on Green IT/ IS Usage Intent in Consumers in India ( abstract )
08:50
Christian Hinsch (Grand Valley State University, United States)
Reto Felix (University of Texas Rio Grande Valley, United States)
The Evolution of the Impact of Religion and Life Satisfaction on Environmental Concern ( abstract )
09:10
Lukman Aroean (Norwich Business School, University of East Anglia, UK)
Nathalia Tjandra (Business School, Edinburgh Napier University, UK)
Ethical Perceptions on Cigarette Marketing ( abstract )
08:30-10:00 Session 2E: Relationship Marketing - Consumer Perspectives

Relationship marketing 1

Chair:
Ismail Golgeci (Norwich Business School, UK)
Location: Quarterdeck B
08:30
Dorcia Bolton (Cleveland State University, United States)
Sreedhar Madhavaram (Cleveland State University, United States)
Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework ( abstract )
08:50
Branko Bozic (NEOMA Business School, France)
Consumers’ Trust Recovery in a Food Retailer ( abstract )
09:10
Oliver Cruz-Milan (Texas A&M University-Corpus Christi, United States)
Ricardo Jimeno-Espadas (Universidad de Quintana Roo-Chetumal, Mexico)
Antecedents of Tourism Destination Loyalty: The Role of Destination Image, Satisfaction, and Identity Salience. ( abstract )
09:30
Laura Rifkin (Pace University, United States)
Colleen P. Kirk (New York Institute of Technology, United States)
What Is the Role of the Relationship in CRM? Exploring the Gaps Between Intended and Actual Behavior ( abstract )
08:30-10:00 Session 2F: SPECIAL SESSION: Reviewing the Reviewers: Insights on How to Read, Interpret and Respond to Reviews

Special session 5

Chair:
David J. Ortinau (University of South Florida, United States)
Location: Quarterdeck C
08:30
David J. Ortinau (University of South Florida, United States)
Michael J. Dorsch (Clemson University, United States)
Les Carlson (University of Nebraska, United States)
Reviewing the Reviewers: Insights on How to Read, Interpret and Respond to Reviews ( abstract )
10:30-12:00 Session 3A: Signals and Stories in Advertising: The Influence of Sharing Information, Use of Language, and Celebrity Blameworthiness

Advertising and IMC 1

Chair:
Madhupa Bakshi (The Heritage Academy, India)
Location: Steering
10:30
Chun-Tuan Chang (Department of Business Management, National Sun Yat-sen University, Taiwan)
Guei-Hua Huang (Department of Business Management, National Sun Yat-sen University, Taiwan)
Pei-Chi Liu (EVERPRO Insurance Brokers Co., Ltd., Taiwan)
Dire Straits, Sad Planet: How Facial Emotion, Anthropomorphism and Issue Proximity Affect Green Communication ( abstract )
10:50
Klaus-Peter Wiedmann (Leibniz University of Hannover, Institute of Marketing and Management, Germany)
Janina Haase (Leibniz University of Hannover, Institute of Marketing and Management, Germany)
Jannick Bettels (Leibniz University of Hannover, Institute of Marketing and Management, Germany)
Franziska Labenz (Leibniz University of Hannover, Institute of Marketing and Management, Germany)
Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product Evaluation ( abstract )
11:10
Rajesh Srivastava (Sydenham Institute of Management, India)
Manoj Bhide (Sydenham Institute of Management, India)
Understanding the Viability of Three Types of Approach of Advertising in Emerging Markets ( abstract )
10:30-12:00 Session 3B: Luxury Products

International marketing 1

Chair:
Edward Nowlin (Kansas State University, United States)
Location: Bridge
10:30
Nayyer Naseem (Northeastern State University, Tahlequah, Oklahoma, USA, United States)
Attila Yaprak (Wayne State University, Detroit, Michigan, USA, United States)
In the Conflict Between Heart and Mind: Involvement and Aspiration Matters ( abstract )
10:50
Julia Pueschel (Paris-Dauphine University, France / Paris Sorbonne Abu Dhabi, UAE)
Cécile Chamaret (Ecole Polytechnique, France)
Béatrice Parguel (CNRS / Paris-Dauphine University, France)
Pierre Valette-Florence (Pierre Mendès France University, France)
Talking About My Generation: Revisiting the Influence of Age in Luxury Counterfeit Consumption ( abstract )
11:10
Ganesh B.E. (MICA, India)
Varsha Jain (MICA, India)
Russell Belk (Professor, Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University, Canada)
Subhadip Roy (Indian Institute of Management Udaipur, India)
Understanding the Luxury Consumption During Weddings in Southern India ( abstract )
10:30-12:00 Session 3C: DOCTORAL COLLOQUIUM: Ethics and Social Responsibility

Doc 4

Chair:
John Ford (Old Dominion University, United States)
Discussant:
Sihem Dekhili (University of Strasbourg, France)
Location: Leeward
10:30
Amin Zakerinia (University of Edinburgh, Business School, UK)
Dahlia El-Manstrly (University of Edinburgh, Business School, UK)
Developing a Framework to Evaluate the Role of Medical Tourism in the Wellbeing and Quality of Life of Tourists (Patients) ( abstract )
10:50
Sabinah Wanjugu (Louisiana Tech University, United States)
The Role of Proactive and Reactive Corporate Social Responsibility as an Extrinsic Cue in Mitigating Consumers’ Privacy Concerns ( abstract )
11:10
Kristina Stuhler (Old Dominion University, United States)
Junzhou Zhang (Old Dominion University, United States)
Is All Fraud Created Equal? ( abstract )
11:30
Ran Liu (Old Dominion University, United States)
Optimal Advertising Strategies for Multinational Enterprises Facing a Product-Harm Crisis ( abstract )
10:30-12:00 Session 3D: Sensory Aspects of Retailing

Sensory marketing 1

Chair:
Stefanie Paluch (RWTH Aachen University, Germany)
Location: Winward
10:30
Dipayan Biswas (University of South Florida, United States)
Courtney Szocs (Portland State University, United States)
The Effects of Food Related Retail Ambient Scents on Healthy/Unhealthy Food Purchases ( abstract )
10:50
Dipayan Biswas (University of South Florida, United States)
Kaisa Lund (Linnaeus University, Sweden)
Courtney Szocs (Portland State University, United States)
The Effects of Retail Ambient Music and Noise on Food Purchases ( abstract )
11:10
Julian Allendorf (University of Muenster, Germany)
Mirja Bues (University of Muenster, Germany)
Manfred Krafft (University of Muenster, Germany)
It's All in the Mix - How Music and Light Affect Shoppers' In-store Behavior ( abstract )
10:30-12:00 Session 3E: Customer Experiences in the Digital Age

Tech 1

Chair:
Dan Li (The University of Texas at Austin, United States)
Location: Pelican
10:30
Dan Li (The University of Texas at Austin, United States)
Matthew Eastin (The University of Texas at Austin, United States)
Good Talking to You: Consumer Engagement Through Live Customer Service ( abstract )
10:50
Nobuyuki Fukawa (Missouri University of Science and Technology, United States)
Yu-Shan Sandy Huang (Northern Michigan University, United States)
Consumers’ Willingness to Try a Robotic Shopping Assistant: The Role of Imagery ( abstract )
11:10
Julieta Mercado-González (Anahuac University Mexico, Mexico)
Carlos Gutierrez-Marines (Anahuac University Mexico, Mexico)
Pável Reyes-Mercado (Anahuac University Mexico, Mexico)
Real Meanings of Virtual Experiences: A Structured Abstract of a ZMET Study in Young Consumers ( abstract )
11:30
Graeme McLean (University of Strathclyde, UK)
Kofi Osei-Frimpong (GIMPA Business School, Ghana)
Khalid Al-Nabhani (University of Strathclyde, UK)
Positive Attitudes Towards M-Commerce Applications… What Does It Mean for Retailers? ( abstract )
10:30-12:00 Session 3F: SPECIAL SESSION: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart

Special session 3

Chair:
Martin Key (University of Colorado, Colorado Springs, United States)
Location: Quarterdeck A
10:30
Martin Key (University of Colorado Colorado Springs, United States)
Terry Clark (Southern Illinois University, United States)
Oc Ferrell (Auburn University, United States)
Bernard Jaworski (Claremont Graduate University, United States)
Leyland Pitt (Simon Fraser Unviersity, Canada)
David Stewart (Loyola Marymount University, United States)
Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart ( abstract )
10:30-12:00 Session 3G: Consumer Behavior in the Digital Space

Digital marketing 1

Chair:
Doreen Sams (Georgia College & State University, United States)
Location: Quarterdeck B
10:30
Todd Pezzuti (University of Chile, Chile)
James Leonhardt (University of Nevada, Reno, United States)
The Relationship Between Collectivism and Seeking Product-Related Information on Social Networking Sites ( abstract )
10:50
Angeline Close Scheinbaum (The University of Texas at Austin, United States)
A Framework and Call for Scholarship on ‘the Dark Side of Social Media’ ( abstract )
11:10
Marion Garnier (Grenoble Ecole de Management, France, France)
Ingrid Poncin (Université Catholique de Louvain, Belgium)
Enriched Digital Catalogues: A Multi-Studies Approach on Utilitarian and Experiential Issues ( abstract )
11:30
Chin-Feng Lin (National Pingtung University, Taiwan)
Chen-Su Fu (National Cheng Kung University, Taiwan)
Exploring the Young People’s Cognitive Structure and Switching Intention Toward Social Networking Sites ( abstract )
10:30-12:00 Session 3H: Sales Approaches

Sales 3

Chair:
Kenneth Le Meunier-Fitzhugh (Norwich Business School, UK)
Location: Quarterdeck C
10:30
Michael Obal (University of Massachusetts Lowell, United States)
Todd Morgan (Western Michigan University, United States)
Overcoming the Rejection of Changing Sales Force Technologies Through Managerial Support ( abstract )
10:50
Shuang Wu (Louisiana Tech University, United States)
Bruce Alford (Louisiana Tech University, United States)
What Salespeople Don’t Say: A Review of Literature on Nonverbal Communication of Salespeople ( abstract )
11:10
Yong Wang (Ohio University, United States)
Joicey Wei (Singapore University of Social Sciences, Singapore)
Valerie Wang (West Chester University, United States)
Raj Agnihotri (University of Texas at Arlington, United States)
Incentivizing Distributor Sales Force: Lessons from China ( abstract )
11:30
Kenneth Le Meunier-Fitzhugh (University of East Anglia, UK)
Leslie Caroline Fitzhugh (University of East Anglia, UK)
Value in Sales Interactions – A Study from the Buyer’s Perspective ( abstract )
13:30-15:00 Session 4A: Consumer and Relationships

CB 2

Chair:
Thomas Wittkop (HS Owl, Germany)
Location: Steering
13:30
Tai Anh Kieu (Western Sydney University, Australia)
Phu Hai Ho (Western Sydney University, Australia)
What Really Drives Customer – Brand Relationships? Evidence from an Emerging Market ( abstract )
13:50
Laura Rifkin (Pace University, United States)
Colleen P. Kirk (New York Institute of Technology, United States)
The Impact of Benevolence and Betrayal on Psychological Ownership ( abstract )
14:10
Jihyun Sung (Auburn University, United States)
Ruoh-Nan Yan (Colorado State University, United States)
The Influence of Men’s Body Dissatisfaction in Appearance-Related Behaviors: The Moderator Role of Public Self-Consciousness ( abstract )
13:30-15:00 Session 4B: Service Employee Performance

Service 1

Chair:
Jing Chen (The University of Texas at El Paso, United States)
Location: Bridge
13:30
Wei-Lun Chang (Tamkag University, Taiwan)
Risk in Sharing Economy: A Sentiment Analysis ( abstract )
13:50
Jing Chen (The University of Texas at El Paso, United States)
Edward Ramirez (The University of Texas at El Paso, United States)
Big Data Infused Service Encounters: Augmenting Emotional Labor and Improving Organizational Outcomes ( abstract )
14:10
Eric Harris (Pittsburg State University, United States)
The Influence of Supervisor Support, Fit, and Job Attractiveness on Service Employee Job Resourcefulness ( abstract )
14:30
Matti Jaakkola (University of Southampton, UK)
Johanna Frösén (Hanken School of Economics, Finland)
Jukka Luoma (Aalto University, Finland)
Jaakko Aspara (Hanken School of Economics, Finland)
Henrikki Tikkanen (Aalto University, Finland)
Configuring Business Process Capabilities for High Profitability: Multi-Level Approach to Capability Profiles ( abstract )
13:30-15:00 Session 4C: Motivated by the Green: Consumer Responses to CSR Initiatives

CSR 6

Chair:
Thuy-Phuong Nguyen (Université de Strasbourg, France)
Location: Pelican
13:30
Kuei-Feng Chang (Guangzhou University, China)
Hao-Wei Yang (Chaoyang University of Technology, Taiwan)
Cai-Fen Jiang (Guangzhou University, China)
The Effects of Event Involvement, Economic Evaluation and Behavioral Motivation on International Aiding Intention ( abstract )
13:50
Lei Huang (State University of New York at Fredonia, United States)
Julie Fitzpatrick (State University of New York at Fredonia, United States)
Help Me, Help You: The Consumer’s Perceptions of “Green” Credit Cards ( abstract )
14:10
Naz Onel (Stockton University, United States)
Timucin Ozcan (Rollins College, United States)
“Buy Me, I’m Green”: The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products ( abstract )
13:30-15:00 Session 4D: Evidence-Based Policy Making: Implications of Quantitative and Qualitative Approaches

Policy 1

Chair:
Mark Peterson (Journal of Macromarketing (Editor), United States)
Location: Winward
13:30
Mark Peterson (University of Wyoming, United States)
Robert Godby (University of Wyoming, United States)
Modern Marketing Research Techniques and Policy Making: Update from Wyoming's State Budgeting ( abstract )
13:50
Janna Parker (James Madison University, United States)
Doreen Sams (Georgia College and State University, United States)
Kevin James (University of Texas at Tyler, United States)
The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: A Structured Abstract ( abstract )
14:10
Melika Kordrostami (California State University San Bernardino, United States)
Elika Kordrostami (Humboldt State University, United States)
Vahid Rahmani (Rowan University, United States)
Individual Differences in Reactions to Aggression in Advertising: Knowledge Structures’ Perspective ( abstract )
14:30
Debbie Desrochers (University of Bath, UK)
Nutrition Labeling on Menus: Who Notices and Uses This Information? ( abstract )
13:30-15:00 Session 4E: DOCTORAL COLLOQUIUM: Branding

Doc 1

Chair:
Altaf Merchant (University of Washington, United States)
Discussant:
Fabien Pecot (University of York, UK)
Location: Leeward
13:30
Ellis Chefor (Louisiana Tech University, United States)
An Abstract Investigating the Impact of Conflicting Roles of Work and School on Service Providers ( abstract )
13:50
Kristina Stuhler (Old Dominion University, United States)
Developing Brand Trust in Emerging Economies ( abstract )
13:30-15:00 Session 4F: Using Technology to Improve the Retail Experience

Pricing 3

Chair:
Hannah Marriott (Swansea University, UK)
Location: Quarterdeck A
13:30
Hannah Marriott (Swansea University, UK)
Michael Williams (Swansea University, UK)
Enhancing the Customer Experience: Understanding UK Consumers’ M-Shopping Adoption Intention ( abstract )
13:50
Yonathan Silvain Roten (Panthéon-Sorbonne Paris I University- Interdisciplinary Research Pole in Management Sciences (PRISM Marketing), France)
Regine Vanheems (Lyon 3 University - France Magellan Research Center in Management, France)
Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen-Sharing Approach ( abstract )
14:10
Akiko Ueno (Middlesex University, UK)
Piyush Sharma (Curtin University, Australia)
Russel Kingshott (Curtin University, Australia)
Exploring the Impact of Self-Service Technologies on Retail Shoppers ( abstract )
13:30-15:00 Session 4G: SPECIAL SESSION: May the Odds be Ever in Your Favor: How to Improve Your Odds and Successfully Navigate the Academic Job Market (Doctoral Students Only)

Special session 1

Chair:
Jennifer A. Espinosa (Rowan University, United States)
Location: Quarterdeck B
13:30
Jennifer Espinosa (Rowan University, United States)
Lauren Brewer (University of Texas at Arlington, United States)
Nina Krey (Rowan University, United States)
May the Odds Be Ever in Your Favor: How to Improve Your Odds and Successfully Navigate the Academic Job Market ( abstract )
13:30-15:00 Session 4H: Real Research about Augmented Realities in The Real World

Tech 2

Chair:
Qiuying Zheng (Beijing University of Chinese Medicine, China)
Location: Quarterdeck C
13:30
Joachim Scholz (Orfalea College of Business, United States)
Kat Duffy (University of Glasgow, UK)
Rachel Gasparini (Cal Poly, SLO, United States, United States)
Sam Rackwitz (Cal Poly, SLO, United States, United States)
Augmenting the Realities of Retail: How Augmented Reality Refines Consumer Journeys in Omni-Channel Retail Environments ( abstract )
13:50
Gerald-Alexander Beese (KTI, Germany)
Steffen Schmidt (Leibniz University of Hannover, Germany)
Klaus-Peter Wiedmann (Leibniz University of Hannover, Germany)
Structured Abstract: Virtual Car Information in Real Spaces Right in Your Face – Assessing the System Acceptance of Head-up Display ( abstract )
14:10
Andrew Smith (Suffolk University, United States)
Joachim Scholz (California Polytechnic State University, United States)
Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go’s Mixed Reality ( abstract )
13:30-15:00 Session 4I: Meet the Editors I
Chair:
James Boles (The University of North Carolina at Greensboro, United States)
Location: Kabacoff
13:30
Douglas Hughes (Journal of Personal Selling and Sales Management (Editor), United States)
Dipayan Biswas (Journal of Business Research (Associate Editor), United States)
Wim Biemens (Journal of Product Innovation Management (Editor), United States)
Leyland Pitt (Business Horizons (Editor), United States)
Carlo Bellini (Brazilian Administration Review (Editor), Brazil)
Tarek Mady (Journal of Global Marketing (Editor), United States)
Meet the Editors I ( abstract )
15:30-17:00 Session 5A: Experimental Research in Innovation

New product 2

Chair:
Rambod Dargahi (Tulane University, United States)
Location: Steering
15:30
Claire-Lise Ackermann (Rennes School of Business, France)
Justine Kernoa (Rennes School of Business, France)
An Investigation of the Effect of Nostalgia Proneness and Consumer Innovativeness on Acceptance of Retro Products ( abstract )
15:50
Benjamin Boeuf (IÉSEG School of Management, France)
The Impact of Existential Anxiety on Attitude toward Product Innovation ( abstract )
16:10
Ivan Fedorenko (Bentley University, United States)
Marketing Secrets: A Conceptual Model and Quasi-Experimental Study ( abstract )
15:30-17:00 Session 5B: Embracing Digital Marketing and Digital Classrooms

Pedagogy 1

Chair:
Treasa Kearney (University of Liverpool, UK)
Location: Bridge
15:30
Treasa Kearney (University of Liverpool, UK)
Roisin Vize (Dublin Institute of Technology, Ireland)
Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation Behaviour ( abstract )
15:50
William Bergman (University of Richmond, United States)
How to Design an Online Digital Marketing Course That Helps Improve Student Participation ( abstract )
16:10
Debbie Laverie (Texas Tech University, United States)
William Humphrey Jr. (Florida International University, United States)
Dorcia Bolton (Cleveland State University Ohio, United States)
Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education ( abstract )
15:30-17:00 Session 5C: She's a Rich Girl: Status and Social Influence

CB 3

Chair:
Tofighi Maryam (California State University, United States)
Location: Pelican
15:30
Michaela Hoogerhyde (Saginaw Valley State University, United States)
Mazen Jaber (Saginaw Valley State University, United States)
Mood and Luxury Perception: A Tale of Two Genders ( abstract )
15:50
Thomas Burnham (The University of Nevada Reno, United States)
Whom Do Consumers Seek to Benefit When They Offer Feedback? Support for a Typology of Unsolicited Consumer Feedback ( abstract )
15:30-17:00 Session 5D: Issues of Measurement

Marketing analytics

Chair:
Lauren M. Brewer (University of Texas, Arlington, United States)
Location: Winward
15:30
George Franke (University of Alabama, United States)
Heuristics Versus Statistics in Two Related Tests for Discriminant Validity ( abstract )
15:50
Jukka Luoma (Aalto University, Finland)
Johanna Frösén (Hanken School of Economics, Finland)
Matti Jaakkola (Southampton Business School, UK)
Marketing Analytics as an Organizational Capability: Assessment of Performance Implications ( abstract )
16:10
David Gilliam (University of Arkansas at Little Rock, United States)
Kevin Voss (Oklahoma State University, United States)
Causes and Control of Vagueness in Construct Definition and Item Construction ( abstract )
16:30
Alice Audrezet (Institut Supérieur de Gestion, Paris, France)
Béatrice Parguel (CNRS and Paris-Dauphine University, France)
Using the Evaluative Space Grid to Better Capture Ambivalence in Customer Satisfaction Surveys ( abstract )
15:30-17:00 Session 5E: Visual Aspects of Marketing

Sensory marketing 2

Chair:
Claas Christian Germelmann (Universität Bayreuth, Germany)
Location: Quarterdeck A
15:30
Nazuk Sharma (Fairfield University, United States)
Marisabel Romero Lopez (Colorado State University, United States)
The Impact of Product Shadows in Ad Frames on Product Volume Perceptions and Consumers’ Willingness to Pay ( abstract )
15:50
Annika Abell (University of South Florida, United States)
Dipayan Biswas (University of South Florida, United States)
How Visual Sensory Cues Influence Reactions in Social Media ( abstract )
16:10
Klaus-Peter Wiedmann (Leibniz University of Hannover, Institute of Marketing and Management, Germany)
Jannick Bettels (Leibniz University of Hannover, Institute of Marketing and Management, Germany)
Janina Haase (Leibniz University of Hannover, Institute of Marketing and Management, Germany)
Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers' Perception of Utilitarian Food Products ( abstract )
15:30-17:00 Session 5F: DOCTORAL COLLOQUIUM: Consumer Behavior

Doc 2

Chair:
Altaf Merchant (University of Washington, United States)
Discussant:
Mathieu Kacha (Université de Lorraine - Cerefige, France)
Location: Leeward
15:30
Oscar Robayo-Pinzon (Institucion Universitaria Politecnico Grancolombiano, Colombia)
Sandra Rojas-Berrio (Universidad Nacional de Colombia, Colombia)
Luz-Alexandra Montoya-Restrepo (Universidad Nacional de Colombia, Colombia)
Mobile Marketing: A Consumer Behaviour Perspective ( abstract )
15:50
Juliann Allen (Louisiana Tech University, United States)
Valuing Authenticity: Exploring the Role of Consumer Traits in Restaurant Choice ( abstract )
16:10
Amin Saleh (Louisiana Tech University, United States)
The Effects of Visual Context on Construal Level in Online Shopping ( abstract )
15:30-17:00 Session 5G: AFM-AMS Grant Winners Session: Latest in Scale Development

Recipients from the 2017 AFM-AMS Grant Competition Present their Award Winning Research

Chair:
Barry Babin (Louisiana Tech University, United States)
Location: Quarterdeck B
15:30
Bruno Morgado Ferreira (Polytechnic Institute of Viseu, Portugal, Portugal)
Cindy Caldara (University of Grenoble Alps-CERAG, France, France)
Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior ( abstract )
15:50
Aurelia Michaud-Trevinal (University of La Rochelle - IUT, France)
Iryna Pentina (University of Toledo, United States)
Thomas Stenger (University of Poitiers, France)
Towards a Construct of Online Shopping Experience (OSE): An Exploratory Study ( abstract )
16:10
Karine Picot-Coupey (University of Rennes 1, France)
Nina Krey (Rowan University, United States)
Elodie Huré (Rennes School of Business, France)
Claire-Lise Ackermann (Rennes School of Business, France)
Physical Shopping Value in a Digitalized Setting: Theoretical Thoughts and Empirical Investigations ( abstract )
Thursday, May 24th

View this program: with abstractssession overviewtalk overview

08:00-12:00 Session 6: Teaching Marketing Analytics Certificate Program

Marketing analytics workshop

Chairs:
Haya Ajjan (Elon University, United States)
Dana Harrison (East Tennessee State University, United States)
Scott Ryan (Hanesbrands, Inc., United States)
Location: Kabacoff
08:30-10:00 Session 7A: Explorations of Pharmaceutical Promotions and Congruence in Traditional Media Platforms

Advertising and IMC 3

Chair:
Rajesh Srivastava (Sydenham Institute of Management, India)
Location: Compass
08:30
Claas Christian Germelmann (University of Bayreuth, Germany)
Jean-Luc Herrmann (Université de Lorraine - Cerefige, France)
Mathieu Kacha (Université de Lorraine - Cerefige, France)
Peter R. Darke (Schulich School of Business, Canada)
Jessica Schapfl (University of Bayreuth, Germany)
A Dual Process Perspective on Congruent and Incongruent Placements as an Advertising Tactic ( abstract )
08:50
Mark Pelletier (University of North Carolina at Wilmington, United States)
Kenneth Graham (University of Wisconsin LaCrosse, United States)
Karen Hopkins (Auburn University, United States)
Christopher Hopkins (Auburn University, United States)
Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-to-Consumer Pharmaceutical Advertising ( abstract )
09:10
Megan C. Good (New Mexico State University, United States)
Magazine Advertising: High on Drugs ( abstract )
08:30-10:00 Session 7B: Brand Image: People, Places and Things

Brand management 1

Chair:
Shelle Santana (Harvard University, United States)
Location: Pelican
08:30
Emeline Martin (Spears School of Business at Oklahoma State University-Stillwater, United States)
Sonia Capelli (Lyon 3 University, France)
Place Brand Communities: From Terminal to Instrumental Values ( abstract )
08:50
Mana Farshid (KTH Royal Institute of Technology, Sweden)
Eric Collinder (Luleå University of Technology, Sweden)
Oskar Södergren (Luleå University of Technology, Sweden)
Truth or Dare? Exploring the Relationship of Opinion Spam and Brand Trust ( abstract )
09:10
Klaus-Peter Wiedmann (Leibniz University of Hannover, Institute of Marketing and Management, Germany)
Jannick Bettels (Leibniz University of Hannover, Institute of Marketing and Management, Germany)
What Kind of Product Do I Expect from This Brand? The Imagery Effects of Brand Logo Symmetry on Product Design ( abstract )
09:30
Varsha Jain (MICA, India)
Philip Kitchen (Salford University Business School, UK)
Ganesh B.E. (MICA, India)
Akansha Garg (Amazon Seller Services Pvt. Ltd. Bangalore, India, India)
Manisha Shelat (MICA, India)
Discovering Surrogate Branding via Online Image Development: A Case from India ( abstract )
08:30-10:00 Session 7C: Food and FMCG Products

International marketing 2

Chair:
Syed Anwar (West Texas A&M University, United States)
Location: Bridge
08:30
Syed Anwar (West Texas A&M University, United States)
Fast Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs and Globalization ( abstract )
08:50
Wenkai Zhou (University of Wisconsin-Green Bay, United States)
Exploring the Structure of Chinese Consumers’ Attitudes Toward Genetically Modified Foods ( abstract )
09:10
Christo Bisschoff (North-West University, South Africa)
Christo Bester (North-West University, South Africa)
The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children ( abstract )
08:30-10:00 Session 7D: SPECIAL SESSION: Off The Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-door session for Doctoral Students and Junior Faculty only.)

Special session 2

Chair:
Adam Mills (Loyola University New Orleans, United States)
Location: Quarterdeck A
08:30
Obinna Obilo (Central Michigan University, United States)
Adam Mills (Loyola University New Orleans, United States)
David Locander (University of Tennessee Chattanooga, United States)
Courtney Szocs (Portland State University, United States)
Kirk Plangger (Kings College London, UK)
Off the Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-Door Session for Doctoral Students and Junior Faculty Only.) ( abstract )
08:30-10:00 Session 7E: Mary Kay Inc. Dissertation Proposal Award Finalists
Chair:
Cesar Zamudio (Kent State University, United States)
Location: Quarterdeck B
08:30
Ismail Erzurumlu (Koc University, Turkey)
“Product Failures and Firm Financial Performances—Dissertation Proposal Award Submission” ( abstract )
09:00
Pam Richardson-Greenfield (University of TX Arlington, United States)
Marketing Ploy or Strategic Initiative? An Investigation of Deceptive Advertising - Dissertation Proposal Award Submission ( abstract )
09:30
Daniel M. Zane (The Ohio State University, United States)
The Meaning of Distraction: How Metacognitive Inferences from Distraction Affect Brand Attitudes - Dissertation Proposal Award Submission ( abstract )
08:30-10:00 Session 7G: AFM-AMS Grant Winners Session: Brand Management Developments

AFM-AMS Grant Winners Present their Award Winning Research

Chair:
Jean-Luc Herrmann (University of Lorraine, France)
Location: Winward
08:30
Rania Serhal (Université d'Angers GRANEM, France)
Joann Peck (University of Wisconsin-Madison, United States)
Gaelle Pantin-Sohier (Université d'Angers GRANEM, France)
Packaging Texture and Shape as Enhancers for Brand Positioning the Moderating Role of Need for Touch (NFT) ( abstract )
08:50
Chebli Youness (Université de Lorraine - Cerefige, France, France)
Pierre Valette-Florence (University of Grenoble Alps, France)
Felicitas Morhart (University of Lausanne, Switzerland)
The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management ( abstract )
09:10
Fabien Pecot (University of York, UK)
Altaf Merchant (University of Washington, United States)
Pierre Valette-Florence (IAE de Grenoble and CERAG, France)
Virginie De Barnier (CERGAM, IAE Aix-en-Provence, Aix-Marseille University, France)
“Since When”? Brand Heritage’s Signaling Effects ( abstract )
10:30-12:00 Session 8A: Negative Service Encounter and Service Failure

Service 2

Chair:
David Gilliam (University of Arkansas at Little Rock, United States)
Location: Bridge
10:30
Achilleas Boukis (University of Sussex, UK)
Arne Baruca (Texas A&M University - San Antonio, United States)
Ebru Ulusoy (Farmingdale State College (SUNY), United States)
A Look into the (Not so) Bright Side of Life: An Exploration of the Negative Service Encounter and Its Effect on the next Customer ( abstract )
10:50
David Gilliam (University of Arkansas at Little Rock, United States)
Teresa Preston (University of Arkansas at Little Rock, United States)
Casey Rockwell (University of Arkansas at Little Rock, United States)
John Hall (University of Arkansas at Little Rock, United States)
Attribution in an Industry-Wide Service Failure ( abstract )
11:10
Ahmed Al-Abdin (University of Liverpool, UK)
Treasa Kearney (University of Liverpool, UK)
Transforming Consumer Well-Being Through Service Ecosystems: The Case of Disruptive Events ( abstract )
11:30
Amanda Pruski Yamim (Grenoble École de Management, France)
Adilson Borges (NEOMA Business School, France)
Say No to Your Consumer, He Will Like It (or at Least the Taste of It)! ( abstract )
10:30-12:00 Session 8B: Content on the Internet: User and Company Generated

Digital marketing 2

Chair:
William Faranda (James Madison University, United States)
Location: Pelican
10:30
Xia Liu (Rowan University, United States)
Alvin Burns (Louisiana State University, United States)
A Large Scale Analysis of User-Generated Content on Twitter ( abstract )
10:50
Cristina Barroco (Polytechnic Institute of Viseu, Portugal)
Joaquim Antunes (Polytechnic Institute of Viseu, Portugal)
Suzanne Amaro (Polytechnic Institute of Viseu, Portugal)
Thermal Spas Internet Marketing: An Analysis of Portuguese Thermal Spas’ Websites ( abstract )
11:10
Ruiqi Wei (School of Business, University College Dublin, Ireland)
Susi Geiger (School of Business, University College Dublin, Ireland)
Roisin Vize (College of Business, Dublin Institute of Technology, Ireland)
A Platform Approach in Service-Driven Manufacturing: How Architectural Control Is Used in Digital Service Platforms ( abstract )
10:30-12:00 Session 8C: Managing Product Development and Launch

New product 4

Chair:
Xiaoyun Zheng (Michigan State University, United States)
Location: Compass
10:30
Billur Akdeniz (University of New Hampshire, United States)
Berk Talay (University of Massachusetts-Lowell, United States)
Ahmet Kirca (Michigan State University, United States)
The Contingency Factors on the Relationship Between New Product Preannouncement Specificity and Firm Value ( abstract )
10:50
Mariyani Ahmad Husairi (NEOMA Business School, France)
Innovative Product Market Entry: The Complementarity of Public Knowledge Spillovers and R&D Investment ( abstract )
11:10
Yinghong Susan Wei (Texas A&M International University, United States)
The Moderating Role of Network Learning in the Relationship between Entrepreneurial Orientation and New Product Performance ( abstract )
10:30-12:00 Session 8D: DOCTORAL COLLOQUIUM: Communications/Advertising

Doc 3

Chair:
John Ford (Old Dominion University, United States)
Discussant:
Varsha Jain (MICA, India)
Location: Leeward
10:30
Ricky Fergurson (University of North Texas, United States)
Salespeople’s Linchpin Role: Salesperson Relational Incongruity and Its Impact on Sales Performance and Customer Ownership ( abstract )
10:50
Ran Liu (Old Dominion University, United States)
An Integrated Perspective for Reappraising Effects of WOM Communication of Negative Corporate Publicity and Consumer Status ( abstract )
11:10
Ran Liu (Old Dominion University, United States)
Reappraising the Role of Word-of-Mouth Communication as Both Antecedent and Outcome in Relationship Marketing ( abstract )
11:30
Pam Richardson-Greenfield (University of Texas Arlington, United States)
A Meta-Analysis of Deceptive Advertising ( abstract )
10:30-12:00 Session 8E: Sharing Economy, Internet of Things and Artificial Intelligence in Marketing

Tech 3

Chair:
Christine Pitt (KTH, Canada)
Location: Quarterdeck A
10:30
Syed Anwar (West Texas A&M University, United States)
Internet of Things (IOTs) and Marketing: Conceptual Issues, Applications and a Survey ( abstract )
10:50
Christine Pitt (KTH, Canada)
Theresa Eriksson (Lulea University of Technology, Sweden)
Amir Dabirian (KTH, Sweden)
Joseph Vella (University of Malta, Malta)
Elementary, My Dear Watson: The Use of Artificial Intelligence in Marketing Research ( abstract )
11:10
Heping He (Shenzhen University, China)
Weiling Zhuang (Eastern Kentucky University, United States)
Barry Babin (Louisiana Tech University, United States)
Enhancing Customer Experience in the Sharing Economy: A Partial Least Squares (PLS) Approach ( abstract )
10:30-12:00 Session 8F: Meet the Editors II
Chair:
James Boles (The University of North Carolina at Greensboro, United States)
Location: Quarterdeck B
10:30
Mark Peterson (Journal of Macromarketing (Editor), United States)
Manjit Yadav (AMS Review (Editor), United States)
James Boles (Journal of the Academy of Marketing Science (VP of Publications Academy of Marketing Science), United States)
Josh Weiner (Journal of Public Policy and Marketing (Editor), United States)
Greg Marshall (European Journal of Marketing (Editor), United States)
Mike Brady (Journal of Service Research (Editor), United States)
Anne Roggeveen (Journal of Retailing (Co-Editor), United States)
Meet the Editors II ( abstract )
10:30-12:00 Session 8G: Mary Kay Inc. Dissertation Award Finalists
Chair:
Cesar Zamudio (Kent State University, United States)
Location: Quarterdeck C
10:30
Gerrit Cziehso (TU Dortmund University, Germany)
Making Money with Paid Content: Empirical Investigations on Consumers’ Reactions to Free-to-Fee Switches and Preview Characteristics – Dissertation Award Submission ( abstract )
11:00
Raghu Bommaraju (Iowa State University of Science and Technology, United States)
The Impact of Mergers and Acquisitions on the Sales Force - Dissertation Award Submission ( abstract )
11:30
Tobias Otterbring (Aarhus University, Denmark)
The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption ( abstract )
12:00-13:30 Session : AMS Awards Luncheon
Location: St. Charles Ballroom
13:30-15:00 Session 9A: Exploring Unique Opportunities for Driving In-Store Traffic

Pricing 6

Chair:
George Deitz (The University of Memphis, United States)
Location: Steering
13:30
George Deitz (The University of Memphis, United States)
Emin Babakus (The University of Memphis, United States)
John Hansen (University of Alabama - Birmingham, United States)
Thomas Decarlo (University of Alabama - Birmingham, United States)
Rob Evans (Texas A&M International, United States)
Influence of Store Managers' Climate of Concern for Employees on FLE Commitment, Customer Word of Mouth, and Store Traffic Growth ( abstract )
13:50
Mateja Kos Koklic (University of Ljubljana, Slovenia)
Spela Preseren (University of Ljubljana, Slovenia)
Exploring Consumer Nostalgia in Retailing: Evidence from Netnography ( abstract )
14:10
Na Young Lee (The University of Tennessee, United States)
Alex Zablah (The University of Tennessee, United States)
Stephanie Noble (The University of Tennessee, United States)
Does Meaningful Work Strengthen or Weaken the Performance Effects of Frontline Employee Organizational Identification? A Meta-Analytic Review ( abstract )
13:30-15:00 Session 9B: Advertising and Brand Evaluation

Brand management 2

Chair:
Delancy Bennett (Clemson University, United States)
Location: Bridge
13:30
Jiani Jiang (New Mexico State University, United States)
Miao Zhao (Roger Williams University, United States)
Perceived Brand Luckiness: Scale Development and Validation ( abstract )
13:50
Blaine J. Branchik (Nova Southeastern University, United States)
Tilottama Ghosh Chowdhury (Quinnipiac University, United States)
Jennifer S. Sacco (Quinnipiac University, United States)
Female Consumers, Advertisements and Age-Based Differences ( abstract )
14:10
Kevin Voss (Oklahoma State University, United States)
Ying Ying Li (Oklahoma State University, United States)
Consumer Evaluation of Brand Alliances Under Distraction ( abstract )
14:30
Varsha Jain (MICA, India)
Altaf Merchant (University of Washington, United States)
Ganesh B.E. (MICA, India)
‘Pax Advertisinia’- A New Era of Unstereotyping of Women in Advertising ( abstract )
13:30-15:00 Session 9C: The Ethics of (Over) Consumption: Yes, No, or Maybe So

CSR 2

Chair:
William Bergman (University of Richmond, United States)
Location: Pelican
13:30
Theresa Billiot (Cameron University, United States)
Keeping up with the Joneses: Ethical Analysis of Happiness and Social Comparison Among the iGeneration ( abstract )
13:50
Céline Hay (University of Rouen - IAE, France)
Joël Bree (University of Caen Normandy (IAE) and ESSCA School of Management, France)
Life Stories and Marketing: Application to the Socialization of the Child to Socially Responsible Consumption ( abstract )
14:10
Anil Mathur (Hofstra University, United States)
Consumer Over-consumption: A Conceptual Model of Its Antecedents and Consequences ( abstract )
13:30-15:00 Session 9D: Good Vibrations: Cuteness, Creativity, Playfulness

CB 6

Chair:
Pia A. Albinsson (Appalachian State University, United States)
Location: Winward
13:30
Pia A. Albinsson (Appalachian State University, United States)
Bruce Huhmann (Virginia Commonwealth University, United States)
Bidisha Burman (University of Mary Washington, United States)
The Use of Rhetoric and Emotional Appeals in Fitness Ads: the Role of Pride Versus Shame ( abstract )
13:50
Chun-Tuan Chang (Department of Business Management, National Sun Yat-sen University, Taiwan)
Guei-Hua Huang (Department of Business Management, National Sun Yat-sen University, Taiwan)
Mei-Ling He (Department of Business Management, National Sun Yat-sen University, Taiwan)
Cuteness Makes the Sale? How Consumer Responses Are Affected by Message Framing and Crowding ( abstract )
14:10
Lukman Aroean (Norwich Business School, University of East Anglia, UK)
Playfulness and Identity ( abstract )
14:30
Ilgım D. Benoit (Appalachian State University, United States)
Elizabeth G. Miller (University of Massachusetts Amherst, United States)
O Creativity, Where Art Thou? The Impact of Fear on Creativity Perception ( abstract )
13:30-15:00 Session 9E: Selling and Strategic Orientation of Firms

Sales 4

Chair:
Mya Groza (Northern Illinois University, United States)
Location: Compass
13:30
Zeeshan Ullah (University of Oulu, Finland)
Jari Salo (University of Helsinki, Finland)
Emergence of Generative Learning Based Market Orientation from Micro-Macro Level Interactions ( abstract )
13:50
Prachi Gala (University of Mississippi, United States)
Saim Kashmiri (University of Mississippi, United States)
Composition and Compensation: Effect on the Value of New Product Introductions ( abstract )
14:10
Rita Pereira (UFPB/UNCG, United States)
James Boles (The University of North Carolina at Greensboro, United States)
Valter Afonso Vieira (Universidade Estadual de Maringa, Brazil)
Julie Johnson-Busbin (Western Carolina University, United States)
Hiram Barksdale Jr. (Georgia State University, United States)
Unpacking the Account Executive Relational Performance: Antecedents and Relational Outcomes ( abstract )
14:30
Louis Zmich (Louisiana Tech University, United States)
Mya Groza (Northern Illinois University, United States)
Tobias Schaefers (TU Dortmund University, Germany)
Mark Groza (Northern Illinois University, United States)
Abstract Thinking and Salesperson Entrepreneurial Orientation ( abstract )
13:30-15:00 Session 9F: Cross-cultural Consumer Behavior - session cancelled

International marketing 5

Chair:
Kishore Gopalakrishna Pillai (Norwich Business School, University of East Anglia, UK)
Location: Quarterdeck A
13:30-15:00 Session 9G: SPECIAL SESSION: Deanship, Department Head, and the Advanced Administration Career Path

Special session 7

Chair:
Joby John (University of Louisiana at Lafayette, United States)
Location: Quarterdeck B
13:30
Joby John (University of Louisiana at Lafayette, United States)
William Locander (Loyola University New Orleans, United States)
Eli Jones (Texas A&M University, United States)
Faye McIntyre (University of West Georgia, United States)
Denise Smart (Texas State, United States)
Deanship, Department Head, and the Advanced Administration Career Path ( abstract )
13:30-15:00 Session 9H: Tips and Trips in Developing Theoretical Articles – Lightning Round Panel
Chair:
Jagdip Singh (Case Western Reserve University, United States)
Commentary:
Jelena Spanjol (Ludwig Maximilian University of Munich, Germany)
Location: Quarterdeck C
13:30
Manjit Yadav (Texas A&M University, United States)
Highlighting Your Contribution in Conceptual Articles ( abstract )
13:40
Dipayan Biswas (University of South Florida, United States)
Making Conceptual Research Impactful ( abstract )
13:50
Colleen Harmeling (Florida State University, United States)
Vetting and Marketing Your Theoretical Ideas ( abstract )
14:00
Julie Moulard (Louisiana Tech University, United States)
On the Significance of Definitional Clarity in Conceptual Contributions ( abstract )
14:10
Piyush Sharma (Curtin University, Australia)
Developing Research Propositions and Conceptual Models from Literature Reviews ( abstract )
14:20
Jelena Spanjol (Ludwig Maximilian University of Munich, Germany)
Adjustable Zooms for Bridging Different Literatures ( abstract )
14:30
Jagdip Singh (Case Western Reserve University, United States)
Last Mile Challenges in Publishing Conceptual Contributions ( abstract )
15:30-17:00 Session 10A: Learning and Capabilities in Innovation

New product 5

Chair:
Yazhen Xiao (University of Tennessee, Knoxville, United States)
Location: Steering
15:30
Thorsten Autmaring (TU Dortmund University, Germany)
Ina Griese (TU Dortmund University, Germany)
Gerrit Cziehso (TU Dortmund University, Germany)
Just a Mental Problem? Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets ( abstract )
15:50
Todd Morgan (Western Michigan University, United States)
Michael Obal (University of Massachusetts Lowell, United States)
Sergey Anokhin (Kent State University, United States)
The Impact of Absorptive Capacity onto Customer Participation in New Product Development ( abstract )
16:10
Katarina Kemeter (Radboud University, Netherlands)
Ivana Busljeta Banks (ZSEM, Croatia)
Bas Hillebrand (Radboud University, Netherlands)
Allard van Riel (Radboud University, Netherlands)
Exploring Challenges and Corresponding Capabilities for Innovation Projects with Multiple Stakeholders in the Healthcare Industry ( abstract )
15:30-17:00 Session 10B: Relationship Marketing - Organizational Perspectives

Relationship marketing 2

Chair:
Kenneth Le Meunier-Fitzhugh (Norwich Business School, UK)
Location: Bridge
15:30
Ismail Golgeci (University of East Anglia, UK)
William Murphy (University of Saskatchewan, Canada)
David Johnston (University of York, Canada)
Cultural Influences on Power-Based Behaviors in Global Supply Chain Relationships: National versus Organizational Values ( abstract )
15:50
Juan Carlos Sosa Varela (Universidad del Turabo, Puerto Rico)
Goran Svensson (Oslo School of Management, Norway)
Validating Satisfaction as a Mediator Between Quality Constructs in Ongoing Supplier Relationships ( abstract )
16:10
Chiquan Guo (University of Texas Rio Grande Valley, United States)
Jing Zhu (South Texas College, United States)
Sudipto Sarkar (University of Texas Rio Grande Valley, United States)
Yong Wang (Ohio University, United States)
Guanxi and Organizational Performance: A Cost-Benefit Perspective ( abstract )
15:30-17:00 Session 10C: Service Expectations and the Customer Experience in Retail

Pricing 4

Chair:
Anne Roggeveen (Babson College, United States)
Location: Kabacoff
15:30
Sören Köcher (TU Dortmund University, Germany)
Markus Blut (Aston Business School, UK)
Gopalkrishnan Iyer (Florida Atlantic University, United States)
Perceptions of Fairness of Self-Service Technologies in Service Delivery ( abstract )
15:50
Efua Obeng (Howard University, United States)
Chinintorn Nakhata (Penn State Harrisburg, United States)
Hsiao-Ching Kuo (Washington Jefferson College, United States)
“Would You like to Donate $1? The Impact of Service Quality on Checkout Charity” ( abstract )
15:30-17:00 Session 10D: Good Times, Bad Times: Positive and Negative Consumption

CB 4

Chair:
Kishore Gopalakrishna Pillai (Norwich Business School, University of East Anglia, UK)
Location: Compass
15:30
Vincentia Yuen (City University of Hong Kong, Hong Kong)
Felix Tang (Hang Seng Management College, Hong Kong)
Ian Phau (Curtin University, Australia)
Understanding Consumers’ High-Risk Consumption Behavior of Pharmaceuticals: A Qualitative Exploratory Study ( abstract )
15:50
Varsha Jain (MICA, India)
Sanjeev Tripathi (Indian Institute of Management Indore, India)
Ganesh B.E. (MICA, India)
Jagdish Sheth (Goizueta Business School at Emory University, United States)
Internet Addiction and Its Impact on Consumer’s Buying Behaviour: A Conceptual Framework ( abstract )
16:10
Maryam Tofighi (California State University Los Angeles, United States)
Bianca Grohmann (Concordia University, Canada)
H. Onur Bodur (Concordia University, Canada)
Conspicuousness of Consumption Determines When Brands Benefit Most from Offering Ethical Attributes ( abstract )
16:30
Renaud Lunardo (Kedge Business School, France)
Camille Saintives (INSEEC Business School, France)
Structured Abstract – Consumer Reactions to Autonomy: When and Why Autonomy Is (Not) a Driver of Pleasure ( abstract )
15:30-17:00 Session 10E: Corporate and Consumer Personality in the Digital Space

Digital marketing 3

Chair:
Gizem Atev (James Madison University, United States)
Location: Quarterdeck A
15:30
Chinintorn Nakhata (Penn State Harrisburg, United States)
Alexa K. Fox (University of Akron, United States)
A Physiological Exploration of Visual Social Media Marketing ( abstract )
15:50
Ryan Cruz (Thomas Jefferson University, United States)
James Leonhardt (University of Nevada, Reno, United States)
The Linguistics of Brand Interactivity: Communicating Brand Personality, Sentiment, and Emotionality on Facebook ( abstract )
16:10
Sergio Davalos (University of Washington, United States)
Altaf Merchant (University of Washington, United States)
Allison Watkins (University of South Florida, St. Peterburg, United States)
Differential Effect of Facebook User Personality on Nostalgic Posts ( abstract )
16:30
Cheng-Chieh Hsiao (Dept. of Public Relations and Advertising, Shih Hsin University, Taiwan, Taiwan)
Understanding the Influence of Consumer Embeddedness in Online Communities ( abstract )
15:30-17:00 Session 10H: AMS Review-Sheth Foundation Doctoral Competition Winners‘ Presentations and Workshop: Developing Theoretical Articles
Chair:
Jelena Spanjol (Ludwig Maximilian University of Munich, Germany)
Discussant:
Jagdip Singh (Case Western Reserve University, United States)
Location: Quarterdeck C
15:30
Abigail Nappier Cherup (University of Nebraska-Lincoln, United States)
Drivers of Persuasion Knowledge: Decentering the Ideal Consumer ( abstract )
15:50
Abdullah Demirel (University of Massachusetts Amherst, United States)
A Brand-New Examination of Consumer Behavior of Voluntary Simplifiers: A Conceptual Framework ( abstract )
16:10
Yves Dupuis (Concordia University, Canada)
A Framework for the Consideration of Consciousness in Marketing Research ( abstract )
16:30
Maria Eriksson (Lulea Tekniska Universitet, Sweden)
Christine Pitt (Kungliga Tekniska Hogskolan, Sweden)
Andrew Flostrand (Lulea Tekniska Universitet, Sweden)
Emily Treen (Simon Fraser University, United States)
In the Company of Friends - Impacts of Antecedent Friendship Among Entrepreneurial Partners, a Heuristics and Biases Based Analysis ( abstract )
16:50
Niusha Jones (University of North Texas, United States)
Choice Androgyny ( abstract )
17:10
Ariel Schauman (University of Massachusetts Amherst, United States)
Elizabeth Gelfand Miller (University of Massachusetts Amherst, United States)
When Rituals Won't Work: Identifying and Managing Threats to Ritual Performance ( abstract )
15:30-17:00 Session 10I: AFM-AMS Research Grant Winners: More on CB

Winners of 2017 AFM-AMS Grant Competition Present their Award-Winning Research

Chair:
Adilson Borges (NEOMA Business School, France)
Location: Quarterdeck B
15:30
Julien Troiville (University of Rennes, France)
Christian Ringle (ESAP, Germany)
The Wine Satisfaction Index ( abstract )
16:00
Sandrine Heitz-Spahn (Université de Lorraine, France)
Rajiv Vaidyanathan (University of Minnesota, United States)
Nina Belei (Radboud University, Netherlands)
First Thoughts on the Impact of Anthropomorphism on Showrooming Behavior ( abstract )
16:30
Aaron D. Arndt (Strome College of Business, Old Dominion University, United States)
Juliet F. Poujol (University of Nanterre, CEROS, France)
Béatrice Siadou-Martin (University of Lorraine, ESM-IAE de Metz, CEREFIGE, France)
Interruptions in Selling and Justification by Salespeople: How to Limit the Negative Impact of Cold Calls in the Selling Process? ( abstract )
Friday, May 25th

View this program: with abstractssession overviewtalk overview

08:00-12:00 Session 11: AMS Review Theory Forum (session starts at 9 am)
Chair:
Manjit Yadav (Texas A&M University, United States)
Location: Kabacoff
08:00
Bernard Jaworski (Claremont Graduate University, United States)
Marketing Concept Hunting: A Fieldwork Perspective ( abstract )
08:30
Jagdip Singh (Case Western Reserve University, United States)
New Frontlines of Marketing Theory ( abstract )
09:00
Jelena Spanjol (Ludwig Maximilian University of Munich, Germany)
Theorizing the Concept of Responsibility in Innovation and Service Research ( abstract )
09:30
Manjit Yadav (Texas A&M University, United States)
Panel Discussion + Q&A ( abstract )
08:30-10:00 Session 12A: Online Reviews: Are They Useful to Consumers?

Digital marketing 4

Chair:
Varsha Jain (MICA, India)
Location: Steering
08:30
Mousumi Bose Godbole (Fairfield University, United States)
The Role of Negative Online Reviews as Informants and Recommenders ( abstract )
08:50
Chatdanai Pongpatipat (Saginaw Valley State University, United States)
I Can See You... but Should I Trust You? Moderating Effect of Product Review Modality on Valence ( abstract )
09:10
Yiru Wang (Kent State University, United States)
César Zamudio (Kent State University, United States)
Robert Jewell (Kent State University, United States)
Review Socialness: How Social Context Features Impact Reference Information Processing ( abstract )
08:30-10:00 Session 12B: Social Responsibility on the Front Lines: Brand and Retail Experiences

CSR 5

Chair:
Anil Mathur (Hofstra University, United States)
Location: Bridge
08:30
Debra Basil (University of Lethbridge, Canada)
Bola Fowosere (University of Lehbridge, Canada)
Mary Runte (University of Lehbridge, Canada)
Alexa Villanueva (University of Lethbridge, Canada)
Frontline Frustration: The Experience of Point of Sale Cause Marketing from the Cashier and Customer Perspectives ( abstract )
08:50
Evmorfia Karampournioti (Leibniz University of Hannover, Germany)
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Steffen Schmidt (Leibniz University Hannover, Institute of Marketing and Management, Germany)
Levke Albertsen (Leibniz University of Hanover, Institute of Marketing and Management, Germany)
Sascha Langner (University of Hannover, Germany)
The Value of Sustainability: A Three Dimensional Approach for Assessing Explicit and Implicit Effects of Brand Sustainability ( abstract )
09:10
Vanessa Steppuhn (Institute of Marketing, University of Muenster, Germany)
Ethical Labeling – How Retailers Can Increase Their Brand and Store Image by Selling Ethical Labeled Private Label Products ( abstract )
08:30-10:00 Session 12C: Inquiries to Student Engagement and Involvement

Pedagogy 2

Chair:
Lauren Beitelspacher (Babson College, United States)
Location: Compass
08:30
Lauren Beitelspacher (Babson College, United States)
Gary Ottley (Babson College, United States)
Managing Stereotypes in the Classroom: What Stereotypes Exist and How Do We Respond? ( abstract )
08:50
Theresa Billiot (Cameron University, United States)
Going Beyond the Tip of the Iceberg: A Pedagogy Approach to Building Critical Thinking ( abstract )
09:10
Danny Upshaw (Northwestern State University, United States)
Doug Amyx (Louisiana Tech University, United States)
Marcia Hardy (Northwestern State University, United States)
Phil Habig (Northwestern State University, United States)
Using Marketing History in the Modern Classroom ( abstract )
09:30
Ria Wiid (Worcester University Business School, UK)
Co-Creation in a Marketing Classroom ( abstract )
08:30-10:00 Session 12D: Understanding Not-for-Profit Marketing: The Interplay of Heart and Mind

Policy 2

Chair:
Emily Treen (Simon Fraser University, Canada)
Location: Quarterdeck A
08:30
Kathrynn Pounders (The University of Texas at Austin, United States)
Exploring Guilt and Shame Appeals: The Influence of Temporal Frame ( abstract )
08:50
Ream Shoreibah (Birmingham-Southern College, United States)
Barbara Lafferty (University of South Florida, United States)
Cause Placement: Initial Empirical Findings ( abstract )
09:10
Christopher Hopkins (Auburn University, United States)
Kevin Shanahan (Mississippi State University, United States)
Karen Hopkins (Auburn University, United States)
Bob Barnwell (University of Tennessee at Martin, United States)
The Affective Impact of Numerical Appeals, Positive/Negative Messaging and Sponsorship Source in Print Advertsiements: The Case of STD Prevention ( abstract )
09:40
Clark Johnson (Saint Louis University, United States)
Brittney Bauer (Saint Louis University, United States)
Christine Ascencio (Saint Louis University, United States)
Yunmei Kuang (Saint Louis University, United States)
Priming from the Pulpit: Extending Regulatory Focus Theory to Faith-Based Services ( abstract )
08:30-10:00 Session 12E: SPECIAL SESSION: Better Food, Better Life: Applying Marketing to Achieve Social Changes

Special session 4

Chair:
Sharyn Rundle-Thiele (Griffith University, Australia)
Location: Quarterdeck B
08:30
Patricia Gurviez (UMR GENIAL, AgroParisTech, INRA, Université Paris-Saclay, France)
Sharyn Rundle-Thiele (Griffith University, Australia)
Better Food, Better Life: Applying Marketing to Achieve Social Changes ( abstract )
08:30-10:00 Session 12F: Data and Technology in Sales

Sales 2

Chair:
Michael Rodriguez (SKEMA Business School, France)
Location: Quarterdeck C
08:30
Alhassan Ohiomah (University of Ottawa, Canada)
Morad Benyoucef (University of Ottawa, Canada)
Pavel Andreev (University of Ottawa, Canada)
Craig Kuziemsky (University of Ottawa, Canada)
David Hood (VanillaSoft, Canada)
Joël Le Bon (University of Houston, United States)
Best Practices for Inside Sales Professionals: An Historical Analysis ( abstract )
08:50
Haya Ajjan (Elon University, United States)
Dana Harrison (East Tennessee State University, United States)
Joe Hair (South Alabama University, United States)
Exploring the Role of Technology in Promoting CRM Capabilities in Direct-Selling Marketing Channels ( abstract )
09:10
Michael Rodriguez (Skema Business School, United States)
Kevin Trainor (Northern Arizona University, United States)
The Impact of Mobile CRM (mCRM) on Sales Productivity and Performance ( abstract )
10:30-12:00 Session 13A: Price is What You Pay; Value is What You Receive. Creating Price Value in Today's Competitive Environment

Pricing 1

Chair:
Stephanie Noble (University of Tennessee, United States)
Location: Steering
10:30
Lan Xia (Bentley University, United States)
Anne Roggeveen (Babson College, United States)
When It's Too Good to be True: Examining Consumers’ Reactions and Firms’ Responses to Price Mistakes ( abstract )
10:50
Matthew Lastner (Illinois State University, United States)
Patrick Fennell (Salisbury University, United States)
Judith Folse (Louisiana State University, United States)
Dan Rice (Louisiana State University, United States)
Mcdowell Porter (Fresno State University, United States)
You Deserved That: The Roles of Purchase Effort and Loyalty in Explaining Price Inequality Outcomes ( abstract )
11:10
Gerrit Cziehso (TU Dortmund University, Germany)
Amelie Wobker (TU Dortmund University, Germany)
Andreas Kessenbrock (TU Dortmund University, Germany)
You Get What You Pay for – Physical Placebo Effects of Price Discounts ( abstract )
11:30
Touiti Takoi (EM Strasbourg, University of Strasbourg, France, France)
Dekhili Sihem (EM Strasbourg, University of Strasbourg, France, France)
How Shelf Space Allocation of Terroir Products Improve the Financial Performance of Grocery Stores? ( abstract )
10:30-12:00 Session 13B: Services and Customer Engagement

Service 4

Chair:
Tarek Mady (University of Prince Edward Island, Canada)
Location: Bridge
10:30
Monika Rawal (Southern Illinois University Carbondale, United States)
Jose Saavedra Torres (Southern Illinois University Carbondale, United States)
Social Customer Relationship Management and Company Intervention: A Strategy to Build Trust ( abstract )
10:50
Wendy Gillis (Jacksonville University, United States)
Doug Johansen (Jacksonville University, United States)
Shiri Vivek (Eastern Michigan University, United States)
Differentiating Customer Engagement and Customer Participation in Services Marketing ( abstract )
11:10
Sarah Mady (American University, United States)
John Ford (Old Dominion University, United States)
Tarek Mady (University of Prince Edward Island, Canada)
Intercultural Accommodation and Service Quality Perceptions: What Moderating Factors Really Matter to Ethnic Minority Consumers ( abstract )
10:30-12:00 Session 13C: Service Innovation and Crowd-sourcing

New product 3

Chair:
Xiaoyun Zheng (Michigan State University, United States)
Location: Pelican
10:30
Cong Feng (University of Mississippi, United States)
K Sivakumar (Lehigh University, United States)
R&D Information Disclosure in the Service-Providing Sector ( abstract )
10:50
Susan Wakenshaw (Warwick University, UK)
Xiao Ma (Warwick University, UK)
Nick K. T. Yip (University of East Anglia, UK)
Building a Service Innovation Platform from the Service–Dominant Logic (S-D Logic) Perspective ( abstract )
11:10
Debra Zahay (St. Edward's University, United States)
Debika Sihi (Southwestern University, United States)
Nick Hajli (Swansea University, UK)
Wes Pollitte (St. Edward's University, United States)
The Efficacy of Crowd-Sourcing for Early-Stage New Product Development ( abstract )
10:30-12:00 Session 13D: Food & Beverage Consumption and Product Interactions

Sensory marketing 4

Chair:
Annika Lueth (University of South Florida, United States)
Location: Compass
10:30
Doreen Neubert (Otto-von-Guericke-University, Germany)
Victor Schliwa (Otto-von-Guericke-University, Germany)
On the Influence of Future Time Perspective on Wine Consumption ( abstract )
10:50
Alyssa Reynolds (Winston-Salem State University, United States)
Collin Payne (NMSU, United States)
Manipulating Context Dependence Changes Susceptibility to the Social Eating Environment ( abstract )
11:10
Abigail Nappier Cherup (University of Nebraska, United States)
Alexander S. Rose (Idaho State University, United States)
Susan Dobscha (Bentley University, United States)
Intersections of Meaning Making: Boundary Objects at the Box ( abstract )
11:30
Nathalie Spielmann (NEOMA Business School, France)
Patricia Rossi (IÉSEG School of Management, France)
A Glass Wide Open: How Glass Rim Width Influences Extroversion and Happiness ( abstract )
10:30-12:00 Session 13E: Marketing Analytics in Digitized Environments

Analytics 2

Chair:
Jamie Carlson (University of Newcastle, Australia)
Location: Quarterdeck A
10:30
Kirk Plangger (King's College London, University of London, UK)
Elsamari Botha (University of Cape Town, South Africa)
Measuring Attitudes Towards Customer Surveillance ( abstract )
10:50
Luke Liska (University of South Florida, United States)
Immersive Virtual Environments: A Whole New World ( abstract )
11:10
Xia Liu (Rowan University, United States)
Alvin Burns (Louisiana State University, United States)
Understanding Consumer-Generated Content About Luxury Brands: Big Data Analysis ( abstract )
10:30-12:00 Session 13F: The Role of Customers in Innovation

New Product 1

Chair:
Yazhen Xiao (University of Tennessee, Knoxville, United States)
Location: Quarterdeck B
10:30
Levke Albertsen (Leibniz University of Hannover, Institute of Marketing and Management, Germany)
Klaus-Peter Wiedmann (Leibniz University of HannoverIn, Institute of Marketing and Management, Germany)
Evmorfia Karampournioti (Leibniz University of Hannover, Institute of Marketing and Management, Germany)
Sascha Langner (Leibniz University of Hanover, Institute of Marketing and Management, Germany)
Consumer’s Acceptance of Food Innovations - Effects on Product Perception and Consumer Behavior ( abstract )
10:50
Stern Neill (California Polytechnic State University, United States)
Jingwei Zhang (Yanshan University, China)
Developing Customer Discovery: A Conceptual Framework and Research Implications ( abstract )
10:30-12:00 Session 13G: Vacation, Well-being, and Humor

International marketing 3

Chair:
Piyush Sharma (Curtin University, Australia)
Location: Quarterdeck C
10:30
Darren Garvey (Curtin University, Australia)
Piyush Sharma (Curtin University, Australia)
Russel Kingshott (Curtin University, Australia)
Front-Line Service Roles Engagement and Subjective Well-Being of Socially-Disadvantaged Employees ( abstract )
10:50
Dragana Medic (CRM, France)
Jean Marc Decaudin (CRM, France)
Humor and International Ads: The Impact of Culture and Emotions on Advertising Effectiveness in France, USA and China ( abstract )
11:10
Mary Runte (University of Lethbridge, Canada)
Debra Basil (University of Lethbridge, Canada)
Family Vacation Travel: An Application of the Theory of Reasoned Action ( abstract )
13:30-15:00 Session 14A: Making CSR and Sustainability Work: Organizational Strategizing and Decision-Making

CSR 3

Chair:
Gary Ottley (Babson College, United States)
Location: Quarterdeck A
13:30
Kelly Weidner (Saint Mary's College, United States)
Anjali Bal (Babson College, United States)
Managing Stakeholder Interests in a Non-Profit Setting: Who Matters Most? ( abstract )
13:50
Patricia Gurviez (UMR GENIAL, AgroParisTech, INRA, Université Paris-Saclay, France)
Marine Masson (UMR GENIAL, AgroParisTech, INRA, Université Paris-Saclay, France)
Can Green Consumer Expectations Match Heirloom Seed Farmers’ Values? ( abstract )
14:10
Rocio Rodriguez (Kristiania University College, Norway)
Göran Svensson (Kristiania University College, Norway)
David Eriksson (Jönköping University, Sweden)
Positioning and Planning of Sustainability Initiatives ( abstract )
13:30-15:00 Session 14B: Shapes, Labeling, and Packaging Effects

Sensory marketing 3

Chair:
Ruta Ruzeviciute (Vienna University of Economics & Business, Austria)
Location: Quarterdeck B
13:30
Felipe Pantoja (IESEG School of Management, France)
José Augusto Lacerda Fernandes (Universidade Federal do Pará, Brazil)
The Role of Label-Flavor Color Congruence on Consumer Judgements of Appropriateness and Visual Appeal ( abstract )
13:50
Rita Pereira (UFPB/UNCG, United States)
Josueliton Costa (UFPB, Brazil)
Tales of Food Labelling: Experimental Studies on the Effects of Advertisings and Warnings on Food Labels in Brazilian Context ( abstract )
14:10
Sascha Langner (University of Hannover, Germany)
Steffen Schmidt (Leibniz University Hannover, Institute of Marketing and Management, Germany)
Gesa Lischka (Kochstraße GmbH, Germany)
Evmorfia Karampournioti (Leibniz University of Hannover, Germany)
Levke Albertsen (Leibniz University of Hanover, Institute of Marketing and Management, Germany)
Feel the Grip and Smell the Freedom – Assessing the Impact of Sensory Packaging on Implicit and Explicit Brand Knowledge ( abstract )
13:30-15:00 Session 14C: EWOM: Positive and Negative Impact

Digital marketing 6

Chair:
Julia Wolny (University of Southampton, UK)
Location: Quarterdeck C
13:30
Youngtae Choi (University of North Florida, United States)
Michael Kroff (Southern Utah University, United States)
User-to-Brand Social Media Behavior Directed at Brands and Its Impact on Electronic Word-of-Mouth and Purchase Intentions ( abstract )
13:50
Christine Pitt (KTH, Canada)
Theresa Eriksson (Lulea University of Technology, Canada)
Andrew Flostrand (Lulea University of Technology, Canada)
Philip Grant (Langara College, Canada)
How Can the Ratings Be so Different? Reasoning to Identify Factors Explaining Airbnb’s Satisfaction Rating Advantage over Hotels ( abstract )
14:10
Todd Bacile (Loyola University New Orleans, United States)
Jeremy Wolter (Auburn University, United States)
Alexis Allen (University of Kentucky, United States)
Pei Xu (Auburn University, United States)
Tara Luck Mariano (Loyola University New Orleans, United States)
Customer-to-Customer Interactional Justice: A New Challenge for Service Recovery via Social Media ( abstract )
14:30
Maria Petrescu (Nova Southeastern University, United States)
Negative EWOM in Social Media and Stock Evolution ( abstract )
13:30-15:00 Session 14D: Consumption and Social Media

Digital marketing 7

Chair:
Debra Zahay (St. Edward’s University, United States)
Location: Pelican
13:30
Nur Nadia Adjrina Kamarruddin (University of East Anglia, UK)
Nick K. T. Yip (University of East Anglia, UK)
Jasmin Baumann (University of East Anglia, UK)
Exploring Islamic Consumption and Marketplace: Islamic Life Insurance Consumption Among Muslims in Malaysia ( abstract )
13:50
Devdeep Maity (Delaware State University, United States)
Margot Racat (EDHEC Business School, France)
The Role of Audience Comments in YouTube Vlogs ( abstract )
14:10
James Stoddard (Appalachian State University, United States)
Pia A. Albinsson (Appalachian State University, United States)
G. David Shows (Appalachian State University, United States)
Small Wineries’ Entrepreneurial Marketing Practices and Social Media Use ( abstract )
13:30-15:00 Session 14E: Salesperson's Perception of the Manager

Sales 1

Chair:
Nawar Chaker (Elon University, United States)
Location: Winward
13:30
Edward Nowlin (Kansas State University, United States)
Doug Walker (Kansas State University, United States)
Nawar Chaker (Elon University, United States)
Nwamaka Anaza (Southern Illinois University Carbondale, United States)
Is Your Sales Manager Attractive? Examining the Impact of Attractiveness on Credibility ( abstract )
13:50
Vishag Badrinarayanan (Texas State University, United States)
Indu Ramachandran (Texas State University, United States)
Sreedhar Madhavaram (Cleveland State University, United States)
Sales Managers’ Ethical Leadership and Salesperson Outcomes: The Role of Emulation Intentions ( abstract )
14:10
Ilgım D. Benoit (Appalachian State University, United States)
Ceren Ekebas-Turedi (Purdue University Northwest, United States)
Thomas G. Brashear (University of Massachusetts Amherst, United States)
Person-Supervisor Fit in Sales: An Application of Self Determination Theory ( abstract )
13:30-15:00 Session 14F: Retail Advertising and Promotion: Building the Retail Brand

Pricing 5

Chair:
Adam Mills (Loyola University New Orleans, United States)
Location: Leeward
13:30
Sara Hanson (University of Richmond, United States)
Monika Kukar-Kinney (University of Richmond, United States)
Hong Yuan (University of Oregon, United States)
One for Me, One for You: Exploring Consumers’ Motivations to Share Referral Coupons ( abstract )
13:50
Guillaume Le Borgne (Montpellier SupAgro, France)
Lucie Sirieix (Montpellier SupAgro, France)
Sandrine Costa (INRA Montpellier, France)
Consumer Perceived Probability of Food Waste and Attitudes Towards Sales Promotions ( abstract )
14:10
Stefan Brinkhoff (TU Dortmund, Germany)
Tobias Schaefers (TU Dortmund, Germany)
Mobile in-Store Advertising: Exploring the Effects of Location-Based Mobile Promotions on Shopping Behavior ( abstract )
14:30
Andreas Kessenbrock (TU Dortmund University, Germany)
Gerrit Cziehso (TU Dortmund University, Germany)
How to Simplify Consumers’ Product Choice: An Exploration of Different Information Sources at the Point of Sale ( abstract )
15:30-17:00 Session 15A: Advertising Effectiveness in Emerging Media Platforms

Advertising and IMC 4

Chair:
William Bergman (University of Richmond, United States)
Location: Steering
15:30
Shuai Yang (Donghua University, China)
Sixing Chen (Hunan University, China)
Jeffrey Carlson (University of Richmond, United States)
How Augmented Reality Affects Advertising Effectiveness: The Mediating Effects of Curiosity, Attention, and Attitude Toward the Ad ( abstract )
15:50
Doyle Yoon (University of Oklahoma, United States)
Seunghyun Kim (University of Oklahoma, United States)
Fuwei Sun (University of Oklahoma, United States)
Are Those Immersive Online Ads Really Effective? Consumers’ Responses to 360 Degree Video Ads in Different Media Platforms ( abstract )
16:10
Rebecca Leung (Ramapo College of New Jersey, United States)
Roberto Saldivar (The University of the Incarnate Word, United States)
Adesegun Oyedele (The University of the Incarnate Word, United States)
Developing a Typology of Native Advertising ( abstract )
16:30
Varsha Jain (MICA, India)
Altaf Merchant (Milgard School of Business, University of Washington, Tacoma, United States)
Siddharth Deshmukh (MICA, India)
Ganesh B.E. (MICA, India)
Towards an Analytical Framework to Understand Consumer Disengagement with Digital Advertising ( abstract )
15:30-17:00 Session 15B: Should I Stay of Should I Go? Decision Making and Choice

CB 1

Chair:
Cat Armstrong-Soule (Western Washington University, United States)
Location: Bridge
15:30
Constantinos Hadjichristidis (University of Trento, Italy)
Janet Geipel (VU University, Netherlands)
Kishore Gopalakrishna Pillai (Norwich Business School, University of East Anglia, U.K., UK)
Unpacking Effects in Consumer Judgments ( abstract )
15:50
Atul Kulkarni (University of Missouri-KC, United States)
Joëlle Vanhamme (EDHEC Business School, France)
Induction of Construal-Level Mindset via Experience of Surprise and the Follow-up Effect on Consumer Evaluations and Judgments ( abstract )
16:10
Piyush Sharma (Curtin University, Australia)
Cheryl Leo (Murdoch University, Australia)
Anish Nagpal (The University of Melbourne, Australia)
Yuwei Jiang (The Hong Kong Polytechnic University, Hong Kong)
Exploring the Role of Attitudinal vs. Situational Ambivalence in Consumer Choice ( abstract )
15:30-17:00 Session 15C: Stand in the Place Where You Live: Cultural Dimensions

CB 5

Chair:
Thomas Burnham (University of Nevada, Reno, United States)
Location: Pelican
15:30
Muhammad Irfan Tariq (The University of Adelaide, Australia)
Roberta Crouch (The University of Adelaide, Australia)
Pascale Quester (The University of Adelaide, Australia)
A Review of Cognitive and Affective Country-of-Origin’s Effects and Their Influence on Organisational Attribution of Blame Post-Crisis Event ( abstract )
15:50
Miguel Angel Zúñiga (Morgan State University, United States)
Ivonne M. Torres (New Mexico State University, United States)
The Impact of Power Distance Belief and Psychological Distance on Decision-Making ( abstract )
16:10
Marina Leban (ESCP Europe, France)
Benjamin Voyer (ESCP Europe, UK)
Conceptualising Beauty in Consumer Research: A Framework and Research Agenda ( abstract )
15:30-17:00 Session 15D: Managing the Customer Journey and Shopper Experience

Pricing 2

Chair:
Lauren Beitelspacher (Babson College, United States)
Location: Winward
15:30
Agnes Sophie Roggentin (Westfählische Wilhelms-Universität Münster, Marketing Center Münster, Institut für Marketing, Germany)
Innovation In Retail Business Models - How Adding Bricks To Clicks Affects Customers’ Purchase Intention ( abstract )
15:50
Christian Barney (Mississippi State University, United States)
Carol Esmark Jones (Mississippi State University, United States)
Adam Farmer (Mississippi State University, United States)
Anonymity, Anxiety, and Abandonment: How Product Packaging and Location Impact the Shopper ( abstract )
16:10
Cindy Wang (McMurry University, United States)
Joshua Beck (University of Oregon, United States)
Hong Yuan (University of Oregon, United States)
The Cost of Control: How Participative Pricing Shapes Attitudes and Purchases ( abstract )
15:30-17:00 Session 15E: Technology in Services Marketing

Service 3

Chair:
Yang He (Belmont University, United States)
Location: Kabacoff
15:30
Yang He (Belmont University, United States)
Atanas Nikolov (Washington State University, United States)
Internet Killed the Radio Star? ( abstract )
15:50
Fengxia Zhu (Cleveland State University, United States)
Self-Service Technology Investment and Firm Performance: A Theoretical Model ( abstract )
16:10
Steffen Schmidt (Leibniz University of Hannover, Germany)
Matthias Limbach (Europafachakademie Dr. Buhmann, Germany)
Sascha Langner (Leibniz University of Hannover, Germany)
Philipp Reiter (Eye Square GmbH, Germany, Germany)
Evaluating the Effectiveness of Brand Communication on Implicit and Explicit Brand Knowledge in Virtual Spaces: The Case of Sports Sponsorship Exposure in Video Games ( abstract )
15:30-17:00 Session 15F: Internationalization Strategies

International marketing 4

Chair:
Maria Petrescu (Nova Southeastern University, United States)
Location: Quarterdeck A
15:30
Thuy-Phuong Nguyen (EM Strasbourg, University of Strasbourg, France)
Sihem Dekhili (EM Strasbourg, University of Strasbourg, France)
What Drives Green Product’s Consumption in Vietnam? A Moderating and Mediating Effects Analysis ( abstract )
15:50
Da Huo (Central University of Finance and Economics, China)
Spatial Effect of Country-Level Factors on Export Competitiveness from Emerging Market: An Empirical Study of Spatial Effect in Export Trade of Agricultural Business from Emerging Markets ( abstract )
16:10
Mamoun Benmamoun (Saint Louis University, United States)
Nitish Singh (Saint Louis University, United States)
Kevin Lehnert (Grand Valley State University, United States)
Sang Bong Lee (Saint Louis University, United States)
E-Commerce Corporations (ECCs) Internationalization: A Case Exploration ( abstract )
16:30
Gary Knight (Willamette University, United States)
Michael Czinkota (Georgetown University, United States)
Zaheer Khan (University of Kent, Canterbury, UK)
International Marketing and the Migrant-Owned Enterprise: Research Propositions ( abstract )
15:30-17:00 Session 15G: Tell Me More - Advertising and Sales Approaches in B2B Marketing

B2B 2

Chair:
Mark Groza (Northern Illinois University, United States)
Location: Quarterdeck B
15:30
Daniel Padgett (Auburn University, United States)
Christopher Hopkins (Auburn University, United States)
Investigating Relationship Dependence in International B2B Channel Relationships ( abstract )
15:50
Nwamaka Anaza (Southern Illinois University Carbondale, United States)
Elyria Kemp (University of New Orleans, United States)
Leila Borders (Kennesaw State University, United States)
Storytelling in Business-to-Business Advertising ( abstract )
16:10
Jose Saavedra Torres (Southern Illinois University, United States)
Monika Rawal (Southern Illinois University, United States)
Effects of B2B Customers' Perceived Benefits on Willingness to Disclose Information in an Online Exchange: An Individual Level Perspective ( abstract )
16:30
Rocio Rodriguez (Kristiania University College, Norway)
Göran Svensson (Kristiania University College, Norway)
Sergio Román (Murcia University, Spain)
Greg Wood (Kristiania University College, Norway)
Examining Sales and Purchase Approaches in Complex Business Relationships ( abstract )
15:30-17:00 Session 15H: SPECIAL SESSION: Understanding and Managing Value... When Customers Create It

Special session 6

Chair:
Emily Treen (Simon Fraser University, Canada)
Location: Quarterdeck C
15:30
Leyland Pitt (Simon Fraser Unviersity, Canada)
Emily Treen (Simon Fraser University, Canada)
Kristina Heinonen (Hanken School of Economics, Finland)
Adam Mills (Loyola University New Orleans, United States)
Kirk Plangger (King's College London, University of London, UK)
Richard Hanna (Babson College, United States)
Understanding and Managing Value... When Customers Create It ( abstract )