ICMC 2022: International Communication Management Conference MICA Ahmedabad, India, January 5-7, 2022 |
Conference website | https://www.mica.ac.in/icmc/icmc-2022 |
Submission link | https://easychair.org/conferences/?conf=icmc20220 |
Abstract registration deadline | November 15, 2021 |
Submission deadline | November 15, 2021 |
About MICA ICMC 2022
Conference Theme - The Future of Business in a Digital Era: Data, Analytics, and Narratives
Digital marketplace has transformed every aspect of our lives. Data are the life blood of this marketplace and how that data are created, captured, and curated, is deciding the difference between today and tomorrow's winners and wannabes. Further to that, while digital marketplace is called to be the great equalizer by many, its benefits are often not enjoyed equally across the world; indeed, this chasm between the haves and the have nots is increasing. Internet is a necessity in today's rapidly globalising world. While the global market penetration has been unprecedented in emerging economies, the digital divide continues to be a challenge in many lower-middle and low-income societies. Other major challenges pertain to - the use of data analytics in solving business problems; the role of social media platforms; what triggers customer engagement and how do we drive that; at what point do we engage withcustomers, through which channel and withwhat message; how do businesses navigate theorganizational, government institutional andinfrastructure challenges, and what the futureof data, analytics and narratives will look likeacross a spectrum of business sectorsand societies.But challenges presentopportunities for growth andinnovation.
From electronic digital marketplace with greater enthusiasm on a global scale. And the glue that binds us in this marketplace are the multitudes of narratives. From our personal narratives that appear on social media websites to organizational narratives that appear on corporate websites and then there are global narratives that combine news, politics, organizations and people. Digital narratives have made us more connected, as seen through movements such as black lives matter', and at the same time has created ongoing debates and political and ideological divergences.
In this marketplace, which commends itself for the abundance of data, answers will only emerge if we ask the right questions, deploy optimal analytics, and then tell the story with appropriate narratives with well- configured mediums. This conference aims to create a scholarly platform wherein such narratives will converge, diverge and collide. Through these debates will emerge thenew narratives that are more holistic, more powerful, andmore equitable. We welcome you to join us on thisfascinating journey of creating, curating andcomplementing new knowledge on the frontiers ofdata and analytics!
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:
- Full Paper Submissions: All full papers should include the title page, a structured abstract (max. 200 words), and the main text including figures, tables, and APA-style references. Total word count for full manuscripts to be in the range of 6,000 to 9,000 words.
- Extended Abstract Submissions: Extended abstracts (max. 500 words) for work-in-progress projects are also invited. We also invite proposals (max. 500 words) for poster presentations, and video/film-based presentations. Authors should confirm that their submission is entirely original and not already published/ presented; not submitted elsewhere for possible publication/ presentation.
List of Topics
Data and Analytics
- Data Literacy and Visualizations
- Artificial Intelligence and Digital Engagement
- Unstructured Data and Analytics
- Global Data Governance
- Data Privacy - The Search for a Global Solution
- IOT and Analytics
- Blockchain and Cryptocurrency Modelling
- Big Data and Predictive Analytics for Sustainability
- Reducing Carbon Footprint through Data and Analytics
Marketing, Data, and Narratives
- Customer Experience Data and Implications
- Leveraging Data and Technology to Enhance Customer Experiences
- Understanding the Customer Journey
- Consumer Insight Mining
- New Methods and Models of Research in Marketing
- MarTech - Challenges and Opportunities
- Marketing Metrics
- The Role of Data in Communications
- Retailing Issues
- Social Media - Influencer Marketing, Search Marketing, Data Mining, Sentiments Analyses
- Search Engine Optimisation
Data, Business, Firm and the Society
- Data Driven Firm Cultures
- Data Driven and Analytics Education
- Investing in Data Analytics
- Finance-related issues and Fintech
- Data and the Government
- Economics and Econometric Modelling
- Big Data and the Society - Challenges and the Future
- Social Media Firestorms
- Any other data, business and the society topics
- Using Data Science for Sustainability; Analytics and the Society.
Conference Committees
CONFERENCE CHAIRS
Rob Angell
Associate Professor of Marketing Research, Director of Internationalisation, Southampton Business School, University of Southampton
Ashutosh Dutt
Associate Professor of Strategic Marketing and Marketing Analytics, Co-chair of Centre for Learning and Innovative Pedagogy, MICA
Dharun Kasilingam
Assistant Professor and Area Leader of Digital Platform & Strategies, Specialization Lead of Marketing Analytics, MICA
Jaywant Singh
Professor of Marketing, Department of Digital and Data Driven Marketing, Southampton Business School, University of Southampton
CONFERENCE ADVISORY COMMITTEE
Laura Costanzo
Professor of Strategy, Innovation and Entrepreneurship, Head of Southampton Business School, University of Southampton
Kallol Das
Associate Professor of Strategic Marketing, MICA
Sabu Padmadas
Professor of Demography and Global Health, Associate Dean, University of Southampton
Preeti Shroff
Dean, Professor of Communications and Business Management, MICA
Paurav Shukla
Professor of Marketing, Head of Department, Digital and Data Driven Marketing, Southampton Business School, University of Southampton
YSRC CHAIRS
Shaphali Gupta
Professor of Strategic Marketing, Chair of Centre for Research Excellence in Marketing, MICA
Carmen Lopez
Lecturer of Marketing, Southampton Business School, University of Southampton
Philip Megicks
Associate Professor of Marketing, Southampton Business School, University of Southampton
Taral Pathak
Assistant Professor of Business Management, MICA
CONFERENCE CORE COMMITTEE
- Niyati Bhanja
- Steve Chen
- Youngseok Choi
- Siddharth Deshmukh
- Shaphali Gupta
- Varsha Jain
- Jalp Lakhia
- Fenfang Lin
- Carmen Lopez
- Sunita Mall
- Philip Megicks
- Viral Nagori
- Santosh Patra
- Taral Pathak
- Sukaran Thakur
- Pooja Thomas
Invited Speakers
The list of Invited Speakers and Panelists will be out soon.
Publication
ICMC 2022 proceedings will be published in Journal of Creative Communications.
Contact
All questions about the conference and submissions should be emailed to icmc2022@micamail.in