WMEMC 2020: World Media Economics and Management Conference 2020 Luiss Business School Rome, Italy, May 20-24, 2020 |
Conference website | http://wmemc2020.luiss.it |
Submission link | https://easychair.org/conferences/?conf=wmemc2020 |
Abstract registration deadline | October 14, 2019 |
Submission deadline | January 25, 2020 |
WMEMC 2020
The World Media Economics and Management Conference (WMEMC) is the leading biennial meeting of the global community of media business scholars. Over the last 25 years the academic conference brings scholars worldwide together to reflect on contemporary issues in the management and economics of media industries and firms.
The 14th edition will be hosted by Luiss Business School - Luiss University, Rome - Italy from 20th to 24th of May, 2020.
Conference Theme: The Polarization of the Media Industry
There is no doubt that the media industry is experiencing impressive disruption on many fronts. During last years, the way through which contents are created as well as they are distributed to consumers has dramatically changed. Similarly, media companies had to rethink on how to monetize audiences. These changes are driven by a tremendous shift in consumer behaviour and an explosion of both consumer- and B2B-facing technologies. For example, nowadays people allow algorithms to make their purchase decisions. In the last few years, we have started seeing people doing no click fulfilment in Amazon as well as in some US cities. In the same way, we have started seeing people allowing Spotify to determine what they listen to rather than choosing themselves. This represents a massive challenge to a lot of businesses, but it is also a huge opportunity to build very brave ideas that will cut through really marketing to algorithms and find a way to continue to grow in this renovated environment.
The disruption revealed itself in the fast growth of smaller risk-taking media companies that have been flourished in niche markets and in the consolidation of diversified global operators that enjoyed economies of scale and market power. This leads to a polarized competitive environment in which prospects for mid-sized mass media companies are discouraging. They seem to suffer from a conservative approach that does not allow to unlock the vast amount of underutilised business potential that these companies implicitly possess. Indeed, traditional approaches to strategy adopted by these firms assume a relatively stable world where sustainable competitive advantages arise from differentiated positionings or rare and valuable resources. On the contrary, the new business environment requires the development of different organizational capabilities that foster rapid adaption of both business models and approaches to strategy to gain competitive advantages in the long term.
The 2020 World Media Economics and Management Conference invites scholarly and original submissions to investigate the new context framing the media industry. The thematic focus is on economic, social and technological aspects of media economics and managing media companies. The conference welcomes both quantitative and qualitative works that cross interdisciplinary boundaries and expand the general understanding of the current and future trends in the media industry. Both submissions that develop and apply novel methods and theories are welcomed.
Submission procedure
All papers need to be submitted using the conference on-line tool at the following website: https://easychair.org/conferences/?conf=wmemc2020
All submissions and presentations must be in English.
All submissions must follow instructions provided below.
If multiple authors are involved, one should be designated to receive correspondence regarding the paper.
All abstract and paper submissions will be double blind reviewed and selected by the members of the Scientific Committee and by ad hoc reviewers.
To be included in the conference programme, at least one of each paper´s co-authors must participate in the conference.
Abstracts (between 300 and 500 words) must be submitted for selection.
All abstracts must be 12 pt. Times New Roman, double spaced.
Selection is based on the relevance of the topic, adherence to the overall conference theme or sub-themes, and value to the participants.
Full papers must be maximum of 40 pages (12 pt. Times New Roman, double spaced) including abstract (250 words), tables, pictures, references and/or appendix.
Separate title page should include the paper title, author(s), university affiliation(s), e-mail(s) and postal address(es).
Formatting: please follow APA paper and reference formatting style (https://owl.english.purdue.edu/owl/resource/560/01/)
Submitted papers must not have been previously presented, published or accepted for publication.
Venue
The conference will be held in Rome (Italy) at Luiss Business School from 20th to 24th of May, 2020.
Contact
All questions about submissions should be emailed to wmemc2020@luiss.it.