LD2019: Languaging Diversity 2019: "Discourse and Persuasion 3.0: Identities in a Hybrid and Multimodal World" Facultad de Ciencias Sociales y Humanas, Universidad de Zaragoza Teruel, Spain, September 24-27, 2019 |
Conference website | http://langdiv2019.unizar.es/ |
Submission link | https://easychair.org/conferences/?conf=ld2019 |
Abstract registration deadline | May 3, 2019 |
Submission deadline | May 3, 2019 |
Following the five successful events hosted by the Universities of Naples (2013), Catania (2014), Macerata (2016), Cagliari (2017) and Antwerp (2018), the I-Land Interuniversity Research Centre brings the sixth edition of its Languaging Diversity annual conference (LD6) to the University of Zaragoza, Spain, at the Campus of Teruel. The beautiful historic city of Teruel, a UNESCO world heritage site, boasts mesmerising examples of the Mudejar architectural style, and is home to the tragic and deeply moving story of Diego de Marcilla and Isabel de Segura, the so-called ‘lovers of Teruel’. LD6 builds on the themes of the previous editions (i.e. diversity, alterity, power, social class and globalisation) to propose a research strand linked to persuasion, the pragmatic or communicative intention whereby identity is enacted, power communicated and societal patterns reproduced.
The three Aristotelian modes of persuasion (i.e. ethos, pathos and logos) have traditionally been associated with such typically persuasive genres as political speeches, editorials or opinion articles, which are claimed to shape power relations where those at the helm were a selected few (politicians, journalists, lawyers, renowned scholars, etc.). The age of social media and the Internet of Things, however, forces academics to study this phenomenon from a new perspective and try to answer questions such as the following: Who holds the power to persuade nowadays? How do certain people become influential? What channels are most effective when trying to persuade others? What are the underlying motives behind persuasion nowadays? Which persuasive strategies work best in each community of practice? Which of our various identities are most likely to be moulded and/or reinforced as a result of persuasion? All these questions arise in a world order of increasing hybridization, at a time when there are fewer boundaries between the written text and the (audio)visual, between seemingly factual genres and those where opinion is markedly present; in short, between truth and fabrication. In this setting, our active participation as global citizens in the consumption, production and transmission of information, or ‘prosumption’ (Weeks et al. 2017), has also blurred the boundaries between persuader and persuadee.
In LD6, we set out to cast light on the intricacies of persuasive discourse and the manifold reactions it may engender in today’s globalised and multicultural societies. At the core of this endeavour is a genuine willingness and commitment to tease out the nature of persuasion in diverse contexts (e.g. art, education, business, sport, companies, the private sphere, etc.), through diverse channels (e.g. face-to-face interaction, on-line communication, published articles, performances, etc.), and as more or less relevant to diverse identities (e.g. linguistic, political, gendered, etc.). As in previous LD editions, interdisciplinarity will also be key for us. This time, in LD6, the collaboration and cross-fertilisation of knowledge will show in an organising and scientific team encompassing Philology, Psychology, Education, Business and Fine Arts, five areas representing the extremely enriching interdisciplinary make-up of the Faculty of Social and Human Sciences in Teruel.
Research questions and methodologies
We are looking forward to a varied programme and invite abstracts in any of the conference languages (English, Spanish, French and Italian) for full workshops, papers, posters, short work-in-progress reports in the pecha kucha format, as well as panels adhering to any of the following broad research questions:
- Which persuasion strategies predominate in oral, written and multimodal discourse?
- Which of the three Aristotelian modes of persuasion (ethos, pathos, logos) stands out in different contexts? How is each communicated?
- How are the fuzzy boundaries between persuasion and manipulation revealed in today’s hybrid, multicultural and post-truth societies? How may information come to be manipulated in various contexts (e.g. political, journalistic, corporate/management, etc.) to suit and further the interests of “[…] one party […] against the best interests of the recipients” (Van Dijk 2006: 363)?
- How far does the perceived transparency, efficiency and honesty of certain power structures contribute to the perceived veracity and persuasiveness of their messages? How are those messages construed to further enhance and protect their public image?
- Does persuasion underlie any communicative event, just as emotion or affect?
- What emotions are most likely to contribute to persuasion in various contexts? How are persuasive messages construed and conveyed to tap into those precise emotions?
- What discursive strategies (verbal and non-verbal) are most effective in various contexts (professional, public, private) and through various channels (face-to-face, on-line, etc.)?
- What persuasive strategies seem to prevail in different languages? What strategies seem to be most effective in particular languages, but not in others?
- In an increasingly globalised world, what strategies of intercultural mediation may work better when conveying persuasive messages that, in some way or another, may affect or influence people from various origins and with various L1 backgrounds?
- What role do sociolinguistic variables such as age or gender play in persuasion?
- Is there any link between identity and the use of particular persuasive strategies? How are age or gender identities discursively construed, shaped and reinforced in persuasive contexts?
- How and to what extent is persuasion used in today’s highly connected world as an instrument to boost discrimination on the grounds of ethnicity, age, sex, sexual orientation, belief, disability, etc.? What persuasive strategies are used to prevent, counter or remove any kind of discriminatory practice?
- How is (in)equality of any kind reflected, addressed, tackled, promoted etc. in media discourses constructed and reproduced in various contexts (e.g. education, sport, art, etc.)?
- In which genres is persuasion most explicit and why? Where is it most implicit? How is persuasion revealed and processed in those cases where it is construed implicitly?
The following areas and/or methodological approaches must be understood as a general guideline that can be further extended:
- (Critical) discourse analysis/studies
- (Critical) genre analysis
- Appraisal theories of emotion
- Cognitive linguistics
- Conceptual metaphor theory
- Construction emotion theories
- Content analysis
- Contrastive and intercultural pragmatics
- Corpus-based/assisted discourse analysis
- Cultural studies
- Film studies
- History of ideas
- Language teaching and learning (Genre pedagogy, CLIL, etc.)
- Linguistic anthropology
- Literacy studies
- Literary studies
- Media studies
- Multimodal discourse analysis
- Neurolinguistics
- Political communication
- Psycholinguistics
- Relevance theory
- Rhetoric
- Sociolinguistics
- (Corpus) Stylistics
- Systemic-functional linguistics
- Translation studies
Submission guidelines
As a general rule, all submissions (regardless of their category; see below) should, whenever possible, try to account for all or most of the following items:
- Connection with conference theme
- Quick state of the art
- Objectives, significance and originality of the study
- Methodology
- Expected or provisional results
- Discussion and conclusion
All proposals must be submitted in PDF. Your document must include:
For the sake of a blind review process, please make sure that your document is anonymised: the abstract must have all author names and institutions removed. The author/authors’ details will be registered when logging into the EasyChair submission portal.
There are 5 categories of proposals. All proposals will be reviewed by the conference programme committee and the scientific committee.
CATEGORY 1: Pre-conference workshops |
We accept proposals for 4-hour workshops (either morning or afternoon) involving substantial audience participation. The workshops should draw on the conference theme and on any of the broad research questions outlined above to show, as practically and hands-on as possible, how persuasion may be studied and analysed from a range of methodological approaches (linguistic, literary, artistic, educational, psychological, etc.). Proposals should be between 800 and 1000 words in length (excluding word count for references) and should include:
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CATEGORY 2: Panels |
Panels during the main conference offer an opportunity to group related papers together to allow extended discussions. Panel proposals (2 hours, including 3 or 4 full paper presentations), to be submitted by the panel convenor(s), should include:
All in all, proposals should be between 1200 and 1400 words in length (including the introduction and the abstracts), accompanied by references. Titles and references are excluded from the word count. |
CATEGORY 3: Full or individual papers |
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CATEGORY 4: Posters |
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CATEGORY 5: Pecha Kucha |
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To submit a proposal for the main conference, please go to the LD2019 proposal portal on EasyChair (https://easychair.org/conferences/?conf=ld2019). At your first visit, you will need to register for the conference proposal system, and thereafter you will be able to access the site with your user name and password. Individuals can submit more than one proposal but will be limited to two acceptances (as lead author). Please note that proposals can be entered into the system at any time before the deadline, but that the proposal remains open for editing at any point up until the deadline of 23:55 (GMT) on 3rd May 2019.
Pre-conference workshop proposals should be sent directly to the conference email account: ld2019@unizar.es, with a subject line that begins: [ld2019-pcw]. In the case of pre-conference workshops, please provide the presenter’s/presenters’ details (name/s, affiliation/s) within the document.
Committees
Organizing Committee
- CHAIR: Miguel Ángel Benítez Castro, University of Zaragoza
- Juan Francisco Belmonte Ávila, University of Zaragoza
- Oana Carciu, University of Zaragoza
- Mario Fernández Prieto, Universidad Complutense de Madrid
- María García-Figueras Rodríguez, University of Zaragoza
- Manuel Górriz Villarroya, University of Zaragoza
- Encarnación Hidalgo Tenorio, University of Granada
- Ana Virginia López Fuentes, University of Zaragoza
- Alba Morte Marco, University of Zaragoza
- José Ángel Pérez Jiménez, University of Zaragoza
- Fernando Repullés Sánchez, University of Zaragoza
- Burcu Gülüm Tekin, University of Zaragoza
- Rosana Villares Maldonado, University of Zaragoza
- Teresa Barea García, University of Zaragoza
- Luisa Esteban Salvador, University of Zaragoza
- Santiago Gascón Santos, University of Zaragoza
- Rosario Marta Ramo Garzarán, University of Zaragoza
- Alexia Sanz Hernández, University of Zaragoza
- Sonsoles Valdivia Salas, University of Zaragoza
Scientific Committee
- Tom Bartlett, Cardiff University (UK)
- Monika Bednarek, University of Sydney (Australia)
- Francisco Cabello Luque, University of Murcia (Spain)
- Mª Lourdes Cadena Monllor, University of Zaragoza (Spain)
- Tiziana Di Cimbrini, University of Teramo (Italy)
- Violeta Delgado Crespo, University of Zaragoza (Spain)
- Emília Fernandes, University of Minho (Portugal)
- Antonio Fruttaldo, University of Naples "L'Orientale" (Italy)
- Óscar García Luengo, University of Granada (Spain)
- Ignacio Guillén Galve, University of Zaragoza (Spain)
- Gonca Güngör Göksu, Sakarya University (Turkey)
- Cristopher Hart, Lancaster University (UK)
- María Dolores Herrero Granado, University of Zaragoza (Spain)
- Susan Hunston, University of Birmingham (UK)
- Kathy Ling Lin, Shanghai Jiaotong University (China)
- Veronika Koller, Lancaster University (UK)
- Emmanuel Le Vagueresse, University of Reims (France)
- Antonio Lucas Alba, University of Zaragoza (Spain)
- María José Luzón Marco, University of Zaragoza (Spain)
- J. Lachlan Mackenzie, Vrije Universiteit Amsterdam (Netherlands)
- Héctor Marín Manrique, University of Zaragoza (Spain)
- María Martínez Lirola, University of Alicante (Spain)
- Rocío Montoro Araque, University of Granada (Spain)
- Cristina Nisco, University of Naples "Parthenope" (Italy)
- Kieran O'Halloran, King's College London (UK)
- Carmen Pérez-Llantada Auria, University of Zaragoza (Spain)
- Margherita Rasulo, University of Campania Luigi Vanvitelli (Italy)
- Pilar Royo Grasa, University of Zaragoza (Spain)
- Raúl Ruiz Cecilia, University of Granada (Spain)
- Mª Ángeles Ruiz Moneva, University of Zaragoza (Spain)
- Mª Jesús Salillas Paricio, University of Zaragoza (Spain)
- Charlotte Smith, University of Leicester (UK)
- Paul Thompson, University of Birmingham (UK)
- Sonsoles Valdivia Salas, University of Zaragoza (Spain)
- Ignacio Vázquez Orta, University of Zaragoza (Spain)
- Marco Venuti, University of Catania (Italy)
- Francesca Vigo, University of Catania (Italy)
Plenary Speakers
- Laura Alba Juez (Universidad Nacional de Educación a Distancia, UNED, Spain)
- Francesca De Cesare (University of Naples “L’Orientale”, Italy)
- Matteo Fuoli (University of Birmingham, UK)
- José Martín-Albo Lucas (University of Zaragoza, Spain)
- Pascual Pérez-Paredes (University of Cambridge, UK)
- Adelina Sánchez Espinosa (University of Granada, Spain)
Venue
The conference will be held in Facultad de Ciencias Sociales y Humanas, Universidad de Zaragoza, TERUEL (Spain)
Contact
For queries, please write to: ld2019@unizar.es
Follow us on:
Twitter: @LangDiv2019
Facebook: https://goo.gl/2AniEo
Institutional address:
Miguel Ángel Benítez Castro (LD2019 Conference)
Departamento de Filología Inglesa y Alemana
Facultad de Ciencias Sociales y Humanas
Universidad de Zaragoza
C/Ciudad Escolar s/n
44003, TERUEL
Spain