AMS44: 44TH AMS ANNUAL CONFERENCE

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Abbassi, Hamid	The effect of evolutionary mating cues on the perception of attractiveness in celebrity endorsement
Abdullah, Muhammad
Abdullrahim, Najat	Faith, trust and pixie dust: A comparative study of consumer trust in Islamic banks
Abuhamdan, Zeina	STRUCTURED ABSTRACT: POLITICAL CAMPAIGNING ON TWITTER: THE USE OF LANGUAGE, MESSAGE TONE AND IMPLICATIONS FOR POLITICAL MARKETING COMMUNICATION FROM THE UK GENERAL ELECTION 2015.
Ackerman, David	STRUCTURED ABSTRACT: EXAMINING CONSUMER REACTION TOWARD MARKETER-PROVIDED INFORMATION ABOUT SECONDHAND GOODS
Adams, Carmen	THE EFFECT OF CROSSMODAL CONGRUENCY BETWEEN AMBIENT SCENT AND THE STORE ENVIRONMENT ON CONSUMER REACTIONS
Agarwal, James	TOWARD RESOLVING THE REFLECTIVE-FORMATIVE MEASUREMENT DEBATE: THEORETICAL FRAMEWORK AND AN EMPIRICAL INVESTIGATION
Aggarwal, Anubhav	How Power Affects Consumers’ Tipping Behavior
Agrawal, Richa	CROSS-CULTURAL VALIDITY ASSESSMENT OF PERCEIVED BRAND GREENNESS SCALE
Agrawal, Richa	STRUCTURED ABSTRACT: DO CONSUMERS HAVING DIFFERENT LEVELS OF GREEN CONSUMPTION VALUE AND FRUGALITY HAVE SAME OR DIFFERENT LEVEL OF PARTICIPATION IN ENVIRONMENTALLY RESPONSIBLE CONSUMPTION BEHAVIORS?
Aguirre, Elizabeth	THE “DARK SIDE” OF PASSIONATE REVIEWS: REVERSE ALLIESTHESIA AND IMPULSIVITY
Ahearne, Michael	SKILLED INTUITION AND SELLING PERFORMANCE: A STRUCTURED ABSTRACT
Ahlbom, Carl-Philip	Abstract: With or Without You - Playing Music in Grocery Stores
Ahmad, Zeeshan
Ajjan, Haya	STRUCTURED ABSTRACT: THE CULTURAL INFLUENCE ON PURCHASE INTENT THROUGH FACEBOOK IN THE MIDDLE EAST
Ajmal, Omer
Akdeniz, Billur	INTERACTIVE EFFECTS OF PRODUCT AND BRAND PORTFOLIOS ON FIRM VALUE
Akgun, Ali E.	STRUCTURED ABSTRACT: REVISITING THE MARKETING CAPABILITIES FROM AN ADAPTIVE PERSPECTIVE
Alamanos, Eleftherios	STRUCTURED ABSTRACT: THE ROLE OF BRAND ATTACHMENT AND ITS ANTECEDENTS IN BRAND EQUITY IN HIGHER EDUCATION
Albertsen, Levke	Words Have Meaning and Names Have Power - Assessing The Appeal of Personalization of Perceiving One's Own Name On Coke Bottles Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment
Albinsson, Pia A.	Navigating the Regulatory Environment in the Swedish Sharing Economy
Aldas-Manzano, Joaquin	THE DUAL NATURE OF SPREADING NEGATIVE EWOM FOR BRANDED OFFERS: EMOTIONAL REACTION OR SOCIAL RESPONSE?
Alford, Bruce	RETAILER TELEVISION ADVERTISING: A CONTENT ANALYSIS OF THE INFORMATIONAL CUES USED BY RETAILERS
Altman Ferreira, Paulo
Amir, Huma	Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies
Amyx, Douglas	THE EFFECTS OF VALUES, ADVERTISING CHARACTERISTICS, AND ANIMAL COMPANION PREFERENCE ON CONSUMER ATTITUDES AND PURCHASE STRUCTURED ABSTRACT: AN EXPLORATION AND TYPOLOGY OF EXCLUSIVITY IN MARKETING
Anderson, Jeffrey	Structured Abstract: When does Customer Participation Hurt or Help Co-Creation Outcomes? The Contingency Roles of Ambiguity and Strategic Collaboration
Andras, Trina Larsen	Retail Expansion: What's Ahead?
Ang, Tyson	STRUCTURED ABSTRACT: TOWARD AN UNDERSTANDING OF CUSTOMER CITIZENSHIP BEHAVIOR: THE CONTEXT OF AIRLINE SERVICES
Anik, Lalin	EXPLORING THE ANTECEDENTS AND CONSUMER BEHAVIORAL CONSEQUENCES OF “FEELING OF MISSING OUT (FOMO)”
Anwar, Syed	Slogans in Higher Education: A Longitudinal Study THE SHARING ECONOMY AND MARKETING: A REVIEW AND FUTURE RESEARCH
Appan, Radha	STRUCTURED ABSTRACT: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications through a Competitive Advantage Lens
Arias, Claudia	STRUCTURED ABSTRACT: CINEMATOGRAPHIC STRATEGY FOR PROMOTING ENVIRONMENTALLY FRIENDLY BEHAVIORS
Arkadan, Farah	CUSTOMER EXPERIENCE MANAGEMENT PRACTICES: A SYSTEMATIC LITERATURE REVIEW
Armannsdottir, Guja	STRUCTURED ABSTRACT: COMPREHENDING POLITICAL BRANDING AND BRAND IMAGE OF THE BJP IN INDIA
Arnold, Todd	I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Set Up
Arora, Amit	Measuring Slice-of-Life versus Slice-of-Death Advertising Appeals
Arora, Sandeep	Me, Myself and I: Influence of CEO Narcissism on Firms' Innovation Proclivity and Likelihood of Marketing Controversies
Ashley, Christy	Native Advertising Disclosures: Do Consumers Care?
Ashraf, Samreen	Faith, trust and pixie dust: A comparative study of consumer trust in Islamic banks
Atkinson, Lucy
Audrezet, Alice
Awanis, Sandra
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B.E., Ganesh	STRUCTURED ABSTRACT: COMPREHENDING POLITICAL BRANDING AND BRAND IMAGE OF THE BJP IN INDIA
Bacile, Todd	How Customer-Company Identification And Self-Construal Predict Service Recovery Expectations And Complaints STRUCTURED ABSTRACT: ALL ONLINE COMPLAINTS ARE NOT CREATED EQUAL: CORPORATE SOCIAL MEDIA PAGES AS CUSTOMER SERVICE CHANNELS
Bacile, Todd	Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
Badrinarayanan, Vishag	STRUCTURED ABSTRACT: MIRRORING THE BOSS: INFLUENCE OF ETHICAL LEADERSHIP ON SALESPERSON ETHICAL BEHAVIOR AND PERFORMANCE STRATEGIC ORIENTATIONS, KNOWLEDGE STOCK, AND AMBIDEXTERITY: A STUDY OF FIRM-WIDE BEHAVIOR AND CONSEQUENCES Structured Abstract: ONLINE BRAND DERISION: WHEN BRAND ANIMOSITY DRIVES AVOIDANCE AND NEGATIVE COMMUNICATION
Bagdare, Shilpa	WHY DO WE WATCH SEQUELS? A QUALITATIVE EXPLORATION FROM INDIA
Bakpayev, Marat	OLD, BUT GOLD! HOW AGE STEREOTYPE AFFECTS THE EVALUATION OF SECOND-HAND PRODUCTS
Bal, Anjali	Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
Bambauer-Sachse, Silke	THE ROLE OF ACTIVATION AND ANGER IN THE CONTEXT OF CONSUMER REAC-TIONS TO DIFFERENT TYPES OF EROTIC ADVERTISING – A STRUCTURED ABSTRACT WHICH PROPORTION OF THEIR REFERENCE PRICE ARE CONSUMERS WILLING TO PAY IN SPECIFIC PAY-WHAT-YOU-WANT CONDITIONS? – A STRUCTURED ABSTRACT WHICH DIMENSION OF BRAND GLOBALNESS MATTERS IN ADVERTISEMENTS? - A STRUCTURED ABSTRACT
Banerjee, Somak	UNFAMILIAR BRANDS & EXAGGERATED WARRANTY: IS IT A RECIEPE FOR SUCCESS?
Bang, Hyejin	IT IS HARD TO MAKE THEM HAPPY WHEN THEY ARE FULL OF HOPES: EMOTIONAL BLUNTING IN ADVERTISING THE EFFECT OF COMPLETENESS PERCEPTION IN NARRATIVE ADVERTISING
Barnwell, Robert	STRUCTURED ABSTRACTUSING SHARP NUMBERS TO MAKE A POINT: THE AFFECTIVE IMPACT OF NUMERICAL APPEALS IN STD PREVENTION AMONG YOUNG ADULTS
Barral, Luis Miguel	Structured Abstract: The Role of Pride in Retaining Sport Event Volunteers
Barrios, Andres	STRUCTURED ABSTRACT: CINEMATOGRAPHIC STRATEGY FOR PROMOTING ENVIRONMENTALLY FRIENDLY BEHAVIORS
Baruca, Arne	Hedonic Dimensions of Service-Learning and Their Importance for Marketing Students
Basso Júnior, Eduardo	PHENOMENOLOGY AND ETHNOMETHODOLOGY AS INTERPRETIVE RESEARCH PERSPECTIVES FOR COMPLEX SERVICE FEATURES
Baumann, Jasmin	STRUCTURED ABSTRACT: VALUE CREATION THROUGH RECIPROCAL VALUE PROPOSITIONS – THE DISCREPANCY BETWEEN THEORY AND SALES PRACTICE
Becerra, Enrique	Structured Abstract: ONLINE BRAND DERISION: WHEN BRAND ANIMOSITY DRIVES AVOIDANCE AND NEGATIVE COMMUNICATION
Beckmann, Malin	STRUCTURED ABSTRACT: CAUSE-RELATED MARKETING (CM): THE PERSPECTIVE OF MILLENNIALS
Bei, Lien-Ti	STRUCTURED ABSTRACT: HOW THE LOGO FRAME IMPACTS ON BRAND EXTENSION
Beitelspacher, Lauren	Co-creating “the Deal”: How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction
Beldad, Ardion	THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM TYPE, CRISIS RESPONSE STRATEGY, AND CRISIS TYPE ON POST-CRISIS CONSUMER TRUST PROACTIVE CRISIS COMMUNICATION WHEN PRE-CRISIS REPUTATION IS ROTTEN? THE MODERATING ROLES OF PRE-CRISIS REPUTATION AND CRISIS TYPE IN THE RELATIONSHIP BETWEEN COMMUNICATION TIMING AND TRUST AND PURCHASE INTENTION Generating Consumer-Based Brand Equity with Brand Communication on Facebook
Bell, Monique	STRUCTURED ABSTRACT: Y USTED? THE EFFECTS OF SOCIAL INFLUENCE ON CONSUMERS’ SERVICE LANGUAGE PREFERENCE
Benabdallah, Mounia	Influence of Expatriates ’acculturation on consumer behavior: the case of French in China
Benet, Suzeanne	Factors Influencing the Unethical Behavior of Business People
Bennett, Delancy	FIRE WITH FIRE: USING ONE CONSUMER STEREOTYPE TO OVERCOME ANOTHER VIA CONTINGENCY INFORMATION
Berndt, Adele	STRUCTURED ABSTRACT: CAUSE-RELATED MARKETING (CM): THE PERSPECTIVE OF MILLENNIALS
Berthon, Pierre	Mindfulness and Ethical Marketing
Bicen, Pelin	STRUCTURED ABSTRACT: Persistent Innovation and Firm Orientations: A Conceptual Framework
Bick, Geoff	DEVELOPING THE SOCIAL MEDIA VALUE CHAIN: A CONCEPTUAL FRAMEWORK FOR THE MEASUREMENT OF SOCIAL MEDIA
Billore, Aditya	NEED FOR TOUCH - A BARRIER IN ONLINE SHOPPING: IDENTIFYING COMPENSATORY FACTORS IN AN ONLINE CONTEXT
Birch, Dawn	AN (EXTENDED) ABSTRACT: EXPLORING FOOD HABIT FORMATION IN YOUNG UK FAMILIES: THE CASE OF SUSTAINABLE SEAFOOD
Biswas, Dipayan	Nudging healthful consumption and choices through the use of ambient scent Structured abstract: Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation Structured Abstract: Display Positions of Healthy and Unhealthy Items - Implications for Healthful Choices.
Blair, Amanda	Special Session: Learning about the magic of publishing using bibliometric analysis
Boes, Adam	Factors Influencing the Unethical Behavior of Business People
Bogle Jubinville, Kimberly	Designing an Integrated Three Year Marketing Bachelor's Degree Program
Bojorges, Natasha	Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research
Bok, Stephen	Structured Abstract: What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility
Bolander, Willy	Getting in Position: Uncovering Antecedents of Global Network Capital DO SALESPEOPLE COMPETE ETHICALLY? SALESPEOPLE SAY “YES,” CUSTOMERS SAY “NO” Co-creating “the Deal”: How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction
Bolander, Willy	Reaping and Sowing: The Effects of Salesperson Networking Ability on Sales Performance Over Time
Bolat, Elvira	Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective
Boller, Daniel
Bolton, Dorcia	Structured Abstract: Exploring the Dark Side of Relationship Marketing: A Systematic Review and Implications
Borges, Adilson	Is not that she is a bad person, but something is probably wrong!
Borges, Adilson	“WHAT A DELICIOUS NAME!” THE RELATIONSHIP BETWEEN EMBODIMENT AND FOOD CONSUMPTION
Boukis, Achilleas	NSD actors’ conflict-management preferences, team dynamics and conflict resolution
Bourlakis, Michael	STRUCTURED ABSTRACT: THE ROLE OF BRAND ATTACHMENT AND ITS ANTECEDENTS IN BRAND EQUITY IN HIGHER EDUCATION
Boveda-Lambie, Adriana M.	STRUCTURED ABSTRACT CONSUMER’S COMMUNICATION CHANNEL PREFERENCES: HIGH-STAKE vs. LOW-STAKE BRANDS
Boyd, Eric	Top Management Orientation and Its Impact on the Financial Contribution of Trade Shows: A Non-Selling Perspective
Bradford, Shalonda	Measuring Slice-of-Life versus Slice-of-Death Advertising Appeals
Braimah, Mahama	STRUCTURED ABSTRACT: UNDERSTANDING SERVICE QUALITY DIMENSIONS IN SMALL HOTELS
Brambilla, Flávio Régio	AN EXPERIMENTAL STUDY ON THE EFFECT OF E-SERVICESCAPE IN QUALITY SIGNALS IN WEBSITES PHENOMENOLOGY AND ETHNOMETHODOLOGY AS INTERPRETIVE RESEARCH PERSPECTIVES FOR COMPLEX SERVICE FEATURES
Breazeale, Michael	COUNTERING NEGATIVE ONLINE REVIEWS: THE IMPACT OF RESPONSE AND RESPONDER
Bressolles, Gregory	THE EFFECTS OF IN-STORE CULTURAL ACTIVITIES ON CONSUMER'S PERCEPTION OF RETAILER'S LEGITIMACY AND PATRONAGE BEHAVIOR
Brewer, Lauren	Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
Briggs, Elten	The influence of attribute displacement performance on customer evaluation of service experiences
Brown, Brian	Top Management Orientation and Its Impact on the Financial Contribution of Trade Shows: A Non-Selling Perspective
Brown, Terrence
Brynildsen, Gina	ANTECEDENTS AND CONSEQUENCES OF TROLLING IN ONLINE COMMUNITIES: THE INTERPLAY OF POWER AND IMPRESSION MANAGEMENT
Bues, Mirja	Let Your Customer Be King - The Impact of Participative Prcing on Monetary and Behavioral Outcomes and Moderating Effects
Burman, Bidisha	Effects of Unpacking in Spending Predictions: The Role of Typicality
Burton, Jamie	Turn away from the dark side: Exploring positive customer feedback
Bushardt, Christian	DOES WINE PRICE PERCENT CHANGE RELATE TO AN EXPERT THIRD PARTY WINE RATING? A QUICK LOOK AT ONE OF THE GURUS OF WINE RATINGS
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Cai, Jingwei	THE ROLE OF SOCIAL VARIABLES IN U.S. CONSUMER LOYALTY REGARDING CHINESE CONSUMER ELECTRONICS
Calantone, Roger	A BRAND LOYALTY & ATTACHMENT-BASED BAYESIAN BRAND CHOICE MODEL
Cann, Adam	A CONSUMER HEALTH PERSPECTIVE ON SEVERE SERVICE FAILURE: THE EFFECTS OF EXPRESSIVE DISCLOSURE
Carlson, Jeffrey	The Effect of Online Daily Deal Promotions on Consumer Discounting of Discounts Re-conceptualizing, Measuring and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time
Carlson, Les	Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process
Carrillo, Miriam	RELATIONSHIP BETWEEN SOCIAL POWER TYPES (LEGITIMATE AND EXPERT) OF PREADOLESCENT CHILDREN IN THE INFLUENCE PERCEPTION IN THEIR MOTHERS IN PERUVIAN TOY STORES
Carter, Larry	When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs
Ceballos, Lina M.	INTERNATIONAL CONSUMERS’ APPAREL OUTSHOPPING IN THE US
Ceballos, Manuel
Chadwick, Simon	Commercial Implications of Corruption in Sport: How Should A Sponsor Respond?
Chaney, Damien	THE EFFECTS OF IN-STORE CULTURAL ACTIVITIES ON CONSUMER'S PERCEPTION OF RETAILER'S LEGITIMACY AND PATRONAGE BEHAVIOR
Chang, Chun-Tuan	Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema
Chang, Kuei-Feng	A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior
Chang, Wei-Lun	Measuring Influence on Social Media: A Sentiment Perspective
Chapa, Sindy	RESCUING XENOCENTRISM: THE MISSING CONSTRUCT IN CONSUMER BEHAVIOR
Chatterjee, Promothesh
Chatzipanagiotou, Kalliopi	NSD actors’ conflict-management preferences, team dynamics and conflict resolution
Chatzopoulou, Evangelia	The role of emotions to brand attachment and brand attitude in a retail environment The role of aesthetics and emotions to patronage decisions in conditions of Prolonged Recession
Chen, Guan-Rong	Measuring Influence on Social Media: A Sentiment Perspective
Chen, Yu-Shan Athena	STRUCTURED ABSTRACT: HOW THE LOGO FRAME IMPACTS ON BRAND EXTENSION
Chimenti, Paula	STRUCTURED ABSTRACT - ESPORTE INTERATIVO: BUILDING A PLATFORM FOR SPORTS’ FANS IN BRAZIL
Choi, Dongwon	IT IS HARD TO MAKE THEM HAPPY WHEN THEY ARE FULL OF HOPES: EMOTIONAL BLUNTING IN ADVERTISING THE EFFECT OF COMPLETENESS PERCEPTION IN NARRATIVE ADVERTISING
Choi, Jung Hwa	Would You Listen to Brad Pitt? : The Impact of Construal Level and Celebrity Endorsement in Donation Advertising
Choi, Jungsil	PREVENTIVE AGAINST A SAD CHARITABLE APPEAL: HOW REGULATORY FOCUS CHANGES THE EFFECTIVENESS OF EMOTION APPEALS IN SOLICITING DONATIONS
Choi, Tae Rang	Would You Listen to Brad Pitt? : The Impact of Construal Level and Celebrity Endorsement in Donation Advertising NARCISSISM AND THE SELFIE: AN EXPOLORATORY STUDY
Choi, Youngtae	SOCIAL IRRITANTS: SMALL THINGS WITH LARGE CONSEQUENCES
Choi, Yung Kyun	A STRUCTURED ABSTRACT: HOW PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY AFFECT ADVERTISING EFFECTIVENESS
Christopher, Morgan Victoria	AN EXPLORATION OF THE USES AND GRATIFICATIONS OF SOCIAL MEDIA AS PART OF B2B PROCESSES: DECISION MAKERS VS. MARKETERS
Chukwuagozie, Chioma
Chukwuagozie, Ethelbert
Chung, Christina	SCARCITY APPEALS IN ADVERTISING: COMPARISION OF PRODUCT UNIQUENESS AND POPULARITY SIGNALS
Cid, Clara	Brick vs. Click: A Resource Based View of Retail Relationship Marketing through Community Engagement
Clark, Ronald A.	CONSUMER ENTITLEMENT’S MODERATING ROLE ON THE IMPACT OF SALESPERSON CREDIBILITY ON PERCEPTIONS OF SALES PRESSURE
Clark, Terry	Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!
Close, Angeline	A Fan Identification Theory of Event Word of Mouth
Close Scheinbaum, Angeline	Would You Listen to Brad Pitt? : The Impact of Construal Level and Celebrity Endorsement in Donation Advertising
Cobbs, Joe	Cause-Related Sports Marketing: The Role of League-Cause Fit and Team Imagery in Advertising Promotions
Coleman, Josh	Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers Point of Sale Donations: Investigating Cause Marketing in a Retailing Environment
Collier, Joel	Self-expansion in experiential consumption
Condon, Miles	A CONSUMER HEALTH PERSPECTIVE ON SEVERE SERVICE FAILURE: THE EFFECTS OF EXPRESSIVE DISCLOSURE
Cook, Laurel	Shared-Value or Mere Commercialization? Factors that Influence Perceptions of Collaborative Product Development
Cooray, Mike	Agentic Technology: Exploring the influence of Fitbit activity tracker on consumer behavior
Coudounaris, Dafnis	A META-ANALYSIS ON SUBSIDIARY EXIT
Coulter, Robin	Re-conceptualizing, Measuring and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time
Crick, James M.	The Drivers, Benefits and Drawbacks to a Market-Oriented Dominant Logic: A Dynamic Managerial Capabilities Perspective
Cui, Charles	An exploratory study of the language effect on cross-cultural marketing: An abstract
Cziehso, Gerrit Paul	Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty To Be Continued… - The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models
Czinkota, Michael	AN INTEGRATION OF THE CURATIVE INTERNATIONAL MARKETING CONSTRUCT
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D'Costa, Gary	THE INFLUENCE OF BRAND LOVE ON ORGANIZATIONAL BUYING: A STRUCTURED ABSTRACT
Da Silva Souza, Warton	I AM NOT LIKE YOU, BUT I’M ALSO GOING BY BIKE: THE CONSPICUOUS CONSUMPTION EFFECT OF A DISSOCIATION REFERENCE GROUP ON OBSERVER’S ENGAGEMENT IN AN ENVIRONMENTAL CAUSE
Dahl, Darren	Knowing Your Role: Reputation Signals and their Influence on Participation in an Online Community
Dant, Rajiv	STRUCTURED ABSTRACT: ENTREPRENUERSHIP OPPORTUNITIES FOR WOMEN AND MINORITIES: EVIDENCE FROM FRANCHISE INDUSTRIES
Dass, Mayukh	AN INVESTIGATION INTO THE ROLE OF BRAND AFFILIATION AND CONTENT EMOTIONS ON CROWDFUNDING SUCCESS
David, Dose	Cultural orientation and culture consumption outcomes: Comparing Immigrants from the former Soviet Union to Israel and Germany
Davis, Amy M.	PURVEYORS OF PIXIE DUST: BEING “MICKEY MOUSE-MINDED” THROUGH MERCHANDISE AND PEOPLE MANAGEMENT
De Kerviler, Gwarlann
de La Paz Toldos, Maria	The Role of In-Store and Online Retailing Factors
De Maeyer, Peter	Drivers of Prices for Extended Product Warranties
de Ruyter, Ko	THE “DARK SIDE” OF PASSIONATE REVIEWS: REVERSE ALLIESTHESIA AND IMPULSIVITY
de Valck, Kristine	Detecting conflict on social media
de Vries, Eline	STRUCTURED ABSTRACT: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved Consumers
Debernitz, Lidia
Dennis, Charles	STRUCTURED ABSTRACT: THE ROLE OF BRAND ATTACHMENT AND ITS ANTECEDENTS IN BRAND EQUITY IN HIGHER EDUCATION
Dessart, Laurence	THE CENTRAL AND SUFFICIENT ROLE OF IDENTIFICATION IN BRAND COMMUNITIES
Dianoux, Christian	Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage: Structured Abstract
Dickinson, John	Does the Accuracy of Published Multiple-Choice Question Difficulties Depend on What Means "Difficulty"? (No.)
Dimitrova, Boryana	Retail Expansion: What's Ahead?
Ditt, Cassie	SPOKESCHARACTERS, ADVERTISING ICONS, BRAND MASCOTS, AND ANIMAL AMBASSADORS: DISTINCTIONS AMONGST BRAND CHARACTERS
Dogan, Merve	SELF-CONSTRUAL AND WILLINGNESS TO PURCHASE FOREIGN PRODUCTS: THE MEDIATING ROLES OF CONSUMER COSMOPOLITANISM AND ETHNOCENTRISM
Dong, Beibei	Structured Abstract - To Trust, or Not to Trust—That is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness
Dongping, Han
Donovan, Leigh Anne	The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course
Dorsch, Michael	Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process
Doucé, Lieve	THE EFFECT OF CROSSMODAL CONGRUENCY BETWEEN AMBIENT SCENT AND THE STORE ENVIRONMENT ON CONSUMER REACTIONS
Drolet, Aimee
Dugan, Riley	A LITTLE FOR ME, A LOT FOR YOU: THE RELATIONSHIP BETWEEN CHECKOUT CHARITY AND GRATUITY SIZE Understanding a Changing Landscape: New Evidence Concerning the Role of Distinctiveness in Multiethnic Advertising Research
Durrieu, François	A RISK AVOIDANCE VERSUS TYPICALITY ACCOUNT OF FRONT LABELS FLUENCY EFFECTS ON CONSUMER’S WILLINGNESS TO PAY
Dutta, Sujay	UNFAMILIAR BRANDS & EXAGGERATED WARRANTY: IS IT A RECIEPE FOR SUCCESS?
Duus, Rikke	Agentic Technology: Exploring the influence of Fitbit activity tracker on consumer behavior
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Einwiller, Sabine	Generating Consumer-Based Brand Equity with Brand Communication on Facebook
Ek Styvén, Maria	Travel Talk - eWOM Across Multiple Cultures Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges
Ekman, Peter	Value proposition alignment: Estimating green self-service technology initiatives in a B2B context
El-Manstrly, Dahlia	THE MEDIATORS AND MODERATORS OF ONLINE TRAVEL COMMUNITY MEMBERS’ STICKINESS: A STRCTURED ABSTRACT STRUCTURED ABSTRACT: AN EMPIRICAL EXAMINATION OF THE EFFECTIVENESS OF DIFFERENT TYPES OF COMPENSATION IN A SERVICE TERMINATION CONTEXT
Ellinger, Alexander E.	A CONCEPTUAL FRAMEWORK OF ORGANIZATIONAL ORIENTATION ANTECEDENTS OF SALES AND OPERATIONS PLANNING
Elliot, Esi A.	Art, Tourism Experience and Consumer Metaphoria
Eng, Ben	Unveiling the Magic of Storytelling in Marketing
Engstrom, Anne	Travel Talk - eWOM Across Multiple Cultures
Enke, Margit	VIEWING ORGANIZATIONAL COMMITMENT THROUGH THE LENS OF CUSTOMIZATION
Ertekin, Selcuk	Social media links on magazine advertisements: An exploration of consumers’ viewpoint Shoppable Videos are In: How Do Consumers Respond?
Esch, Dennis T.
Esmark, Carol	COUNTERING NEGATIVE ONLINE REVIEWS: THE IMPACT OF RESPONSE AND RESPONDER
Espinosa, Jennifer	STRUCTURED ABSTRACT. HATE DOESN’T HAVE TO HURT: THE INFLUENCE OF HATE-ACKNOWLEDING ADVERTISING ON POSITIVE WORD-OF-MOUTH
Estelami, Hooman	Drivers of Prices for Extended Product Warranties
Estelami, Nicholas	Drivers of Prices for Extended Product Warranties
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Farmer, Adam	STRUCTURED ABSTRACT - NOW OR LATER: THE EFFECTS OF THINKING ABOUT THE FUTURE MORE CONCRETELY ON LONG TERM DECISION MAKING
Feng, Sophia	Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!
Fennell, Patrick	Structured Abstract: When Higher Product Reviews Reduce Purchase Likelihood STRUCTURED ABSTRACT: AN EXAMINATION OF THE EFFECTS OF EFFORT ON PRICE FAIRNESS JUDGMENTS
Ferguson, Graham	How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior
Ferreira, Daniela	STRUCTURED ABSTRACT - ESPORTE INTERATIVO: BUILDING A PLATFORM FOR SPORTS’ FANS IN BRAZIL STRUCTURED ABSTRACT - INSTAGRAM INFLUENCERS AND THE ILLUSION OF A PERFECT BODY: AN ANALYSIS BASED ON BOURDIEU’S THEORETICAL CONTRIBUTION
Ferrell, Oc	Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!
Fischer, Arnout	STRUCTURED ABSTRACT: Mood as a Moderator of Social Norm’s Influence
Fitzhugh, Leslie Caroline	STRUCTURED ABSTRACT: VALUE CREATION THROUGH RECIPROCAL VALUE PROPOSITIONS – THE DISCREPANCY BETWEEN THEORY AND SALES PRACTICE
Folse, Judith Anne Garretson	Rescuing Relationships: Developing a Framework for Exchange Relationship Disruption STRUCTURED ABSTRACT: AN EXAMINATION OF THE EFFECTS OF EFFORT ON PRICE FAIRNESS JUDGMENTS
Ford, John	STRUCTURED ABSTRACT- MEASURING AD-EVOKED NOSTALGIA IN INDIA: AN EMERGING MARKET PERSPECTIVE.
Foster, Tim	Travel Talk - eWOM Across Multiple Cultures Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges
Fox, Alexa	STRUCTURED ABSTRACT: ALL ONLINE COMPLAINTS ARE NOT CREATED EQUAL: CORPORATE SOCIAL MEDIA PAGES AS CUSTOMER SERVICE CHANNELS
Fox, Carly
Franco, Ana	The Role of In-Store and Online Retailing Factors
Franke, George	SMILING AND KEEPING BUSY NEAR THE ENTRANCE OF THE STORE?: WHAT WORKS FOR HAILERS AND WHAT DOESN’T
Fresneda, Jorge	STRUCTURED ABSTRACT: IMPACT OF INDIVIDUAL, BRAND, AND PROMOTION CHARACTERISTICS ON COUPON REDEMPTIONS AUTOMATIC METHODS FOR ONLINE REVIEW CLASSIFICATION: AN EMPIRICAL INVESTIGATION OF REVIEW USEFULNESS APPLYING TEXT ANALYSIS TO DETERMINE FACTORS THAT INCREASE THE ASSESSED USEFULNESS OF ONLINE PRODUCT REVIEWS
Fukutomi, Gen	Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business Performance?
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Gad Mohsen, Marwa	FOODIES IN THE UK: A SENSE OF SELF, CONNECTION AND BELONGING BEYOND THE PASSION?
García Crespo, Angel
Gardner, Jennifer	Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals
Gattig, David	The Avatar's New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-To-Play Games
Gefen, David	AUTOMATIC METHODS FOR ONLINE REVIEW CLASSIFICATION: AN EMPIRICAL INVESTIGATION OF REVIEW USEFULNESS APPLYING TEXT ANALYSIS TO DETERMINE FACTORS THAT INCREASE THE ASSESSED USEFULNESS OF ONLINE PRODUCT REVIEWS
Geiger, Susi	From electronic health records to mindful cyborgs: How expectations shape markets
Germelmann, Claas Christian	WHO IS TO BLAME? – THE ROLE OF PERCEIVED DECEPTION AND MORAL EMOTIONS IN CONSUMERS’ ATTRIBUTIONAL SEARCH: A STRUCTURED ABSTRACT Unveiling the Magic of Storytelling in Marketing NATURE AND MULTIFACETED CONSEQUENCES OF FACEBOOK-BASED ANTI-BRAND COMMUNITIES IN SPORT
Gifford, Roy	THE EMOTIONS OF LEADERS DRIVE SUSTAINABLE BRAND GROWTH
Gironda, John	Piracy, Price, and Word-of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates
Gleiberman, Aaron	STRUCTURED ABSTRACT: ENTREPRENUERSHIP OPPORTUNITIES FOR WOMEN AND MINORITIES: EVIDENCE FROM FRANCHISE INDUSTRIES
Gless, Fabian	What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success
Glinka, Jennifer	VIEWING ORGANIZATIONAL COMMITMENT THROUGH THE LENS OF CUSTOMIZATION
Godek, John	LOV MEASURES: USING THE LIST OF VALUES TO MEASURE SYMBOLIC BRAND EQUITY
Gomez, Jorge Eduardo	STRUCTURED ABSTRACT: CATEGORIZATION OF GLOBAL, LOCAL AND GLOCAL BRANDS: A CONSUMER’S PERSPECTIVE METHODOLOGY
Gonzalez, Eva	The Role of In-Store and Online Retailing Factors
Gonzalez-Sparks, Alicia	RELATIONSHIP BETWEEN SOCIAL POWER TYPES (LEGITIMATE AND EXPERT) OF PREADOLESCENT CHILDREN IN THE INFLUENCE PERCEPTION IN THEIR MOTHERS IN PERUVIAN TOY STORES
Gopalakrishna Pillai, Kishore	Effects of Unpacking in Spending Predictions: The Role of Typicality
Gounaris, Spiros	NSD actors’ conflict-management preferences, team dynamics and conflict resolution
Graham, Kenneth	Firm-Level Technology Adoption Processes: A Qualitative Investigation
Grant, Philip	STRUCTURED ABSTRACT: CINEMATOGRAPHIC STRATEGY FOR PROMOTING ENVIRONMENTALLY FRIENDLY BEHAVIORS
Grant, Philip	Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
Grein, Marcel	A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An Abstract
Grewal, Dhruv	Retailing and Pricing Cues Abstract: With or Without You - Playing Music in Grocery Stores THE “DARK SIDE” OF PASSIONATE REVIEWS: REVERSE ALLIESTHESIA AND IMPULSIVITY The Role of In-Store and Online Retailing Factors
Gross, Nicole	From electronic health records to mindful cyborgs: How expectations shape markets
Groza, Mark	Structured Abstract: The Role of Pride in Retaining Sport Event Volunteers
Groza, Mya	Structured Abstract: The Role of Pride in Retaining Sport Event Volunteers
Gruber, Thorsten	Turn away from the dark side: Exploring positive customer feedback
Gruber, Verena	INSIGHTS FROM A POLICY DELPHI ON THE FUTURE OF THE SHARING ECONOMY
Guha, Abhijit	Retailing and Pricing Cues
Gunnarsson, Jonas	How do Consumers Update Store Price Perceptions?
Gupta, Anil	SPORTS TEAM BRAND-EQUITY INDEX: A NEW MEASUREMENT
Gupta, Sudhanshu	STRUCTURED ABSTRACT: DO CONSUMERS HAVING DIFFERENT LEVELS OF GREEN CONSUMPTION VALUE AND FRUGALITY HAVE SAME OR DIFFERENT LEVEL OF PARTICIPATION IN ENVIRONMENTALLY RESPONSIBLE CONSUMPTION BEHAVIORS?
Gurhan Canli, Zeynep	EXPLORING THE ANTECEDENTS AND CONSUMER BEHAVIORAL CONSEQUENCES OF “FEELING OF MISSING OUT (FOMO)”
Gusatti, Ciro Eduardo	AN EXPERIMENTAL STUDY ON THE EFFECT OF E-SERVICESCAPE IN QUALITY SIGNALS IN WEBSITES
H
Haas, Alexander
Hackeradt, Ines	BRAND LOYALTY GAIN OR LOSS? EFFECTS OF MOBILE APP GAMIFICATION FOR RETAILERS
Hadjichristidis, Constantinos	Effects of Unpacking in Spending Predictions: The Role of Typicality
Hall, Kenneth	MILLIONS FOR MARCOM, BUT NOT ONE CENT FOR RESEARCH: A STRUCTURED ABSTRACT
Hall, Zachary	SKILLED INTUITION AND SELLING PERFORMANCE: A STRUCTURED ABSTRACT
Hamilton, Mitchell	FIRE WITH FIRE: USING ONE CONSUMER STEREOTYPE TO OVERCOME ANOTHER VIA CONTINGENCY INFORMATION
Hanna, Eduardo	I AM NOT LIKE YOU, BUT I’M ALSO GOING BY BIKE: THE CONSPICUOUS CONSUMPTION EFFECT OF A DISSOCIATION REFERENCE GROUP ON OBSERVER’S ENGAGEMENT IN AN ENVIRONMENTAL CAUSE
Hannah, David	UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY
Hansen, Jared	From Competence Creation to Retention: Market Benchmarking, Triangulated Isomorphism, and Firm Strategy Structured Abstract: The Magic of Making More From Less--Connecting Marketing Price Discounts, Supply Chain Logistics, and Financial Working Capital Strategy
Hansen, John	Brick vs. Click: A Resource Based View of Retail Relationship Marketing through Community Engagement
Hanson, Sara	Knowing Your Role: Reputation Signals and their Influence on Participation in an Online Community
Hasford, Jonathan
Hattab, Hala	STRUCTURED ABSTRACT: THE CULTURAL INFLUENCE ON PURCHASE INTENT THROUGH FACEBOOK IN THE MIDDLE EAST
Hayran, Ceren	EXPLORING THE ANTECEDENTS AND CONSUMER BEHAVIORAL CONSEQUENCES OF “FEELING OF MISSING OUT (FOMO)”
Haytko, Diana	Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process
Hegner, Sabrina	THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM TYPE, CRISIS RESPONSE STRATEGY, AND CRISIS TYPE ON POST-CRISIS CONSUMER TRUST PROACTIVE CRISIS COMMUNICATION WHEN PRE-CRISIS REPUTATION IS ROTTEN? THE MODERATING ROLES OF PRE-CRISIS REPUTATION AND CRISIS TYPE IN THE RELATIONSHIP BETWEEN COMMUNICATION TIMING AND TRUST AND PURCHASE INTENTION
Heinrich, Daniel
Heinzle, Priska	THE ROLE OF ACTIVATION AND ANGER IN THE CONTEXT OF CONSUMER REAC-TIONS TO DIFFERENT TYPES OF EROTIC ADVERTISING – A STRUCTURED ABSTRACT
Heirati, Nima
Heix, Sabrina	Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty Retailers' Resistance Towards Radical Innovations in the Baby Nutrion Market - An Empirical Study
Held, Johanna	WHO IS TO BLAME? – THE ROLE OF PERCEIVED DECEPTION AND MORAL EMOTIONS IN CONSUMERS’ ATTRIBUTIONAL SEARCH: A STRUCTURED ABSTRACT
Henkel, Sven	UNDERSTANDING USERS OF PEER-TO-PEER CARSHARING – A MEANS-END ANALYSIS TO UNCOVER PARTICIPATION MOTIVES
Hennig-Thurau, Thorsten	What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success
Hennig-Thurau, Thorsten	STRUCTURED ABSTRACT: HOW TO SURVIVE IN A DIGITAL WORLD? A COMPREHENSIVE ANALYSIS OF SUCCESS FACTORS FOR BRICK-AND-MORTAR RETAIL STORES
Hennigs, Nadine	Words Have Meaning and Names Have Power - Assessing The Appeal of Personalization of Perceiving One's Own Name On Coke Bottles Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment
Henninger, Claudia E
Herbert, Alastair	Detecting conflict on social media
Herrmann, Andreas
Herrmann, Jean-Luc	Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage: Structured Abstract
Hilali, Asmaa	RECIPROCITY IN AN ACTOR-TO-ACTOR (A2A) RELATIONSHIP: AN ANTECEDENT TO CUSTOMER LOYALTY
Hildebrand, Christian
Hochstein, Bryan	DO SALESPEOPLE COMPETE ETHICALLY? SALESPEOPLE SAY “YES,” CUSTOMERS SAY “NO” Co-creating “the Deal”: How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction
Hodges, Nancy	AT THE INTERSECTION OF SOCIAL MARKETING AND PUBLIC POLICY: AN EXPLORATION OF A NON-PROFIT FROM THE CLIENT PERSPECTIVE
Hokkanen, Ville	EFFECTS OF SOCIAL MEDIA ON CONSUMERS’ SPORTS BRAND EXPERIENCES AND LOYALTY
Holmes, Yvette	Co-creating “the Deal”: How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction
Holzmüller, Hartmut H.	STRUCTURED ABSTRACT: NEW HIDDEN PERSUADERS – AN INVESTIGATION OF ANCHORING EFFECTS OF RECOMMENDER SYSTEMS ON CONSUMER CHOICE Face-to-Face vs. Digital Communication: The Effect of Communication Channels at the Point of Sale
Hood, Karen M.	AN ARGUMENT FOR THE USE OF HIGH FEAR APPEALS AS AN EFFECTIVE TYPE II DIABETES HEALTH MESSAGING STRATEGY STRUCTURED ABSTRACTUSING SHARP NUMBERS TO MAKE A POINT: THE AFFECTIVE IMPACT OF NUMERICAL APPEALS IN STD PREVENTION AMONG YOUNG ADULTS
Hookham Williams, Claire	PURVEYORS OF PIXIE DUST: BEING “MICKEY MOUSE-MINDED” THROUGH MERCHANDISE AND PEOPLE MANAGEMENT
Hopkins, Christopher D.	AN ARGUMENT FOR THE USE OF HIGH FEAR APPEALS AS AN EFFECTIVE TYPE II DIABETES HEALTH MESSAGING STRATEGY STRUCTURED ABSTRACTUSING SHARP NUMBERS TO MAKE A POINT: THE AFFECTIVE IMPACT OF NUMERICAL APPEALS IN STD PREVENTION AMONG YOUNG ADULTS
Houghton, David	STRUCTURED ABSTRACT: POLITICAL CAMPAIGNING ON TWITTER: THE USE OF LANGUAGE, MESSAGE TONE AND IMPLICATIONS FOR POLITICAL MARKETING COMMUNICATION FROM THE UK GENERAL ELECTION 2015.
Houghton, David M.	Unveiling the Magic of Storytelling in Marketing
Hoyer, Wayne D.	Let Your Customer Be King - The Impact of Participative Prcing on Monetary and Behavioral Outcomes and Moderating Effects
Hsu, Liwu	The influence of attribute displacement performance on customer evaluation of service experiences
Hsu, Tommy	Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage: Structured Abstract
Hu, Han-Fen
Hu, Jing	STRUCTURED ABSTRACT: EXAMINING CONSUMER REACTION TOWARD MARKETER-PROVIDED INFORMATION ABOUT SECONDHAND GOODS
Huang, Heng-Chiang	IMPACTS OF PEER IDENTITY AND PEER RELATIONSHIP ON ONLINE BRAND COMMUNITY IDENTIFICATION AND VALUE CO-CREATION “1+1<2”, THE DARK SIDE OF FREE PRODUCT: CONSUMERS’ IMPLICIT SACRIFICE
Huang, Jianping Coco	How does scandal affect the celebrity endorsed brand? -Examining the moderated mediation role of culture and nationality of a celebrity
Huang, Wei-Chung
Huber, Martin	Unveiling the Magic of Storytelling in Marketing
Huertas, Melby	I AM NOT LIKE YOU, BUT I’M ALSO GOING BY BIKE: THE CONSPICUOUS CONSUMPTION EFFECT OF A DISSOCIATION REFERENCE GROUP ON OBSERVER’S ENGAGEMENT IN AN ENVIRONMENTAL CAUSE
Hughes, Doug	Reaping and Sowing: The Effects of Salesperson Networking Ability on Sales Performance Over Time
Hulland, John	STRUCTURED ABSTRACT: CMO/CIO COOPERATION IN THE ERA OF BIG DATA
Hundt, Michael	Structured Abstract: Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis
Hyman, Michael	HOW CHINA’S ‘DOUBLE-ELEVEN’ DAY CHALLENGES CONFUCIANISM Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude toward Endings as Precursors of Superstitious Beliefs
Høgevold, Nils	Framing Business Sustainability Efforts through Time
I
Ishida, Chiharu	The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course
Iyer, Easwar	DON’T KILL THE SUSPENSE: HOW OUTCOME KNOWLEDGE INFLUENCES THE ENJOYMENT OF ENTERTAINMENT
Iyer, Gopalkrishnan	CUSTOMER ONLINE REVENGE BEHAVIOR: A CROSS-CULTURAL EXAMINATION
Iyer, Karthik Ns	A STRUCTURED ABSTRACT: ORGANIZATION LEARNING AND NPD PERFORMANCE IN TURBULENT ENVIRONMENT
J
Jain, Varsha	STRUCTURED ABSTRACT- MEASURING AD-EVOKED NOSTALGIA IN INDIA: AN EMERGING MARKET PERSPECTIVE. STRUCTURED ABSTRACT: COMPREHENDING POLITICAL BRANDING AND BRAND IMAGE OF THE BJP IN INDIA STRUCTURED ABSTRACT: DISCOVERING RELATIONSHIPS BETWEEN INDIAN LUXURY BRANDS AND INDIAN CONSUMERS
Jansen, Hans	Structured Abstract: Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis
Janssens, Wim	THE EFFECT OF CROSSMODAL CONGRUENCY BETWEEN AMBIENT SCENT AND THE STORE ENVIRONMENT ON CONSUMER REACTIONS
Jiang, Lan	Knowing Your Role: Reputation Signals and their Influence on Participation in an Online Community
Jiang, Ying	DOES SCREEN SIZE MATTER? AN EXAMINATION OF THE EFFECTIVENESS OF MOBILE BANNER ADS ON SMARTPHONES VS PHABLETS
Jin, Byoungho	INTERNATIONAL CONSUMERS’ APPAREL OUTSHOPPING IN THE US
Jochims, Bruna	Is not that she is a bad person, but something is probably wrong!
Joerling, Moritz	CONNECTED CAR TECHNOLOGIES HIT THE ROAD ?! – AN EMPIRICAL STUDY ON FUTURE DEVELOPMENTS AND SELECTED CONCEPTS
Johnson, Aaron	UNFAMILIAR BRANDS & EXAGGERATED WARRANTY: IS IT A RECIEPE FOR SUCCESS?
Johnson, Catherine	How Many Fish Does Your "Net" Catch? The Implications of Social Media in Sales Strategy
Joo, Soyoung	EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN CONSUMER RESPONSES TO SPATIAL DISTANCE AND SOCIAL DISTANCE IN A CAUSE MARKETING CAMPAIGN
K
Kacha, Mathieu	Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage: Structured Abstract
Kahle, Lynn	LOV MEASURES: USING THE LIST OF VALUES TO MEASURE SYMBOLIC BRAND EQUITY
Kamleitner, Bernadette	Structured abstract: Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation
Kang, Jikyeong
Kang, Youmi
Kang, Yowei	CONSUMING FOREIGN CULTURAL PRODUCTS: AN EXPLORATORY STUDY OF COUNTRY-OF-ORIGIN EFFECTS ON KOREAN POPULAR CULTURE CONSUMPTION IN TAIWAN BIG DATA, CONSUMER ANALYTICS, AND REAL-TIME BIDDING (RTB) ADVERTISING: EMERGING INTERNATIONAL POLICY AND REGULATORY ISSUES
Kapelianis, Dimitri	STRUCTURED ABSTRACT: ALTERNATIVE DISTRIBUTION CHANNELS TO REACH THE BOTTOM OF THE PYRAMID IN AN EMERGING MARKET
Karampournioti, Evmorfia	Words Have Meaning and Names Have Power - Assessing The Appeal of Personalization of Perceiving One's Own Name On Coke Bottles Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment
Karimi, Sahar	STRUCTURED ABSTRACT: COMPARISON SITES: SIMPLIFIED OR DIRECTED EFFORT? MACRO-STUDY ON RETAILERS’ AND INTERMEDIARIES’ ONLINE CHANNEL
Karjaluoto, Heikki	EFFECTS OF SOCIAL MEDIA ON CONSUMERS’ SPORTS BRAND EXPERIENCES AND LOYALTY
Karray, Salma
Kashmiri, Saim	Me, Myself and I: Influence of CEO Narcissism on Firms' Innovation Proclivity and Likelihood of Marketing Controversies
Kasper-Bauer, Kati	VIEWING ORGANIZATIONAL COMMITMENT THROUGH THE LENS OF CUSTOMIZATION
Kastanakis, Minas
Kaufman, Kristina	The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course
Kaufman, Peter	The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course
Kaufman, Rüdiger	AN INTEGRATION OF THE CURATIVE INTERNATIONAL MARKETING CONSTRUCT
Keel, Astrid	STRUCTURED ABSTRACTUSING SHARP NUMBERS TO MAKE A POINT: THE AFFECTIVE IMPACT OF NUMERICAL APPEALS IN STD PREVENTION AMONG YOUNG ADULTS
Kessenbrock, Andreas	Face-to-Face vs. Digital Communication: The Effect of Communication Channels at the Point of Sale
Key, Martin	Unveiling the Magic of Storytelling in Marketing Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!
Khan, Imran
Kietzmann, Jan	UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY The Avatar's New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-To-Play Games
Kim, Jung Seek	MILLIONS FOR MARCOM, BUT NOT ONE CENT FOR RESEARCH: A STRUCTURED ABSTRACT
Kim, Kacy	A STRUCTURED ABSTRACT: HOW PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY AFFECT ADVERTISING EFFECTIVENESS
Kim, Yeonshin	A STRUCTURED ABSTRACT: HOW PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY AFFECT ADVERTISING EFFECTIVENESS
King, Ceridwyn	Name it as a sub-brand! Event marketing from brand architecture perspective.
Kirca, Ahmet	INTERACTIVE EFFECTS OF PRODUCT AND BRAND PORTFOLIOS ON FIRM VALUE
Knapp, Ann-Kristin	What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success STRUCTURED ABSTRACT: HOW TO SURVIVE IN A DIGITAL WORLD? A COMPREHENSIVE ANALYSIS OF SUCCESS FACTORS FOR BRICK-AND-MORTAR RETAIL STORES
Konya, Tara	AT THE INTERSECTION OF SOCIAL MARKETING AND PUBLIC POLICY: AN EXPLORATION OF A NON-PROFIT FROM THE CLIENT PERSPECTIVE
Koo, Jakeun	EFFECTS OF CONGRUENCE AND RELIABILITY ON CONSUMER RESPONSES IN A CAUSE ALLIANCE CAMPAIGN
Kooli, Kaouther	THE ROLE OF SIMULATOR GAMES IN MARKETING EDUCATION: EVIDENCE FROM ACADEMICS IN BOURNEMOUTH UNIVERSITY
Kopshoff, Florian	Selling to Homer or to Lisa? Conceptualizing Customer Competence in Complex Projects
Korgaonkar, Pradeep	Piracy, Price, and Word-of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates
Korschun, Daniel	How Power Affects Consumers’ Tipping Behavior
Kososki, Maiara	HIERARCHICAL STRUCTURE OF BRAND AUTHENTICITY
Kostopoulos, Giannis
Kotani, Keiko	Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business Performance?
Kowalczyk, Christine	Native Advertising Disclosures: Do Consumers Care?
Kraesgenberg, Anne-Lotte	THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM TYPE, CRISIS RESPONSE STRATEGY, AND CRISIS TYPE ON POST-CRISIS CONSUMER TRUST
Krallman, Alexandra	COMBINING CO-CREATION AND CSR: AN INVESTIGATION INTO INNOVATIVE SERVICE BUSINESS MODELS
Kraus, Laura K.	Let Your Customer Be King - The Impact of Participative Prcing on Monetary and Behavioral Outcomes and Moderating Effects
Krishen, Anjala	A Fan Identification Theory of Event Word of Mouth
Kuhn, Marc	DISNEYLAND IN B2B? TOWARDS PHYSICAL BRAND WORLDS IN INDUSTRIAL MARKETING
Kukar-Kinney, Monika	The Effect of Online Daily Deal Promotions on Consumer Discounting of Discounts
Kumar, Archana	Structured Abstract: Motivation and Active Learning to Improve Student Performance
Kumar, Bipul	THE INFLUENCE OF BRAND LOVE ON ORGANIZATIONAL BUYING: A STRUCTURED ABSTRACT
Kunkel, Thilo	Name it as a sub-brand! Event marketing from brand architecture perspective.
Kuo, Hsiao-Ching	THE EFFECT OF CATEGORIZATION MINDSET ON CONSUMERS’ SOCIAL DECISIONS
Kuroiwa, Kenichiro	Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business Performance?
Köcher, Sören	STRUCTURED ABSTRACT: NEW HIDDEN PERSUADERS – AN INVESTIGATION OF ANCHORING EFFECTS OF RECOMMENDER SYSTEMS ON CONSUMER CHOICE Face-to-Face vs. Digital Communication: The Effect of Communication Channels at the Point of Sale THE INFLUENCE OF CUSTOMER PRODUCT RATINGS ON PURCHASE DECISIONS
Küsgen, Sarah	THE INFLUENCE OF CUSTOMER PRODUCT RATINGS ON PURCHASE DECISIONS
L
Labrecque, Lauren	Does Linguistic Styles in Social Media Communications impact Consumer Engagement?
Lado, Nora	STRUCTURED ABSTRACT: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved Consumers
Lado Cousté, Nora
Laird, Mary Dana	CONSUMER ENTITLEMENT’S MODERATING ROLE ON THE IMPACT OF SALESPERSON CREDIBILITY ON PERCEPTIONS OF SALES PRESSURE
Lambkin, Mary	Corporate social responsibility (CSR) and marketing performance: role of commitment to the customer relationship
Landry, Timothy	The influence of attribute displacement performance on customer evaluation of service experiences
Langner, Sascha	Words Have Meaning and Names Have Power - Assessing The Appeal of Personalization of Perceiving One's Own Name On Coke Bottles Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment
Lanzotti, Erin	STRUCTURED ABSTRACT: THE CULTURAL INFLUENCE ON PURCHASE INTENT THROUGH FACEBOOK IN THE MIDDLE EAST
Laroche, Michel	MOTIVATIONS OF SHOPPING CHANNEL PREFERENCES AND PURCHASE INTENTION: THE MODERATING ROLE OF INVOLVEMENT- A STRUCTURED ABSTRACT ENGLISH VERSUS CHINESE BILINGUALS’ PREFERENCES FOR VOCABULARY IN ADVERTISING RECIPROCITY IN AN ACTOR-TO-ACTOR (A2A) RELATIONSHIP: AN ANTECEDENT TO CUSTOMER LOYALTY
Lastner, Matthew	Rescuing Relationships: Developing a Framework for Exchange Relationship Disruption STRUCTURED ABSTRACT: AN EXAMINATION OF THE EFFECTS OF EFFORT ON PRICE FAIRNESS JUDGMENTS
Le Bon, Joel
Le Meunier-Fitzhugh, Kenneth	STRUCTURED ABSTRACT: VALUE CREATION THROUGH RECIPROCAL VALUE PROPOSITIONS – THE DISCREPANCY BETWEEN THEORY AND SALES PRACTICE
Leach, Mark
Lee, Byung-Kwan	A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude toward Endings as Precursors of Superstitious Beliefs
Lee, Dong H	STRUCTURED ABSTRACT: WHO RETURNS IT AND WHO KEEPS IT? AN EMPIRICAL INVESTIGATION OF CONTRASTING CONSUMER PROFILES
Lee, Jeong Gyu	How Power Affects Consumers’ Tipping Behavior
Lee, Ruby	Structured Abstract: When does Customer Participation Hurt or Help Co-Creation Outcomes? The Contingency Roles of Ambiguity and Strategic Collaboration
Lee, Seung Yun	The Effect of Others' Participation on Charitable Behavior: Bandwagon or Bystander?
Lee, Yu-Feng	HOW CHINA’S ‘DOUBLE-ELEVEN’ DAY CHALLENGES CONFUCIANISM
Lee, Yun Jung	Evolution of interactivity from B2C to C2C: Exploring flow theory and WOM Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase
Lefebvre, Sarah	Nudging healthful consumption and choices through the use of ambient scent The Effects Of Plate Presentation On Calorie Estimates And Consumption Decisions
Lehnert, Kevin	Factors Influencing the Unethical Behavior of Business People
Lengnick-Hall, Cynthia	STRATEGIC ORIENTATIONS, KNOWLEDGE STOCK, AND AMBIDEXTERITY: A STUDY OF FIRM-WIDE BEHAVIOR AND CONSEQUENCES
Leonard, Hillary	Native Advertising Disclosures: Do Consumers Care?
Li, Fuan	MEASURING CONFUCIAN ETHICS: SCALE DEVELOPMENT AND VALIDATION
Li, Mei	Structured Abstract - To Trust, or Not to Trust—That is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness
Li, Zhengjie	INVESTIGATING THE ANTECEDENTS OF AFFILIATE CONTROL SYSTEM: A STRUCTURED ABSTRACT
Liaw, Chong Jin Edmund	IMPACTS OF PEER IDENTITY AND PEER RELATIONSHIP ON ONLINE BRAND COMMUNITY IDENTIFICATION AND VALUE CO-CREATION
Lichy, Jessica
Licsandru, Tana	An exploratory study of the language effect on cross-cultural marketing: An abstract
Lin, You	Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema
Lischka, Gesa	APPLIED NEUROECONOMICS: SCIENCE MEETS BUSINESS PRACTICE - PROFOUND INSIGHTS OR WITCHCRAFT?
Littlewood, Kerry	DEVELOPING THE SOCIAL MEDIA VALUE CHAIN: A CONCEPTUAL FRAMEWORK FOR THE MEASUREMENT OF SOCIAL MEDIA
Liu, Annie
Liu, Chihling	Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy?
Liu, Dong	When do investments in supplier-buyer relationship generate optimal profits? From the relationship life cycle perspective
Liu, Xia	An Examination of the Drivers of e-Marketing Capability in the Digital Age
Llonch, Joan	STRUCTURED ABSTRACT: CATEGORIZATION OF GLOBAL, LOCAL AND GLOCAL BRANDS: A CONSUMER’S PERSPECTIVE METHODOLOGY
Long-Tolbert, Sylvia	An Exploratory Study of Consumer Price Estimation Self-Efficacy
Lopez, Miguel Angel	STRUCTURED ABSTRACT: CATEGORIZATION OF GLOBAL, LOCAL AND GLOCAL BRANDS: A CONSUMER’S PERSPECTIVE METHODOLOGY
Lough, Nancy	A Fan Identification Theory of Event Word of Mouth
Lueg, Jason	Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry
Lueth, Annika	Structured Abstract: Hungry, Healthy, Happy! How Emolabeling with Smiley Faces induces Healthier Food Choices for Children
Luna-Nevarez, Cuauhtemoc	GETTING INTO THE MIND OF CONSUMERS: AN EXPLORATORY ANALYSIS OF CONSUMER OPINIONS, ETHICS AND SENTIMENT OF NEUROMARKETING
Lunardo, Renaud	THE EFFECTS OF IN-STORE CULTURAL ACTIVITIES ON CONSUMER'S PERCEPTION OF RETAILER'S LEGITIMACY AND PATRONAGE BEHAVIOR A RISK AVOIDANCE VERSUS TYPICALITY ACCOUNT OF FRONT LABELS FLUENCY EFFECTS ON CONSUMER’S WILLINGNESS TO PAY
Lund, Donald	Brick vs. Click: A Resource Based View of Retail Relationship Marketing through Community Engagement
Lund, Kaisa	Change in Meaning of Brand Personality Characteristics: An Advertising Analysis
Lynch, Andrew	Designing an Integrated Three Year Marketing Bachelor's Degree Program
M
Ma, Shuang	Structured Abstract: When does Customer Participation Hurt or Help Co-Creation Outcomes? The Contingency Roles of Ambiguity and Strategic Collaboration
Mabry, Amanda	Structured Abstract: FOR SHAME! HOW GOAL-ATTAINABILITY, GOAL ORIENTATION, MODEL SIZE AND EMOTIONS SHAPE FEMALE CONSUMERS’ SELF-PERCEPTIONS
Macdonald, Emma K.	CUSTOMER EXPERIENCE MANAGEMENT PRACTICES: A SYSTEMATIC LITERATURE REVIEW
Maceli, Kristen	ASSESSING ONLINE DISCUSSIONS: BRINGING OBJECTIVITY TO A SUBJECTIVE MATTER
Mackert, Michael	Would You Listen to Brad Pitt? : The Impact of Construal Level and Celebrity Endorsement in Donation Advertising
Madhavaram, Sreedhar	STRUCTURED ABSTRACT: Persistent Innovation and Firm Orientations: A Conceptual Framework STRUCTURED ABSTRACT: MIRRORING THE BOSS: INFLUENCE OF ETHICAL LEADERSHIP ON SALESPERSON ETHICAL BEHAVIOR AND PERFORMANCE Structured Abstract: Exploring the Dark Side of Relationship Marketing: A Systematic Review and Implications STRUCTURED ABSTRACT: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications through a Competitive Advantage Lens
Mahlamäki, Tommi	EFFECTS OF SOCIAL MEDIA ON CONSUMERS’ SPORTS BRAND EXPERIENCES AND LOYALTY
Mahr, Dominik	THE “DARK SIDE” OF PASSIONATE REVIEWS: REVERSE ALLIESTHESIA AND IMPULSIVITY
Maity, Devdeep	I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Set Up THE IMPACT OF PERCEIVED POINT OF SALE EXPERIENCE: A STRUCTURED ABSTRACT
Marchand, Andre	STRUCTURED ABSTRACT: HOW TO SURVIVE IN A DIGITAL WORLD? A COMPREHENSIVE ANALYSIS OF SUCCESS FACTORS FOR BRICK-AND-MORTAR RETAIL STORES
Marder, Ben	AN EXPLORATION OF THE USES AND GRATIFICATIONS OF SOCIAL MEDIA AS PART OF B2B PROCESSES: DECISION MAKERS VS. MARKETERS STRUCTURED ABSTRACT: POLITICAL CAMPAIGNING ON TWITTER: THE USE OF LANGUAGE, MESSAGE TONE AND IMPLICATIONS FOR POLITICAL MARKETING COMMUNICATION FROM THE UK GENERAL ELECTION 2015. The Avatar's New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-To-Play Games
Marquardt, Adam	LOV MEASURES: USING THE LIST OF VALUES TO MEASURE SYMBOLIC BRAND EQUITY Re-conceptualizing, Measuring and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time
Martin, William	STRUCTURED ABSTRACT: DON'T BE SUCH A DOWNER: THE IMPACT OF VALENCE ON RECEIVERS OF WORD-OF-MOUTH
Martínez Flores, Raúl	THE ROLE OF ADVERTISING CREATIVITY IN TRUST ENHANCEMENT AND CUSTOMER'S RESPONSE
Massa, Felipe	STRUCTURED ABSTRACT: ALL ONLINE COMPLAINTS ARE NOT CREATED EQUAL: CORPORATE SOCIAL MEDIA PAGES AS CUSTOMER SERVICE CHANNELS
Massera, Laura	WHICH PROPORTION OF THEIR REFERENCE PRICE ARE CONSUMERS WILLING TO PAY IN SPECIFIC PAY-WHAT-YOU-WANT CONDITIONS? – A STRUCTURED ABSTRACT
Mayer, James	The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery
McGoldrick, Peter	HEALTHY EATING PROMOTION: TRANSLATING CONSUMER EXPECTATIONS INTO CSR STRATEGIES Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy?
Megehee, Carol M.	How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior
Melnyk, Vladimir	STRUCTURED ABSTRACT: Mood as a Moderator of Social Norm’s Influence
Memery, Juliet	AN (EXTENDED) ABSTRACT: EXPLORING FOOD HABIT FORMATION IN YOUNG UK FAMILIES: THE CASE OF SUSTAINABLE SEAFOOD
Meng, Yan	How Does Counterfeit Contaminate Perceptions of Genuine Brands?
Merchant, Altaf	STRUCTURED ABSTRACT- MEASURING AD-EVOKED NOSTALGIA IN INDIA: AN EMERGING MARKET PERSPECTIVE. STRUCTURED ABSTRACT: DEVELOPING A SCALE TO MEASURE UNIVERSITY BRAND HERITAGE.
Merfeld, Katrin	UNDERSTANDING USERS OF PEER-TO-PEER CARSHARING – A MEANS-END ANALYSIS TO UNCOVER PARTICIPATION MOTIVES
Miller, Elizabeth	DON’T KILL THE SUSPENSE: HOW OUTCOME KNOWLEDGE INFLUENCES THE ENJOYMENT OF ENTERTAINMENT
Mills, Adam	Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
Mishra, Abhishek	SPORTS TEAM BRAND-EQUITY INDEX: A NEW MEASUREMENT
Mittelman, Robert
Mitterer, Dario
Mohan, Mayoor	Top Management Orientation and Its Impact on the Financial Contribution of Trade Shows: A Non-Selling Perspective
Monahan, Lisa	STRUCTURED ABSTRACT. HATE DOESN’T HAVE TO HURT: THE INFLUENCE OF HATE-ACKNOWLEDING ADVERTISING ON POSITIVE WORD-OF-MOUTH
Moore, Melissa	The Influence of Dual Branding Information on Consumer Evaluations
Moore, Robert	The Influence of Dual Branding Information on Consumer Evaluations Firm-Level Technology Adoption Processes: A Qualitative Investigation
Moradi, Masoud	AN INVESTIGATION INTO THE ROLE OF BRAND AFFILIATION AND CONTENT EMOTIONS ON CROWDFUNDING SUCCESS
Moreira, Gerardo	The Bond of Identification: How Salespeople's Affinity with their Organization Impacts Selling Success
Moriuchi, Emi	SCARCITY APPEALS IN ADVERTISING: COMPARISION OF PRODUCT UNIQUENESS AND POPULARITY SIGNALS
Morrison, Stacey	Special Session: Learning about the magic of publishing using bibliometric analysis
Motyka, Scott	THE “DARK SIDE” OF PASSIONATE REVIEWS: REVERSE ALLIESTHESIA AND IMPULSIVITY
Mourad, Siham	The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase Intention
Mpinganjira, Mercy	ENCOURAGING THE GIVE AND TAKE MENTALITY: AN EXAMINATION OF FACTORS INFLUENCING RECIPROCITY IN ONLINE HEALTH COMMUNITIES
Mtshemla, Nosipho	STRUCTURED ABSTRACT: ALTERNATIVE DISTRIBUTION CHANNELS TO REACH THE BOTTOM OF THE PYRAMID IN AN EMERGING MARKET
Mukherjee, Ashesh	The Effect of Others' Participation on Charitable Behavior: Bandwagon or Bystander?
Munnukka, Juha	EFFECTS OF SOCIAL MEDIA ON CONSUMERS’ SPORTS BRAND EXPERIENCES AND LOYALTY
Munoobhai, Sharika	STRUCTURED ABSTRACT: ALTERNATIVE DISTRIBUTION CHANNELS TO REACH THE BOTTOM OF THE PYRAMID IN AN EMERGING MARKET
Murray, Lynn	ASSESSING ONLINE DISCUSSIONS: BRINGING OBJECTIVITY TO A SUBJECTIVE MATTER
Murray, Noel	Northern Ireland Tourist Board and HBO: A Critical Evaluation of a Digital Media Marketing Alliance
Musarskaya, Maria	THE ROLE OF SIMULATOR GAMES IN MARKETING EDUCATION: EVIDENCE FROM ACADEMICS IN BOURNEMOUTH UNIVERSITY AN (EXTENDED) ABSTRACT: EXPLORING FOOD HABIT FORMATION IN YOUNG UK FAMILIES: THE CASE OF SUSTAINABLE SEAFOOD
Musgrove, Carolyn	SMILING AND KEEPING BUSY NEAR THE ENTRANCE OF THE STORE?: WHAT WORKS FOR HAILERS AND WHAT DOESN’T
Mägi, Anne	How do Consumers Update Store Price Perceptions?
N
Nakhata, Chinintorn	A LITTLE FOR ME, A LOT FOR YOU: THE RELATIONSHIP BETWEEN CHECKOUT CHARITY AND GRATUITY SIZE
Narcum, John	Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers
Nasr, Linda	Turn away from the dark side: Exploring positive customer feedback
Nazifi, Amin	STRUCTURED ABSTRACT: AN EMPIRICAL EXAMINATION OF THE EFFECTIVENESS OF DIFFERENT TYPES OF COMPENSATION IN A SERVICE TERMINATION CONTEXT
Neder, Pablo	Unveiling the Magic of Storytelling in Marketing
Neumann, David	STRUCTURED ABSTRACT CONSUMER’S COMMUNICATION CHANNEL PREFERENCES: HIGH-STAKE vs. LOW-STAKE BRANDS
Newmeyer, Casey	CHARITY AT CHECK-OUT: THE IMPLICATIONS FOR RETAILERS THE EMOTIONS OF LEADERS DRIVE SUSTAINABLE BRAND GROWTH
Nichols, Bridget	The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors towards Thin, Average, and Obese Shoppers Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals Cause-Related Sports Marketing: The Role of League-Cause Fit and Team Imagery in Advertising Promotions
Nicol, Cameron	Me, Myself and I: Influence of CEO Narcissism on Firms' Innovation Proclivity and Likelihood of Marketing Controversies
Nieroda, Marzena	HEALTHY EATING PROMOTION: TRANSLATING CONSUMER EXPECTATIONS INTO CSR STRATEGIES EXPLORING USEFULNESS OF WELLBEING WEARABLES FOR IMPROVED ADOPTION: QUALITATIVE APPROACH
Noll, Florentine	STRUCTURED ABSTRACT: CAUSE-RELATED MARKETING (CM): THE PERSPECTIVE OF MILLENNIALS
Norberg, Patricia	Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process
Nordfält, Jens	Abstract: With or Without You - Playing Music in Grocery Stores
Nowlin, Edward L.	Unveiling the Magic of Storytelling in Marketing
O
O'Connell, Dennis	LOV MEASURES: USING THE LIST OF VALUES TO MEASURE SYMBOLIC BRAND EQUITY
O'Connor, Genevieve	“STRUCTURED ABSTRACT: THE ROLE OF CONNECTIVITY AND IDENTIFICATION IN SERVICE EXCHANGE RELATIONSHIPS BETWEEN EMPLOYEES”
O.C. Werle, Carolina	“WHAT A DELICIOUS NAME!” THE RELATIONSHIP BETWEEN EMBODIMENT AND FOOD CONSUMPTION
Obeidat, Zaid	CUSTOMER ONLINE REVENGE BEHAVIOR: A CROSS-CULTURAL EXAMINATION
Obeng, Efua	CHARITY AT CHECK-OUT: THE IMPLICATIONS FOR RETAILERS
Obilo, Obinna	Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
Olbrich, Rainer	Structured Abstract: Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis
Ortega, Ana M.	INTERNATIONAL CONSUMERS’ APPAREL OUTSHOPPING IN THE US
Ortinau, David	Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process STRUCTURED ABSTRACT. HATE DOESN’T HAVE TO HURT: THE INFLUENCE OF HATE-ACKNOWLEDING ADVERTISING ON POSITIVE WORD-OF-MOUTH
Osiyevskyy, Oleksiy	TOWARD RESOLVING THE REFLECTIVE-FORMATIVE MEASUREMENT DEBATE: THEORETICAL FRAMEWORK AND AN EMPIRICAL INVESTIGATION
Overlack, Ramona	A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An Abstract
P
Paehler Vor der Holte, Nora	What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success
Page, Nadine	Agentic Technology: Exploring the influence of Fitbit activity tracker on consumer behavior
Paluch, Stefanie	CONNECTED CAR TECHNOLOGIES HIT THE ROAD ?! – AN EMPIRICAL STUDY ON FUTURE DEVELOPMENTS AND SELECTED CONCEPTS
Pan, Yue	Understanding a Changing Landscape: New Evidence Concerning the Role of Distinctiveness in Multiethnic Advertising Research
Pandey, Jyoti	NEED FOR TOUCH - A BARRIER IN ONLINE SHOPPING: IDENTIFYING COMPENSATORY FACTORS IN AN ONLINE CONTEXT
Pantoja, Felipe	OLD, BUT GOLD! HOW AGE STEREOTYPE AFFECTS THE EVALUATION OF SECOND-HAND PRODUCTS “WHAT A DELICIOUS NAME!” THE RELATIONSHIP BETWEEN EMBODIMENT AND FOOD CONSUMPTION
Papagiannidis, Savvas	STRUCTURED ABSTRACT: THE ROLE OF BRAND ATTACHMENT AND ITS ANTECEDENTS IN BRAND EQUITY IN HIGHER EDUCATION
Park, Dooyeon	IT IS HARD TO MAKE THEM HAPPY WHEN THEY ARE FULL OF HOPES: EMOTIONAL BLUNTING IN ADVERTISING
Park, Hyun Young	PREVENTIVE AGAINST A SAD CHARITABLE APPEAL: HOW REGULATORY FOCUS CHANGES THE EFFECTIVENESS OF EMOTION APPEALS IN SOLICITING DONATIONS
Park, Junghyun
Park, Jungkun	THE ROLE OF SOCIAL VARIABLES IN U.S. CONSUMER LOYALTY REGARDING CHINESE CONSUMER ELECTRONICS
Parker, Janna	RETAILER TELEVISION ADVERTISING: A CONTENT ANALYSIS OF THE INFORMATIONAL CUES USED BY RETAILERS
Paschen, Jeannette	UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY Special Session: Learning about the magic of publishing using bibliometric analysis
Paswan, Audhesh	Effect of Product Return Policy on Consumer’s Risk Perception, Store Image, and Store Patronage: A Causal Investigation
Patak, Peter	Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities
Paul, Justin	CONSUMER DISSATISFACTION AND ORGANIZATIONAL PROBLEMS: EXPLORING INTERNAL MARKETING SOLUTIONS
Paulin, Michèle	RECIPROCITY IN AN ACTOR-TO-ACTOR (A2A) RELATIONSHIP: AN ANTECEDENT TO CUSTOMER LOYALTY
Paulson, Erika	Understanding a Changing Landscape: New Evidence Concerning the Role of Distinctiveness in Multiethnic Advertising Research
Payne, Collin	STRUCTURED ABSTRACT: UNDERSTANDING THE RELATIONSHIP BETWEEN CONTEXT DEPENDENCE AND SUSCEPTIBILITY TO CONSUMPTION CUES
Peasley, Michael	Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers Point of Sale Donations: Investigating Cause Marketing in a Retailing Environment
Pedada, Kiran	AN INVESTIGATION INTO THE ROLE OF BRAND AFFILIATION AND CONTENT EMOTIONS ON CROWDFUNDING SUCCESS
Peev, Plamen	The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery
Pelletier, Mark	Self-expansion in experiential consumption
Petrescu, Maria	Piracy, Price, and Word-of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates
Pham, Phuoc	How Many Fish Does Your "Net" Catch? The Implications of Social Media in Sales Strategy
Pich, Christopher	STRUCTURED ABSTRACT: COMPREHENDING POLITICAL BRANDING AND BRAND IMAGE OF THE BJP IN INDIA
Pitt, Christine	Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective
Pitt, Leyland	UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective
Plangger, Kirk	UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY
Plouffe, Chris	Getting in Position: Uncovering Antecedents of Global Network Capital
Polat, Volkan	STRUCTURED ABSTRACT: REVISITING THE MARKETING CAPABILITIES FROM AN ADAPTIVE PERSPECTIVE
Ponder, Nicole	Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry
Pongpatipat, Chatt	Structured Abstract: When Higher Product Reviews Reduce Purchase Likelihood
Popovich, Deidre	A CONSUMER HEALTH PERSPECTIVE ON SEVERE SERVICE FAILURE: THE EFFECTS OF EXPRESSIVE DISCLOSURE
Popp, Bastian	NATURE AND MULTIFACETED CONSEQUENCES OF FACEBOOK-BASED ANTI-BRAND COMMUNITIES IN SPORT
Porter Iii, Mcdowell	STRUCTURED ABSTRACT: AN EXAMINATION OF THE EFFECTS OF EFFORT ON PRICE FAIRNESS JUDGMENTS
Pounders, Kathrynn	NARCISSISM AND THE SELFIE: AN EXPOLORATORY STUDY
Pounders, Kathrynn	Structured Abstract: FOR SHAME! HOW GOAL-ATTAINABILITY, GOAL ORIENTATION, MODEL SIZE AND EMOTIONS SHAPE FEMALE CONSUMERS’ SELF-PERCEPTIONS
Poushneh, Atieh	THE ROLE OF CUSTOMER READINESS IN USER’S WILLINGNESS TO USE AUGMENTED REALITY User’s Self-Expression in Augmented Reality
Prado, Paulo	HIERARCHICAL STRUCTURE OF BRAND AUTHENTICITY
Price, Linda	Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!
Prpić, John	Special Session: Learning about the magic of publishing using bibliometric analysis
Pryor, Susie	Social media links on magazine advertisements: An exploration of consumers’ viewpoint
Puzakova, Marina	STRUCTURED ABSTRACT: Y USTED? THE EFFECTS OF SOCIAL INFLUENCE ON CONSUMERS’ SERVICE LANGUAGE PREFERENCE
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Qi, Ji	A CONCEPTUAL FRAMEWORK OF ORGANIZATIONAL ORIENTATION ANTECEDENTS OF SALES AND OPERATIONS PLANNING
R
Racela, Olimpia
Rafieian, Hoori	How Power Affects Consumers’ Tipping Behavior
Raggio, Randle	Value proposition alignment: Estimating green self-service technology initiatives in a B2B context
Rahman, Mahabubur	Corporate social responsibility (CSR) and marketing performance: role of commitment to the customer relationship
Raja, Sowmya	CROSS-CULTURAL VALIDITY ASSESSMENT OF PERCEIVED BRAND GREENNESS SCALE
Rajaratnam, Daniel	Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!
Ramachandran, Indu	STRUCTURED ABSTRACT: MIRRORING THE BOSS: INFLUENCE OF ETHICAL LEADERSHIP ON SALESPERSON ETHICAL BEHAVIOR AND PERFORMANCE STRATEGIC ORIENTATIONS, KNOWLEDGE STOCK, AND AMBIDEXTERITY: A STUDY OF FIRM-WIDE BEHAVIOR AND CONSEQUENCES
Randhawa, Praneet	INTERACTIVE EFFECTS OF PRODUCT AND BRAND PORTFOLIOS ON FIRM VALUE
Raska, David	The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors towards Thin, Average, and Obese Shoppers Cause-Related Sports Marketing: The Role of League-Cause Fit and Team Imagery in Advertising Promotions
Rasku, Risto	THE PERSONAL VALUE STRUCTURES OF RALLY SPECTATORS AND RALLY TEAM MEMBERS
Rast, Rebecca	The Bond of Identification: How Salespeople's Affinity with their Organization Impacts Selling Success STRUCTURED ABSTRACT: ENTREPRENUERSHIP OPPORTUNITIES FOR WOMEN AND MINORITIES: EVIDENCE FROM FRANCHISE INDUSTRIES
Ray, Daniel	SERVICE RECOVERY IN ONLINE MEDIUM: A COST-EFFECTIVE ANSWER IN CROSS-CULTURAL SETTINGS
Reiter, Philipp	Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment
Reynolds, Alyssa	STRUCTURED ABSTRACT: UNDERSTANDING THE RELATIONSHIP BETWEEN CONTEXT DEPENDENCE AND SUSCEPTIBILITY TO CONSUMPTION CUES
Reynolds, Kristy	SMILING AND KEEPING BUSY NEAR THE ENTRANCE OF THE STORE?: WHAT WORKS FOR HAILERS AND WHAT DOESN’T
Rhode, Ann Kristin
Rice, Dan	Structured Abstract: FOR SHAME! HOW GOAL-ATTAINABILITY, GOAL ORIENTATION, MODEL SIZE AND EMOTIONS SHAPE FEMALE CONSUMERS’ SELF-PERCEPTIONS
Richard, Marie-Odile	ENGLISH VERSUS CHINESE BILINGUALS’ PREFERENCES FOR VOCABULARY IN ADVERTISING
Richards, Keith	Reaping and Sowing: The Effects of Salesperson Networking Ability on Sales Performance Over Time
Riehl, Utz	What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success
Rinaldo, Shannon	A CONSUMER HEALTH PERSPECTIVE ON SEVERE SERVICE FAILURE: THE EFFECTS OF EXPRESSIVE DISCLOSURE
Rizvi, Wajid	Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies
Roberts, Samantha	Commercial Implications of Corruption in Sport: How Should A Sponsor Respond?
Robicheaux, Robert	Brick vs. Click: A Resource Based View of Retail Relationship Marketing through Community Engagement
Robson, Julie	Faith, trust and pixie dust: A comparative study of consumer trust in Islamic banks
Robson, Karen	UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY
Rodero, Jose Antonio	Structured Abstract: The Role of Pride in Retaining Sport Event Volunteers
Roggeveen, Anne L	Abstract: With or Without You - Playing Music in Grocery Stores The Role of In-Store and Online Retailing Factors
Rojas-Mendez, Jose I.	RESCUING XENOCENTRISM: THE MISSING CONSTRUCT IN CONSUMER BEHAVIOR
Rokonuzzaman, Md	Effect of Product Return Policy on Consumer’s Risk Perception, Store Image, and Store Patronage: A Causal Investigation
Romero, Marisabel	Structured Abstract: Display Positions of Healthy and Unhealthy Items - Implications for Healthful Choices.
Rondon, Carolina	STRUCTURED ABSTRACT CONSUMER’S COMMUNICATION CHANNEL PREFERENCES: HIGH-STAKE vs. LOW-STAKE BRANDS
Rose, Gregory	STRUCTURED ABSTRACT: DEVELOPING A SCALE TO MEASURE UNIVERSITY BRAND HERITAGE.
Rose, Mei	STRUCTURED ABSTRACT: DEVELOPING A SCALE TO MEASURE UNIVERSITY BRAND HERITAGE.
Rosenbloom, Bert	Retail Expansion: What's Ahead?
Rosengren, Sara	How do Consumers Update Store Price Perceptions?
Ross, Spencer	@brand to @brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products
Ross Jr., William	Re-conceptualizing, Measuring and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time
Rossi, Patricia	OLD, BUT GOLD! HOW AGE STEREOTYPE AFFECTS THE EVALUATION OF SECOND-HAND PRODUCTS “WHAT A DELICIOUS NAME!” THE RELATIONSHIP BETWEEN EMBODIMENT AND FOOD CONSUMPTION
Rothensee, Matthias	With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment
Roy, Subhadip	STRUCTURED ABSTRACT- MEASURING AD-EVOKED NOSTALGIA IN INDIA: AN EMERGING MARKET PERSPECTIVE. WHY DO WE WATCH SEQUELS? A QUALITATIVE EXPLORATION FROM INDIA
Ruffer, Stefan	Retailers' Resistance Towards Radical Innovations in the Baby Nutrion Market - An Empirical Study
Ruiz-Mafe, Carla	THE DUAL NATURE OF SPREADING NEGATIVE EWOM FOR BRANDED OFFERS: EMOTIONAL REACTION OR SOCIAL RESPONSE?
Ruvio, Ayalla	Cultural orientation and culture consumption outcomes: Comparing Immigrants from the former Soviet Union to Israel and Germany
Ruzeviciute, Ruta	Structured abstract: Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation
Ryding, Daniella
Ryoo, Yuhosua	Would You Listen to Brad Pitt? : The Impact of Construal Level and Celebrity Endorsement in Donation Advertising
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Sadh, Ashish	NEED FOR TOUCH - A BARRIER IN ONLINE SHOPPING: IDENTIFYING COMPENSATORY FACTORS IN AN ONLINE CONTEXT
Sahadev, Sunil	CONSUMER DISSATISFACTION AND ORGANIZATIONAL PROBLEMS: EXPLORING INTERNAL MARKETING SOLUTIONS
Saine, Ruby	Imagery Perspective and Moral Judgment: Consumers’ Self-Judgment of Marketplace Transgressions
Saint Clair, Julian	FIRE WITH FIRE: USING ONE CONSUMER STEREOTYPE TO OVERCOME ANOTHER VIA CONTINGENCY INFORMATION
Salcedo, Nestor U.	RELATIONSHIP BETWEEN SOCIAL POWER TYPES (LEGITIMATE AND EXPERT) OF PREADOLESCENT CHILDREN IN THE INFLUENCE PERCEPTION IN THEIR MOTHERS IN PERUVIAN TOY STORES
Salehi-Sangari, Esmail	Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges
Samulewicz, Christian	Retailers' Resistance Towards Radical Innovations in the Baby Nutrion Market - An Empirical Study
Sardashti, Hanieh	A BRAND LOYALTY & ATTACHMENT-BASED BAYESIAN BRAND CHOICE MODEL
Sarkis, Nada	STRUCTURED ABSTRACT: THE CULTURAL INFLUENCE ON PURCHASE INTENT THROUGH FACEBOOK IN THE MIDDLE EAST
Sarofim, Samer
Sarstedt, Marko	VIEWING ORGANIZATIONAL COMMITMENT THROUGH THE LENS OF CUSTOMIZATION
Satornino, Cinthia	Reaping and Sowing: The Effects of Salesperson Networking Ability on Sales Performance Over Time
Satornino, Cinthia	Getting in Position: Uncovering Antecedents of Global Network Capital
Saxena Arora, Anshu	Measuring Slice-of-Life versus Slice-of-Death Advertising Appeals
Schamberger, Annina	EXPLORING USEFULNESS OF WELLBEING WEARABLES FOR IMPROVED ADOPTION: QUALITATIVE APPROACH
Schiessl, Michael	APPLIED NEUROECONOMICS: SCIENCE MEETS BUSINESS PRACTICE - PROFOUND INSIGHTS OR WITCHCRAFT?
Schlager, Tobias
Schlager, Tobias
Schmidt, Jessica	Navigating the Regulatory Environment in the Swedish Sharing Economy
Schmidt, Steffen	Words Have Meaning and Names Have Power - Assessing The Appeal of Personalization of Perceiving One's Own Name On Coke Bottles Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment
Schultz, Don	STRUCTURED ABSTRACT: DISCOVERING RELATIONSHIPS BETWEEN INDIAN LUXURY BRANDS AND INDIAN CONSUMERS
Schäfers, Tobias	Selling to Homer or to Lisa? Conceptualizing Customer Competence in Complex Projects To Be Continued… - The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models
Segev, Sigal	Cultural orientation and culture consumption outcomes: Comparing Immigrants from the former Soviet Union to Israel and Germany
Sengupta, Sanchayan	SERVICE RECOVERY IN ONLINE MEDIUM: A COST-EFFECTIVE ANSWER IN CROSS-CULTURAL SETTINGS
Serrano, María Ángeles Rodríguez	Corporate social responsibility (CSR) and marketing performance: role of commitment to the customer relationship
Shahriari, Elmira	The effect of evolutionary mating cues on the perception of attractiveness in celebrity endorsement
Shanahan, Kevin	AN ARGUMENT FOR THE USE OF HIGH FEAR APPEALS AS AN EFFECTIVE TYPE II DIABETES HEALTH MESSAGING STRATEGY STRUCTURED ABSTRACTUSING SHARP NUMBERS TO MAKE A POINT: THE AFFECTIVE IMPACT OF NUMERICAL APPEALS IN STD PREVENTION AMONG YOUNG ADULTS COMBINING CO-CREATION AND CSR: AN INVESTIGATION INTO INNOVATIVE SERVICE BUSINESS MODELS STRUCTURED ABSTRACTANGER, WILLINGNESS OR CLUELESS? UNDERSTANDING WHY WOMEN PAY A PINK TAX ON THE PRODUCTS THEY CONSUME
Sharma, Nazuk	THE IMPACT OF ADDING ‘ACTIVE’ WHITE SPACE TO A LOGO DESIGN ON THE CLARITY OF BRAND COMMUNICATION AND EVALUATION: A STRUCTURED ABSTRACT
Sherrell, Dan	How does scandal affect the celebrity endorsed brand? -Examining the moderated mediation role of culture and nationality of a celebrity
Shirdastian, Hamid	MOTIVATIONS OF SHOPPING CHANNEL PREFERENCES AND PURCHASE INTENTION: THE MODERATING ROLE OF INVOLVEMENT- A STRUCTURED ABSTRACT
Sibai, Olivier	Detecting conflict on social media
Sichtmann, Christina	Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities
Sierra, Jeremy	Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude toward Endings as Precursors of Superstitious Beliefs When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs
Sleep, Stefan	STRUCTURED ABSTRACT: CMO/CIO COOPERATION IN THE ERA OF BIG DATA
Smith, Jeffery	How Customer-Company Identification And Self-Construal Predict Service Recovery Expectations And Complaints
Son, Hyunsang	NARCISSISM AND THE SELFIE: AN EXPOLORATORY STUDY
Song, Lei	How Does Counterfeit Contaminate Perceptions of Genuine Brands?
Srivastava, Prashant	A STRUCTURED ABSTRACT: ORGANIZATION LEARNING AND NPD PERFORMANCE IN TURBULENT ENVIRONMENT
Steedman, Chris	THE MEDIATORS AND MODERATORS OF ONLINE TRAVEL COMMUNITY MEMBERS’ STICKINESS: A STRCTURED ABSTRACT
Stegemann, Manuel	Let Your Customer Be King - The Impact of Participative Prcing on Monetary and Behavioral Outcomes and Moderating Effects
Stevens, Jennifer	COUNTERING NEGATIVE ONLINE REVIEWS: THE IMPACT OF RESPONSE AND RESPONDER STRUCTURED ABSTRACTANGER, WILLINGNESS OR CLUELESS? UNDERSTANDING WHY WOMEN PAY A PINK TAX ON THE PRODUCTS THEY CONSUME
Stewart, David	Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!
Stieler, Maximilian	WHO IS TO BLAME? – THE ROLE OF PERCEIVED DECEPTION AND MORAL EMOTIONS IN CONSUMERS’ ATTRIBUTIONAL SEARCH: A STRUCTURED ABSTRACT
Stiller, Sandra
Strandberg, Carola	Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges
Stuebiger, Nina
Su, Yiran	Name it as a sub-brand! Event marketing from brand architecture perspective.
Suh, Taewon	A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude toward Endings as Precursors of Superstitious Beliefs
Sujan, Harish	SKILLED INTUITION AND SELLING PERFORMANCE: A STRUCTURED ABSTRACT
Sun, Qin	MEASURING CONFUCIAN ETHICS: SCALE DEVELOPMENT AND VALIDATION
Suri, Rajneesh	How Does Counterfeit Contaminate Perceptions of Genuine Brands?
Svensson, Goran	Framing Business Sustainability Efforts through Time
Swaminathan, Srinivasan	A STRUCTURED ABSTRACT: ORGANIZATION LEARNING AND NPD PERFORMANCE IN TURBULENT ENVIRONMENT
Swaminathan, Srinivasan	STRUCTURED ABSTRACT: IMPACT OF INDIVIDUAL, BRAND, AND PROMOTION CHARACTERISTICS ON COUPON REDEMPTIONS
Swani, Kunal	Does Linguistic Styles in Social Media Communications impact Consumer Engagement?
Syllos, Luis Gustavo	I AM NOT LIKE YOU, BUT I’M ALSO GOING BY BIKE: THE CONSPICUOUS CONSUMPTION EFFECT OF A DISSOCIATION REFERENCE GROUP ON OBSERVER’S ENGAGEMENT IN AN ENVIRONMENTAL CAUSE
Syrdal, Holly	Structured Abstract: What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility
Szocs, Courtney	The Effects Of Plate Presentation On Calorie Estimates And Consumption Decisions
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Tajdini, Saeed	User-Generated Content and New Product Innovation: Insights from Text Mining and Sentiment Analysis
Talay, Berk	INTERACTIVE EFFECTS OF PRODUCT AND BRAND PORTFOLIOS ON FIRM VALUE
Taute, Harry	When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs
Temiz, Serdar
Thoeni, Andrew	SOCIAL IRRITANTS: SMALL THINGS WITH LARGE CONSEQUENCES
Thompson, Steven	Value proposition alignment: Estimating green self-service technology initiatives in a B2B context
Toporowski, Waldemar	BRAND LOYALTY GAIN OR LOSS? EFFECTS OF MOBILE APP GAMIFICATION FOR RETAILERS
Toteva, Irina	ANTECEDENTS AND CONSEQUENCES OF TROLLING IN ONLINE COMMUNITIES: THE INTERPLAY OF POWER AND IMPRESSION MANAGEMENT
Treen, Emily	UNDERSTANDING THE OPPORTUNITIES AND CHALLENGES OF WEARABLE TECHNOLOGY DEVELOPING THE SOCIAL MEDIA VALUE CHAIN: A CONCEPTUAL FRAMEWORK FOR THE MEASUREMENT OF SOCIAL MEDIA Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective
Trendel, Olivier	SERVICE RECOVERY IN ONLINE MEDIUM: A COST-EFFECTIVE ANSWER IN CROSS-CULTURAL SETTINGS
Trimble, Carrie	Structured Abstract: Motivation and Active Learning to Improve Student Performance
Trinh, Giang
Tsogas, Markos	The role of emotions to brand attachment and brand attitude in a retail environment The role of aesthetics and emotions to patronage decisions in conditions of Prolonged Recession
Turco, Douglas	THE PERSONAL VALUE STRUCTURES OF RALLY SPECTATORS AND RALLY TEAM MEMBERS
Turner, Broderick
Turri, Anna	Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies
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Uliana, Nelson	I AM NOT LIKE YOU, BUT I’M ALSO GOING BY BIKE: THE CONSPICUOUS CONSUMPTION EFFECT OF A DISSOCIATION REFERENCE GROUP ON OBSERVER’S ENGAGEMENT IN AN ENVIRONMENTAL CAUSE
Ulusoy, Ebru	Hedonic Dimensions of Service-Learning and Their Importance for Marketing Students
Upadhyay, Soumya	Do attributes of patient satisfaction affect word-of-mouth communication?
Upshaw, Danny	STRUCTURED ABSTRACT: AN EXPLORATION AND TYPOLOGY OF EXCLUSIVITY IN MARKETING
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Valdez, Alfonso	The Role of In-Store and Online Retailing Factors
Valette-Florence, Pierre	The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase Intention A CUSTOMER PERSPECTIVE OF ONLINE REPUTATION: SOME ANTECEDENTS AND CONSEQUENCES
van Herpen, Erica	STRUCTURED ABSTRACT: Mood as a Moderator of Social Norm’s Influence
van Laar, Ester	PROACTIVE CRISIS COMMUNICATION WHEN PRE-CRISIS REPUTATION IS ROTTEN? THE MODERATING ROLES OF PRE-CRISIS REPUTATION AND CRISIS TYPE IN THE RELATIONSHIP BETWEEN COMMUNICATION TIMING AND TRUST AND PURCHASE INTENTION
van Trijp, Hans	STRUCTURED ABSTRACT: Mood as a Moderator of Social Norm’s Influence
Varki, Sajeev	THE IMPACT OF ADDING ‘ACTIVE’ WHITE SPACE TO A LOGO DESIGN ON THE CLARITY OF BRAND COMMUNICATION AND EVALUATION: A STRUCTURED ABSTRACT Imagery Perspective and Moral Judgment: Consumers’ Self-Judgment of Marketplace Transgressions
Vella, Joseph	Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective
Veloutsou, Cleopatra	THE CENTRAL AND SUFFICIENT ROLE OF IDENTIFICATION IN BRAND COMMUNITIES THE DUAL NATURE OF SPREADING NEGATIVE EWOM FOR BRANDED OFFERS: EMOTIONAL REACTION OR SOCIAL RESPONSE?
Vigar-Ellis, Debbie	Special Session: Learning about the magic of publishing using bibliometric analysis
Villarroel Ordenes, Francisco	The Role of In-Store and Online Retailing Factors
Vom Hofe, Moritz	Retailers' Resistance Towards Radical Innovations in the Baby Nutrion Market - An Empirical Study
Vos, Duncan	Factors Influencing the Unethical Behavior of Business People
Voyer, Benjamin G.
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Waites, Stacie	The Influence of Dual Branding Information on Consumer Evaluations STRUCTURED ABSTRACT - NOW OR LATER: THE EFFECTS OF THINKING ABOUT THE FUTURE MORE CONCRETELY ON LONG TERM DECISION MAKING
Wallstrom, Asa	Travel Talk - eWOM Across Multiple Cultures Managing Retail in an Omnichannel Environment - Consumer Behavior, Trends and Challenges
Walsh, Gianfranco	Cultural orientation and culture consumption outcomes: Comparing Immigrants from the former Soviet Union to Israel and Germany
Wang, Emma	Mindfulness and Ethical Marketing
Wang, Hao	“1+1<2”, THE DARK SIDE OF FREE PRODUCT: CONSUMERS’ IMPLICIT SACRIFICE
Wang, Shih-Ju	IMPACTS OF PEER IDENTITY AND PEER RELATIONSHIP ON ONLINE BRAND COMMUNITY IDENTIFICATION AND VALUE CO-CREATION
Wang, Xingyan	MEASURING CONFUCIAN ETHICS: SCALE DEVELOPMENT AND VALIDATION
Wei, Shuqin	STRUCTURED ABSTRACT: TOWARD AN UNDERSTANDING OF CUSTOMER CITIZENSHIP BEHAVIOR: THE CONTEXT OF AIRLINE SERVICES
Weidner, Kelly
Weitzl, Wolfgang	Generating Consumer-Based Brand Equity with Brand Communication on Facebook
Wentzel, Daniel	A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An Abstract
Wetzels, Martin	THE “DARK SIDE” OF PASSIONATE REVIEWS: REVERSE ALLIESTHESIA AND IMPULSIVITY
White, Allyn	The Influence of Dual Branding Information on Consumer Evaluations
White, Allyn	AN ARGUMENT FOR THE USE OF HIGH FEAR APPEALS AS AN EFFECTIVE TYPE II DIABETES HEALTH MESSAGING STRATEGY COMBINING CO-CREATION AND CSR: AN INVESTIGATION INTO INNOVATIVE SERVICE BUSINESS MODELS
White, Juliana	The Bond of Identification: How Salespeople's Affinity with their Organization Impacts Selling Success
Wiecek, Annika	A Simple Design on a Stressful Day? - The Interplay of Cognitive Depletion and Product Design: An Abstract
Wiedmann, Klaus-Peter	APPLIED NEUROECONOMICS: SCIENCE MEETS BUSINESS PRACTICE - PROFOUND INSIGHTS OR WITCHCRAFT? Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment
Wiid, Ria	Special Session: Learning about the magic of publishing using bibliometric analysis
Wilhelms, Mark-Philipp	UNDERSTANDING USERS OF PEER-TO-PEER CARSHARING – A MEANS-END ANALYSIS TO UNCOVER PARTICIPATION MOTIVES
Wilson, Hugh N.	CUSTOMER EXPERIENCE MANAGEMENT PRACTICES: A SYSTEMATIC LITERATURE REVIEW
Woisetschläger, David
Wolter, Jeremy	How Customer-Company Identification And Self-Construal Predict Service Recovery Expectations And Complaints STRUCTURED ABSTRACT: ALL ONLINE COMPLAINTS ARE NOT CREATED EQUAL: CORPORATE SOCIAL MEDIA PAGES AS CUSTOMER SERVICE CHANNELS
Woodside, Arch G.	How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior
Worthy, Sheri	Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry
Wu, Gavin Jiayun	How Does Counterfeit Contaminate Perceptions of Genuine Brands? User-Generated Content and New Product Innovation: Insights from Text Mining and Sentiment Analysis
Wu, Shuang	Applying elaboration likelihood model to develop a framework of electronic word-of-mouth (ewom)
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Xiao, Sarah	CUSTOMER ONLINE REVENGE BEHAVIOR: A CROSS-CULTURAL EXAMINATION
Xu, Zhenning	User-Generated Content and New Product Innovation: Insights from Text Mining and Sentiment Analysis
Y
Yamim, Amanda	Is not that she is a bad person, but something is probably wrong!
Yang, Hao-Wei	A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior
Yang, Kenneth C. C.	CONSUMING FOREIGN CULTURAL PRODUCTS: AN EXPLORATORY STUDY OF COUNTRY-OF-ORIGIN EFFECTS ON KOREAN POPULAR CULTURE CONSUMPTION IN TAIWAN BIG DATA, CONSUMER ANALYTICS, AND REAL-TIME BIDDING (RTB) ADVERTISING: EMERGING INTERNATIONAL POLICY AND REGULATORY ISSUES
Yang, Sujin	Evolution of interactivity from B2C to C2C: Exploring flow theory and WOM Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase
Yang, Zhen	INVESTIGATING THE ANTECEDENTS OF AFFILIATE CONTROL SYSTEM: A STRUCTURED ABSTRACT
Yaprak, Attila	SELF-CONSTRUAL AND WILLINGNESS TO PURCHASE FOREIGN PRODUCTS: THE MEDIATING ROLES OF CONSUMER COSMOPOLITANISM AND ETHNOCENTRISM
Yau, Amy
Yeh, Wei-Cheng	Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema
Yonggui, Wang	Structured Abstract: When does Customer Participation Hurt or Help Co-Creation Outcomes? The Contingency Roles of Ambiguity and Strategic Collaboration
Yoon, Sukki	OLD, BUT GOLD! HOW AGE STEREOTYPE AFFECTS THE EVALUATION OF SECOND-HAND PRODUCTS A STRUCTURED ABSTRACT: HOW PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY AFFECT ADVERTISING EFFECTIVENESS
Youness, Chebli	A CUSTOMER PERSPECTIVE OF ONLINE REPUTATION: SOME ANTECEDENTS AND CONSEQUENCES
Yousaf, Anish	SPORTS TEAM BRAND-EQUITY INDEX: A NEW MEASUREMENT
Yu, Jun	STRUCTURED ABSTRACT: DATA ANALYSIS SOFTWARE FOR MARKETING ANALYTICS: A STUDY OF INDUSTRY NEEDS AND EDUCATIONAL OFFERINGS
Yuksel, Mujde	DON’T KILL THE SUSPENSE: HOW OUTCOME KNOWLEDGE INFLUENCES THE ENJOYMENT OF ENTERTAINMENT
Yuksel, Ruya
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Zahay, Debra	Structured Abstract: Motivation and Active Learning to Improve Student Performance
Zahn, William	DO SALESPEOPLE COMPETE ETHICALLY? SALESPEOPLE SAY “YES,” CUSTOMERS SAY “NO”
Zboja, James J.	CONSUMER ENTITLEMENT’S MODERATING ROLE ON THE IMPACT OF SALESPERSON CREDIBILITY ON PERCEPTIONS OF SALES PRESSURE
Zhang, Chun	ENGLISH VERSUS CHINESE BILINGUALS’ PREFERENCES FOR VOCABULARY IN ADVERTISING
Zhang, Dell	Detecting conflict on social media
Zhang, Jie	An Exploratory Study of Consumer Price Estimation Self-Efficacy
Zhang, Jie	User-Generated Content and New Product Innovation: Insights from Text Mining and Sentiment Analysis
Zhou, Joyce	STRUCTURED ABSTRACT: DATA ANALYSIS SOFTWARE FOR MARKETING ANALYTICS: A STUDY OF INDUSTRY NEEDS AND EDUCATIONAL OFFERINGS
Zhou, Wenkai	HOW CHINA’S ‘DOUBLE-ELEVEN’ DAY CHALLENGES CONFUCIANISM
Zhuang, Weiling	Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
Zniva, Robert	Generating Consumer-Based Brand Equity with Brand Communication on Facebook
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Österle, Benjamin	DISNEYLAND IN B2B? TOWARDS PHYSICAL BRAND WORLDS IN INDUSTRIAL MARKETING

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