e-ICOMBS 2022: MARKETING 5.0: Opportunities and Challenges IBS Hyderabad Hyderabad, India, January 21-22, 2022 |
Submission link | https://easychair.org/conferences/?conf=eicombs2021 |
Poster | download |
Abstract registration deadline | October 31, 2021 |
Opening of Registration | November 1, 2021 |
Submission deadline | December 12, 2021 |
Last Date for Registration | December 21, 2021 |
9th IBS Conference on Marketing and Business Strategy “MARKETING 5.0: Opportunities and Challenges”
Venue: IBS Hyderabad Campus (Virtual)
Marketing has become one of the cornerstones for growing a successful business. Long ago, during the industrial age—when the core technology was industrial machinery—marketing was about selling the factory’s output of products to all who would buy them. The products were fairly basic and were designed to serve a mass market. The goal was to standardize and scale up to bring about the lowest possible costs of production so that these goods could be priced lower and made more affordable to more buyers. Henry Ford’s Model T automobile epitomized this strategy; said Ford: “Any customer can have a car painted any color that he wants so long as it is black.” This was Marketing 1.0 - the product-centric era followed by Marketing 2.0 - customer-oriented era; Marketing 3.0 - emotional marketing with human spirit marketing; and Marketing 4.0 - the world of mobile technology and global social interaction that can reach a customer anytime, anywhere. The benefit goes both ways: brands have unprecedented access to customer data and insights to guide their efforts, while customers have the power of choice and can use social media to amplify their voices. However, the future holds more promise. Customers want a new level of satisfaction — products and services that not only meet their basic needs but also complement their creativity and values by offering something more. The result is Marketing 5.0, which has the potential to deliver personalized experiences. Marketing 5.0, by definition, is the application of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. One of the critical themes in Marketing 5.0 is what is called the next tech: a group of technologies that aim to emulate the capabilities of human marketers. It includes AI, NLP, sensors, robotics, augmented reality (AR), virtual reality (VR), IoT, and blockchain. A combination of these technologies is the enabler of Marketing 5.0. Despite the in-depth discussion on technology, it is important to note that humanity should remain the central focus of Marketing 5.0. The next tech is applied to help marketers to create, communicate, deliver, and enhance value across the customer journey. The conference will cover the upcoming and important topics in Marketing 5.0.
Submission Guidelines
9th ICOMBS 2022 invites research articles and case studies from academicians, policymakers, government officials, NGO professionals, research scholars, and individuals interested in sharing their experiences and/or empirical work. All the submissions received as per the guidelines will be double-blind reviewed. All papers must contain an abstract of a maximum of 800 - 1000 words, which should include: Purpose of the research, Methodology, Major results, Implications, and Key references. However, for practice papers, authors may include business context, analytical problems, proposed solutions & insights. The authors should clearly indicate the sub-theme under which they want their paper to be considered. Margins: 1 inch (2.5cm) from all sides; font type and size: Times New Roman (TNR), 12 point in MS-Word; Line Spacing: 1.5; Title/Cover Page: Title, Author(s), Affiliation(s), Contact Details (e-mail ID & phone No.), Abstract; Keywords: Five (max)
List of Topics
The conference will cover the upcoming and important topics in marketing 5.0. The following are the proposed themes for the conference that is in line but not necessarily limited to the below-mentioned themes. The following is an indicative list of suggested sub-themes in which papers are most welcome. However, authors are free to correspond with the conference secretariat if they seek to present papers in areas other than those mentioned below but falling within the overall conference theme.
- Innovation & MarketingBusiness to Business (B2B)
- MarketingPersonalization, Relationships, and Marketing
- Data Analytics and Artificial Intelligence in Marketing
- Consumer Behaviour and Marketing
- Strategic Management and Marketing
- Marketing Communication & Customer Connect
- Supply Chain Management and Marketing
- New age advertising across generations
- Sustainability and Green Marketing, Ethical Issues and Social Responsibilities in Marketing
- Virtual, Augmented Reality in Marketing, Internet of Things (IoT), Technology Adoption and Marketing
- E-commerce and M-commerce in Marketing
- Digital & Social Media Marketing: Applications and Usage
- Research Methods in Marketing
- Strategic Brand Management
- Sports Leagues and Sports MarketingTourism,
- Destinations and Marketing
- Special Track: Short cases, industry notes, research notes, industry analyses and reports, data set analyses, and practitioners' perspectives on marketing and business strategy issues related to marketing and its interlinkage with Finance, HR, Operations and other domains.
Committees
Advisory committee
- Prof. J Mahender Reddy, Vice-Chancellor, IFHE (A Deemed to be University u/s 3 of The UGC Act, 1956)
- Prof. C S Shylajan, Dean - Academics, IBS Hyderabad (A Constituent of IFHE)
- Prof. Venu Gopal Rao, Area Coordinator, IBS Hyderabad (A Constituent of IFHE)
Core Team
- Dr. Rishi Dwesar (+91-7799402000)
- Dr. Pankaj Singh (+91-9041986768)
- Dr. Anees Ahmad (+91-8877019129)
- Dr. Ramendra Pratap Singh (+91-7908327792)
- Dr. Anish Yousaf (+91-8146453583)
Venue
This e-conference will be organized by IBS Hyderabad. IBS, Hyderabad is a constituent of the IFHE, Hyderabad, Telangana, a deemed-to-be University under Section 3 of the UGC Act, 1956. Since its inception in 1995, IBS has grown impressively and achieved widespread recognition from the industry, academic circles, and professional bodies. It is a premier business school that has been consistently ranked by independent rating agencies as one of the top B-Schools of India. It was one of the first three business schools from South Asia to get SAQS accreditation by AMDISA (Association of Management Development Institutions of South Asia) in the year 2006. IBS is the first business school in India to be accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB) for all the three programs it offers – BBA, MBA, and Ph.D. Ranked 26th among the top management institutes as per the latest NIRF ranking, IFHE has also been accredited by the premier national accreditation agency, NAAC with an ‘A’ grade with a CGPA score of 3.43/4.00. It has also received a rating of A** from CRISIL and ICRA. IBS Hyderabad is one of the very few B-Schools which incorporate 100% case methodology in its pedagogy. It offers high-quality programs such as BBA, MBA, Executive Ph.D., and Ph.D. to a wide cross-section of students, executives, and professionals. All the above programs are campus-based residential programs. IBS Hyderabad also conducts MDPs for industry executives and FDPs for faculty members of business schools.
Contact
All questions about submissions should be emailed to icombs2021@Ibsindia.org