AMS44: 44TH AMS ANNUAL CONFERENCE

This page contains an index consisting of author-provided keywords.

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1. Holistic Time	Re-conceptualizing, Measuring and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time
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2. Subjective Time	Re-conceptualizing, Measuring and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time
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3. Objective Time	Re-conceptualizing, Measuring and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time
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4. Idiosyncratic-Temporal Orientation	Re-conceptualizing, Measuring and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time
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5. Socio-Temporal Orientation	Re-conceptualizing, Measuring and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time
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6. Conceptual Framework	Re-conceptualizing, Measuring and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time
A
absorptive capacity	Firm-Level Technology Adoption Processes: A Qualitative Investigation
Acculturation	Influence of Expatriates ’acculturation on consumer behavior: the case of French in China Cultural orientation and culture consumption outcomes: Comparing Immigrants from the former Soviet Union to Israel and Germany
Acculturation Agents
Activation	THE ROLE OF ACTIVATION AND ANGER IN THE CONTEXT OF CONSUMER REAC-TIONS TO DIFFERENT TYPES OF EROTIC ADVERTISING – A STRUCTURED ABSTRACT
active earning	Structured Abstract: Motivation and Active Learning to Improve Student Performance
Active white space	THE IMPACT OF ADDING ‘ACTIVE’ WHITE SPACE TO A LOGO DESIGN ON THE CLARITY OF BRAND COMMUNICATION AND EVALUATION: A STRUCTURED ABSTRACT
Activity	SMILING AND KEEPING BUSY NEAR THE ENTRANCE OF THE STORE?: WHAT WORKS FOR HAILERS AND WHAT DOESN’T
Actual Purchase	Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase
Ad Appeals	AN ARGUMENT FOR THE USE OF HIGH FEAR APPEALS AS AN EFFECTIVE TYPE II DIABETES HEALTH MESSAGING STRATEGY
adaptability	STRUCTURED ABSTRACT: REVISITING THE MARKETING CAPABILITIES FROM AN ADAPTIVE PERSPECTIVE
adaptive marketing capabilities	STRUCTURED ABSTRACT: REVISITING THE MARKETING CAPABILITIES FROM AN ADAPTIVE PERSPECTIVE
adjectives	ENGLISH VERSUS CHINESE BILINGUALS’ PREFERENCES FOR VOCABULARY IN ADVERTISING
Administration	Designing an Integrated Three Year Marketing Bachelor's Degree Program
Administrative Innovations	STRUCTURED ABSTRACT: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications through a Competitive Advantage Lens
advert	An exploratory study of the language effect on cross-cultural marketing: An abstract
advertised exclusivity	STRUCTURED ABSTRACT: AN EXPLORATION AND TYPOLOGY OF EXCLUSIVITY IN MARKETING
Advertisement	STRUCTURED ABSTRACT: CINEMATOGRAPHIC STRATEGY FOR PROMOTING ENVIRONMENTALLY FRIENDLY BEHAVIORS
Advertising	IT IS HARD TO MAKE THEM HAPPY WHEN THEY ARE FULL OF HOPES: EMOTIONAL BLUNTING IN ADVERTISING Understanding a Changing Landscape: New Evidence Concerning the Role of Distinctiveness in Multiethnic Advertising Research Unveiling the Magic of Storytelling in Marketing ENGLISH VERSUS CHINESE BILINGUALS’ PREFERENCES FOR VOCABULARY IN ADVERTISING Change in Meaning of Brand Personality Characteristics: An Advertising Analysis STRUCTURED ABSTRACT: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved Consumers The Effect of Others' Participation on Charitable Behavior: Bandwagon or Bystander? THE EFFECTS OF VALUES, ADVERTISING CHARACTERISTICS, AND ANIMAL COMPANION PREFERENCE ON CONSUMER ATTITUDES AND PURCHASE A STRUCTURED ABSTRACT: HOW PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY AFFECT ADVERTISING EFFECTIVENESS Structured abstract: Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation THE ROLE OF ADVERTISING CREATIVITY IN TRUST ENHANCEMENT AND CUSTOMER'S RESPONSE
advertising attitudes	Measuring Slice-of-Life versus Slice-of-Death Advertising Appeals
Advertising Creativity
Advertising Credibility
Advertising Effectiveness	Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage: Structured Abstract
Advocates
AdWords
Aesthetics	The role of aesthetics and emotions to patronage decisions in conditions of Prolonged Recession
Affiliate marketing	INVESTIGATING THE ANTECEDENTS OF AFFILIATE CONTROL SYSTEM: A STRUCTURED ABSTRACT
Airline Services	STRUCTURED ABSTRACT: TOWARD AN UNDERSTANDING OF CUSTOMER CITIZENSHIP BEHAVIOR: THE CONTEXT OF AIRLINE SERVICES
Altruism	Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema
Amazon.com	Evolution of interactivity from B2C to C2C: Exploring flow theory and WOM
Ambidexterity	STRATEGIC ORIENTATIONS, KNOWLEDGE STOCK, AND AMBIDEXTERITY: A STUDY OF FIRM-WIDE BEHAVIOR AND CONSEQUENCES
Ambient scent	Nudging healthful consumption and choices through the use of ambient scent THE EFFECT OF CROSSMODAL CONGRUENCY BETWEEN AMBIENT SCENT AND THE STORE ENVIRONMENT ON CONSUMER REACTIONS
Ambiguity	Structured Abstract: When does Customer Participation Hurt or Help Co-Creation Outcomes? The Contingency Roles of Ambiguity and Strategic Collaboration
AN EXPLORATORY ANALYSIS OF CONSUMER OPINIONS	GETTING INTO THE MIND OF CONSUMERS: AN EXPLORATORY ANALYSIS OF CONSUMER OPINIONS, ETHICS AND SENTIMENT OF NEUROMARKETING
Analytics education	STRUCTURED ABSTRACT: DATA ANALYSIS SOFTWARE FOR MARKETING ANALYTICS: A STUDY OF INDUSTRY NEEDS AND EDUCATIONAL OFFERINGS
Anchoring Effect	STRUCTURED ABSTRACT: NEW HIDDEN PERSUADERS – AN INVESTIGATION OF ANCHORING EFFECTS OF RECOMMENDER SYSTEMS ON CONSUMER CHOICE
anger	WHO IS TO BLAME? – THE ROLE OF PERCEIVED DECEPTION AND MORAL EMOTIONS IN CONSUMERS’ ATTRIBUTIONAL SEARCH: A STRUCTURED ABSTRACT THE ROLE OF ACTIVATION AND ANGER IN THE CONTEXT OF CONSUMER REAC-TIONS TO DIFFERENT TYPES OF EROTIC ADVERTISING – A STRUCTURED ABSTRACT
Animal Companion	THE EFFECTS OF VALUES, ADVERTISING CHARACTERISTICS, AND ANIMAL COMPANION PREFERENCE ON CONSUMER ATTITUDES AND PURCHASE
antecedents	Getting in Position: Uncovering Antecedents of Global Network Capital
Anthropomorphism	SPOKESCHARACTERS, ADVERTISING ICONS, BRAND MASCOTS, AND ANIMAL AMBASSADORS: DISTINCTIONS AMONGST BRAND CHARACTERS Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema
anti-brand communities	NATURE AND MULTIFACETED CONSEQUENCES OF FACEBOOK-BASED ANTI-BRAND COMMUNITIES IN SPORT
App Loyalty	BRAND LOYALTY GAIN OR LOSS? EFFECTS OF MOBILE APP GAMIFICATION FOR RETAILERS
apparel	INTERNATIONAL CONSUMERS’ APPAREL OUTSHOPPING IN THE US
Approach-Avoidance Theory	SMILING AND KEEPING BUSY NEAR THE ENTRANCE OF THE STORE?: WHAT WORKS FOR HAILERS AND WHAT DOESN’T
Arousal Theory	A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An Abstract
Art
Art marketing	Art, Tourism Experience and Consumer Metaphoria
assessment	ASSESSING ONLINE DISCUSSIONS: BRINGING OBJECTIVITY TO A SUBJECTIVE MATTER Designing an Integrated Three Year Marketing Bachelor's Degree Program
Asset Specificity
Associative Network	FIRE WITH FIRE: USING ONE CONSUMER STEREOTYPE TO OVERCOME ANOTHER VIA CONTINGENCY INFORMATION
assortment format
Astrology	A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude toward Endings as Precursors of Superstitious Beliefs
Astrometry	Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies
asymmetric testing	How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior
Attachment	The role of emotions to brand attachment and brand attitude in a retail environment
Attitude	The role of emotions to brand attachment and brand attitude in a retail environment DOES SCREEN SIZE MATTER? AN EXAMINATION OF THE EFFECTIVENESS OF MOBILE BANNER ADS ON SMARTPHONES VS PHABLETS
Attitude Change	Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages
Attitude toward endings	A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude toward Endings as Precursors of Superstitious Beliefs
attitude towards brand	How does scandal affect the celebrity endorsed brand? -Examining the moderated mediation role of culture and nationality of a celebrity
attitudes	The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course STRUCTURED ABSTRACT: Mood as a Moderator of Social Norm’s Influence
attractiveness	The effect of evolutionary mating cues on the perception of attractiveness in celebrity endorsement
Attribution	CHARITY AT CHECK-OUT: THE IMPLICATIONS FOR RETAILERS
Attribution of Financial Depletion
attribution theory	STRUCTURED ABSTRACT: DON'T BE SUCH A DOWNER: THE IMPACT OF VALENCE ON RECEIVERS OF WORD-OF-MOUTH
attributional search	WHO IS TO BLAME? – THE ROLE OF PERCEIVED DECEPTION AND MORAL EMOTIONS IN CONSUMERS’ ATTRIBUTIONAL SEARCH: A STRUCTURED ABSTRACT
Augmented reality	THE ROLE OF CUSTOMER READINESS IN USER’S WILLINGNESS TO USE AUGMENTED REALITY User’s Self-Expression in Augmented Reality
B
B2B	DISNEYLAND IN B2B? TOWARDS PHYSICAL BRAND WORLDS IN INDUSTRIAL MARKETING
B2B Buyer-seller
B2B sales	How Many Fish Does Your "Net" Catch? The Implications of Social Media in Sales Strategy
B2C	Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges
Baby Nutrition	Retailers' Resistance Towards Radical Innovations in the Baby Nutrion Market - An Empirical Study
Babyish-appearing	Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema
Balance Theory	FIRE WITH FIRE: USING ONE CONSUMER STEREOTYPE TO OVERCOME ANOTHER VIA CONTINGENCY INFORMATION
Basket composition	The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors towards Thin, Average, and Obese Shoppers
Bayesian	A BRAND LOYALTY & ATTACHMENT-BASED BAYESIAN BRAND CHOICE MODEL
Bayesian Analysis	A BRAND LOYALTY & ATTACHMENT-BASED BAYESIAN BRAND CHOICE MODEL
Bayesian learning
Bayesian Statistics	STRUCTURED ABSTRACT: IMPACT OF INDIVIDUAL, BRAND, AND PROMOTION CHARACTERISTICS ON COUPON REDEMPTIONS
Behaviors	STRUCTURED ABSTRACT: CINEMATOGRAPHIC STRATEGY FOR PROMOTING ENVIRONMENTALLY FRIENDLY BEHAVIORS
Belief in fate
Beliefs
benchmarking	From Competence Creation to Retention: Market Benchmarking, Triangulated Isomorphism, and Firm Strategy
Benevolence	MEASURING CONFUCIAN ETHICS: SCALE DEVELOPMENT AND VALIDATION
bibliometric analysis	Special Session: Learning about the magic of publishing using bibliometric analysis
Big Data	BIG DATA, CONSUMER ANALYTICS, AND REAL-TIME BIDDING (RTB) ADVERTISING: EMERGING INTERNATIONAL POLICY AND REGULATORY ISSUES UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY STRUCTURED ABSTRACT: CMO/CIO COOPERATION IN THE ERA OF BIG DATA
Bilinguals	ENGLISH VERSUS CHINESE BILINGUALS’ PREFERENCES FOR VOCABULARY IN ADVERTISING
BJP	STRUCTURED ABSTRACT: COMPREHENDING POLITICAL BRANDING AND BRAND IMAGE OF THE BJP IN INDIA
Blockers
Bottom-of-the-pyramid	STRUCTURED ABSTRACT: ALTERNATIVE DISTRIBUTION CHANNELS TO REACH THE BOTTOM OF THE PYRAMID IN AN EMERGING MARKET
Bourdieu	STRUCTURED ABSTRACT - INSTAGRAM INFLUENCERS AND THE ILLUSION OF A PERFECT BODY: AN ANALYSIS BASED ON BOURDIEU’S THEORETICAL CONTRIBUTION
Brand	How Does Counterfeit Contaminate Perceptions of Genuine Brands? THE EMOTIONS OF LEADERS DRIVE SUSTAINABLE BRAND GROWTH EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN
Brand Affiliation	AN INVESTIGATION INTO THE ROLE OF BRAND AFFILIATION AND CONTENT EMOTIONS ON CROWDFUNDING SUCCESS
Brand Animosity	Structured Abstract: ONLINE BRAND DERISION: WHEN BRAND ANIMOSITY DRIVES AVOIDANCE AND NEGATIVE COMMUNICATION
Brand Architecture	Name it as a sub-brand! Event marketing from brand architecture perspective.
Brand Associations	Words Have Meaning and Names Have Power - Assessing The Appeal of Personalization of Perceiving One's Own Name On Coke Bottles
Brand Attachment	A BRAND LOYALTY & ATTACHMENT-BASED BAYESIAN BRAND CHOICE MODEL
Brand Attachment Strength	STRUCTURED ABSTRACT: THE ROLE OF BRAND ATTACHMENT AND ITS ANTECEDENTS IN BRAND EQUITY IN HIGHER EDUCATION
Brand Attitude	When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs A STRUCTURED ABSTRACT: HOW PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY AFFECT ADVERTISING EFFECTIVENESS
Brand Authenticity	HIERARCHICAL STRUCTURE OF BRAND AUTHENTICITY
brand categorization	STRUCTURED ABSTRACT: CATEGORIZATION OF GLOBAL, LOCAL AND GLOCAL BRANDS: A CONSUMER’S PERSPECTIVE METHODOLOGY
Brand Characters	SPOKESCHARACTERS, ADVERTISING ICONS, BRAND MASCOTS, AND ANIMAL AMBASSADORS: DISTINCTIONS AMONGST BRAND CHARACTERS
Brand Choice Model	A BRAND LOYALTY & ATTACHMENT-BASED BAYESIAN BRAND CHOICE MODEL
Brand communication	Generating Consumer-Based Brand Equity with Brand Communication on Facebook APPLIED NEUROECONOMICS: SCIENCE MEETS BUSINESS PRACTICE - PROFOUND INSIGHTS OR WITCHCRAFT?
Brand Community	THE EMOTIONS OF LEADERS DRIVE SUSTAINABLE BRAND GROWTH THE CENTRAL AND SUFFICIENT ROLE OF IDENTIFICATION IN BRAND COMMUNITIES
brand community identification	THE CENTRAL AND SUFFICIENT ROLE OF IDENTIFICATION IN BRAND COMMUNITIES
Brand Derision	Structured Abstract: ONLINE BRAND DERISION: WHEN BRAND ANIMOSITY DRIVES AVOIDANCE AND NEGATIVE COMMUNICATION
Brand engagement	Generating Consumer-Based Brand Equity with Brand Communication on Facebook EFFECTS OF SOCIAL MEDIA ON CONSUMERS’ SPORTS BRAND EXPERIENCES AND LOYALTY
Brand Equity	STRUCTURED ABSTRACT: THE ROLE OF BRAND ATTACHMENT AND ITS ANTECEDENTS IN BRAND EQUITY IN HIGHER EDUCATION STRUCTURED ABSTRACT: THE CULTURAL INFLUENCE ON PURCHASE INTENT THROUGH FACEBOOK IN THE MIDDLE EAST
Brand evaluation	THE IMPACT OF ADDING ‘ACTIVE’ WHITE SPACE TO A LOGO DESIGN ON THE CLARITY OF BRAND COMMUNICATION AND EVALUATION: A STRUCTURED ABSTRACT
Brand experience	EFFECTS OF SOCIAL MEDIA ON CONSUMERS’ SPORTS BRAND EXPERIENCES AND LOYALTY
brand extension	Change in Meaning of Brand Personality Characteristics: An Advertising Analysis STRUCTURED ABSTRACT: HOW THE LOGO FRAME IMPACTS ON BRAND EXTENSION
brand hate	STRUCTURED ABSTRACT. HATE DOESN’T HAVE TO HURT: THE INFLUENCE OF HATE-ACKNOWLEDING ADVERTISING ON POSITIVE WORD-OF-MOUTH
brand heritage	STRUCTURED ABSTRACT: DEVELOPING A SCALE TO MEASURE UNIVERSITY BRAND HERITAGE.
Brand identification	EFFECTS OF SOCIAL MEDIA ON CONSUMERS’ SPORTS BRAND EXPERIENCES AND LOYALTY
Brand Image	NEED FOR TOUCH - A BARRIER IN ONLINE SHOPPING: IDENTIFYING COMPENSATORY FACTORS IN AN ONLINE CONTEXT STRUCTURED ABSTRACT: THE ROLE OF BRAND ATTACHMENT AND ITS ANTECEDENTS IN BRAND EQUITY IN HIGHER EDUCATION Name it as a sub-brand! Event marketing from brand architecture perspective.
Brand Lands	DISNEYLAND IN B2B? TOWARDS PHYSICAL BRAND WORLDS IN INDUSTRIAL MARKETING
Brand Love	THE INFLUENCE OF BRAND LOVE ON ORGANIZATIONAL BUYING: A STRUCTURED ABSTRACT When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs
Brand Loyalty	A BRAND LOYALTY & ATTACHMENT-BASED BAYESIAN BRAND CHOICE MODEL BRAND LOYALTY GAIN OR LOSS? EFFECTS OF MOBILE APP GAMIFICATION FOR RETAILERS EFFECTS OF SOCIAL MEDIA ON CONSUMERS’ SPORTS BRAND EXPERIENCES AND LOYALTY THE CENTRAL AND SUFFICIENT ROLE OF IDENTIFICATION IN BRAND COMMUNITIES
brand management	DISNEYLAND IN B2B? TOWARDS PHYSICAL BRAND WORLDS IN INDUSTRIAL MARKETING With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment NATURE AND MULTIFACETED CONSEQUENCES OF FACEBOOK-BASED ANTI-BRAND COMMUNITIES IN SPORT
Brand Name	What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success
Brand Name Support	STRUCTURED ABSTRACT: ENTREPRENUERSHIP OPPORTUNITIES FOR WOMEN AND MINORITIES: EVIDENCE FROM FRANCHISE INDUSTRIES
Brand Personality	Change in Meaning of Brand Personality Characteristics: An Advertising Analysis SPOKESCHARACTERS, ADVERTISING ICONS, BRAND MASCOTS, AND ANIMAL AMBASSADORS: DISTINCTIONS AMONGST BRAND CHARACTERS LOV MEASURES: USING THE LIST OF VALUES TO MEASURE SYMBOLIC BRAND EQUITY
brand polarization	STRUCTURED ABSTRACT. HATE DOESN’T HAVE TO HURT: THE INFLUENCE OF HATE-ACKNOWLEDING ADVERTISING ON POSITIVE WORD-OF-MOUTH
Brand portfolio	INTERACTIVE EFFECTS OF PRODUCT AND BRAND PORTFOLIOS ON FIRM VALUE
Brand quality perceptions	The Influence of Dual Branding Information on Consumer Evaluations
Brand Tribalism	When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs
Brand Values	LOV MEASURES: USING THE LIST OF VALUES TO MEASURE SYMBOLIC BRAND EQUITY
Brand Worlds	DISNEYLAND IN B2B? TOWARDS PHYSICAL BRAND WORLDS IN INDUSTRIAL MARKETING
Brand-Equity	SPORTS TEAM BRAND-EQUITY INDEX: A NEW MEASUREMENT
Branding	PURVEYORS OF PIXIE DUST: BEING “MICKEY MOUSE-MINDED” THROUGH MERCHANDISE AND PEOPLE MANAGEMENT
brick-and-mortar retailer	STRUCTURED ABSTRACT: HOW TO SURVIVE IN A DIGITAL WORLD? A COMPREHENSIVE ANALYSIS OF SUCCESS FACTORS FOR BRICK-AND-MORTAR RETAIL STORES
Bundling	Structured Abstract: When Higher Product Reviews Reduce Purchase Likelihood
Business ethics	MEASURING CONFUCIAN ETHICS: SCALE DEVELOPMENT AND VALIDATION
Business model
Business relationship	Value proposition alignment: Estimating green self-service technology initiatives in a B2B context
business sustainability	Framing Business Sustainability Efforts through Time
Business to Business	AN EXPLORATION OF THE USES AND GRATIFICATIONS OF SOCIAL MEDIA AS PART OF B2B PROCESSES: DECISION MAKERS VS. MARKETERS
Business-to-business	DISNEYLAND IN B2B? TOWARDS PHYSICAL BRAND WORLDS IN INDUSTRIAL MARKETING Value proposition alignment: Estimating green self-service technology initiatives in a B2B context
Buyer-Seller Relationships	Structured Abstract: The Magic of Making More From Less--Connecting Marketing Price Discounts, Supply Chain Logistics, and Financial Working Capital Strategy
C
Cancer Screening	Is not that she is a bad person, but something is probably wrong!
capability approach	Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective
car technology	CONNECTED CAR TECHNOLOGIES HIT THE ROAD ?! – AN EMPIRICAL STUDY ON FUTURE DEVELOPMENTS AND SELECTED CONCEPTS
Carsharing	UNDERSTANDING USERS OF PEER-TO-PEER CARSHARING – A MEANS-END ANALYSIS TO UNCOVER PARTICIPATION MOTIVES
Case analysis	Navigating the Regulatory Environment in the Swedish Sharing Economy
Case Study	Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals
Cash Conversion Cycle	Structured Abstract: The Magic of Making More From Less--Connecting Marketing Price Discounts, Supply Chain Logistics, and Financial Working Capital Strategy
Cat Lover	THE EFFECTS OF VALUES, ADVERTISING CHARACTERISTICS, AND ANIMAL COMPANION PREFERENCE ON CONSUMER ATTITUDES AND PURCHASE
Cause Alliance	EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN
Cause Marketing	CONSUMER RESPONSES TO SPATIAL DISTANCE AND SOCIAL DISTANCE IN A CAUSE MARKETING CAMPAIGN
Cause related marketing	Cause-Related Sports Marketing: The Role of League-Cause Fit and Team Imagery in Advertising Promotions
Cause-marketing	Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers Point of Sale Donations: Investigating Cause Marketing in a Retailing Environment
cause-related marketing	STRUCTURED ABSTRACT: CAUSE-RELATED MARKETING (CM): THE PERSPECTIVE OF MILLENNIALS
causes	STRUCTURED ABSTRACT: CAUSE-RELATED MARKETING (CM): THE PERSPECTIVE OF MILLENNIALS
Celebrity endorsement	Would You Listen to Brad Pitt? : The Impact of Construal Level and Celebrity Endorsement in Donation Advertising The effect of evolutionary mating cues on the perception of attractiveness in celebrity endorsement How does scandal affect the celebrity endorsed brand? -Examining the moderated mediation role of culture and nationality of a celebrity
CEO	Me, Myself and I: Influence of CEO Narcissism on Firms' Innovation Proclivity and Likelihood of Marketing Controversies
Certification
channel choice	STRUCTURED ABSTRACT: HOW TO SURVIVE IN A DIGITAL WORLD? A COMPREHENSIVE ANALYSIS OF SUCCESS FACTORS FOR BRICK-AND-MORTAR RETAIL STORES
Channels of distribution	STRUCTURED ABSTRACT: ALTERNATIVE DISTRIBUTION CHANNELS TO REACH THE BOTTOM OF THE PYRAMID IN AN EMERGING MARKET
Characteristics
Charitable Behavior	The Effect of Others' Participation on Charitable Behavior: Bandwagon or Bystander?
Charitable donation	Would You Listen to Brad Pitt? : The Impact of Construal Level and Celebrity Endorsement in Donation Advertising
Charitable Donations	CHARITY AT CHECK-OUT: THE IMPLICATIONS FOR RETAILERS
charitable giving	PREVENTIVE AGAINST A SAD CHARITABLE APPEAL: HOW REGULATORY FOCUS CHANGES THE EFFECTIVENESS OF EMOTION APPEALS IN SOLICITING DONATIONS
Checkout Charity	A LITTLE FOR ME, A LOT FOR YOU: THE RELATIONSHIP BETWEEN CHECKOUT CHARITY AND GRATUITY SIZE
Childhood Obesity	Structured Abstract: Hungry, Healthy, Happy! How Emolabeling with Smiley Faces induces Healthier Food Choices for Children
Children	AN (EXTENDED) ABSTRACT: EXPLORING FOOD HABIT FORMATION IN YOUNG UK FAMILIES: THE CASE OF SUSTAINABLE SEAFOOD
China	HOW CHINA’S ‘DOUBLE-ELEVEN’ DAY CHALLENGES CONFUCIANISM
choice architecture
choice overload
Cigarette Industry	Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages
Cinema	STRUCTURED ABSTRACT: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved Consumers
Classification Methods	AUTOMATIC METHODS FOR ONLINE REVIEW CLASSIFICATION: AN EMPIRICAL INVESTIGATION OF REVIEW USEFULNESS
Classification Scheme	SPOKESCHARACTERS, ADVERTISING ICONS, BRAND MASCOTS, AND ANIMAL AMBASSADORS: DISTINCTIONS AMONGST BRAND CHARACTERS
classroom simulations	MILLIONS FOR MARCOM, BUT NOT ONE CENT FOR RESEARCH: A STRUCTURED ABSTRACT
CMO	STRUCTURED ABSTRACT: CMO/CIO COOPERATION IN THE ERA OF BIG DATA
co-branding	@brand to @brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products
Co-Creation	COMBINING CO-CREATION AND CSR: AN INVESTIGATION INTO INNOVATIVE SERVICE BUSINESS MODELS
Co-creation Processes
Cognitive Depletion	A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An Abstract
Collaboration	A CONCEPTUAL FRAMEWORK OF ORGANIZATIONAL ORIENTATION ANTECEDENTS OF SALES AND OPERATIONS PLANNING
Collaborative consumption	Navigating the Regulatory Environment in the Swedish Sharing Economy
colleges	Slogans in Higher Education: A Longitudinal Study
Commitment	A CUSTOMER PERSPECTIVE OF ONLINE REPUTATION: SOME ANTECEDENTS AND CONSEQUENCES THE MEDIATORS AND MODERATORS OF ONLINE TRAVEL COMMUNITY MEMBERS’ STICKINESS: A STRCTURED ABSTRACT
commitment intentions	EXPLORING THE ANTECEDENTS AND CONSUMER BEHAVIORAL CONSEQUENCES OF “FEELING OF MISSING OUT (FOMO)”
commodity theory	COUNTERING NEGATIVE ONLINE REVIEWS: THE IMPACT OF RESPONSE AND RESPONDER
COMMUNICATION CHANNELS	STRUCTURED ABSTRACT CONSUMER’S COMMUNICATION CHANNEL PREFERENCES: HIGH-STAKE vs. LOW-STAKE BRANDS
Community engagement	Brick vs. Click: A Resource Based View of Retail Relationship Marketing through Community Engagement
community management	Detecting conflict on social media
comparison sites	STRUCTURED ABSTRACT: COMPARISON SITES: SIMPLIFIED OR DIRECTED EFFORT? MACRO-STUDY ON RETAILERS’ AND INTERMEDIARIES’ ONLINE CHANNEL
Compensation	STRUCTURED ABSTRACT: AN EMPIRICAL EXAMINATION OF THE EFFECTIVENESS OF DIFFERENT TYPES OF COMPENSATION IN A SERVICE TERMINATION CONTEXT
Compensation method	INVESTIGATING THE ANTECEDENTS OF AFFILIATE CONTROL SYSTEM: A STRUCTURED ABSTRACT
Competence retention	From Competence Creation to Retention: Market Benchmarking, Triangulated Isomorphism, and Firm Strategy
Competitive Advantage
Competitive aggressiveness	Me, Myself and I: Influence of CEO Narcissism on Firms' Innovation Proclivity and Likelihood of Marketing Controversies
competitive intensity
competitive knowledge	From Competence Creation to Retention: Market Benchmarking, Triangulated Isomorphism, and Firm Strategy
competitive psychological climate	DO SALESPEOPLE COMPETE ETHICALLY? SALESPEOPLE SAY “YES,” CUSTOMERS SAY “NO”
complaint management	Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty
complaint satisfaction	Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty
completeness heuristic	THE EFFECT OF COMPLETENESS PERCEPTION IN NARRATIVE ADVERTISING
complexity theory	How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior
computer-mediated communication	Face-to-Face vs. Digital Communication: The Effect of Communication Channels at the Point of Sale
Conceptual	CONSUMER RESPONSES TO SPATIAL DISTANCE AND SOCIAL DISTANCE IN A CAUSE MARKETING CAMPAIGN
Conceptual fluency	THE IMPACT OF ADDING ‘ACTIVE’ WHITE SPACE TO A LOGO DESIGN ON THE CLARITY OF BRAND COMMUNICATION AND EVALUATION: A STRUCTURED ABSTRACT
Conceptual framework of social media	DEVELOPING THE SOCIAL MEDIA VALUE CHAIN: A CONCEPTUAL FRAMEWORK FOR THE MEASUREMENT OF SOCIAL MEDIA
Conceptual Model	WHY DO WE WATCH SEQUELS? A QUALITATIVE EXPLORATION FROM INDIA
Conflict	Detecting conflict on social media Structured Abstract: Exploring the Dark Side of Relationship Marketing: A Systematic Review and Implications
conflict management styles	NSD actors’ conflict-management preferences, team dynamics and conflict resolution
Confucian ethics	MEASURING CONFUCIAN ETHICS: SCALE DEVELOPMENT AND VALIDATION
Confucianism	HOW CHINA’S ‘DOUBLE-ELEVEN’ DAY CHALLENGES CONFUCIANISM
Congruence	Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN
Congruity theory	COUNTERING NEGATIVE ONLINE REVIEWS: THE IMPACT OF RESPONSE AND RESPONDER
connectedness	Knowing Your Role: Reputation Signals and their Influence on Participation in an Online Community
Connection	FOODIES IN THE UK: A SENSE OF SELF, CONNECTION AND BELONGING BEYOND THE PASSION?
consciousness	THE ROLE OF SOCIAL VARIABLES IN U.S. CONSUMER LOYALTY REGARDING CHINESE CONSUMER ELECTRONICS
consideration set	DOES SCREEN SIZE MATTER? AN EXAMINATION OF THE EFFECTIVENESS OF MOBILE BANNER ADS ON SMARTPHONES VS PHABLETS
Consistent PLS	The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase Intention
Conspicuous Consumption	I AM NOT LIKE YOU, BUT I’M ALSO GOING BY BIKE: THE CONSPICUOUS CONSUMPTION EFFECT OF A DISSOCIATION REFERENCE GROUP ON OBSERVER’S ENGAGEMENT IN AN ENVIRONMENTAL CAUSE
Construal level	STRUCTURED ABSTRACT: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved Consumers
Construal Level Theory	CONSUMER RESPONSES TO SPATIAL DISTANCE AND SOCIAL DISTANCE IN A CAUSE MARKETING CAMPAIGN STRUCTURED ABSTRACT - NOW OR LATER: THE EFFECTS OF THINKING ABOUT THE FUTURE MORE CONCRETELY ON LONG TERM DECISION MAKING Would You Listen to Brad Pitt? : The Impact of Construal Level and Celebrity Endorsement in Donation Advertising APPLYING TEXT ANALYSIS TO DETERMINE FACTORS THAT INCREASE THE ASSESSED USEFULNESS OF ONLINE PRODUCT REVIEWS
consumer	INTERNATIONAL CONSUMERS’ APPAREL OUTSHOPPING IN THE US
Consumer Analytics	BIG DATA, CONSUMER ANALYTICS, AND REAL-TIME BIDDING (RTB) ADVERTISING: EMERGING INTERNATIONAL POLICY AND REGULATORY ISSUES
Consumer Attitudes	Shoppable Videos are In: How Do Consumers Respond?
Consumer Behavior	Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges Influence of Expatriates ’acculturation on consumer behavior: the case of French in China UNDERSTANDING USERS OF PEER-TO-PEER CARSHARING – A MEANS-END ANALYSIS TO UNCOVER PARTICIPATION MOTIVES A CONSUMER HEALTH PERSPECTIVE ON SEVERE SERVICE FAILURE: THE EFFECTS OF EXPRESSIVE DISCLOSURE WHY DO WE WATCH SEQUELS? A QUALITATIVE EXPLORATION FROM INDIA STRUCTURED ABSTRACT: WHO RETURNS IT AND WHO KEEPS IT? AN EMPIRICAL INVESTIGATION OF CONTRASTING CONSUMER PROFILES I AM NOT LIKE YOU, BUT I’M ALSO GOING BY BIKE: THE CONSPICUOUS CONSUMPTION EFFECT OF A DISSOCIATION REFERENCE GROUP ON OBSERVER’S ENGAGEMENT IN AN ENVIRONMENTAL CAUSE Let Your Customer Be King - The Impact of Participative Prcing on Monetary and Behavioral Outcomes and Moderating Effects A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An Abstract
Consumer behaviour change	Agentic Technology: Exploring the influence of Fitbit activity tracker on consumer behavior
Consumer Choice	STRUCTURED ABSTRACT: NEW HIDDEN PERSUADERS – AN INVESTIGATION OF ANCHORING EFFECTS OF RECOMMENDER SYSTEMS ON CONSUMER CHOICE
consumer collaboration	Shared-Value or Mere Commercialization? Factors that Influence Perceptions of Collaborative Product Development
consumer contamination	OLD, BUT GOLD! HOW AGE STEREOTYPE AFFECTS THE EVALUATION OF SECOND-HAND PRODUCTS
consumer cosmopolitanism	SELF-CONSTRUAL AND WILLINGNESS TO PURCHASE FOREIGN PRODUCTS: THE MEDIATING ROLES OF CONSUMER COSMOPOLITANISM AND ETHNOCENTRISM
Consumer Decision	AN INVESTIGATION INTO THE ROLE OF BRAND AFFILIATION AND CONTENT EMOTIONS ON CROWDFUNDING SUCCESS
Consumer Decision Making
Consumer decisions	The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors towards Thin, Average, and Obese Shoppers
Consumer Entitlement	CONSUMER ENTITLEMENT’S MODERATING ROLE ON THE IMPACT OF SALESPERSON CREDIBILITY ON PERCEPTIONS OF SALES PRESSURE
consumer ethnocentrism	SELF-CONSTRUAL AND WILLINGNESS TO PURCHASE FOREIGN PRODUCTS: THE MEDIATING ROLES OF CONSUMER COSMOPOLITANISM AND ETHNOCENTRISM
Consumer Financial Protection Bureau	Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry
consumer financial services	Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry
Consumer Health	A CONSUMER HEALTH PERSPECTIVE ON SEVERE SERVICE FAILURE: THE EFFECTS OF EXPRESSIVE DISCLOSURE
consumer ideology
Consumer Information Processing	Words Have Meaning and Names Have Power - Assessing The Appeal of Personalization of Perceiving One's Own Name On Coke Bottles Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment
Consumer misbehavior	SOCIAL IRRITANTS: SMALL THINGS WITH LARGE CONSEQUENCES
Consumer Online Engagement
Consumer price knowledge	How do Consumers Update Store Price Perceptions? An Exploratory Study of Consumer Price Estimation Self-Efficacy
consumer price search behavior	How do Consumers Update Store Price Perceptions?
Consumer Privacy	BIG DATA, CONSUMER ANALYTICS, AND REAL-TIME BIDDING (RTB) ADVERTISING: EMERGING INTERNATIONAL POLICY AND REGULATORY ISSUES
Consumer Product Return Behavior	STRUCTURED ABSTRACT: WHO RETURNS IT AND WHO KEEPS IT? AN EMPIRICAL INVESTIGATION OF CONTRASTING CONSUMER PROFILES
Consumer Satisfaction	How Does Counterfeit Contaminate Perceptions of Genuine Brands?
Consumer Satisfaction/dissatisfaction	STRUCTURED ABSTRACT: WHO RETURNS IT AND WHO KEEPS IT? AN EMPIRICAL INVESTIGATION OF CONTRASTING CONSUMER PROFILES
Consumer style inventory
consumer to consumer know-how exchange	THE DUAL NATURE OF SPREADING NEGATIVE EWOM FOR BRANDED OFFERS: EMOTIONAL REACTION OR SOCIAL RESPONSE?
consumer transgressions in services	Imagery Perspective and Moral Judgment: Consumers’ Self-Judgment of Marketplace Transgressions
consumer vulnerability	Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry
Consumer-based brand equity	Generating Consumer-Based Brand Equity with Brand Communication on Facebook
Consumers	EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN
consumption	STRUCTURED ABSTRACT: UNDERSTANDING THE RELATIONSHIP BETWEEN CONTEXT DEPENDENCE AND SUSCEPTIBILITY TO CONSUMPTION CUES
consumption focus	STRUCTURED ABSTRACT: Y USTED? THE EFFECTS OF SOCIAL INFLUENCE ON CONSUMERS’ SERVICE LANGUAGE PREFERENCE
Consumption Habit Formation	AN (EXTENDED) ABSTRACT: EXPLORING FOOD HABIT FORMATION IN YOUNG UK FAMILIES: THE CASE OF SUSTAINABLE SEAFOOD
contagion	OLD, BUT GOLD! HOW AGE STEREOTYPE AFFECTS THE EVALUATION OF SECOND-HAND PRODUCTS
content analysis	Special Session: Learning about the magic of publishing using bibliometric analysis RETAILER TELEVISION ADVERTISING: A CONTENT ANALYSIS OF THE INFORMATIONAL CUES USED BY RETAILERS
content marketing	Generating Consumer-Based Brand Equity with Brand Communication on Facebook
context dependence	STRUCTURED ABSTRACT: UNDERSTANDING THE RELATIONSHIP BETWEEN CONTEXT DEPENDENCE AND SUSCEPTIBILITY TO CONSUMPTION CUES
context effect	IT IS HARD TO MAKE THEM HAPPY WHEN THEY ARE FULL OF HOPES: EMOTIONAL BLUNTING IN ADVERTISING
Control system	INVESTIGATING THE ANTECEDENTS OF AFFILIATE CONTROL SYSTEM: A STRUCTURED ABSTRACT
Cooperation	STRUCTURED ABSTRACT: CMO/CIO COOPERATION IN THE ERA OF BIG DATA
corporate attributions	THE EFFECTS OF IN-STORE CULTURAL ACTIVITIES ON CONSUMER'S PERCEPTION OF RETAILER'S LEGITIMACY AND PATRONAGE BEHAVIOR
Corporate Brand Reputation	Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment
corporate decisions	Factors Influencing the Unethical Behavior of Business People
Corporate Image	Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals
Corporate Social Responsability	RECIPROCITY IN AN ACTOR-TO-ACTOR (A2A) RELATIONSHIP: AN ANTECEDENT TO CUSTOMER LOYALTY
Corporate Social Responsibility	HEALTHY EATING PROMOTION: TRANSLATING CONSUMER EXPECTATIONS INTO CSR STRATEGIES AT THE INTERSECTION OF SOCIAL MARKETING AND PUBLIC POLICY: AN EXPLORATION OF A NON-PROFIT FROM THE CLIENT PERSPECTIVE Framing Business Sustainability Efforts through Time Value proposition alignment: Estimating green self-service technology initiatives in a B2B context COMBINING CO-CREATION AND CSR: AN INVESTIGATION INTO INNOVATIVE SERVICE BUSINESS MODELS Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM TYPE, CRISIS RESPONSE STRATEGY, AND CRISIS TYPE ON POST-CRISIS CONSUMER TRUST
Corporate social responsibility (CSR)	Corporate social responsibility (CSR) and marketing performance: role of commitment to the customer relationship
Cosmopolitanism	RESCUING XENOCENTRISM: THE MISSING CONSTRUCT IN CONSUMER BEHAVIOR
Counterfeit	How Does Counterfeit Contaminate Perceptions of Genuine Brands?
counterfeit goods	Imagery Perspective and Moral Judgment: Consumers’ Self-Judgment of Marketplace Transgressions
Counterfeiting Resistance	The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase Intention
Country of Origin	STRUCTURED ABSTRACT: DISCOVERING RELATIONSHIPS BETWEEN INDIAN LUXURY BRANDS AND INDIAN CONSUMERS
Country of Origin Perceptions	CONSUMING FOREIGN CULTURAL PRODUCTS: AN EXPLORATORY STUDY OF COUNTRY-OF-ORIGIN EFFECTS ON KOREAN POPULAR CULTURE CONSUMPTION IN TAIWAN
Coupons	STRUCTURED ABSTRACT: IMPACT OF INDIVIDUAL, BRAND, AND PROMOTION CHARACTERISTICS ON COUPON REDEMPTIONS
Creativity	THE ROLE OF ADVERTISING CREATIVITY IN TRUST ENHANCEMENT AND CUSTOMER'S RESPONSE
Creativity capability
Credibility	THE ROLE OF ADVERTISING CREATIVITY IN TRUST ENHANCEMENT AND CUSTOMER'S RESPONSE
credit card
Credit Cards
Credit Terms	Structured Abstract: The Magic of Making More From Less--Connecting Marketing Price Discounts, Supply Chain Logistics, and Financial Working Capital Strategy
crisis communication timing	PROACTIVE CRISIS COMMUNICATION WHEN PRE-CRISIS REPUTATION IS ROTTEN? THE MODERATING ROLES OF PRE-CRISIS REPUTATION AND CRISIS TYPE IN THE RELATIONSHIP BETWEEN COMMUNICATION TIMING AND TRUST AND PURCHASE INTENTION
crisis response	THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM TYPE, CRISIS RESPONSE STRATEGY, AND CRISIS TYPE ON POST-CRISIS CONSUMER TRUST
crisis type	PROACTIVE CRISIS COMMUNICATION WHEN PRE-CRISIS REPUTATION IS ROTTEN? THE MODERATING ROLES OF PRE-CRISIS REPUTATION AND CRISIS TYPE IN THE RELATIONSHIP BETWEEN COMMUNICATION TIMING AND TRUST AND PURCHASE INTENTION THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM TYPE, CRISIS RESPONSE STRATEGY, AND CRISIS TYPE ON POST-CRISIS CONSUMER TRUST
Cross Functional Collaboration	An Examination of the Drivers of e-Marketing Capability in the Digital Age
Cross-channel Advertising	Social media links on magazine advertisements: An exploration of consumers’ viewpoint
cross-channel behaviour	STRUCTURED ABSTRACT: COMPARISON SITES: SIMPLIFIED OR DIRECTED EFFORT? MACRO-STUDY ON RETAILERS’ AND INTERMEDIARIES’ ONLINE CHANNEL
Cross-Cultural	STRUCTURED ABSTRACT: Y USTED? THE EFFECTS OF SOCIAL INFLUENCE ON CONSUMERS’ SERVICE LANGUAGE PREFERENCE
cross-cultural services marketing	SERVICE RECOVERY IN ONLINE MEDIUM: A COST-EFFECTIVE ANSWER IN CROSS-CULTURAL SETTINGS
Crossmodal congruency	THE EFFECT OF CROSSMODAL CONGRUENCY BETWEEN AMBIENT SCENT AND THE STORE ENVIRONMENT ON CONSUMER REACTIONS
Crossmodal correspondences	THE EFFECT OF CROSSMODAL CONGRUENCY BETWEEN AMBIENT SCENT AND THE STORE ENVIRONMENT ON CONSUMER REACTIONS
Crowdedness	STRUCTURED ABSTRACT: TOWARD AN UNDERSTANDING OF CUSTOMER CITIZENSHIP BEHAVIOR: THE CONTEXT OF AIRLINE SERVICES
Crowdfunding	AN INVESTIGATION INTO THE ROLE OF BRAND AFFILIATION AND CONTENT EMOTIONS ON CROWDFUNDING SUCCESS
Crowdsourcing
CSI
Cultural Difference	How Does Counterfeit Contaminate Perceptions of Genuine Brands?
cultural orientations	Cultural orientation and culture consumption outcomes: Comparing Immigrants from the former Soviet Union to Israel and Germany
Cultural Products	CONSUMING FOREIGN CULTURAL PRODUCTS: AN EXPLORATORY STUDY OF COUNTRY-OF-ORIGIN EFFECTS ON KOREAN POPULAR CULTURE CONSUMPTION IN TAIWAN
cultural symbolism	STRUCTURED ABSTRACT: Y USTED? THE EFFECTS OF SOCIAL INFLUENCE ON CONSUMERS’ SERVICE LANGUAGE PREFERENCE
culture	A CONCEPTUAL FRAMEWORK OF ORGANIZATIONAL ORIENTATION ANTECEDENTS OF SALES AND OPERATIONS PLANNING How does scandal affect the celebrity endorsed brand? -Examining the moderated mediation role of culture and nationality of a celebrity Faith, trust and pixie dust: A comparative study of consumer trust in Islamic banks How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior
Culture differences
Curative Marketing	AN INTEGRATION OF THE CURATIVE INTERNATIONAL MARKETING CONSTRUCT
Curriculum	Designing an Integrated Three Year Marketing Bachelor's Degree Program
Customer	A CUSTOMER PERSPECTIVE OF ONLINE REPUTATION: SOME ANTECEDENTS AND CONSEQUENCES
Customer Citizenship Behavior	STRUCTURED ABSTRACT: TOWARD AN UNDERSTANDING OF CUSTOMER CITIZENSHIP BEHAVIOR: THE CONTEXT OF AIRLINE SERVICES
customer citizenship behaviour
customer collaboration
customer competence	Selling to Homer or to Lisa? Conceptualizing Customer Competence in Complex Projects
customer deviance
Customer disengagement	STRUCTURED ABSTRACT: AN EMPIRICAL EXAMINATION OF THE EFFECTIVENESS OF DIFFERENT TYPES OF COMPENSATION IN A SERVICE TERMINATION CONTEXT
customer empowerment	Let Your Customer Be King - The Impact of Participative Prcing on Monetary and Behavioral Outcomes and Moderating Effects
Customer Engagement	DEVELOPING THE SOCIAL MEDIA VALUE CHAIN: A CONCEPTUAL FRAMEWORK FOR THE MEASUREMENT OF SOCIAL MEDIA RECIPROCITY IN AN ACTOR-TO-ACTOR (A2A) RELATIONSHIP: AN ANTECEDENT TO CUSTOMER LOYALTY
Customer Experience	The influence of attribute displacement performance on customer evaluation of service experiences
Customer experience management	CUSTOMER EXPERIENCE MANAGEMENT PRACTICES: A SYSTEMATIC LITERATURE REVIEW
Customer Feedback	Turn away from the dark side: Exploring positive customer feedback
customer interaction	DO SALESPEOPLE COMPETE ETHICALLY? SALESPEOPLE SAY “YES,” CUSTOMERS SAY “NO”
Customer online revenge	CUSTOMER ONLINE REVENGE BEHAVIOR: A CROSS-CULTURAL EXAMINATION
Customer orientation
customer participation
Customer Product Ratings	THE INFLUENCE OF CUSTOMER PRODUCT RATINGS ON PURCHASE DECISIONS
Customer readiness	THE ROLE OF CUSTOMER READINESS IN USER’S WILLINGNESS TO USE AUGMENTED REALITY
Customer relationship	Corporate social responsibility (CSR) and marketing performance: role of commitment to the customer relationship
Customer Relationship Management	An Examination of the Drivers of e-Marketing Capability in the Digital Age
Customer return
Customer Satisfaction	Co-creating “the Deal”: How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction
Customer-company identification	How Customer-Company Identification And Self-Construal Predict Service Recovery Expectations And Complaints
Customer-organization relationships	RECIPROCITY IN AN ACTOR-TO-ACTOR (A2A) RELATIONSHIP: AN ANTECEDENT TO CUSTOMER LOYALTY
Customer-society relationships	RECIPROCITY IN AN ACTOR-TO-ACTOR (A2A) RELATIONSHIP: AN ANTECEDENT TO CUSTOMER LOYALTY
Customers’ negative behavioural reactions	STRUCTURED ABSTRACT: AN EMPIRICAL EXAMINATION OF THE EFFECTIVENESS OF DIFFERENT TYPES OF COMPENSATION IN A SERVICE TERMINATION CONTEXT
Customization	VIEWING ORGANIZATIONAL COMMITMENT THROUGH THE LENS OF CUSTOMIZATION
D
Dark-Side	The Drivers, Benefits and Drawbacks to a Market-Oriented Dominant Logic: A Dynamic Managerial Capabilities Perspective
Data visualization	CROSS-CULTURAL VALIDITY ASSESSMENT OF PERCEIVED BRAND GREENNESS SCALE
Data-Driven Marketing Practices	BIG DATA, CONSUMER ANALYTICS, AND REAL-TIME BIDDING (RTB) ADVERTISING: EMERGING INTERNATIONAL POLICY AND REGULATORY ISSUES
deceptive advertising	Native Advertising Disclosures: Do Consumers Care?
Decision Makers	AN EXPLORATION OF THE USES AND GRATIFICATIONS OF SOCIAL MEDIA AS PART OF B2B PROCESSES: DECISION MAKERS VS. MARKETERS
decision making	Drivers of Prices for Extended Product Warranties
decision satisfaction
Decision Weights	THE INFLUENCE OF CUSTOMER PRODUCT RATINGS ON PURCHASE DECISIONS
Delay	STRUCTURED ABSTRACT: TOWARD AN UNDERSTANDING OF CUSTOMER CITIZENSHIP BEHAVIOR: THE CONTEXT OF AIRLINE SERVICES
delphi study	CONNECTED CAR TECHNOLOGIES HIT THE ROAD ?! – AN EMPIRICAL STUDY ON FUTURE DEVELOPMENTS AND SELECTED CONCEPTS
Demand and supply integration	A CONCEPTUAL FRAMEWORK OF ORGANIZATIONAL ORIENTATION ANTECEDENTS OF SALES AND OPERATIONS PLANNING
Demeanor	SMILING AND KEEPING BUSY NEAR THE ENTRANCE OF THE STORE?: WHAT WORKS FOR HAILERS AND WHAT DOESN’T
descriptive statistics	Special Session: Learning about the magic of publishing using bibliometric analysis
Deservingness	STRUCTURED ABSTRACT: AN EXAMINATION OF THE EFFECTS OF EFFORT ON PRICE FAIRNESS JUDGMENTS
Design Complexity	A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An Abstract
desire for unique products	Cultural orientation and culture consumption outcomes: Comparing Immigrants from the former Soviet Union to Israel and Germany
destination marketing organization	Northern Ireland Tourist Board and HBO: A Critical Evaluation of a Digital Media Marketing Alliance
Developed Markets
Developing countries	Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies
Diabetes	AN ARGUMENT FOR THE USE OF HIGH FEAR APPEALS AS AN EFFECTIVE TYPE II DIABETES HEALTH MESSAGING STRATEGY
diffusion of innovations	Firm-Level Technology Adoption Processes: A Qualitative Investigation
digital business model	Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research
Digital health	From electronic health records to mindful cyborgs: How expectations shape markets
digital marketing	Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research Slogans in Higher Education: A Longitudinal Study
Digital Media	Northern Ireland Tourist Board and HBO: A Critical Evaluation of a Digital Media Marketing Alliance Travel Talk - eWOM Across Multiple Cultures
digital piracy	Piracy, Price, and Word-of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates
digitalization	STRUCTURED ABSTRACT: HOW TO SURVIVE IN A DIGITAL WORLD? A COMPREHENSIVE ANALYSIS OF SUCCESS FACTORS FOR BRICK-AND-MORTAR RETAIL STORES
Dirichlet model
Disaster plan formulation	Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective
Disaster plan implementation	Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective
Discount Credibility	The Effect of Online Daily Deal Promotions on Consumer Discounting of Discounts
Discounting of Discounts	The Effect of Online Daily Deal Promotions on Consumer Discounting of Discounts
Discourse analysis	From electronic health records to mindful cyborgs: How expectations shape markets
Discovery	FOODIES IN THE UK: A SENSE OF SELF, CONNECTION AND BELONGING BEYOND THE PASSION?
discussion	ASSESSING ONLINE DISCUSSIONS: BRINGING OBJECTIVITY TO A SUBJECTIVE MATTER
Disidentificaton	Structured Abstract: ONLINE BRAND DERISION: WHEN BRAND ANIMOSITY DRIVES AVOIDANCE AND NEGATIVE COMMUNICATION
Disney	PURVEYORS OF PIXIE DUST: BEING “MICKEY MOUSE-MINDED” THROUGH MERCHANDISE AND PEOPLE MANAGEMENT
Displacement Performance	The influence of attribute displacement performance on customer evaluation of service experiences
disposal	A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior
Disruption	Rescuing Relationships: Developing a Framework for Exchange Relationship Disruption
disruptive technologies	STRUCTURED ABSTRACT - ESPORTE INTERATIVO: BUILDING A PLATFORM FOR SPORTS’ FANS IN BRAZIL
dissatisfaction	THE DUAL NATURE OF SPREADING NEGATIVE EWOM FOR BRANDED OFFERS: EMOTIONAL REACTION OR SOCIAL RESPONSE?
Dissertation	Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
distal search
Distinction Bias	THE EFFECT OF CATEGORIZATION MINDSET ON CONSUMERS’ SOCIAL DECISIONS
Distinctiveness theory	Understanding a Changing Landscape: New Evidence Concerning the Role of Distinctiveness in Multiethnic Advertising Research
Diversity	FIRE WITH FIRE: USING ONE CONSUMER STEREOTYPE TO OVERCOME ANOTHER VIA CONTINGENCY INFORMATION
Dog Lover	THE EFFECTS OF VALUES, ADVERTISING CHARACTERISTICS, AND ANIMAL COMPANION PREFERENCE ON CONSUMER ATTITUDES AND PURCHASE
Dominance	SMILING AND KEEPING BUSY NEAR THE ENTRANCE OF THE STORE?: WHAT WORKS FOR HAILERS AND WHAT DOESN’T
Donation	A LITTLE FOR ME, A LOT FOR YOU: THE RELATIONSHIP BETWEEN CHECKOUT CHARITY AND GRATUITY SIZE STRUCTURED ABSTRACT: CAUSE-RELATED MARKETING (CM): THE PERSPECTIVE OF MILLENNIALS
donations	STRUCTURED ABSTRACT: Mood as a Moderator of Social Norm’s Influence
donor behavior
Drivers and Barriers	THE ROLE OF SIMULATOR GAMES IN MARKETING EDUCATION: EVIDENCE FROM ACADEMICS IN BOURNEMOUTH UNIVERSITY
dyadic data	DO SALESPEOPLE COMPETE ETHICALLY? SALESPEOPLE SAY “YES,” CUSTOMERS SAY “NO”
Dynamic capabilities	Firm-Level Technology Adoption Processes: A Qualitative Investigation
Dynamic Managerial Capabilities	The Drivers, Benefits and Drawbacks to a Market-Oriented Dominant Logic: A Dynamic Managerial Capabilities Perspective
Dynamic Model	The influence of attribute displacement performance on customer evaluation of service experiences
E
E-commerce	HOW CHINA’S ‘DOUBLE-ELEVEN’ DAY CHALLENGES CONFUCIANISM APPLYING TEXT ANALYSIS TO DETERMINE FACTORS THAT INCREASE THE ASSESSED USEFULNESS OF ONLINE PRODUCT REVIEWS A CUSTOMER PERSPECTIVE OF ONLINE REPUTATION: SOME ANTECEDENTS AND CONSEQUENCES
e-Marketing Capability	An Examination of the Drivers of e-Marketing Capability in the Digital Age
e-servicescape	AN EXPERIMENTAL STUDY ON THE EFFECT OF E-SERVICESCAPE IN QUALITY SIGNALS IN WEBSITES
E-tailer’s Image	NEED FOR TOUCH - A BARRIER IN ONLINE SHOPPING: IDENTIFYING COMPENSATORY FACTORS IN AN ONLINE CONTEXT
Editorial Reviewers' Solutions	Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process
Education	The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course
Effort	STRUCTURED ABSTRACT: AN EXAMINATION OF THE EFFECTS OF EFFORT ON PRICE FAIRNESS JUDGMENTS
eGeneration	Travel Talk - eWOM Across Multiple Cultures
elderly consumers	OLD, BUT GOLD! HOW AGE STEREOTYPE AFFECTS THE EVALUATION OF SECOND-HAND PRODUCTS
electronic word of mouth	THE DUAL NATURE OF SPREADING NEGATIVE EWOM FOR BRANDED OFFERS: EMOTIONAL REACTION OR SOCIAL RESPONSE?
electronic word-of-mouth	Piracy, Price, and Word-of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates
ELM	Applying elaboration likelihood model to develop a framework of electronic word-of-mouth (ewom)
Embodied Cognition Theory	“WHAT A DELICIOUS NAME!” THE RELATIONSHIP BETWEEN EMBODIMENT AND FOOD CONSUMPTION
Emergency management planning	Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective
Emerging market	STRUCTURED ABSTRACT- MEASURING AD-EVOKED NOSTALGIA IN INDIA: AN EMERGING MARKET PERSPECTIVE.
Emerging Markets	STRUCTURED ABSTRACT: CATEGORIZATION OF GLOBAL, LOCAL AND GLOCAL BRANDS: A CONSUMER’S PERSPECTIVE METHODOLOGY STRUCTURED ABSTRACT: ALTERNATIVE DISTRIBUTION CHANNELS TO REACH THE BOTTOM OF THE PYRAMID IN AN EMERGING MARKET
Emolabeling	Structured Abstract: Hungry, Healthy, Happy! How Emolabeling with Smiley Faces induces Healthier Food Choices for Children
Emoticons	Structured Abstract: Hungry, Healthy, Happy! How Emolabeling with Smiley Faces induces Healthier Food Choices for Children
emotion	IT IS HARD TO MAKE THEM HAPPY WHEN THEY ARE FULL OF HOPES: EMOTIONAL BLUNTING IN ADVERTISING
Emotional advertising	STRUCTURED ABSTRACT- MEASURING AD-EVOKED NOSTALGIA IN INDIA: AN EMERGING MARKET PERSPECTIVE.
emotional appeal	PREVENTIVE AGAINST A SAD CHARITABLE APPEAL: HOW REGULATORY FOCUS CHANGES THE EFFECTIVENESS OF EMOTION APPEALS IN SOLICITING DONATIONS
Emotional Contagion Theory	SMILING AND KEEPING BUSY NEAR THE ENTRANCE OF THE STORE?: WHAT WORKS FOR HAILERS AND WHAT DOESN’T
Emotional Intelligence	THE EMOTIONS OF LEADERS DRIVE SUSTAINABLE BRAND GROWTH
Emotions	The role of aesthetics and emotions to patronage decisions in conditions of Prolonged Recession AN INVESTIGATION INTO THE ROLE OF BRAND AFFILIATION AND CONTENT EMOTIONS ON CROWDFUNDING SUCCESS The role of emotions to brand attachment and brand attitude in a retail environment
Employee	“STRUCTURED ABSTRACT: THE ROLE OF CONNECTIVITY AND IDENTIFICATION IN SERVICE EXCHANGE RELATIONSHIPS BETWEEN EMPLOYEES”
encounter satisfaction
Engagement
Enjoyment	FOODIES IN THE UK: A SENSE OF SELF, CONNECTION AND BELONGING BEYOND THE PASSION?
entertainment marketing	DON’T KILL THE SUSPENSE: HOW OUTCOME KNOWLEDGE INFLUENCES THE ENJOYMENT OF ENTERTAINMENT
Entertainment Media	What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success
Entrepreneurial Orientation	STRATEGIC ORIENTATIONS, KNOWLEDGE STOCK, AND AMBIDEXTERITY: A STUDY OF FIRM-WIDE BEHAVIOR AND CONSEQUENCES
entrepreneurship
Entry mode	Retail Expansion: What's Ahead?
environmental eating	STRUCTURED ABSTRACT: UNDERSTANDING THE RELATIONSHIP BETWEEN CONTEXT DEPENDENCE AND SUSCEPTIBILITY TO CONSUMPTION CUES
environmental turbulence
Environmentally Responsible Consumption	STRUCTURED ABSTRACT: DO CONSUMERS HAVING DIFFERENT LEVELS OF GREEN CONSUMPTION VALUE AND FRUGALITY HAVE SAME OR DIFFERENT LEVEL OF PARTICIPATION IN ENVIRONMENTALLY RESPONSIBLE CONSUMPTION BEHAVIORS?
Equity Theory	Piracy, Price, and Word-of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates
Erotic advertising	THE ROLE OF ACTIVATION AND ANGER IN THE CONTEXT OF CONSUMER REAC-TIONS TO DIFFERENT TYPES OF EROTIC ADVERTISING – A STRUCTURED ABSTRACT
Ethical
Ethical Behavior	STRUCTURED ABSTRACT: MIRRORING THE BOSS: INFLUENCE OF ETHICAL LEADERSHIP ON SALESPERSON ETHICAL BEHAVIOR AND PERFORMANCE
ethical climate	DO SALESPEOPLE COMPETE ETHICALLY? SALESPEOPLE SAY “YES,” CUSTOMERS SAY “NO”
ethical framing	Factors Influencing the Unethical Behavior of Business People
Ethical Leadership	STRUCTURED ABSTRACT: MIRRORING THE BOSS: INFLUENCE OF ETHICAL LEADERSHIP ON SALESPERSON ETHICAL BEHAVIOR AND PERFORMANCE
ethical marketing	Mindfulness and Ethical Marketing
ethical selling behaviors	DO SALESPEOPLE COMPETE ETHICALLY? SALESPEOPLE SAY “YES,” CUSTOMERS SAY “NO”
ethnicity	An exploratory study of the language effect on cross-cultural marketing: An abstract
Ethnocentrism	RESCUING XENOCENTRISM: THE MISSING CONSTRUCT IN CONSUMER BEHAVIOR WHICH DIMENSION OF BRAND GLOBALNESS MATTERS IN ADVERTISEMENTS? - A STRUCTURED ABSTRACT
Ethnomethodology	PHENOMENOLOGY AND ETHNOMETHODOLOGY AS INTERPRETIVE RESEARCH PERSPECTIVES FOR COMPLEX SERVICE FEATURES
Evaluation Mode	THE EFFECT OF CATEGORIZATION MINDSET ON CONSUMERS’ SOCIAL DECISIONS
Event Marketing	THE PERSONAL VALUE STRUCTURES OF RALLY SPECTATORS AND RALLY TEAM MEMBERS Name it as a sub-brand! Event marketing from brand architecture perspective.
event study	Top Management Orientation and Its Impact on the Financial Contribution of Trade Shows: A Non-Selling Perspective
evolutionary psychology	The effect of evolutionary mating cues on the perception of attractiveness in celebrity endorsement
eWOM	Applying elaboration likelihood model to develop a framework of electronic word-of-mouth (ewom)
Exaggerated Warranty	UNFAMILIAR BRANDS & EXAGGERATED WARRANTY: IS IT A RECIEPE FOR SUCCESS?
Exchange Relationship	Rescuing Relationships: Developing a Framework for Exchange Relationship Disruption
Exchange Theory	CHARITY AT CHECK-OUT: THE IMPLICATIONS FOR RETAILERS
exclusive products	STRUCTURED ABSTRACT: AN EXPLORATION AND TYPOLOGY OF EXCLUSIVITY IN MARKETING
exclusivity	STRUCTURED ABSTRACT: AN EXPLORATION AND TYPOLOGY OF EXCLUSIVITY IN MARKETING
exclusivity promotions	STRUCTURED ABSTRACT: AN EXPLORATION AND TYPOLOGY OF EXCLUSIVITY IN MARKETING
Expatriate	Influence of Expatriates ’acculturation on consumer behavior: the case of French in China
Experience	Self-expansion in experiential consumption
Experiential consumption	Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies Self-expansion in experiential consumption
Experiential Marketing	A Fan Identification Theory of Event Word of Mouth
experiment	The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors towards Thin, Average, and Obese Shoppers THE EFFECTS OF VALUES, ADVERTISING CHARACTERISTICS, AND ANIMAL COMPANION PREFERENCE ON CONSUMER ATTITUDES AND PURCHASE Shared-Value or Mere Commercialization? Factors that Influence Perceptions of Collaborative Product Development Cause-Related Sports Marketing: The Role of League-Cause Fit and Team Imagery in Advertising Promotions
Experimental industry
experimental study	AN EXPERIMENTAL STUDY ON THE EFFECT OF E-SERVICESCAPE IN QUALITY SIGNALS IN WEBSITES
Expert Social Power	RELATIONSHIP BETWEEN SOCIAL POWER TYPES (LEGITIMATE AND EXPERT) OF PREADOLESCENT CHILDREN IN THE INFLUENCE PERCEPTION IN THEIR MOTHERS IN PERUVIAN TOY STORES
Expressive Disclosure	A CONSUMER HEALTH PERSPECTIVE ON SEVERE SERVICE FAILURE: THE EFFECTS OF EXPRESSIVE DISCLOSURE
Extended Self
Eye Tracking	APPLIED NEUROECONOMICS: SCIENCE MEETS BUSINESS PRACTICE - PROFOUND INSIGHTS OR WITCHCRAFT?
F
Facebook	Does Linguistic Styles in Social Media Communications impact Consumer Engagement? NATURE AND MULTIFACETED CONSEQUENCES OF FACEBOOK-BASED ANTI-BRAND COMMUNITIES IN SPORT
Facebook brand fan pages	Generating Consumer-Based Brand Equity with Brand Communication on Facebook
Faculty	Designing an Integrated Three Year Marketing Bachelor's Degree Program
Fairness	Structured Abstract: Exploring the Dark Side of Relationship Marketing: A Systematic Review and Implications
Faith	Faith, trust and pixie dust: A comparative study of consumer trust in Islamic banks
Fan identification	Cause-Related Sports Marketing: The Role of League-Cause Fit and Team Imagery in Advertising Promotions
Fashion
Fashion blog
fashion consciousness	Cultural orientation and culture consumption outcomes: Comparing Immigrants from the former Soviet Union to Israel and Germany
Fast Fashion Brand	Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase
fear of missing out	EXPLORING THE ANTECEDENTS AND CONSUMER BEHAVIORAL CONSEQUENCES OF “FEELING OF MISSING OUT (FOMO)”
Female Consumer Behavior	The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery
field experiment	Let Your Customer Be King - The Impact of Participative Prcing on Monetary and Behavioral Outcomes and Moderating Effects
Financial Decision Making
Financing	STRUCTURED ABSTRACT: ENTREPRENUERSHIP OPPORTUNITIES FOR WOMEN AND MINORITIES: EVIDENCE FROM FRANCHISE INDUSTRIES
Firm Created Content
Firm Orientations	STRUCTURED ABSTRACT: Persistent Innovation and Firm Orientations: A Conceptual Framework
Firm Performance	STRATEGIC ORIENTATIONS, KNOWLEDGE STOCK, AND AMBIDEXTERITY: A STUDY OF FIRM-WIDE BEHAVIOR AND CONSEQUENCES
firm value	Top Management Orientation and Its Impact on the Financial Contribution of Trade Shows: A Non-Selling Perspective
Firm-initiated service termination	STRUCTURED ABSTRACT: AN EMPIRICAL EXAMINATION OF THE EFFECTIVENESS OF DIFFERENT TYPES OF COMPENSATION IN A SERVICE TERMINATION CONTEXT
Fit
FitBit	UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY
Fitbit activity tracker	Agentic Technology: Exploring the influence of Fitbit activity tracker on consumer behavior
Fitness	STRUCTURED ABSTRACT - INSTAGRAM INFLUENCERS AND THE ILLUSION OF A PERFECT BODY: AN ANALYSIS BASED ON BOURDIEU’S THEORETICAL CONTRIBUTION
Flagship Stores	DISNEYLAND IN B2B? TOWARDS PHYSICAL BRAND WORLDS IN INDUSTRIAL MARKETING
Flow	Evolution of interactivity from B2C to C2C: Exploring flow theory and WOM
fluency	A RISK AVOIDANCE VERSUS TYPICALITY ACCOUNT OF FRONT LABELS FLUENCY EFFECTS ON CONSUMER’S WILLINGNESS TO PAY
fluency heuristic
Fluency Theory
focus groups	CONNECTED CAR TECHNOLOGIES HIT THE ROAD ?! – AN EMPIRICAL STUDY ON FUTURE DEVELOPMENTS AND SELECTED CONCEPTS
FOMO	EXPLORING THE ANTECEDENTS AND CONSUMER BEHAVIORAL CONSEQUENCES OF “FEELING OF MISSING OUT (FOMO)”
Food Choices	Structured Abstract: Hungry, Healthy, Happy! How Emolabeling with Smiley Faces induces Healthier Food Choices for Children
Food Consumption	Nudging healthful consumption and choices through the use of ambient scent “WHAT A DELICIOUS NAME!” THE RELATIONSHIP BETWEEN EMBODIMENT AND FOOD CONSUMPTION The Effects Of Plate Presentation On Calorie Estimates And Consumption Decisions
food distributors	HEALTHY EATING PROMOTION: TRANSLATING CONSUMER EXPECTATIONS INTO CSR STRATEGIES
Food Marketing	Retailers' Resistance Towards Radical Innovations in the Baby Nutrion Market - An Empirical Study
Food Perception	“WHAT A DELICIOUS NAME!” THE RELATIONSHIP BETWEEN EMBODIMENT AND FOOD CONSUMPTION
Food Retailing	BRAND LOYALTY GAIN OR LOSS? EFFECTS OF MOBILE APP GAMIFICATION FOR RETAILERS
food suppliers	HEALTHY EATING PROMOTION: TRANSLATING CONSUMER EXPECTATIONS INTO CSR STRATEGIES
Foodies	FOODIES IN THE UK: A SENSE OF SELF, CONNECTION AND BELONGING BEYOND THE PASSION?
Football
Foreign market selection	Retail Expansion: What's Ahead?
Formulation-implementation dichotomy	Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective
Framing	Words Have Meaning and Names Have Power - Assessing The Appeal of Personalization of Perceiving One's Own Name On Coke Bottles Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage: Structured Abstract
Franchising	STRUCTURED ABSTRACT: ENTREPRENUERSHIP OPPORTUNITIES FOR WOMEN AND MINORITIES: EVIDENCE FROM FRANCHISE INDUSTRIES
free	“1+1<2”, THE DARK SIDE OF FREE PRODUCT: CONSUMERS’ IMPLICIT SACRIFICE
Free-to-play	The Avatar's New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-To-Play Games
Freemium	To Be Continued… - The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models
front labels	A RISK AVOIDANCE VERSUS TYPICALITY ACCOUNT OF FRONT LABELS FLUENCY EFFECTS ON CONSUMER’S WILLINGNESS TO PAY
Front-line employee	Turn away from the dark side: Exploring positive customer feedback
Frugality	STRUCTURED ABSTRACT: DO CONSUMERS HAVING DIFFERENT LEVELS OF GREEN CONSUMPTION VALUE AND FRUGALITY HAVE SAME OR DIFFERENT LEVEL OF PARTICIPATION IN ENVIRONMENTALLY RESPONSIBLE CONSUMPTION BEHAVIORS?
future	STRUCTURED ABSTRACT - NOW OR LATER: THE EFFECTS OF THINKING ABOUT THE FUTURE MORE CONCRETELY ON LONG TERM DECISION MAKING
future research	THE SHARING ECONOMY AND MARKETING: A REVIEW AND FUTURE RESEARCH
Fuzzy-Set Qualitative Comparative Analysis	NSD actors’ conflict-management preferences, team dynamics and conflict resolution
G
Gain-and-Loss Analysis	Structured Abstract: Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis
Gamification	BRAND LOYALTY GAIN OR LOSS? EFFECTS OF MOBILE APP GAMIFICATION FOR RETAILERS
GenY	Travel Talk - eWOM Across Multiple Cultures
GETTING INTO THE MIND OF CONSUMERS	GETTING INTO THE MIND OF CONSUMERS: AN EXPLORATORY ANALYSIS OF CONSUMER OPINIONS, ETHICS AND SENTIMENT OF NEUROMARKETING
Global brand	STRUCTURED ABSTRACT: CATEGORIZATION OF GLOBAL, LOCAL AND GLOCAL BRANDS: A CONSUMER’S PERSPECTIVE METHODOLOGY WHICH DIMENSION OF BRAND GLOBALNESS MATTERS IN ADVERTISEMENTS? - A STRUCTURED ABSTRACT
Global Myth	WHICH DIMENSION OF BRAND GLOBALNESS MATTERS IN ADVERTISEMENTS? - A STRUCTURED ABSTRACT
glocal brand	STRUCTURED ABSTRACT: CATEGORIZATION OF GLOBAL, LOCAL AND GLOCAL BRANDS: A CONSUMER’S PERSPECTIVE METHODOLOGY
Goals and Goal-Striving	Structured Abstract: FOR SHAME! HOW GOAL-ATTAINABILITY, GOAL ORIENTATION, MODEL SIZE AND EMOTIONS SHAPE FEMALE CONSUMERS’ SELF-PERCEPTIONS
Google Glass	UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY
Gratefulness	ENCOURAGING THE GIVE AND TAKE MENTALITY: AN EXAMINATION OF FACTORS INFLUENCING RECIPROCITY IN ONLINE HEALTH COMMUNITIES
Gratuity	A LITTLE FOR ME, A LOT FOR YOU: THE RELATIONSHIP BETWEEN CHECKOUT CHARITY AND GRATUITY SIZE
Green advertising
Green appeals	Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema
Green consumption
Green Consumption Value	STRUCTURED ABSTRACT: DO CONSUMERS HAVING DIFFERENT LEVELS OF GREEN CONSUMPTION VALUE AND FRUGALITY HAVE SAME OR DIFFERENT LEVEL OF PARTICIPATION IN ENVIRONMENTALLY RESPONSIBLE CONSUMPTION BEHAVIORS?
green cues	Retailing and Pricing Cues
Green marketing	CROSS-CULTURAL VALIDITY ASSESSMENT OF PERCEIVED BRAND GREENNESS SCALE
Grocery
grocery retailing	How do Consumers Update Store Price Perceptions?
grounded theory	Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective
group	ASSESSING ONLINE DISCUSSIONS: BRINGING OBJECTIVITY TO A SUBJECTIVE MATTER
Growth modeling	Reaping and Sowing: The Effects of Salesperson Networking Ability on Sales Performance Over Time
guilt	WHO IS TO BLAME? – THE ROLE OF PERCEIVED DECEPTION AND MORAL EMOTIONS IN CONSUMERS’ ATTRIBUTIONAL SEARCH: A STRUCTURED ABSTRACT
H
Hailer	SMILING AND KEEPING BUSY NEAR THE ENTRANCE OF THE STORE?: WHAT WORKS FOR HAILERS AND WHAT DOESN’T
hate-acknowledging advertising	STRUCTURED ABSTRACT. HATE DOESN’T HAVE TO HURT: THE INFLUENCE OF HATE-ACKNOWLEDING ADVERTISING ON POSITIVE WORD-OF-MOUTH
Health Behaviour Change	EXPLORING USEFULNESS OF WELLBEING WEARABLES FOR IMPROVED ADOPTION: QUALITATIVE APPROACH
Health care	“STRUCTURED ABSTRACT: THE ROLE OF CONNECTIVITY AND IDENTIFICATION IN SERVICE EXCHANGE RELATIONSHIPS BETWEEN EMPLOYEES”
Health Messaging	AN ARGUMENT FOR THE USE OF HIGH FEAR APPEALS AS AN EFFECTIVE TYPE II DIABETES HEALTH MESSAGING STRATEGY
healthcare	Do attributes of patient satisfaction affect word-of-mouth communication?
Healthful Consumption	Structured Abstract: Hungry, Healthy, Happy! How Emolabeling with Smiley Faces induces Healthier Food Choices for Children
healthy consumption	Structured Abstract: Display Positions of Healthy and Unhealthy Items - Implications for Healthful Choices.
Healthy Diet	AN (EXTENDED) ABSTRACT: EXPLORING FOOD HABIT FORMATION IN YOUNG UK FAMILIES: THE CASE OF SUSTAINABLE SEAFOOD
healthy eating promotion	HEALTHY EATING PROMOTION: TRANSLATING CONSUMER EXPECTATIONS INTO CSR STRATEGIES
Hedonic	THE IMPACT OF PERCEIVED POINT OF SALE EXPERIENCE: A STRUCTURED ABSTRACT
Hedonic price function	DOES WINE PRICE PERCENT CHANGE RELATE TO AN EXPERT THIRD PARTY WINE RATING? A QUICK LOOK AT ONE OF THE GURUS OF WINE RATINGS
Hedonic Travel Motivation	STRUCTURED ABSTRACT: TOWARD AN UNDERSTANDING OF CUSTOMER CITIZENSHIP BEHAVIOR: THE CONTEXT OF AIRLINE SERVICES
Hedonism	Hedonic Dimensions of Service-Learning and Their Importance for Marketing Students
Heritage	A CUSTOMER PERSPECTIVE OF ONLINE REPUTATION: SOME ANTECEDENTS AND CONSEQUENCES
Hierarchical Linear Modeling
Hierarchical Structure	HIERARCHICAL STRUCTURE OF BRAND AUTHENTICITY
hierarchical value map	UNDERSTANDING USERS OF PEER-TO-PEER CARSHARING – A MEANS-END ANALYSIS TO UNCOVER PARTICIPATION MOTIVES
Higher Education	THE ROLE OF SIMULATOR GAMES IN MARKETING EDUCATION: EVIDENCE FROM ACADEMICS IN BOURNEMOUTH UNIVERSITY Slogans in Higher Education: A Longitudinal Study
higher education branding	STRUCTURED ABSTRACT: DEVELOPING A SCALE TO MEASURE UNIVERSITY BRAND HERITAGE.
Higher Education Institutions	STRUCTURED ABSTRACT: THE ROLE OF BRAND ATTACHMENT AND ITS ANTECEDENTS IN BRAND EQUITY IN HIGHER EDUCATION
Hope
HPV testing	Is not that she is a bad person, but something is probably wrong!
humanity	Mindfulness and Ethical Marketing
I
Idealized imagery	Structured Abstract: FOR SHAME! HOW GOAL-ATTAINABILITY, GOAL ORIENTATION, MODEL SIZE AND EMOTIONS SHAPE FEMALE CONSUMERS’ SELF-PERCEPTIONS
identification	User’s Self-Expression in Augmented Reality
Identity	THE EMOTIONS OF LEADERS DRIVE SUSTAINABLE BRAND GROWTH
Illegal Behavior
imagery perspective	Imagery Perspective and Moral Judgment: Consumers’ Self-Judgment of Marketplace Transgressions
immigrants	Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities
immigrants consumption	Cultural orientation and culture consumption outcomes: Comparing Immigrants from the former Soviet Union to Israel and Germany
implicit information processing	With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages
Implicit Measures	Words Have Meaning and Names Have Power - Assessing The Appeal of Personalization of Perceiving One's Own Name On Coke Bottles Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment
implicit sacrifice	“1+1<2”, THE DARK SIDE OF FREE PRODUCT: CONSUMERS’ IMPLICIT SACRIFICE
important constructs and relationships	A META-ANALYSIS ON SUBSIDIARY EXIT
Impression Management	ANTECEDENTS AND CONSEQUENCES OF TROLLING IN ONLINE COMMUNITIES: THE INTERPLAY OF POWER AND IMPRESSION MANAGEMENT
impressions	A RISK AVOIDANCE VERSUS TYPICALITY ACCOUNT OF FRONT LABELS FLUENCY EFFECTS ON CONSUMER’S WILLINGNESS TO PAY
impulsivity	THE “DARK SIDE” OF PASSIONATE REVIEWS: REVERSE ALLIESTHESIA AND IMPULSIVITY
In-store activity	THE EFFECTS OF IN-STORE CULTURAL ACTIVITIES ON CONSUMER'S PERCEPTION OF RETAILER'S LEGITIMACY AND PATRONAGE BEHAVIOR
In-store marketing	Abstract: With or Without You - Playing Music in Grocery Stores
in-store retailing factors	The Role of In-Store and Online Retailing Factors
In-store shopping	MOTIVATIONS OF SHOPPING CHANNEL PREFERENCES AND PURCHASE INTENTION: THE MODERATING ROLE OF INVOLVEMENT- A STRUCTURED ABSTRACT
Index Development	SPORTS TEAM BRAND-EQUITY INDEX: A NEW MEASUREMENT
India	WHY DO WE WATCH SEQUELS? A QUALITATIVE EXPLORATION FROM INDIA
Indian Luxury Brands	STRUCTURED ABSTRACT: DISCOVERING RELATIONSHIPS BETWEEN INDIAN LUXURY BRANDS AND INDIAN CONSUMERS
Indian Luxury Consumers	STRUCTURED ABSTRACT: DISCOVERING RELATIONSHIPS BETWEEN INDIAN LUXURY BRANDS AND INDIAN CONSUMERS
Indian Premier League	SPORTS TEAM BRAND-EQUITY INDEX: A NEW MEASUREMENT
Indian Voters	STRUCTURED ABSTRACT: COMPREHENDING POLITICAL BRANDING AND BRAND IMAGE OF THE BJP IN INDIA
Indirect vs Direct Comparative Advertising	Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage: Structured Abstract
Individual difference	An Exploratory Study of Consumer Price Estimation Self-Efficacy
Individualism	WHICH DIMENSION OF BRAND GLOBALNESS MATTERS IN ADVERTISEMENTS? - A STRUCTURED ABSTRACT
Industrial Marketing	DISNEYLAND IN B2B? TOWARDS PHYSICAL BRAND WORLDS IN INDUSTRIAL MARKETING
Industry demand	STRUCTURED ABSTRACT: DATA ANALYSIS SOFTWARE FOR MARKETING ANALYTICS: A STUDY OF INDUSTRY NEEDS AND EDUCATIONAL OFFERINGS
Industry Research	Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy?
Influence Perception	RELATIONSHIP BETWEEN SOCIAL POWER TYPES (LEGITIMATE AND EXPERT) OF PREADOLESCENT CHILDREN IN THE INFLUENCE PERCEPTION IN THEIR MOTHERS IN PERUVIAN TOY STORES
Influencer	STRUCTURED ABSTRACT - INSTAGRAM INFLUENCERS AND THE ILLUSION OF A PERFECT BODY: AN ANALYSIS BASED ON BOURDIEU’S THEORETICAL CONTRIBUTION
information overload
Information Processing	FIRE WITH FIRE: USING ONE CONSUMER STEREOTYPE TO OVERCOME ANOTHER VIA CONTINGENCY INFORMATION THE EFFECT OF CATEGORIZATION MINDSET ON CONSUMERS’ SOCIAL DECISIONS
Informational Advertising	RETAILER TELEVISION ADVERTISING: A CONTENT ANALYSIS OF THE INFORMATIONAL CUES USED BY RETAILERS
Innovation	STRUCTURED ABSTRACT - ESPORTE INTERATIVO: BUILDING A PLATFORM FOR SPORTS’ FANS IN BRAZIL Designing an Integrated Three Year Marketing Bachelor's Degree Program STRUCTURED ABSTRACT: Persistent Innovation and Firm Orientations: A Conceptual Framework Me, Myself and I: Influence of CEO Narcissism on Firms' Innovation Proclivity and Likelihood of Marketing Controversies
Innovation capability
innovation orientation	STRUCTURED ABSTRACT: REVISITING THE MARKETING CAPABILITIES FROM AN ADAPTIVE PERSPECTIVE
innovation speed
Innovative Service Business Models	COMBINING CO-CREATION AND CSR: AN INVESTIGATION INTO INNOVATIVE SERVICE BUSINESS MODELS
Instagram	NARCISSISM AND THE SELFIE: AN EXPOLORATORY STUDY STRUCTURED ABSTRACT - INSTAGRAM INFLUENCERS AND THE ILLUSION OF A PERFECT BODY: AN ANALYSIS BASED ON BOURDIEU’S THEORETICAL CONTRIBUTION
Integration	A CONCEPTUAL FRAMEWORK OF ORGANIZATIONAL ORIENTATION ANTECEDENTS OF SALES AND OPERATIONS PLANNING
intelligence dissemination	From Competence Creation to Retention: Market Benchmarking, Triangulated Isomorphism, and Firm Strategy
intentions	STRUCTURED ABSTRACT: Mood as a Moderator of Social Norm’s Influence
Interaction
Interactional justice	THE IMPACT OF PERCEIVED POINT OF SALE EXPERIENCE: A STRUCTURED ABSTRACT
Interactive	STRUCTURED ABSTRACT: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved Consumers
interactive technology	User’s Self-Expression in Augmented Reality
Interactivity	Evolution of interactivity from B2C to C2C: Exploring flow theory and WOM
interbrand communications	@brand to @brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products
interbrand relationships	@brand to @brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products
Intercultural service encounters	Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities
Internal Marketing	CONSUMER DISSATISFACTION AND ORGANIZATIONAL PROBLEMS: EXPLORING INTERNAL MARKETING SOLUTIONS
international	INTERNATIONAL CONSUMERS’ APPAREL OUTSHOPPING IN THE US
international business	Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business Performance?
International Consumers	RESCUING XENOCENTRISM: THE MISSING CONSTRUCT IN CONSUMER BEHAVIOR
International Marketing	AN INTEGRATION OF THE CURATIVE INTERNATIONAL MARKETING CONSTRUCT
Internet of Everything	UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY
Internet of People	UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY
Interpretivism	PHENOMENOLOGY AND ETHNOMETHODOLOGY AS INTERPRETIVE RESEARCH PERSPECTIVES FOR COMPLEX SERVICE FEATURES
Interruption	To Be Continued… - The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models
intraorganizational navigation	Getting in Position: Uncovering Antecedents of Global Network Capital
Intrinsic religiosity	A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude toward Endings as Precursors of Superstitious Beliefs
Intuitive decision making	SKILLED INTUITION AND SELLING PERFORMANCE: A STRUCTURED ABSTRACT
Inventory Turnover	Structured Abstract: The Magic of Making More From Less--Connecting Marketing Price Discounts, Supply Chain Logistics, and Financial Working Capital Strategy
Involvement	MOTIVATIONS OF SHOPPING CHANNEL PREFERENCES AND PURCHASE INTENTION: THE MODERATING ROLE OF INVOLVEMENT- A STRUCTURED ABSTRACT WHICH PROPORTION OF THEIR REFERENCE PRICE ARE CONSUMERS WILLING TO PAY IN SPECIFIC PAY-WHAT-YOU-WANT CONDITIONS? – A STRUCTURED ABSTRACT
IRT	HIERARCHICAL STRUCTURE OF BRAND AUTHENTICITY
Islamic banking	Faith, trust and pixie dust: A comparative study of consumer trust in Islamic banks
isomorphism	From Competence Creation to Retention: Market Benchmarking, Triangulated Isomorphism, and Firm Strategy
IT Capabilities	An Examination of the Drivers of e-Marketing Capability in the Digital Age
item analysis	Does the Accuracy of Published Multiple-Choice Question Difficulties Depend on What Means "Difficulty"? (No.)
item difficulty	Does the Accuracy of Published Multiple-Choice Question Difficulties Depend on What Means "Difficulty"? (No.)
iWatch	User-Generated Content and New Product Innovation: Insights from Text Mining and Sentiment Analysis
J
Jackknifing Methodology	TOWARD RESOLVING THE REFLECTIVE-FORMATIVE MEASUREMENT DEBATE: THEORETICAL FRAMEWORK AND AN EMPIRICAL INVESTIGATION
Job Market	Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
Joint Effects	CONSUMER RESPONSES TO SPATIAL DISTANCE AND SOCIAL DISTANCE IN A CAUSE MARKETING CAMPAIGN
Journal of Consumer Behaviour	Special Session: Learning about the magic of publishing using bibliometric analysis
Journal of Wine Research	Special Session: Learning about the magic of publishing using bibliometric analysis
Journal Review Process	Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process
K
knowing
Knowledge	UNFAMILIAR BRANDS & EXAGGERATED WARRANTY: IS IT A RECIEPE FOR SUCCESS?
Knowledge Sharing
Korean Market	Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase
Korean Wave	CONSUMING FOREIGN CULTURAL PRODUCTS: AN EXPLORATORY STUDY OF COUNTRY-OF-ORIGIN EFFECTS ON KOREAN POPULAR CULTURE CONSUMPTION IN TAIWAN
L
Laddering	Turn away from the dark side: Exploring positive customer feedback
language	An exploratory study of the language effect on cross-cultural marketing: An abstract
large-scale data analytics
Latent Semantic Analysis	APPLYING TEXT ANALYSIS TO DETERMINE FACTORS THAT INCREASE THE ASSESSED USEFULNESS OF ONLINE PRODUCT REVIEWS
lateral display	Structured Abstract: Display Positions of Healthy and Unhealthy Items - Implications for Healthful Choices.
Latin American Consumers	RESCUING XENOCENTRISM: THE MISSING CONSTRUCT IN CONSUMER BEHAVIOR
Leadership	THE EMOTIONS OF LEADERS DRIVE SUSTAINABLE BRAND GROWTH
learning
Legal Contracts
legitimacy	THE EFFECTS OF IN-STORE CULTURAL ACTIVITIES ON CONSUMER'S PERCEPTION OF RETAILER'S LEGITIMACY AND PATRONAGE BEHAVIOR
Legitimate Social Power	RELATIONSHIP BETWEEN SOCIAL POWER TYPES (LEGITIMATE AND EXPERT) OF PREADOLESCENT CHILDREN IN THE INFLUENCE PERCEPTION IN THEIR MOTHERS IN PERUVIAN TOY STORES
less-is-more effect
limited quantity by demand	SCARCITY APPEALS IN ADVERTISING: COMPARISION OF PRODUCT UNIQUENESS AND POPULARITY SIGNALS
limited quantity by supply	SCARCITY APPEALS IN ADVERTISING: COMPARISION OF PRODUCT UNIQUENESS AND POPULARITY SIGNALS
linguistic analysis	Does Linguistic Styles in Social Media Communications impact Consumer Engagement?
List of Values	LOV MEASURES: USING THE LIST OF VALUES TO MEASURE SYMBOLIC BRAND EQUITY
Literature review	THE SHARING ECONOMY AND MARKETING: A REVIEW AND FUTURE RESEARCH
Local brand	STRUCTURED ABSTRACT: CATEGORIZATION OF GLOBAL, LOCAL AND GLOCAL BRANDS: A CONSUMER’S PERSPECTIVE METHODOLOGY
Location	Structured Abstract: The Magic of Making More From Less--Connecting Marketing Price Discounts, Supply Chain Logistics, and Financial Working Capital Strategy
Logistics	Structured Abstract: The Magic of Making More From Less--Connecting Marketing Price Discounts, Supply Chain Logistics, and Financial Working Capital Strategy
logo design	STRUCTURED ABSTRACT: HOW THE LOGO FRAME IMPACTS ON BRAND EXTENSION
long term decision making	STRUCTURED ABSTRACT - NOW OR LATER: THE EFFECTS OF THINKING ABOUT THE FUTURE MORE CONCRETELY ON LONG TERM DECISION MAKING
Longitudinal research	Reaping and Sowing: The Effects of Salesperson Networking Ability on Sales Performance Over Time
loyalty	THE ROLE OF SOCIAL VARIABLES IN U.S. CONSUMER LOYALTY REGARDING CHINESE CONSUMER ELECTRONICS Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty
Luck
Luxury
Luxury Brand	The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase Intention
luxury goods	STRUCTURED ABSTRACT: AN EXPLORATION AND TYPOLOGY OF EXCLUSIVITY IN MARKETING
M
Machine Learning	AUTOMATIC METHODS FOR ONLINE REVIEW CLASSIFICATION: AN EMPIRICAL INVESTIGATION OF REVIEW USEFULNESS
Magazine Advertising	Social media links on magazine advertisements: An exploration of consumers’ viewpoint
Magical thinking	Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies
magnitude of failure	Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty
Malinchism	RESCUING XENOCENTRISM: THE MISSING CONSTRUCT IN CONSUMER BEHAVIOR
Management	Commercial Implications of Corruption in Sport: How Should A Sponsor Respond?
Management Training	STRUCTURED ABSTRACT: ENTREPRENUERSHIP OPPORTUNITIES FOR WOMEN AND MINORITIES: EVIDENCE FROM FRANCHISE INDUSTRIES
Manuscript Difficulties and Issues	Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process
market competitiveness	Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research
Market Orientation	STRUCTURED ABSTRACT: REVISITING THE MARKETING CAPABILITIES FROM AN ADAPTIVE PERSPECTIVE STRUCTURED ABSTRACT: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications through a Competitive Advantage Lens STRATEGIC ORIENTATIONS, KNOWLEDGE STOCK, AND AMBIDEXTERITY: A STUDY OF FIRM-WIDE BEHAVIOR AND CONSEQUENCES A STRUCTURED ABSTRACT: ORGANIZATION LEARNING AND NPD PERFORMANCE IN TURBULENT ENVIRONMENT
market potential
Market shaping	From electronic health records to mindful cyborgs: How expectations shape markets
Market-Oriented Dominant Logic	The Drivers, Benefits and Drawbacks to a Market-Oriented Dominant Logic: A Dynamic Managerial Capabilities Perspective
marketer-provided information	STRUCTURED ABSTRACT: EXAMINING CONSUMER REACTION TOWARD MARKETER-PROVIDED INFORMATION ABOUT SECONDHAND GOODS
Marketers	AN EXPLORATION OF THE USES AND GRATIFICATIONS OF SOCIAL MEDIA AS PART OF B2B PROCESSES: DECISION MAKERS VS. MARKETERS
Marketing	Do attributes of patient satisfaction affect word-of-mouth communication? THE SHARING ECONOMY AND MARKETING: A REVIEW AND FUTURE RESEARCH
marketing across borders	AN INTEGRATION OF THE CURATIVE INTERNATIONAL MARKETING CONSTRUCT
marketing alliance	Northern Ireland Tourist Board and HBO: A Critical Evaluation of a Digital Media Marketing Alliance
Marketing analytics	STRUCTURED ABSTRACT: DATA ANALYSIS SOFTWARE FOR MARKETING ANALYTICS: A STUDY OF INDUSTRY NEEDS AND EDUCATIONAL OFFERINGS
Marketing and R&D Interface	STRUCTURED ABSTRACT: Persistent Innovation and Firm Orientations: A Conceptual Framework
marketing capabilities	STRUCTURED ABSTRACT: REVISITING THE MARKETING CAPABILITIES FROM AN ADAPTIVE PERSPECTIVE
Marketing Communication	Unveiling the Magic of Storytelling in Marketing
Marketing controversy	Me, Myself and I: Influence of CEO Narcissism on Firms' Innovation Proclivity and Likelihood of Marketing Controversies
marketing education	THE ROLE OF SIMULATOR GAMES IN MARKETING EDUCATION: EVIDENCE FROM ACADEMICS IN BOURNEMOUTH UNIVERSITY MILLIONS FOR MARCOM, BUT NOT ONE CENT FOR RESEARCH: A STRUCTURED ABSTRACT
Marketing Education Review	Special Session: Learning about the magic of publishing using bibliometric analysis
marketing model	Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research
marketing of connected car technology	CONNECTED CAR TECHNOLOGIES HIT THE ROAD ?! – AN EMPIRICAL STUDY ON FUTURE DEVELOPMENTS AND SELECTED CONCEPTS
Marketing performance	Corporate social responsibility (CSR) and marketing performance: role of commitment to the customer relationship
Marketing Placebo Effects
Marketing Research	Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? MILLIONS FOR MARCOM, BUT NOT ONE CENT FOR RESEARCH: A STRUCTURED ABSTRACT
Marketing Research Methodology	Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!
marketing strategies	Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research
Marketing Strategy	STRUCTURED ABSTRACT: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications through a Competitive Advantage Lens The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course VIEWING ORGANIZATIONAL COMMITMENT THROUGH THE LENS OF CUSTOMIZATION From Competence Creation to Retention: Market Benchmarking, Triangulated Isomorphism, and Firm Strategy Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective
Marketing's Influence	Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!
mating cues	The effect of evolutionary mating cues on the perception of attractiveness in celebrity endorsement
Meaning Transfer Theory	EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN
means-end chain	UNDERSTANDING USERS OF PEER-TO-PEER CARSHARING – A MEANS-END ANALYSIS TO UNCOVER PARTICIPATION MOTIVES
Measurement	TOWARD RESOLVING THE REFLECTIVE-FORMATIVE MEASUREMENT DEBATE: THEORETICAL FRAMEWORK AND AN EMPIRICAL INVESTIGATION
Measurement Framework	LOV MEASURES: USING THE LIST OF VALUES TO MEASURE SYMBOLIC BRAND EQUITY
Measurement invariance	CROSS-CULTURAL VALIDITY ASSESSMENT OF PERCEIVED BRAND GREENNESS SCALE
measurement scale development
Measuring Brand Equity	LOV MEASURES: USING THE LIST OF VALUES TO MEASURE SYMBOLIC BRAND EQUITY
media	STRUCTURED ABSTRACT - ESPORTE INTERATIVO: BUILDING A PLATFORM FOR SPORTS’ FANS IN BRAZIL
media context	THE EFFECT OF COMPLETENESS PERCEPTION IN NARRATIVE ADVERTISING
Mediation	THE MEDIATORS AND MODERATORS OF ONLINE TRAVEL COMMUNITY MEMBERS’ STICKINESS: A STRCTURED ABSTRACT
mental price premium	A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior
Merchandizing	PURVEYORS OF PIXIE DUST: BEING “MICKEY MOUSE-MINDED” THROUGH MERCHANDISE AND PEOPLE MANAGEMENT
Merchant-affiliate relationship	INVESTIGATING THE ANTECEDENTS OF AFFILIATE CONTROL SYSTEM: A STRUCTURED ABSTRACT
message quality	Applying elaboration likelihood model to develop a framework of electronic word-of-mouth (ewom)
meta-analysis	A META-ANALYSIS ON SUBSIDIARY EXIT
Metaphors	Art, Tourism Experience and Consumer Metaphoria
Methodology Teaching	Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy?
Mexico	STRUCTURED ABSTRACT: CATEGORIZATION OF GLOBAL, LOCAL AND GLOCAL BRANDS: A CONSUMER’S PERSPECTIVE METHODOLOGY
mHealth	EXPLORING USEFULNESS OF WELLBEING WEARABLES FOR IMPROVED ADOPTION: QUALITATIVE APPROACH
micro-politics	Firm-Level Technology Adoption Processes: A Qualitative Investigation
Middle East	STRUCTURED ABSTRACT: THE CULTURAL INFLUENCE ON PURCHASE INTENT THROUGH FACEBOOK IN THE MIDDLE EAST
Millenials	Travel Talk - eWOM Across Multiple Cultures
millennials	STRUCTURED ABSTRACT: CAUSE-RELATED MARKETING (CM): THE PERSPECTIVE OF MILLENNIALS
mindful marketer	Mindfulness and Ethical Marketing
mindfulness	Mindfulness and Ethical Marketing
Minimalistic Design	A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An Abstract
Minorities	STRUCTURED ABSTRACT: ENTREPRENUERSHIP OPPORTUNITIES FOR WOMEN AND MINORITIES: EVIDENCE FROM FRANCHISE INDUSTRIES
Mixed Methods	Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy?
MOA	Top Management Orientation and Its Impact on the Financial Contribution of Trade Shows: A Non-Selling Perspective
mobile advertising	DOES SCREEN SIZE MATTER? AN EXAMINATION OF THE EFFECTIVENESS OF MOBILE BANNER ADS ON SMARTPHONES VS PHABLETS
Mobile Apps	BRAND LOYALTY GAIN OR LOSS? EFFECTS OF MOBILE APP GAMIFICATION FOR RETAILERS
mobile banner ads	DOES SCREEN SIZE MATTER? AN EXAMINATION OF THE EFFECTIVENESS OF MOBILE BANNER ADS ON SMARTPHONES VS PHABLETS
mobile marketing	DOES SCREEN SIZE MATTER? AN EXAMINATION OF THE EFFECTIVENESS OF MOBILE BANNER ADS ON SMARTPHONES VS PHABLETS
mobile search behavior	Face-to-Face vs. Digital Communication: The Effect of Communication Channels at the Point of Sale
mobile shoppers	Face-to-Face vs. Digital Communication: The Effect of Communication Channels at the Point of Sale
mobile technology	Structured Abstract: Motivation and Active Learning to Improve Student Performance
mobile technology capabilities	Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective
Models of subsidiary exit	A META-ANALYSIS ON SUBSIDIARY EXIT
Moderation	THE MEDIATORS AND MODERATORS OF ONLINE TRAVEL COMMUNITY MEMBERS’ STICKINESS: A STRCTURED ABSTRACT
mood	WHICH PROPORTION OF THEIR REFERENCE PRICE ARE CONSUMERS WILLING TO PAY IN SPECIFIC PAY-WHAT-YOU-WANT CONDITIONS? – A STRUCTURED ABSTRACT STRUCTURED ABSTRACT: Mood as a Moderator of Social Norm’s Influence
moral emotions	WHO IS TO BLAME? – THE ROLE OF PERCEIVED DECEPTION AND MORAL EMOTIONS IN CONSUMERS’ ATTRIBUTIONAL SEARCH: A STRUCTURED ABSTRACT
Moral Perception
moral standards	WHO IS TO BLAME? – THE ROLE OF PERCEIVED DECEPTION AND MORAL EMOTIONS IN CONSUMERS’ ATTRIBUTIONAL SEARCH: A STRUCTURED ABSTRACT
motivation	Structured Abstract: Motivation and Active Learning to Improve Student Performance
motorsport	THE PERSONAL VALUE STRUCTURES OF RALLY SPECTATORS AND RALLY TEAM MEMBERS
Movie Sequels	WHY DO WE WATCH SEQUELS? A QUALITATIVE EXPLORATION FROM INDIA
Movie Title	What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success
Movies	STRUCTURED ABSTRACT: CINEMATOGRAPHIC STRATEGY FOR PROMOTING ENVIRONMENTALLY FRIENDLY BEHAVIORS
multi-channel behaviour	STRUCTURED ABSTRACT: COMPARISON SITES: SIMPLIFIED OR DIRECTED EFFORT? MACRO-STUDY ON RETAILERS’ AND INTERMEDIARIES’ ONLINE CHANNEL
multi-channel retailing	STRUCTURED ABSTRACT: COMPARISON SITES: SIMPLIFIED OR DIRECTED EFFORT? MACRO-STUDY ON RETAILERS’ AND INTERMEDIARIES’ ONLINE CHANNEL
Multilevel data	SKILLED INTUITION AND SELLING PERFORMANCE: A STRUCTURED ABSTRACT
multiple-choice questions	Does the Accuracy of Published Multiple-Choice Question Difficulties Depend on What Means "Difficulty"? (No.)
Multiracial	Understanding a Changing Landscape: New Evidence Concerning the Role of Distinctiveness in Multiethnic Advertising Research
Music	Abstract: With or Without You - Playing Music in Grocery Stores
Music File Sharing
N
Narcissism	NARCISSISM AND THE SELFIE: AN EXPOLORATORY STUDY Me, Myself and I: Influence of CEO Narcissism on Firms' Innovation Proclivity and Likelihood of Marketing Controversies
narrative advertising	THE EFFECT OF COMPLETENESS PERCEPTION IN NARRATIVE ADVERTISING
Narratives	Unveiling the Magic of Storytelling in Marketing
narrow interpretation conjecture	Effects of Unpacking in Spending Predictions: The Role of Typicality
National Brand	Structured Abstract: Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis
native advertising	Native Advertising Disclosures: Do Consumers Care?
Natural disasters	Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective
Natural Language Processing	APPLYING TEXT ANALYSIS TO DETERMINE FACTORS THAT INCREASE THE ASSESSED USEFULNESS OF ONLINE PRODUCT REVIEWS
Need for Achievement	When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs
Need for Cognition	TOWARD RESOLVING THE REFLECTIVE-FORMATIVE MEASUREMENT DEBATE: THEORETICAL FRAMEWORK AND AN EMPIRICAL INVESTIGATION
Need for Touch	NEED FOR TOUCH - A BARRIER IN ONLINE SHOPPING: IDENTIFYING COMPENSATORY FACTORS IN AN ONLINE CONTEXT
Need for Variety	When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs
negative	STRUCTURED ABSTRACT: EXAMINING CONSUMER REACTION TOWARD MARKETER-PROVIDED INFORMATION ABOUT SECONDHAND GOODS
NEGATIVE EMOTIONAL RESPONSE	STRUCTURED ABSTRACTANGER, WILLINGNESS OR CLUELESS? UNDERSTANDING WHY WOMEN PAY A PINK TAX ON THE PRODUCTS THEY CONSUME
Negotiations	Co-creating “the Deal”: How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction
NEP (New Environmental Paradigm)
Netnography	STRUCTURED ABSTRACT - INSTAGRAM INFLUENCERS AND THE ILLUSION OF A PERFECT BODY: AN ANALYSIS BASED ON BOURDIEU’S THEORETICAL CONTRIBUTION
network
Networking	Reaping and Sowing: The Effects of Salesperson Networking Ability on Sales Performance Over Time STRUCTURED ABSTRACT: ENTREPRENUERSHIP OPPORTUNITIES FOR WOMEN AND MINORITIES: EVIDENCE FROM FRANCHISE INDUSTRIES
Neuroeconomics	APPLIED NEUROECONOMICS: SCIENCE MEETS BUSINESS PRACTICE - PROFOUND INSIGHTS OR WITCHCRAFT? Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment
Neuromarketing	APPLIED NEUROECONOMICS: SCIENCE MEETS BUSINESS PRACTICE - PROFOUND INSIGHTS OR WITCHCRAFT? GETTING INTO THE MIND OF CONSUMERS: AN EXPLORATORY ANALYSIS OF CONSUMER OPINIONS, ETHICS AND SENTIMENT OF NEUROMARKETING
Neuroscience
New Assistant Professor	Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
New Product Development	A STRUCTURED ABSTRACT: ORGANIZATION LEARNING AND NPD PERFORMANCE IN TURBULENT ENVIRONMENT
new product differentiation
New Product Innovation	INTERACTIVE EFFECTS OF PRODUCT AND BRAND PORTFOLIOS ON FIRM VALUE User-Generated Content and New Product Innovation: Insights from Text Mining and Sentiment Analysis
new products	@brand to @brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products
Newly hired salespeople	Reaping and Sowing: The Effects of Salesperson Networking Ability on Sales Performance Over Time
Non-Profit	AT THE INTERSECTION OF SOCIAL MARKETING AND PUBLIC POLICY: AN EXPLORATION OF A NON-PROFIT FROM THE CLIENT PERSPECTIVE
non-profits	STRUCTURED ABSTRACT: DEVELOPING A SCALE TO MEASURE UNIVERSITY BRAND HERITAGE.
non-selling activity	Top Management Orientation and Its Impact on the Financial Contribution of Trade Shows: A Non-Selling Perspective
NONPROFIT ADVERTISING	STRUCTURED ABSTRACTUSING SHARP NUMBERS TO MAKE A POINT: THE AFFECTIVE IMPACT OF NUMERICAL APPEALS IN STD PREVENTION AMONG YOUNG ADULTS
Norway	Framing Business Sustainability Efforts through Time
Nostalgia	STRUCTURED ABSTRACT- MEASURING AD-EVOKED NOSTALGIA IN INDIA: AN EMERGING MARKET PERSPECTIVE.
nouns	ENGLISH VERSUS CHINESE BILINGUALS’ PREFERENCES FOR VOCABULARY IN ADVERTISING
NSD management	NSD actors’ conflict-management preferences, team dynamics and conflict resolution
O
Obesity	The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors towards Thin, Average, and Obese Shoppers
Objective performance	Reaping and Sowing: The Effects of Salesperson Networking Ability on Sales Performance Over Time
Offline	Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges
Omnichannel	Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges Retailing and Pricing Cues
On-line engagement
online	Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges ASSESSING ONLINE DISCUSSIONS: BRINGING OBJECTIVITY TO A SUBJECTIVE MATTER
Online brand community identification	IMPACTS OF PEER IDENTITY AND PEER RELATIONSHIP ON ONLINE BRAND COMMUNITY IDENTIFICATION AND VALUE CO-CREATION
online business model	Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research
online channel	STRUCTURED ABSTRACT: COMPARISON SITES: SIMPLIFIED OR DIRECTED EFFORT? MACRO-STUDY ON RETAILERS’ AND INTERMEDIARIES’ ONLINE CHANNEL
Online Communities	ANTECEDENTS AND CONSEQUENCES OF TROLLING IN ONLINE COMMUNITIES: THE INTERPLAY OF POWER AND IMPRESSION MANAGEMENT
online community	Knowing Your Role: Reputation Signals and their Influence on Participation in an Online Community
online complaints	STRUCTURED ABSTRACT: ALL ONLINE COMPLAINTS ARE NOT CREATED EQUAL: CORPORATE SOCIAL MEDIA PAGES AS CUSTOMER SERVICE CHANNELS
online consumer review	Structured Abstract - To Trust, or Not to Trust—That is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness
Online Consumer Reviews	APPLYING TEXT ANALYSIS TO DETERMINE FACTORS THAT INCREASE THE ASSESSED USEFULNESS OF ONLINE PRODUCT REVIEWS
Online Daily Deals	The Effect of Online Daily Deal Promotions on Consumer Discounting of Discounts
Online environment	Applying elaboration likelihood model to develop a framework of electronic word-of-mouth (ewom)
Online health community	ENCOURAGING THE GIVE AND TAKE MENTALITY: AN EXAMINATION OF FACTORS INFLUENCING RECIPROCITY IN ONLINE HEALTH COMMUNITIES
online intermediaries	STRUCTURED ABSTRACT: COMPARISON SITES: SIMPLIFIED OR DIRECTED EFFORT? MACRO-STUDY ON RETAILERS’ AND INTERMEDIARIES’ ONLINE CHANNEL
Online Marketing	With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment
Online Reputation	A CUSTOMER PERSPECTIVE OF ONLINE REPUTATION: SOME ANTECEDENTS AND CONSEQUENCES
online retailer	STRUCTURED ABSTRACT: HOW TO SURVIVE IN A DIGITAL WORLD? A COMPREHENSIVE ANALYSIS OF SUCCESS FACTORS FOR BRICK-AND-MORTAR RETAIL STORES
Online retailing	Structured Abstract: When Higher Product Reviews Reduce Purchase Likelihood
online retailing factors	The Role of In-Store and Online Retailing Factors
online reviews	AUTOMATIC METHODS FOR ONLINE REVIEW CLASSIFICATION: AN EMPIRICAL INVESTIGATION OF REVIEW USEFULNESS COUNTERING NEGATIVE ONLINE REVIEWS: THE IMPACT OF RESPONSE AND RESPONDER THE “DARK SIDE” OF PASSIONATE REVIEWS: REVERSE ALLIESTHESIA AND IMPULSIVITY THE INFLUENCE OF CUSTOMER PRODUCT RATINGS ON PURCHASE DECISIONS
online service medium	SERVICE RECOVERY IN ONLINE MEDIUM: A COST-EFFECTIVE ANSWER IN CROSS-CULTURAL SETTINGS
Online shopping	NEED FOR TOUCH - A BARRIER IN ONLINE SHOPPING: IDENTIFYING COMPENSATORY FACTORS IN AN ONLINE CONTEXT Shoppable Videos are In: How Do Consumers Respond? Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies MOTIVATIONS OF SHOPPING CHANNEL PREFERENCES AND PURCHASE INTENTION: THE MODERATING ROLE OF INVOLVEMENT- A STRUCTURED ABSTRACT
Online trust	Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies
online video advertising	THE EFFECT OF COMPLETENESS PERCEPTION IN NARRATIVE ADVERTISING
Online Word-of-Mouth (WOM)	Structured Abstract: ONLINE BRAND DERISION: WHEN BRAND ANIMOSITY DRIVES AVOIDANCE AND NEGATIVE COMMUNICATION
Opportunism	Structured Abstract: Exploring the Dark Side of Relationship Marketing: A Systematic Review and Implications
opportunity cost	STRUCTURED ABSTRACT - NOW OR LATER: THE EFFECTS OF THINKING ABOUT THE FUTURE MORE CONCRETELY ON LONG TERM DECISION MAKING
option presentation
Oral Movements	“WHAT A DELICIOUS NAME!” THE RELATIONSHIP BETWEEN EMBODIMENT AND FOOD CONSUMPTION
Organizational buying	THE INFLUENCE OF BRAND LOVE ON ORGANIZATIONAL BUYING: A STRUCTURED ABSTRACT
Organizational commitment	VIEWING ORGANIZATIONAL COMMITMENT THROUGH THE LENS OF CUSTOMIZATION
Organizational failure	Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective
organizational identification	The Bond of Identification: How Salespeople's Affinity with their Organization Impacts Selling Success Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business Performance?
organizational identity	Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business Performance?
Organizational Learning	A STRUCTURED ABSTRACT: ORGANIZATION LEARNING AND NPD PERFORMANCE IN TURBULENT ENVIRONMENT
organizational reputation	Structured Abstract: The Role of Pride in Retaining Sport Event Volunteers
Organizational Strategy	Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers
Orientation	A CONCEPTUAL FRAMEWORK OF ORGANIZATIONAL ORIENTATION ANTECEDENTS OF SALES AND OPERATIONS PLANNING
Output Quality	EXPLORING USEFULNESS OF WELLBEING WEARABLES FOR IMPROVED ADOPTION: QUALITATIVE APPROACH
outshopping	INTERNATIONAL CONSUMERS’ APPAREL OUTSHOPPING IN THE US
P
packaging	STRUCTURED ABSTRACT: EXAMINING CONSUMER REACTION TOWARD MARKETER-PROVIDED INFORMATION ABOUT SECONDHAND GOODS
Panel Data	Structured Abstract: Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis
Partial invariance	CROSS-CULTURAL VALIDITY ASSESSMENT OF PERCEIVED BRAND GREENNESS SCALE
participation	Knowing Your Role: Reputation Signals and their Influence on Participation in an Online Community
participative pricing	Let Your Customer Be King - The Impact of Participative Prcing on Monetary and Behavioral Outcomes and Moderating Effects
Passive Social Power	RELATIONSHIP BETWEEN SOCIAL POWER TYPES (LEGITIMATE AND EXPERT) OF PREADOLESCENT CHILDREN IN THE INFLUENCE PERCEPTION IN THEIR MOTHERS IN PERUVIAN TOY STORES
patient satisfaction	Do attributes of patient satisfaction affect word-of-mouth communication?
patronage behavior	THE EFFECTS OF IN-STORE CULTURAL ACTIVITIES ON CONSUMER'S PERCEPTION OF RETAILER'S LEGITIMACY AND PATRONAGE BEHAVIOR
Patronage Motivation
Pay-on-scan	Structured Abstract: The Magic of Making More From Less--Connecting Marketing Price Discounts, Supply Chain Logistics, and Financial Working Capital Strategy
Pay-What-You-Want	WHICH PROPORTION OF THEIR REFERENCE PRICE ARE CONSUMERS WILLING TO PAY IN SPECIFIC PAY-WHAT-YOU-WANT CONDITIONS? – A STRUCTURED ABSTRACT Let Your Customer Be King - The Impact of Participative Prcing on Monetary and Behavioral Outcomes and Moderating Effects
Payment Modes
Pedagogy	Designing an Integrated Three Year Marketing Bachelor's Degree Program
Peer relational identification	IMPACTS OF PEER IDENTITY AND PEER RELATIONSHIP ON ONLINE BRAND COMMUNITY IDENTIFICATION AND VALUE CO-CREATION
peer-to-peer	UNDERSTANDING USERS OF PEER-TO-PEER CARSHARING – A MEANS-END ANALYSIS TO UNCOVER PARTICIPATION MOTIVES
People Management	PURVEYORS OF PIXIE DUST: BEING “MICKEY MOUSE-MINDED” THROUGH MERCHANDISE AND PEOPLE MANAGEMENT
Perceived brand greenness	CROSS-CULTURAL VALIDITY ASSESSMENT OF PERCEIVED BRAND GREENNESS SCALE
perceived deception	WHO IS TO BLAME? – THE ROLE OF PERCEIVED DECEPTION AND MORAL EMOTIONS IN CONSUMERS’ ATTRIBUTIONAL SEARCH: A STRUCTURED ABSTRACT
Perceived depreciation	A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior
Perceived justice	STRUCTURED ABSTRACT: AN EMPIRICAL EXAMINATION OF THE EFFECTIVENESS OF DIFFERENT TYPES OF COMPENSATION IN A SERVICE TERMINATION CONTEXT
Perceived Ownership	I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Set Up
Perceived point of sale experience	THE IMPACT OF PERCEIVED POINT OF SALE EXPERIENCE: A STRUCTURED ABSTRACT
Perceived retail crowding	THE IMPACT OF PERCEIVED POINT OF SALE EXPERIENCE: A STRUCTURED ABSTRACT
Perceived Risk	STRUCTURED ABSTRACT: ENTREPRENUERSHIP OPPORTUNITIES FOR WOMEN AND MINORITIES: EVIDENCE FROM FRANCHISE INDUSTRIES
perceived variety
Perceptions of Sales Pressure	CONSUMER ENTITLEMENT’S MODERATING ROLE ON THE IMPACT OF SALESPERSON CREDIBILITY ON PERCEPTIONS OF SALES PRESSURE
Persistent Innovation	STRUCTURED ABSTRACT: Persistent Innovation and Firm Orientations: A Conceptual Framework
personal selling	HOW CHINA’S ‘DOUBLE-ELEVEN’ DAY CHALLENGES CONFUCIANISM
personal value structure	THE PERSONAL VALUE STRUCTURES OF RALLY SPECTATORS AND RALLY TEAM MEMBERS
Personalization	Words Have Meaning and Names Have Power - Assessing The Appeal of Personalization of Perceiving One's Own Name On Coke Bottles
persuasion knowledge	Co-creating “the Deal”: How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction PREVENTIVE AGAINST A SAD CHARITABLE APPEAL: HOW REGULATORY FOCUS CHANGES THE EFFECTIVENESS OF EMOTION APPEALS IN SOLICITING DONATIONS
persuasion knowledge model	Native Advertising Disclosures: Do Consumers Care?
Peruvian Toy Stores	RELATIONSHIP BETWEEN SOCIAL POWER TYPES (LEGITIMATE AND EXPERT) OF PREADOLESCENT CHILDREN IN THE INFLUENCE PERCEPTION IN THEIR MOTHERS IN PERUVIAN TOY STORES
Phenomenology	PHENOMENOLOGY AND ETHNOMETHODOLOGY AS INTERPRETIVE RESEARCH PERSPECTIVES FOR COMPLEX SERVICE FEATURES
PINK TAX	STRUCTURED ABSTRACTANGER, WILLINGNESS OR CLUELESS? UNDERSTANDING WHY WOMEN PAY A PINK TAX ON THE PRODUCTS THEY CONSUME
Planned Purchase	Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase
Pleasure	SMILING AND KEEPING BUSY NEAR THE ENTRANCE OF THE STORE?: WHAT WORKS FOR HAILERS AND WHAT DOESN’T
PLS-SEM	EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN
Point of sale	THE IMPACT OF PERCEIVED POINT OF SALE EXPERIENCE: A STRUCTURED ABSTRACT Point of Sale Donations: Investigating Cause Marketing in a Retailing Environment
Policy	BIG DATA, CONSUMER ANALYTICS, AND REAL-TIME BIDDING (RTB) ADVERTISING: EMERGING INTERNATIONAL POLICY AND REGULATORY ISSUES
Policy Delphi	INSIGHTS FROM A POLICY DELPHI ON THE FUTURE OF THE SHARING ECONOMY
policy implication
Political Brand Image	STRUCTURED ABSTRACT: COMPREHENDING POLITICAL BRANDING AND BRAND IMAGE OF THE BJP IN INDIA
Political Branding	STRUCTURED ABSTRACT: COMPREHENDING POLITICAL BRANDING AND BRAND IMAGE OF THE BJP IN INDIA
Political ideology
Political Marketing	STRUCTURED ABSTRACT: POLITICAL CAMPAIGNING ON TWITTER: THE USE OF LANGUAGE, MESSAGE TONE AND IMPLICATIONS FOR POLITICAL MARKETING COMMUNICATION FROM THE UK GENERAL ELECTION 2015.
political skill	Getting in Position: Uncovering Antecedents of Global Network Capital
Politics	STRUCTURED ABSTRACT: POLITICAL CAMPAIGNING ON TWITTER: THE USE OF LANGUAGE, MESSAGE TONE AND IMPLICATIONS FOR POLITICAL MARKETING COMMUNICATION FROM THE UK GENERAL ELECTION 2015.
popularity	SCARCITY APPEALS IN ADVERTISING: COMPARISION OF PRODUCT UNIQUENESS AND POPULARITY SIGNALS
Portion Size	The Effects Of Plate Presentation On Calorie Estimates And Consumption Decisions
Post contents
Post-purchase Behavior	STRUCTURED ABSTRACT: WHO RETURNS IT AND WHO KEEPS IT? AN EMPIRICAL INVESTIGATION OF CONTRASTING CONSUMER PROFILES
Power	ANTECEDENTS AND CONSEQUENCES OF TROLLING IN ONLINE COMMUNITIES: THE INTERPLAY OF POWER AND IMPRESSION MANAGEMENT How Power Affects Consumers’ Tipping Behavior
Practices	CUSTOMER EXPERIENCE MANAGEMENT PRACTICES: A SYSTEMATIC LITERATURE REVIEW
pre-crisis communication	PROACTIVE CRISIS COMMUNICATION WHEN PRE-CRISIS REPUTATION IS ROTTEN? THE MODERATING ROLES OF PRE-CRISIS REPUTATION AND CRISIS TYPE IN THE RELATIONSHIP BETWEEN COMMUNICATION TIMING AND TRUST AND PURCHASE INTENTION
Preference Construction	STRUCTURED ABSTRACT: NEW HIDDEN PERSUADERS – AN INVESTIGATION OF ANCHORING EFFECTS OF RECOMMENDER SYSTEMS ON CONSUMER CHOICE
Premature Adoption of Innovations	STRUCTURED ABSTRACT: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications through a Competitive Advantage Lens
Preview Design	To Be Continued… - The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models
Previous Spendings
Price	DOES WINE PRICE PERCENT CHANGE RELATE TO AN EXPERT THIRD PARTY WINE RATING? A QUICK LOOK AT ONE OF THE GURUS OF WINE RATINGS
Price Concession	Co-creating “the Deal”: How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction
Price Discounts	Structured Abstract: The Magic of Making More From Less--Connecting Marketing Price Discounts, Supply Chain Logistics, and Financial Working Capital Strategy
Price endings	Drivers of Prices for Extended Product Warranties
Price estimation	An Exploratory Study of Consumer Price Estimation Self-Efficacy
Price Fairness	STRUCTURED ABSTRACT: AN EXAMINATION OF THE EFFECTS OF EFFORT ON PRICE FAIRNESS JUDGMENTS
Price Judgments	STRUCTURED ABSTRACT: AN EXAMINATION OF THE EFFECTS OF EFFORT ON PRICE FAIRNESS JUDGMENTS
Price knowledge	An Exploratory Study of Consumer Price Estimation Self-Efficacy
Price Promotions	The Effect of Online Daily Deal Promotions on Consumer Discounting of Discounts
Price Tier	Structured Abstract: Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis
Pricing	Drivers of Prices for Extended Product Warranties STRUCTURED ABSTRACT: AN EXAMINATION OF THE EFFECTS OF EFFORT ON PRICE FAIRNESS JUDGMENTS
pricing cues	Retailing and Pricing Cues
pricing strategy	How do Consumers Update Store Price Perceptions? STRUCTURED ABSTRACTANGER, WILLINGNESS OR CLUELESS? UNDERSTANDING WHY WOMEN PAY A PINK TAX ON THE PRODUCTS THEY CONSUME
pride	Structured Abstract: The Role of Pride in Retaining Sport Event Volunteers
Private Label	Structured Abstract: Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis
Private label branding	The Influence of Dual Branding Information on Consumer Evaluations
Pro-environmental	I AM NOT LIKE YOU, BUT I’M ALSO GOING BY BIKE: THE CONSPICUOUS CONSUMPTION EFFECT OF A DISSOCIATION REFERENCE GROUP ON OBSERVER’S ENGAGEMENT IN AN ENVIRONMENTAL CAUSE
Processing Fluency	A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An Abstract
Product bundles	Structured Abstract: When Higher Product Reviews Reduce Purchase Likelihood
product category	Change in Meaning of Brand Personality Characteristics: An Advertising Analysis
Product Design	A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An Abstract
product development	Shared-Value or Mere Commercialization? Factors that Influence Perceptions of Collaborative Product Development
Product Durability	UNFAMILIAR BRANDS & EXAGGERATED WARRANTY: IS IT A RECIEPE FOR SUCCESS?
product involvement	Shared-Value or Mere Commercialization? Factors that Influence Perceptions of Collaborative Product Development
Product Packaging	Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages
Product portfolio	INTERACTIVE EFFECTS OF PRODUCT AND BRAND PORTFOLIOS ON FIRM VALUE
Product ratings	Structured Abstract: When Higher Product Reviews Reduce Purchase Likelihood
product return	Effect of Product Return Policy on Consumer’s Risk Perception, Store Image, and Store Patronage: A Causal Investigation
Product Return Management	STRUCTURED ABSTRACT: WHO RETURNS IT AND WHO KEEPS IT? AN EMPIRICAL INVESTIGATION OF CONTRASTING CONSUMER PROFILES
Product Returns	I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Set Up
Product reviews	Structured Abstract: When Higher Product Reviews Reduce Purchase Likelihood
product scarcity	A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior
Product Success	What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success
Product Trial	EXPLORING USEFULNESS OF WELLBEING WEARABLES FOR IMPROVED ADOPTION: QUALITATIVE APPROACH
Product warranties	Drivers of Prices for Extended Product Warranties
Professional Service Co-Creation	Structured Abstract: When does Customer Participation Hurt or Help Co-Creation Outcomes? The Contingency Roles of Ambiguity and Strategic Collaboration
professional services
profits	When do investments in supplier-buyer relationship generate optimal profits? From the relationship life cycle perspective
Program Quality Perceptions	CONSUMING FOREIGN CULTURAL PRODUCTS: AN EXPLORATORY STUDY OF COUNTRY-OF-ORIGIN EFFECTS ON KOREAN POPULAR CULTURE CONSUMPTION IN TAIWAN
project buying	Selling to Homer or to Lisa? Conceptualizing Customer Competence in Complex Projects
Prospect Theory	The influence of attribute displacement performance on customer evaluation of service experiences
PSA	STRUCTURED ABSTRACTUSING SHARP NUMBERS TO MAKE A POINT: THE AFFECTIVE IMPACT OF NUMERICAL APPEALS IN STD PREVENTION AMONG YOUNG ADULTS
Psychological Continuum Model	A Fan Identification Theory of Event Word of Mouth
psychological distance	A STRUCTURED ABSTRACT: HOW PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY AFFECT ADVERTISING EFFECTIVENESS Structured abstract: Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation
Public Policy	AT THE INTERSECTION OF SOCIAL MARKETING AND PUBLIC POLICY: AN EXPLORATION OF A NON-PROFIT FROM THE CLIENT PERSPECTIVE INSIGHTS FROM A POLICY DELPHI ON THE FUTURE OF THE SHARING ECONOMY
Public Relations	Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals
purchase behavior	SELF-CONSTRUAL AND WILLINGNESS TO PURCHASE FOREIGN PRODUCTS: THE MEDIATING ROLES OF CONSUMER COSMOPOLITANISM AND ETHNOCENTRISM
Purchase Decisions	THE INFLUENCE OF CUSTOMER PRODUCT RATINGS ON PURCHASE DECISIONS
purchase intent	STRUCTURED ABSTRACT: THE CULTURAL INFLUENCE ON PURCHASE INTENT THROUGH FACEBOOK IN THE MIDDLE EAST
Purchase Intention	When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs User’s Self-Expression in Augmented Reality A STRUCTURED ABSTRACT: HOW PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY AFFECT ADVERTISING EFFECTIVENESS MOTIVATIONS OF SHOPPING CHANNEL PREFERENCES AND PURCHASE INTENTION: THE MODERATING ROLE OF INVOLVEMENT- A STRUCTURED ABSTRACT The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase Intention PROACTIVE CRISIS COMMUNICATION WHEN PRE-CRISIS REPUTATION IS ROTTEN? THE MODERATING ROLES OF PRE-CRISIS REPUTATION AND CRISIS TYPE IN THE RELATIONSHIP BETWEEN COMMUNICATION TIMING AND TRUST AND PURCHASE INTENTION
purchase intentions	ENGLISH VERSUS CHINESE BILINGUALS’ PREFERENCES FOR VOCABULARY IN ADVERTISING THE ROLE OF ACTIVATION AND ANGER IN THE CONTEXT OF CONSUMER REAC-TIONS TO DIFFERENT TYPES OF EROTIC ADVERTISING – A STRUCTURED ABSTRACT Measuring Slice-of-Life versus Slice-of-Death Advertising Appeals
Purchase risk	THE INFLUENCE OF BRAND LOVE ON ORGANIZATIONAL BUYING: A STRUCTURED ABSTRACT
Q
qualitative	Change in Meaning of Brand Personality Characteristics: An Advertising Analysis Firm-Level Technology Adoption Processes: A Qualitative Investigation
Qualitative Marketing Research	Unveiling the Magic of Storytelling in Marketing
qualitative method	UNDERSTANDING USERS OF PEER-TO-PEER CARSHARING – A MEANS-END ANALYSIS TO UNCOVER PARTICIPATION MOTIVES
Qualitative Research	WHY DO WE WATCH SEQUELS? A QUALITATIVE EXPLORATION FROM INDIA
qualitative study	Factors Influencing the Unethical Behavior of Business People Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities
Quality Signal	WHICH DIMENSION OF BRAND GLOBALNESS MATTERS IN ADVERTISEMENTS? - A STRUCTURED ABSTRACT
quality signals	AN EXPERIMENTAL STUDY ON THE EFFECT OF E-SERVICESCAPE IN QUALITY SIGNALS IN WEBSITES
quantitative study	Factors Influencing the Unethical Behavior of Business People
question difficulty classifications	Does the Accuracy of Published Multiple-Choice Question Difficulties Depend on What Means "Difficulty"? (No.)
Questionnaire Survey	CONSUMING FOREIGN CULTURAL PRODUCTS: AN EXPLORATORY STUDY OF COUNTRY-OF-ORIGIN EFFECTS ON KOREAN POPULAR CULTURE CONSUMPTION IN TAIWAN
R
Radical Innovations	Retailers' Resistance Towards Radical Innovations in the Baby Nutrion Market - An Empirical Study
Ratings	DOES WINE PRICE PERCENT CHANGE RELATE TO AN EXPERT THIRD PARTY WINE RATING? A QUICK LOOK AT ONE OF THE GURUS OF WINE RATINGS
Reaction Time Measurement	With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment
Real-Time Bidding Advertising	BIG DATA, CONSUMER ANALYTICS, AND REAL-TIME BIDDING (RTB) ADVERTISING: EMERGING INTERNATIONAL POLICY AND REGULATORY ISSUES
Recession	The role of aesthetics and emotions to patronage decisions in conditions of Prolonged Recession
RECIPROCAL VALUE PROPOSITIONS	STRUCTURED ABSTRACT: VALUE CREATION THROUGH RECIPROCAL VALUE PROPOSITIONS – THE DISCREPANCY BETWEEN THEORY AND SALES PRACTICE
Reciprocity	ENCOURAGING THE GIVE AND TAKE MENTALITY: AN EXAMINATION OF FACTORS INFLUENCING RECIPROCITY IN ONLINE HEALTH COMMUNITIES
Recommender Systems	STRUCTURED ABSTRACT: NEW HIDDEN PERSUADERS – AN INVESTIGATION OF ANCHORING EFFECTS OF RECOMMENDER SYSTEMS ON CONSUMER CHOICE
Recovery	Rescuing Relationships: Developing a Framework for Exchange Relationship Disruption
recovery expectations	How Customer-Company Identification And Self-Construal Predict Service Recovery Expectations And Complaints
Reference Groups	I AM NOT LIKE YOU, BUT I’M ALSO GOING BY BIKE: THE CONSPICUOUS CONSUMPTION EFFECT OF A DISSOCIATION REFERENCE GROUP ON OBSERVER’S ENGAGEMENT IN AN ENVIRONMENTAL CAUSE
reference price	WHICH PROPORTION OF THEIR REFERENCE PRICE ARE CONSUMERS WILLING TO PAY IN SPECIFIC PAY-WHAT-YOU-WANT CONDITIONS? – A STRUCTURED ABSTRACT
Reflective and Formative Constructs Multidimensional Construct	TOWARD RESOLVING THE REFLECTIVE-FORMATIVE MEASUREMENT DEBATE: THEORETICAL FRAMEWORK AND AN EMPIRICAL INVESTIGATION
Regain customer
Region-ß paradox theory	SOCIAL IRRITANTS: SMALL THINGS WITH LARGE CONSEQUENCES
regression
Regulation	BIG DATA, CONSUMER ANALYTICS, AND REAL-TIME BIDDING (RTB) ADVERTISING: EMERGING INTERNATIONAL POLICY AND REGULATORY ISSUES
Regulatory environment	Navigating the Regulatory Environment in the Swedish Sharing Economy
regulatory focus	PREVENTIVE AGAINST A SAD CHARITABLE APPEAL: HOW REGULATORY FOCUS CHANGES THE EFFECTIVENESS OF EMOTION APPEALS IN SOLICITING DONATIONS STRUCTURED ABSTRACT: HOW THE LOGO FRAME IMPACTS ON BRAND EXTENSION Structured Abstract: FOR SHAME! HOW GOAL-ATTAINABILITY, GOAL ORIENTATION, MODEL SIZE AND EMOTIONS SHAPE FEMALE CONSUMERS’ SELF-PERCEPTIONS
Relational Third Place theory	CONSUMER DISSATISFACTION AND ORGANIZATIONAL PROBLEMS: EXPLORING INTERNAL MARKETING SOLUTIONS
Relational View
Relationship building with social media	DEVELOPING THE SOCIAL MEDIA VALUE CHAIN: A CONCEPTUAL FRAMEWORK FOR THE MEASUREMENT OF SOCIAL MEDIA
Relationship Effectiveness
Relationship investments	When do investments in supplier-buyer relationship generate optimal profits? From the relationship life cycle perspective
relationship life cycle	When do investments in supplier-buyer relationship generate optimal profits? From the relationship life cycle perspective
relationship marketing	Brick vs. Click: A Resource Based View of Retail Relationship Marketing through Community Engagement Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty When do investments in supplier-buyer relationship generate optimal profits? From the relationship life cycle perspective Structured Abstract: Exploring the Dark Side of Relationship Marketing: A Systematic Review and Implications
Relationships	CHARITY AT CHECK-OUT: THE IMPLICATIONS FOR RETAILERS
Reliability	EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN
Remaining relationships
Repurchasing Behavior
reputation	Knowing Your Role: Reputation Signals and their Influence on Participation in an Online Community
Resource based theory	Brick vs. Click: A Resource Based View of Retail Relationship Marketing through Community Engagement
Resource exchange theory	ENCOURAGING THE GIVE AND TAKE MENTALITY: AN EXAMINATION OF FACTORS INFLUENCING RECIPROCITY IN ONLINE HEALTH COMMUNITIES
Resource-advantage theory
resource-based view	Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective
restitution	AN INTEGRATION OF THE CURATIVE INTERNATIONAL MARKETING CONSTRUCT
Retail	Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges The Role of In-Store and Online Retailing Factors Point of Sale Donations: Investigating Cause Marketing in a Retailing Environment
Retail atmospherics	THE EFFECT OF CROSSMODAL CONGRUENCY BETWEEN AMBIENT SCENT AND THE STORE ENVIRONMENT ON CONSUMER REACTIONS Abstract: With or Without You - Playing Music in Grocery Stores
Retail environment	The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors towards Thin, Average, and Obese Shoppers
Retail internationalization	Retail Expansion: What's Ahead?
Retail internationalization strategy	Retail Expansion: What's Ahead?
Retail product production	The Influence of Dual Branding Information on Consumer Evaluations
Retail Store Size	Structured Abstract: The Magic of Making More From Less--Connecting Marketing Price Discounts, Supply Chain Logistics, and Financial Working Capital Strategy
Retailer Advertising	RETAILER TELEVISION ADVERTISING: A CONTENT ANALYSIS OF THE INFORMATIONAL CUES USED BY RETAILERS
retailer exclusive products	STRUCTURED ABSTRACT: AN EXPLORATION AND TYPOLOGY OF EXCLUSIVITY IN MARKETING
retailer exclusives	STRUCTURED ABSTRACT: AN EXPLORATION AND TYPOLOGY OF EXCLUSIVITY IN MARKETING
retailers	HEALTHY EATING PROMOTION: TRANSLATING CONSUMER EXPECTATIONS INTO CSR STRATEGIES
Retailers' Resistance	Retailers' Resistance Towards Radical Innovations in the Baby Nutrion Market - An Empirical Study
Retailing	Effect of Product Return Policy on Consumer’s Risk Perception, Store Image, and Store Patronage: A Causal Investigation The role of aesthetics and emotions to patronage decisions in conditions of Prolonged Recession CHARITY AT CHECK-OUT: THE IMPLICATIONS FOR RETAILERS The role of emotions to brand attachment and brand attitude in a retail environment
retailing cues	Retailing and Pricing Cues
retention	Structured Abstract: The Role of Pride in Retaining Sport Event Volunteers
return fraud	Imagery Perspective and Moral Judgment: Consumers’ Self-Judgment of Marketplace Transgressions
Return Policy	NEED FOR TOUCH - A BARRIER IN ONLINE SHOPPING: IDENTIFYING COMPENSATORY FACTORS IN AN ONLINE CONTEXT
reverse alliesthesia	THE “DARK SIDE” OF PASSIONATE REVIEWS: REVERSE ALLIESTHESIA AND IMPULSIVITY
review quantity and quality
review rationality	Structured Abstract - To Trust, or Not to Trust—That is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness
review source	Structured Abstract - To Trust, or Not to Trust—That is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness
review valence	Structured Abstract - To Trust, or Not to Trust—That is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness
reward	THE “DARK SIDE” OF PASSIONATE REVIEWS: REVERSE ALLIESTHESIA AND IMPULSIVITY
Righteousness	MEASURING CONFUCIAN ETHICS: SCALE DEVELOPMENT AND VALIDATION
risk	Effect of Product Return Policy on Consumer’s Risk Perception, Store Image, and Store Patronage: A Causal Investigation
risk avoidance	A RISK AVOIDANCE VERSUS TYPICALITY ACCOUNT OF FRONT LABELS FLUENCY EFFECTS ON CONSUMER’S WILLINGNESS TO PAY
Risk Perceptions	THE INFLUENCE OF CUSTOMER PRODUCT RATINGS ON PURCHASE DECISIONS
Risk-seeking	Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies
Rivalry	Cause-Related Sports Marketing: The Role of League-Cause Fit and Team Imagery in Advertising Promotions
role theory	Knowing Your Role: Reputation Signals and their Influence on Participation in an Online Community
S
sadness	PREVENTIVE AGAINST A SAD CHARITABLE APPEAL: HOW REGULATORY FOCUS CHANGES THE EFFECTIVENESS OF EMOTION APPEALS IN SOLICITING DONATIONS
sale price	Retailing and Pricing Cues
Sales and operations planning	A CONCEPTUAL FRAMEWORK OF ORGANIZATIONAL ORIENTATION ANTECEDENTS OF SALES AND OPERATIONS PLANNING
Sales Leadership	STRUCTURED ABSTRACT: MIRRORING THE BOSS: INFLUENCE OF ETHICAL LEADERSHIP ON SALESPERSON ETHICAL BEHAVIOR AND PERFORMANCE
Sales management	Getting in Position: Uncovering Antecedents of Global Network Capital The Bond of Identification: How Salespeople's Affinity with their Organization Impacts Selling Success
Sales performance	The Bond of Identification: How Salespeople's Affinity with their Organization Impacts Selling Success
SALES PRACTICE	STRUCTURED ABSTRACT: VALUE CREATION THROUGH RECIPROCAL VALUE PROPOSITIONS – THE DISCREPANCY BETWEEN THEORY AND SALES PRACTICE
Sales Promotions	STRUCTURED ABSTRACT: IMPACT OF INDIVIDUAL, BRAND, AND PROMOTION CHARACTERISTICS ON COUPON REDEMPTIONS
Sales strategy	How Many Fish Does Your "Net" Catch? The Implications of Social Media in Sales Strategy
sales success	Selling to Homer or to Lisa? Conceptualizing Customer Competence in Complex Projects
salespeople	DO SALESPEOPLE COMPETE ETHICALLY? SALESPEOPLE SAY “YES,” CUSTOMERS SAY “NO”
Salesperson Credibility	CONSUMER ENTITLEMENT’S MODERATING ROLE ON THE IMPACT OF SALESPERSON CREDIBILITY ON PERCEPTIONS OF SALES PRESSURE
Salesperson Management	Unveiling the Magic of Storytelling in Marketing
Salesperson performance	SKILLED INTUITION AND SELLING PERFORMANCE: A STRUCTURED ABSTRACT
Satisfaction	THE ROLE OF SOCIAL VARIABLES IN U.S. CONSUMER LOYALTY REGARDING CHINESE CONSUMER ELECTRONICS Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase ENCOURAGING THE GIVE AND TAKE MENTALITY: AN EXAMINATION OF FACTORS INFLUENCING RECIPROCITY IN ONLINE HEALTH COMMUNITIES WHICH PROPORTION OF THEIR REFERENCE PRICE ARE CONSUMERS WILLING TO PAY IN SPECIFIC PAY-WHAT-YOU-WANT CONDITIONS? – A STRUCTURED ABSTRACT CHARITY AT CHECK-OUT: THE IMPLICATIONS FOR RETAILERS
Scale Development	STRUCTURED ABSTRACT: DEVELOPING A SCALE TO MEASURE UNIVERSITY BRAND HERITAGE. A CUSTOMER PERSPECTIVE OF ONLINE REPUTATION: SOME ANTECEDENTS AND CONSEQUENCES STRUCTURED ABSTRACT- MEASURING AD-EVOKED NOSTALGIA IN INDIA: AN EMERGING MARKET PERSPECTIVE.
scandal	How does scandal affect the celebrity endorsed brand? -Examining the moderated mediation role of culture and nationality of a celebrity
scarcity ad	SCARCITY APPEALS IN ADVERTISING: COMPARISION OF PRODUCT UNIQUENESS AND POPULARITY SIGNALS
scent	Structured abstract: Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation
second-hand market	OLD, BUT GOLD! HOW AGE STEREOTYPE AFFECTS THE EVALUATION OF SECOND-HAND PRODUCTS
Secondhand
secondhand goods	STRUCTURED ABSTRACT: EXAMINING CONSUMER REACTION TOWARD MARKETER-PROVIDED INFORMATION ABOUT SECONDHAND GOODS
Self construals	SELF-CONSTRUAL AND WILLINGNESS TO PURCHASE FOREIGN PRODUCTS: THE MEDIATING ROLES OF CONSUMER COSMOPOLITANISM AND ETHNOCENTRISM
Self efficacy	An Exploratory Study of Consumer Price Estimation Self-Efficacy
Self Enforcement
Self presentation theory
Self-assessment of Participation	I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Set Up
self-construal	How Customer-Company Identification And Self-Construal Predict Service Recovery Expectations And Complaints
Self-control	Structured Abstract: Display Positions of Healthy and Unhealthy Items - Implications for Healthful Choices. STRUCTURED ABSTRACT: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved Consumers
Self-efficacy	STRUCTURED ABSTRACT: ENTREPRENUERSHIP OPPORTUNITIES FOR WOMEN AND MINORITIES: EVIDENCE FROM FRANCHISE INDUSTRIES
self-expansion	Self-expansion in experiential consumption
Self-presentation	ANTECEDENTS AND CONSEQUENCES OF TROLLING IN ONLINE COMMUNITIES: THE INTERPLAY OF POWER AND IMPRESSION MANAGEMENT
Self-service technology	Value proposition alignment: Estimating green self-service technology initiatives in a B2B context
Selfie	NARCISSISM AND THE SELFIE: AN EXPOLORATORY STUDY
Sense of Self	FOODIES IN THE UK: A SENSE OF SELF, CONNECTION AND BELONGING BEYOND THE PASSION?
sensory evaluations	A RISK AVOIDANCE VERSUS TYPICALITY ACCOUNT OF FRONT LABELS FLUENCY EFFECTS ON CONSUMER’S WILLINGNESS TO PAY
sensory marketing	Nudging healthful consumption and choices through the use of ambient scent The Effects Of Plate Presentation On Calorie Estimates And Consumption Decisions
Sentiment analysis	STRUCTURED ABSTRACT: POLITICAL CAMPAIGNING ON TWITTER: THE USE OF LANGUAGE, MESSAGE TONE AND IMPLICATIONS FOR POLITICAL MARKETING COMMUNICATION FROM THE UK GENERAL ELECTION 2015. User-Generated Content and New Product Innovation: Insights from Text Mining and Sentiment Analysis Measuring Influence on Social Media: A Sentiment Perspective
SEO
service
Service Encounter	Turn away from the dark side: Exploring positive customer feedback
service failure	How Customer-Company Identification And Self-Construal Predict Service Recovery Expectations And Complaints
Service failure and recovery	CUSTOMER ONLINE REVENGE BEHAVIOR: A CROSS-CULTURAL EXAMINATION
Service Innovation	COMBINING CO-CREATION AND CSR: AN INVESTIGATION INTO INNOVATIVE SERVICE BUSINESS MODELS
service language	STRUCTURED ABSTRACT: Y USTED? THE EFFECTS OF SOCIAL INFLUENCE ON CONSUMERS’ SERVICE LANGUAGE PREFERENCE
Service learning	Hedonic Dimensions of Service-Learning and Their Importance for Marketing Students
Service Marketing
service meaningfulness
service novelty
Service Profit Chain Framework	CONSUMER DISSATISFACTION AND ORGANIZATIONAL PROBLEMS: EXPLORING INTERNAL MARKETING SOLUTIONS
Service Quality	A LITTLE FOR ME, A LOT FOR YOU: THE RELATIONSHIP BETWEEN CHECKOUT CHARITY AND GRATUITY SIZE STRUCTURED ABSTRACT: UNDERSTANDING SERVICE QUALITY DIMENSIONS IN SMALL HOTELS How Power Affects Consumers’ Tipping Behavior
Service Quality Dimensions	STRUCTURED ABSTRACT: UNDERSTANDING SERVICE QUALITY DIMENSIONS IN SMALL HOTELS
service recovery	SERVICE RECOVERY IN ONLINE MEDIUM: A COST-EFFECTIVE ANSWER IN CROSS-CULTURAL SETTINGS STRUCTURED ABSTRACT: ALL ONLINE COMPLAINTS ARE NOT CREATED EQUAL: CORPORATE SOCIAL MEDIA PAGES AS CUSTOMER SERVICE CHANNELS
service satisfaction	STRUCTURED ABSTRACT: Y USTED? THE EFFECTS OF SOCIAL INFLUENCE ON CONSUMERS’ SERVICE LANGUAGE PREFERENCE
service website	AN EXPERIMENTAL STUDY ON THE EFFECT OF E-SERVICESCAPE IN QUALITY SIGNALS IN WEBSITES
Service-dominant logic	Structured Abstract: When does Customer Participation Hurt or Help Co-Creation Outcomes? The Contingency Roles of Ambiguity and Strategic Collaboration Value proposition alignment: Estimating green self-service technology initiatives in a B2B context Mindfulness and Ethical Marketing
Services	“STRUCTURED ABSTRACT: THE ROLE OF CONNECTIVITY AND IDENTIFICATION IN SERVICE EXCHANGE RELATIONSHIPS BETWEEN EMPLOYEES”
Services marketing	SOCIAL IRRITANTS: SMALL THINGS WITH LARGE CONSEQUENCES
Sex in Advertising	The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery
sexual selection	The effect of evolutionary mating cues on the perception of attractiveness in celebrity endorsement
Sexual Self-Schema (SSS)	The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery
Shareholder value	INTERACTIVE EFFECTS OF PRODUCT AND BRAND PORTFOLIOS ON FIRM VALUE
Shariah compliance	Faith, trust and pixie dust: A comparative study of consumer trust in Islamic banks
Sharing	INSIGHTS FROM A POLICY DELPHI ON THE FUTURE OF THE SHARING ECONOMY
Sharing Economy	Navigating the Regulatory Environment in the Swedish Sharing Economy
SHARP NUMBERS	STRUCTURED ABSTRACTUSING SHARP NUMBERS TO MAKE A POINT: THE AFFECTIVE IMPACT OF NUMERICAL APPEALS IN STD PREVENTION AMONG YOUNG ADULTS
Shoppable Videos	Shoppable Videos are In: How Do Consumers Respond?
Shopper Marketing	STRUCTURED ABSTRACT: IMPACT OF INDIVIDUAL, BRAND, AND PROMOTION CHARACTERISTICS ON COUPON REDEMPTIONS
Shopper Marketing Research
Shopping channel preference	MOTIVATIONS OF SHOPPING CHANNEL PREFERENCES AND PURCHASE INTENTION: THE MODERATING ROLE OF INVOLVEMENT- A STRUCTURED ABSTRACT
Shopping motivations	Abstract: With or Without You - Playing Music in Grocery Stores
Signal Theory
Signaling	UNFAMILIAR BRANDS & EXAGGERATED WARRANTY: IS IT A RECIEPE FOR SUCCESS?
Signaling theory	DOES WINE PRICE PERCENT CHANGE RELATE TO AN EXPERT THIRD PARTY WINE RATING? A QUICK LOOK AT ONE OF THE GURUS OF WINE RATINGS
Simulator Games	THE ROLE OF SIMULATOR GAMES IN MARKETING EDUCATION: EVIDENCE FROM ACADEMICS IN BOURNEMOUTH UNIVERSITY
Site stickiness	THE MEDIATORS AND MODERATORS OF ONLINE TRAVEL COMMUNITY MEMBERS’ STICKINESS: A STRCTURED ABSTRACT
skepticism	PREVENTIVE AGAINST A SAD CHARITABLE APPEAL: HOW REGULATORY FOCUS CHANGES THE EFFECTIVENESS OF EMOTION APPEALS IN SOLICITING DONATIONS
slice-of-death	Measuring Slice-of-Life versus Slice-of-Death Advertising Appeals
slice-of-life	Measuring Slice-of-Life versus Slice-of-Death Advertising Appeals
Slogans	Slogans in Higher Education: A Longitudinal Study
Small Hotels	STRUCTURED ABSTRACT: UNDERSTANDING SERVICE QUALITY DIMENSIONS IN SMALL HOTELS
SME
SMEs	Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective
Smiley Faces	Structured Abstract: Hungry, Healthy, Happy! How Emolabeling with Smiley Faces induces Healthier Food Choices for Children
Smileys	Structured Abstract: Hungry, Healthy, Happy! How Emolabeling with Smiley Faces induces Healthier Food Choices for Children
Social Comparison	Structured Abstract: FOR SHAME! HOW GOAL-ATTAINABILITY, GOAL ORIENTATION, MODEL SIZE AND EMOTIONS SHAPE FEMALE CONSUMERS’ SELF-PERCEPTIONS
Social Distance	CONSUMER RESPONSES TO SPATIAL DISTANCE AND SOCIAL DISTANCE IN A CAUSE MARKETING CAMPAIGN Shared-Value or Mere Commercialization? Factors that Influence Perceptions of Collaborative Product Development
social eating scenario	STRUCTURED ABSTRACT: UNDERSTANDING THE RELATIONSHIP BETWEEN CONTEXT DEPENDENCE AND SUSCEPTIBILITY TO CONSUMPTION CUES
Social exchange	“STRUCTURED ABSTRACT: THE ROLE OF CONNECTIVITY AND IDENTIFICATION IN SERVICE EXCHANGE RELATIONSHIPS BETWEEN EMPLOYEES”
Social identity	CONSUMER RESPONSES TO SPATIAL DISTANCE AND SOCIAL DISTANCE IN A CAUSE MARKETING CAMPAIGN “STRUCTURED ABSTRACT: THE ROLE OF CONNECTIVITY AND IDENTIFICATION IN SERVICE EXCHANGE RELATIONSHIPS BETWEEN EMPLOYEES” Shared-Value or Mere Commercialization? Factors that Influence Perceptions of Collaborative Product Development
Social Identity Theory	The Bond of Identification: How Salespeople's Affinity with their Organization Impacts Selling Success
Social Influence	STRUCTURED ABSTRACT: Y USTED? THE EFFECTS OF SOCIAL INFLUENCE ON CONSUMERS’ SERVICE LANGUAGE PREFERENCE THE ROLE OF SOCIAL VARIABLES IN U.S. CONSUMER LOYALTY REGARDING CHINESE CONSUMER ELECTRONICS The Effect of Others' Participation on Charitable Behavior: Bandwagon or Bystander? ANTECEDENTS AND CONSEQUENCES OF TROLLING IN ONLINE COMMUNITIES: THE INTERPLAY OF POWER AND IMPRESSION MANAGEMENT STRUCTURED ABSTRACT: Mood as a Moderator of Social Norm’s Influence Measuring Influence on Social Media: A Sentiment Perspective THE EFFECT OF CATEGORIZATION MINDSET ON CONSUMERS’ SOCIAL DECISIONS
social influences on consumer behavior	STRUCTURED ABSTRACT: DON'T BE SUCH A DOWNER: THE IMPACT OF VALENCE ON RECEIVERS OF WORD-OF-MOUTH
Social irritants	SOCIAL IRRITANTS: SMALL THINGS WITH LARGE CONSEQUENCES
Social Marketing	AT THE INTERSECTION OF SOCIAL MARKETING AND PUBLIC POLICY: AN EXPLORATION OF A NON-PROFIT FROM THE CLIENT PERSPECTIVE Is not that she is a bad person, but something is probably wrong!
social media	NARCISSISM AND THE SELFIE: AN EXPOLORATORY STUDY STRUCTURED ABSTRACT CONSUMER’S COMMUNICATION CHANNEL PREFERENCES: HIGH-STAKE vs. LOW-STAKE BRANDS SERVICE RECOVERY IN ONLINE MEDIUM: A COST-EFFECTIVE ANSWER IN CROSS-CULTURAL SETTINGS STRUCTURED ABSTRACT: POLITICAL CAMPAIGNING ON TWITTER: THE USE OF LANGUAGE, MESSAGE TONE AND IMPLICATIONS FOR POLITICAL MARKETING COMMUNICATION FROM THE UK GENERAL ELECTION 2015. Detecting conflict on social media STRUCTURED ABSTRACT: ALL ONLINE COMPLAINTS ARE NOT CREATED EQUAL: CORPORATE SOCIAL MEDIA PAGES AS CUSTOMER SERVICE CHANNELS Northern Ireland Tourist Board and HBO: A Critical Evaluation of a Digital Media Marketing Alliance EFFECTS OF SOCIAL MEDIA ON CONSUMERS’ SPORTS BRAND EXPERIENCES AND LOYALTY User-Generated Content and New Product Innovation: Insights from Text Mining and Sentiment Analysis THE CENTRAL AND SUFFICIENT ROLE OF IDENTIFICATION IN BRAND COMMUNITIES STRUCTURED ABSTRACT: THE CULTURAL INFLUENCE ON PURCHASE INTENT THROUGH FACEBOOK IN THE MIDDLE EAST ANTECEDENTS AND CONSEQUENCES OF TROLLING IN ONLINE COMMUNITIES: THE INTERPLAY OF POWER AND IMPRESSION MANAGEMENT Travel Talk - eWOM Across Multiple Cultures NATURE AND MULTIFACETED CONSEQUENCES OF FACEBOOK-BASED ANTI-BRAND COMMUNITIES IN SPORT @brand to @brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products How Many Fish Does Your "Net" Catch? The Implications of Social Media in Sales Strategy Measuring Influence on Social Media: A Sentiment Perspective AN EXPLORATION OF THE USES AND GRATIFICATIONS OF SOCIAL MEDIA AS PART OF B2B PROCESSES: DECISION MAKERS VS. MARKETERS STRUCTURED ABSTRACT - INSTAGRAM INFLUENCERS AND THE ILLUSION OF A PERFECT BODY: AN ANALYSIS BASED ON BOURDIEU’S THEORETICAL CONTRIBUTION
social media engagement	Structured Abstract: What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility Does Linguistic Styles in Social Media Communications impact Consumer Engagement?
Social Media Links	Social media links on magazine advertisements: An exploration of consumers’ viewpoint
Social Media Marketing	Unveiling the Magic of Storytelling in Marketing
Social media measurement	DEVELOPING THE SOCIAL MEDIA VALUE CHAIN: A CONCEPTUAL FRAMEWORK FOR THE MEASUREMENT OF SOCIAL MEDIA
Social media ROI	DEVELOPING THE SOCIAL MEDIA VALUE CHAIN: A CONCEPTUAL FRAMEWORK FOR THE MEASUREMENT OF SOCIAL MEDIA
Social media usage	How Many Fish Does Your "Net" Catch? The Implications of Social Media in Sales Strategy
Social media value chain	DEVELOPING THE SOCIAL MEDIA VALUE CHAIN: A CONCEPTUAL FRAMEWORK FOR THE MEASUREMENT OF SOCIAL MEDIA
social motivation	THE DUAL NATURE OF SPREADING NEGATIVE EWOM FOR BRANDED OFFERS: EMOTIONAL REACTION OR SOCIAL RESPONSE?
Social network
Social networking sites	Structured Abstract: What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility
social networks	Getting in Position: Uncovering Antecedents of Global Network Capital
Social norm	STRUCTURED ABSTRACT: Mood as a Moderator of Social Norm’s Influence
Social norms	SOCIAL IRRITANTS: SMALL THINGS WITH LARGE CONSEQUENCES
Social Payments	The Avatar's New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-To-Play Games
Social Reputation
Social Responsibility	CONSUMER RESPONSES TO SPATIAL DISTANCE AND SOCIAL DISTANCE IN A CAUSE MARKETING CAMPAIGN EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN Hedonic Dimensions of Service-Learning and Their Importance for Marketing Students WHICH DIMENSION OF BRAND GLOBALNESS MATTERS IN ADVERTISEMENTS? - A STRUCTURED ABSTRACT
Social Similarity	CONSUMER RESPONSES TO SPATIAL DISTANCE AND SOCIAL DISTANCE IN A CAUSE MARKETING CAMPAIGN
Social traditionalism	MEASURING CONFUCIAN ETHICS: SCALE DEVELOPMENT AND VALIDATION
social variables	THE ROLE OF SOCIAL VARIABLES IN U.S. CONSUMER LOYALTY REGARDING CHINESE CONSUMER ELECTRONICS
Social Video Advertising
Sociology of expectations	From electronic health records to mindful cyborgs: How expectations shape markets
source credibility	Structured Abstract: What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility How does scandal affect the celebrity endorsed brand? -Examining the moderated mediation role of culture and nationality of a celebrity
South Korea	CONSUMING FOREIGN CULTURAL PRODUCTS: AN EXPLORATORY STUDY OF COUNTRY-OF-ORIGIN EFFECTS ON KOREAN POPULAR CULTURE CONSUMPTION IN TAIWAN
Spatial Distance	CONSUMER RESPONSES TO SPATIAL DISTANCE AND SOCIAL DISTANCE IN A CAUSE MARKETING CAMPAIGN
spending prediction	Effects of Unpacking in Spending Predictions: The Role of Typicality
spoilers	DON’T KILL THE SUSPENSE: HOW OUTCOME KNOWLEDGE INFLUENCES THE ENJOYMENT OF ENTERTAINMENT
Spokescharacters	SPOKESCHARACTERS, ADVERTISING ICONS, BRAND MASCOTS, AND ANIMAL AMBASSADORS: DISTINCTIONS AMONGST BRAND CHARACTERS
Sponsor	EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN
Sponsorship	Cause-Related Sports Marketing: The Role of League-Cause Fit and Team Imagery in Advertising Promotions Commercial Implications of Corruption in Sport: How Should A Sponsor Respond? NATURE AND MULTIFACETED CONSEQUENCES OF FACEBOOK-BASED ANTI-BRAND COMMUNITIES IN SPORT
sponsorship disclosures	Native Advertising Disclosures: Do Consumers Care?
Sponsorship-Linked Marketing	A Fan Identification Theory of Event Word of Mouth
Sport	EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN
Sport event	THE PERSONAL VALUE STRUCTURES OF RALLY SPECTATORS AND RALLY TEAM MEMBERS
sport events	DON’T KILL THE SUSPENSE: HOW OUTCOME KNOWLEDGE INFLUENCES THE ENJOYMENT OF ENTERTAINMENT
Sport Marketing	Name it as a sub-brand! Event marketing from brand architecture perspective. EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN
Sport Teams	SPORTS TEAM BRAND-EQUITY INDEX: A NEW MEASUREMENT
Sporting Transgression	Commercial Implications of Corruption in Sport: How Should A Sponsor Respond?
sports	STRUCTURED ABSTRACT - ESPORTE INTERATIVO: BUILDING A PLATFORM FOR SPORTS’ FANS IN BRAZIL
Sports brand	EFFECTS OF SOCIAL MEDIA ON CONSUMERS’ SPORTS BRAND EXPERIENCES AND LOYALTY
Sports marketing	Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals Cause-Related Sports Marketing: The Role of League-Cause Fit and Team Imagery in Advertising Promotions
Stakeholder and Consumer Identity
Stakeholder Theory	AT THE INTERSECTION OF SOCIAL MARKETING AND PUBLIC POLICY: AN EXPLORATION OF A NON-PROFIT FROM THE CLIENT PERSPECTIVE
Statistical Text Processing	AUTOMATIC METHODS FOR ONLINE REVIEW CLASSIFICATION: AN EMPIRICAL INVESTIGATION OF REVIEW USEFULNESS
Stereotype	Is not that she is a bad person, but something is probably wrong!
Stereotypes	FIRE WITH FIRE: USING ONE CONSUMER STEREOTYPE TO OVERCOME ANOTHER VIA CONTINGENCY INFORMATION
stereotyping	OLD, BUT GOLD! HOW AGE STEREOTYPE AFFECTS THE EVALUATION OF SECOND-HAND PRODUCTS
store image	Effect of Product Return Policy on Consumer’s Risk Perception, Store Image, and Store Patronage: A Causal Investigation
store patronage	Effect of Product Return Policy on Consumer’s Risk Perception, Store Image, and Store Patronage: A Causal Investigation
store price image	How do Consumers Update Store Price Perceptions?
Storytelling	PURVEYORS OF PIXIE DUST: BEING “MICKEY MOUSE-MINDED” THROUGH MERCHANDISE AND PEOPLE MANAGEMENT Unveiling the Magic of Storytelling in Marketing
strategic brand alliances	@brand to @brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products
STRATEGIC BRAND COMMUNICATION	STRUCTURED ABSTRACT CONSUMER’S COMMUNICATION CHANNEL PREFERENCES: HIGH-STAKE vs. LOW-STAKE BRANDS
Strategic Collaboration	Structured Abstract: When does Customer Participation Hurt or Help Co-Creation Outcomes? The Contingency Roles of Ambiguity and Strategic Collaboration
Strategic Management	Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals
Strategic Marketing	Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know! The Drivers, Benefits and Drawbacks to a Market-Oriented Dominant Logic: A Dynamic Managerial Capabilities Perspective
Strategy	THE EMOTIONS OF LEADERS DRIVE SUSTAINABLE BRAND GROWTH
Stress	STRUCTURED ABSTRACT: TOWARD AN UNDERSTANDING OF CUSTOMER CITIZENSHIP BEHAVIOR: THE CONTEXT OF AIRLINE SERVICES
Structural Equations Model	TOWARD RESOLVING THE REFLECTIVE-FORMATIVE MEASUREMENT DEBATE: THEORETICAL FRAMEWORK AND AN EMPIRICAL INVESTIGATION
Student Motivation	The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course
student performance	Structured Abstract: Motivation and Active Learning to Improve Student Performance
Students	Designing an Integrated Three Year Marketing Bachelor's Degree Program
Superstar Theory
Superstitious beliefs	Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude toward Endings as Precursors of Superstitious Beliefs
supplier collaboration
supplier-buyer relationship	When do investments in supplier-buyer relationship generate optimal profits? From the relationship life cycle perspective
support theory	Effects of Unpacking in Spending Predictions: The Role of Typicality
suspense	DON’T KILL THE SUSPENSE: HOW OUTCOME KNOWLEDGE INFLUENCES THE ENJOYMENT OF ENTERTAINMENT
Suspension of disbelief	Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude toward Endings as Precursors of Superstitious Beliefs
Sustainability	STRUCTURED ABSTRACT: CINEMATOGRAPHIC STRATEGY FOR PROMOTING ENVIRONMENTALLY FRIENDLY BEHAVIORS INSIGHTS FROM A POLICY DELPHI ON THE FUTURE OF THE SHARING ECONOMY
sustainable business	Framing Business Sustainability Efforts through Time
sustainable practices	Framing Business Sustainability Efforts through Time
Sustainable Seafood	AN (EXTENDED) ABSTRACT: EXPLORING FOOD HABIT FORMATION IN YOUNG UK FAMILIES: THE CASE OF SUSTAINABLE SEAFOOD
Symbolic Brand Equity	LOV MEASURES: USING THE LIST OF VALUES TO MEASURE SYMBOLIC BRAND EQUITY
sympathy	PREVENTIVE AGAINST A SAD CHARITABLE APPEAL: HOW REGULATORY FOCUS CHANGES THE EFFECTIVENESS OF EMOTION APPEALS IN SOLICITING DONATIONS
Synergy Sensitivity
Systematic literature review	CUSTOMER EXPERIENCE MANAGEMENT PRACTICES: A SYSTEMATIC LITERATURE REVIEW
T
Taiwan	CONSUMING FOREIGN CULTURAL PRODUCTS: AN EXPLORATORY STUDY OF COUNTRY-OF-ORIGIN EFFECTS ON KOREAN POPULAR CULTURE CONSUMPTION IN TAIWAN
TAM	Evolution of interactivity from B2C to C2C: Exploring flow theory and WOM
TaxI	Does the Accuracy of Published Multiple-Choice Question Difficulties Depend on What Means "Difficulty"? (No.)
Team dynamics	NSD actors’ conflict-management preferences, team dynamics and conflict resolution
Technological Innovations	STRUCTURED ABSTRACT: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications through a Competitive Advantage Lens
Technological Turbulence	A STRUCTURED ABSTRACT: ORGANIZATION LEARNING AND NPD PERFORMANCE IN TURBULENT ENVIRONMENT
Technology	THE ROLE OF CUSTOMER READINESS IN USER’S WILLINGNESS TO USE AUGMENTED REALITY Shoppable Videos are In: How Do Consumers Respond? Social media links on magazine advertisements: An exploration of consumers’ viewpoint
Technology Acceptance	EXPLORING USEFULNESS OF WELLBEING WEARABLES FOR IMPROVED ADOPTION: QUALITATIVE APPROACH
technology adoption	Firm-Level Technology Adoption Processes: A Qualitative Investigation
Technology agency	Agentic Technology: Exploring the influence of Fitbit activity tracker on consumer behavior
Technology marketing	From electronic health records to mindful cyborgs: How expectations shape markets
technology perception	CONNECTED CAR TECHNOLOGIES HIT THE ROAD ?! – AN EMPIRICAL STUDY ON FUTURE DEVELOPMENTS AND SELECTED CONCEPTS
Technostress	A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An Abstract
Television Advertising	RETAILER TELEVISION ADVERTISING: A CONTENT ANALYSIS OF THE INFORMATIONAL CUES USED BY RETAILERS
Template Analysis	EXPLORING USEFULNESS OF WELLBEING WEARABLES FOR IMPROVED ADOPTION: QUALITATIVE APPROACH
Tempo	Abstract: With or Without You - Playing Music in Grocery Stores
Tenure	Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
text mining	Detecting conflict on social media User-Generated Content and New Product Innovation: Insights from Text Mining and Sentiment Analysis
The sharing economy	THE SHARING ECONOMY AND MARKETING: A REVIEW AND FUTURE RESEARCH
theory of planned behavior
Theory of Planned Behaviour	AN (EXTENDED) ABSTRACT: EXPLORING FOOD HABIT FORMATION IN YOUNG UK FAMILIES: THE CASE OF SUSTAINABLE SEAFOOD
Tipping	How Power Affects Consumers’ Tipping Behavior
tipping behavior	How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior
top management	Top Management Orientation and Its Impact on the Financial Contribution of Trade Shows: A Non-Selling Perspective
Top Management Team	STRUCTURED ABSTRACT: CMO/CIO COOPERATION IN THE ERA OF BIG DATA
Tourism	Travel Talk - eWOM Across Multiple Cultures
Tourism experience	Art, Tourism Experience and Consumer Metaphoria
tourist	INTERNATIONAL CONSUMERS’ APPAREL OUTSHOPPING IN THE US
trade policy	AN INTEGRATION OF THE CURATIVE INTERNATIONAL MARKETING CONSTRUCT
trade show	Top Management Orientation and Its Impact on the Financial Contribution of Trade Shows: A Non-Selling Perspective
trailer advertising
transaction cost economics	Structured Abstract: When does Customer Participation Hurt or Help Co-Creation Outcomes? The Contingency Roles of Ambiguity and Strategic Collaboration From Competence Creation to Retention: Market Benchmarking, Triangulated Isomorphism, and Firm Strategy
Transformational learning	Hedonic Dimensions of Service-Learning and Their Importance for Marketing Students
Transtheoretical Model	AN (EXTENDED) ABSTRACT: EXPLORING FOOD HABIT FORMATION IN YOUNG UK FAMILIES: THE CASE OF SUSTAINABLE SEAFOOD
Travel	Travel Talk - eWOM Across Multiple Cultures
triple bottom line	Framing Business Sustainability Efforts through Time
Trolling	ANTECEDENTS AND CONSEQUENCES OF TROLLING IN ONLINE COMMUNITIES: THE INTERPLAY OF POWER AND IMPRESSION MANAGEMENT
Trust	THE ROLE OF SOCIAL VARIABLES IN U.S. CONSUMER LOYALTY REGARDING CHINESE CONSUMER ELECTRONICS THE ROLE OF ADVERTISING CREATIVITY IN TRUST ENHANCEMENT AND CUSTOMER'S RESPONSE A CUSTOMER PERSPECTIVE OF ONLINE REPUTATION: SOME ANTECEDENTS AND CONSEQUENCES Faith, trust and pixie dust: A comparative study of consumer trust in Islamic banks THE MEDIATORS AND MODERATORS OF ONLINE TRAVEL COMMUNITY MEMBERS’ STICKINESS: A STRCTURED ABSTRACT
trustworthiness	Structured Abstract - To Trust, or Not to Trust—That is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness
Twitter	STRUCTURED ABSTRACT: POLITICAL CAMPAIGNING ON TWITTER: THE USE OF LANGUAGE, MESSAGE TONE AND IMPLICATIONS FOR POLITICAL MARKETING COMMUNICATION FROM THE UK GENERAL ELECTION 2015. User-Generated Content and New Product Innovation: Insights from Text Mining and Sentiment Analysis
typicality	A RISK AVOIDANCE VERSUS TYPICALITY ACCOUNT OF FRONT LABELS FLUENCY EFFECTS ON CONSUMER’S WILLINGNESS TO PAY Effects of Unpacking in Spending Predictions: The Role of Typicality
U
UK	FOODIES IN THE UK: A SENSE OF SELF, CONNECTION AND BELONGING BEYOND THE PASSION?
uncertainty avoidance	Structured Abstract - To Trust, or Not to Trust—That is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness
Unfamiliar Brands	UNFAMILIAR BRANDS & EXAGGERATED WARRANTY: IS IT A RECIEPE FOR SUCCESS?
uniqueness	SCARCITY APPEALS IN ADVERTISING: COMPARISION OF PRODUCT UNIQUENESS AND POPULARITY SIGNALS
universities	Slogans in Higher Education: A Longitudinal Study
unpacking	Effects of Unpacking in Spending Predictions: The Role of Typicality
Unplanned Purchase	Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase
Upward Counterfactual Potency	I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Set Up
Upward Counterfactuals	I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Set Up
user experience	With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment
User Generated Content
user satisfaction	User’s Self-Expression in Augmented Reality
user-generated content	User-Generated Content and New Product Innovation: Insights from Text Mining and Sentiment Analysis
uses and gratification theory	THE CENTRAL AND SUFFICIENT ROLE OF IDENTIFICATION IN BRAND COMMUNITIES
Uses and Gratifications	AN EXPLORATION OF THE USES AND GRATIFICATIONS OF SOCIAL MEDIA AS PART OF B2B PROCESSES: DECISION MAKERS VS. MARKETERS
Utilitarian	THE IMPACT OF PERCEIVED POINT OF SALE EXPERIENCE: A STRUCTURED ABSTRACT
Utilitarian Travel Motivation	STRUCTURED ABSTRACT: TOWARD AN UNDERSTANDING OF CUSTOMER CITIZENSHIP BEHAVIOR: THE CONTEXT OF AIRLINE SERVICES
V
value	THE EFFECTS OF IN-STORE CULTURAL ACTIVITIES ON CONSUMER'S PERCEPTION OF RETAILER'S LEGITIMACY AND PATRONAGE BEHAVIOR
Value co-creation	“STRUCTURED ABSTRACT: THE ROLE OF CONNECTIVITY AND IDENTIFICATION IN SERVICE EXCHANGE RELATIONSHIPS BETWEEN EMPLOYEES” Co-creating “the Deal”: How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction IMPACTS OF PEER IDENTITY AND PEER RELATIONSHIP ON ONLINE BRAND COMMUNITY IDENTIFICATION AND VALUE CO-CREATION THE PERSONAL VALUE STRUCTURES OF RALLY SPECTATORS AND RALLY TEAM MEMBERS RECIPROCITY IN AN ACTOR-TO-ACTOR (A2A) RELATIONSHIP: AN ANTECEDENT TO CUSTOMER LOYALTY
VALUE CREATION	STRUCTURED ABSTRACT: VALUE CREATION THROUGH RECIPROCAL VALUE PROPOSITIONS – THE DISCREPANCY BETWEEN THEORY AND SALES PRACTICE
value-co-creation	Selling to Homer or to Lisa? Conceptualizing Customer Competence in Complex Projects
vengeance	THE DUAL NATURE OF SPREADING NEGATIVE EWOM FOR BRANDED OFFERS: EMOTIONAL REACTION OR SOCIAL RESPONSE?
verbs	ENGLISH VERSUS CHINESE BILINGUALS’ PREFERENCES FOR VOCABULARY IN ADVERTISING
Video Creation	The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course
Video games	The Avatar's New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-To-Play Games
Viewing Intention of Foreign Television Programs	CONSUMING FOREIGN CULTURAL PRODUCTS: AN EXPLORATORY STUDY OF COUNTRY-OF-ORIGIN EFFECTS ON KOREAN POPULAR CULTURE CONSUMPTION IN TAIWAN
Virtual Items	The Avatar's New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-To-Play Games
Virtual travel community	THE MEDIATORS AND MODERATORS OF ONLINE TRAVEL COMMUNITY MEMBERS’ STICKINESS: A STRCTURED ABSTRACT
Visitor Journey
Visual Cues	Structured Abstract: Hungry, Healthy, Happy! How Emolabeling with Smiley Faces induces Healthier Food Choices for Children
volunteering	Structured Abstract: The Role of Pride in Retaining Sport Event Volunteers
W
wardrobing	Imagery Perspective and Moral Judgment: Consumers’ Self-Judgment of Marketplace Transgressions
Warehouse Transportation Distance	Structured Abstract: The Magic of Making More From Less--Connecting Marketing Price Discounts, Supply Chain Logistics, and Financial Working Capital Strategy
warmth	OLD, BUT GOLD! HOW AGE STEREOTYPE AFFECTS THE EVALUATION OF SECOND-HAND PRODUCTS
Warning Message	Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages
Wearable Technology	UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY Agentic Technology: Exploring the influence of Fitbit activity tracker on consumer behavior
Wearables	EXPLORING USEFULNESS OF WELLBEING WEARABLES FOR IMPROVED ADOPTION: QUALITATIVE APPROACH
Wellbeing	EXPLORING USEFULNESS OF WELLBEING WEARABLES FOR IMPROVED ADOPTION: QUALITATIVE APPROACH
Western Eastern cultures	CUSTOMER ONLINE REVENGE BEHAVIOR: A CROSS-CULTURAL EXAMINATION
willingness to buy foreign products	SELF-CONSTRUAL AND WILLINGNESS TO PURCHASE FOREIGN PRODUCTS: THE MEDIATING ROLES OF CONSUMER COSMOPOLITANISM AND ETHNOCENTRISM
willingness to pay	A RISK AVOIDANCE VERSUS TYPICALITY ACCOUNT OF FRONT LABELS FLUENCY EFFECTS ON CONSUMER’S WILLINGNESS TO PAY
WILLINGNESS TO PAY A PREMIUM	STRUCTURED ABSTRACTANGER, WILLINGNESS OR CLUELESS? UNDERSTANDING WHY WOMEN PAY A PINK TAX ON THE PRODUCTS THEY CONSUME
Willingness to transact	Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies
Wine	DOES WINE PRICE PERCENT CHANGE RELATE TO AN EXPERT THIRD PARTY WINE RATING? A QUICK LOOK AT ONE OF THE GURUS OF WINE RATINGS
WOM	A CUSTOMER PERSPECTIVE OF ONLINE REPUTATION: SOME ANTECEDENTS AND CONSEQUENCES
Women	STRUCTURED ABSTRACT: ENTREPRENUERSHIP OPPORTUNITIES FOR WOMEN AND MINORITIES: EVIDENCE FROM FRANCHISE INDUSTRIES
word of mouth	Do attributes of patient satisfaction affect word-of-mouth communication? Evolution of interactivity from B2C to C2C: Exploring flow theory and WOM COUNTERING NEGATIVE ONLINE REVIEWS: THE IMPACT OF RESPONSE AND RESPONDER STRUCTURED ABSTRACT. HATE DOESN’T HAVE TO HURT: THE INFLUENCE OF HATE-ACKNOWLEDING ADVERTISING ON POSITIVE WORD-OF-MOUTH
word-of-mouth	THE ROLE OF SOCIAL VARIABLES IN U.S. CONSUMER LOYALTY REGARDING CHINESE CONSUMER ELECTRONICS The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase Intention
word-of-mouth valence	STRUCTURED ABSTRACT: DON'T BE SUCH A DOWNER: THE IMPACT OF VALENCE ON RECEIVERS OF WORD-OF-MOUTH
Work Engagement	STRUCTURED ABSTRACT: MIRRORING THE BOSS: INFLUENCE OF ETHICAL LEADERSHIP ON SALESPERSON ETHICAL BEHAVIOR AND PERFORMANCE
Work ethics	MEASURING CONFUCIAN ETHICS: SCALE DEVELOPMENT AND VALIDATION
Working Capital Strategy	Structured Abstract: The Magic of Making More From Less--Connecting Marketing Price Discounts, Supply Chain Logistics, and Financial Working Capital Strategy
Working hard
Working smart
X
Xenocentrism	RESCUING XENOCENTRISM: THE MISSING CONSTRUCT IN CONSUMER BEHAVIOR
XSCALE	RESCUING XENOCENTRISM: THE MISSING CONSTRUCT IN CONSUMER BEHAVIOR
Y
Young Families	AN (EXTENDED) ABSTRACT: EXPLORING FOOD HABIT FORMATION IN YOUNG UK FAMILIES: THE CASE OF SUSTAINABLE SEAFOOD
Young sales professionals
Z
Zeigarnik	To Be Continued… - The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models
zero-price	“1+1<2”, THE DARK SIDE OF FREE PRODUCT: CONSUMERS’ IMPLICIT SACRIFICE
ZMET	Turn away from the dark side: Exploring positive customer feedback
Zodiac sign	A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude toward Endings as Precursors of Superstitious Beliefs
Zodiac signs	Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies
‘
‘Double-Eleven’ Day	HOW CHINA’S ‘DOUBLE-ELEVEN’ DAY CHALLENGES CONFUCIANISM