Comparison of international tourists’ behavior in Thailand; a case study of inbound tourists from ASEAN, East Asia, Europe and The Americas

EasyChair Preprint no. 503

Abstract

The aim of this research is to study travel behavior of international tourists from four regions who visited Thailand; ASEAN, East Asia, Europe and The Americas. Behaviors indicated in this survey cover behaviors from pre-visit, on-site and post-visit stages of tourists. A quantitative approach is conducted by surveying international tourists from ASEAN, East Asian, European and The American countries who visited Thailand. As researchers adopt quota sampling method, 877 sets of questionnaire were collected in Bangkok. According to data analysis, the result shows that there are significant relationships between origins of tourists and 10 out of 11 travel behaviors. Tourists from four regions travel overseas 2-3 times in 1 year, particularly European tourists. They are mostly travel for holiday lifestyle experience and plan their trip themselves. Result shows that up to 80.5 percent of European tourists plan the trip themselves. A number of tourists from four regions spend 6 – 10 days for their trip, especially East Asian tourists, The Americas and Europe respectively. In terms of trip expenditure, only ASEAN indicates expenditure at 1,001 – 2,000 USD, while other three regions share same expenditure range at 2,001 – 3,000 USD. From the result of this study, stakeholders in tourism and hospitality industry in Thailand should provide their tourism products and services to serve the specific needs of tourists from each origin that have different demographic profile and travel behaviors.

Keyphrases: Demographic characteristic, Thailand inbound tourists, tourist behavior

@Booklet{EasyChair:503,
  author = {Pisorn Janvanichyanont and Tarntawan U-Napark and Saengduen Ratinthorn},
  title = {Comparison of international tourists’ behavior in Thailand; a case study of inbound tourists from ASEAN, East Asia, Europe and The Americas},
  howpublished = {EasyChair Preprint no. 503},

  year = {EasyChair, 2018}}