AMS46: 2018 AMS 46th Annual Conference Hilton Riverside New Orleans, LA, United States, May 23-26, 2018 |
Conference website | http://www.ams-web.org/event/2018AC |
Submission link | https://easychair.org/conferences/?conf=ams46 |
Submission deadline | September 25, 2017 |
Boundary Blurred:
A Seamless Customer Experience in Virtual and Real Spaces
Conference Program Co-Chairs:
Monika Kukar-Kinney, University of Richmond, USA Lan Xia, Bentley University, USA
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
- Jeff Bezos, Founder and CEO of Amazon.com
Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokemon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. The fast pace of technological development, increasing peer customer and social influence, ever shifting customer tastes, and a tremendous diversity of customer needs signal the upcoming golden age of marketing as well as the challenges it brings. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, relevant, engaging, and efficient.
This year’s conference theme focuses on exploring how marketers can learn about customers through big data and integration of information from digital and other sources and utilize their knowledge to create an enhanced customer experience throughout the customer journey.
Venue
New Orleans is a city of experience and celebration, not only for Mardi Gras. You will experience a seamless integration of the old and the new, with famous jazz music, amazing food, intriguing museums, and - of course - wonderful presentations.
The conference venue is the Hilton New Orleans Riverside at 2 Poydras Street. Sitting on the banks of the Mississippi River, the hotel is walking distance to the French Quarter, the Arts & Warehouse District and to attractions such as the Aquarium of the Americas, the National WWII Museum, and the Audubon Butterfly Garden and Insectarium.
AMS Conference Paper Policies
- (or at least one author) of accepted papers are required to register for the Annual Conference AND to present the accepted research at the time designated in the conference program. Any paper accepted for presentation but not presented at the conference will NOT appear in the official conference proceedings (Developments in Marketing Science) published by Springer.
- at least one of the authors of a paper has not registered by the early bird deadline (approximately 6 weeks prior to the conference), the paper is subject to be deleted from the program. Thus, prior to submission, please consider the submission of the paper seriously and take into account any uncertainties about author(s) NOT being able to attend.
- Allshould in AMS.
- is against AMS policy to submit the same paper or proposal to multiple tracks or to multiple conferences simultaneously, or to resubmit a previously accepted paper.
Guidelines for Submitting Manuscripts and Special Session Proposals
Please submit structured abstracts, competitive papers or special session proposals electronically using the EasyChair conference management system, which can be accessed at the following website: https://easychair.org/conferences/?conf=ams46.
Full paper submissions should not exceed 10 single-spaced pages or 7,000 words, whichever is less (Times New Roman or Calibri 12 pt. font, 1 inch margins) in total length including all exhibits and references. Be sure to include the title information with each submission but do not include a title page in the submitted document file itself. The name of the paper, names and affiliations of each author, and complete contact information for the corresponding author (address, e-mail address, phone) will be requested. It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Manuscripts will be double blind reviewed. Only papers submitted as full papers can be published in the proceedings as full papers. A full paper may also be published as a one-page abstract.
Structured abstracts submissions should not exceed 5 single-spaced pages following the same style guidelines as above. A sample structured abstract can be found on the conference web page. A structured abstract may only be published as one-page abstract.
Special session/panel proposals can be submitted through the conference management system to the special session submissions track. Proposals should contain a 100-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. Please contact one of the special session submission co-chairs prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as highest quality and most in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas for presentations, workshops, or other sessions that may be of interest to the AMS Fellows. Please contact the appropriate track chairs with your ideas.
Additional guidelines and formatting requirements can be found at this link: http://c.ymcdn.com/sites/ams.site- ym.com/resource/resmgr/Proceedings_Guidelines_FINAL.pdf
Also linked at: http://ams-web.org/help
Guidelines for Submitting Materials for the Proceedings
Papers, structured abstracts, and special sessions accepted for the conference will be published in the conference proceedings, Developments in Marketing Science published by Springer. As noted above, a full paper submission may be published as a full paper or a one-page abstract; a structured abstract submission may be only published as a one-page abstract. The page limit for published full papers is 8 single-spaced pages. Longer papers (up to 12 pages) will be allowed at the rate of US$50 per page over the limit.
Authors of all titled material (abstracts, full papers, special session descriptions) appearing in the Proceedings are required to release the copyright to the Academy of Marketing Science. As noted, any manuscripts not presented at the conference will not be published in an AMS Proceedings. Also, if at least one of the authors of a paper has not registered by the early bird deadline (approximately 6 weeks prior to the conference), the paper is subject to be deleted from the program.
Material to be published in the proceedings should be uploaded to the EasyChair system by May 1, 2018. Detailed instructions will be provided by the Proceedings Editor approximately two months prior to the proceedings deadline. It is ultimately the author’s responsibility to see that any paper accepted for publication is submitted to the EasyChair system on time and in the proper format.
Springer publishes the proceedings series for the annual conference in the Developments in Marketing Science series with a subtitle matching the conference theme. The official proceedings then will be available a few weeks following the conference.
Proceedings Editors
Patricia Rossi (IESEG School of Management) (p.rossi@ieseg.fr) Nina Krey (Rowan University) (krey@rowan.edu)
Additional guidelines and formatting requirements can be found at this link: http://c.ymcdn.com/sites/ams.site- ym.com/resource/resmgr/Proceedings_Guidelines_FINAL.pdf
Also linked at: http://ams-web.org/help
Program Chairs
Program Chairs:
Monika Kukar-Kinney, Ph.D. Lan Xia, Ph.D.
Professor of Marketing Associate Professor of Marketing
University of Richmond Bentley University
Richmond, VA 23173, USA Waltham, MA 02452, USA
mkukarki@richmond.edu lxia@bentley.edu
Conference Tracks and Track Chairs
Advertising & IMC
Jeffrey Carlson (University of Richmond, USA) (jcarlso2@richmond.edu)
Ioannis Kareklas, (SUNY at Albany, USA) (ikareklas@albany.edu)
Topics appropriate for this track include, but are not limited to the following: integrated marketing communication, advertising, publicity, promotions, and PR.
B2B Marketing & Channels of Distribution
Tobias Schäfers (TU Dortmund, Germany) (tobias.schaefers@tu-dortmund.de)
Mark Groza (Northern Illinois University, USA) (mgroza@niu.edu)
Topics appropriate for this track include, but are not limited to the following: business-to-business (B2B) networks, supply chain management, logistics, channels of distribution, interfirm exchanges, relationships, and interactions in business.
Brand Management
Brian Brown (Virginia Commonwealth University, USA) (bpbrown@vcu.edu)
Mayoor (Max) Mohan (Virginia Commonwealth University, USA) (mmohan@vcu.edu)
Topics appropriate for this track include, but are not limited to the following: branding, brand relationships, brand management, and brand-related strategies.
Consumer Behavior
Sara Hanson (University of Richmond, USA) (skhanson@richmond.edu)
Cat Armstrong-Soule (Western Washington University, USA) (Cat.ArmstrongSoule@wwu.edu)
Topics appropriate for this track include, but are not limited to the following: consumer judgment and decision-making, behavioral decision theory, consumer information processing, consumer psychology, and consumer choices.
Digital Marketing & Social Media
Debra Zahay-Blatz (St. Edward’s University, USA) (dblatz@stedwards.edu)
Janna Parker (James Madison University, USA) (parke4jm@jmu.edu)
Juli James (St. Edward’s University, USA) (jjames5@stedwards.edu)
Topics appropriate for this track include, but are not limited to the following: social media, online and interactive marketing, consumer behavior online, and digital marketing strategies.
Ethics, Sustainability, & Corporate Social Responsibility
Nada Nasr Bechwati (Bentley University, USA) (nnasr@bentley.edu)
Gary Ottley (Babson College, USA) (gottley@babson.edu)
Topics appropriate for this track include, but are not limited to the following: ethical issues in marketing, mindful consumptions, corporate social responsibility, and cause related marketing.
Innovation & New Product Development
Yinghong (Susan) Wei (Texas A&M International University, USA) (susanwei.yinghong@gmail.com)
Anna Cui (University of Illinois, Chicago, USA) (ascui@uic.edu)
Topics appropriate for this track include, but are not limited to the following: new product development and management, product innovation, innovation in services, and customer co-creation.
International Marketing
Piyush Sharma (Curtin University, Australia) (Piyush.sharma@curtin.edu.au)
Russel Kingshott (Curtin University, Australia) (R.Kingshott@curtin.edu.au)
Topics appropriate for this track include, but are not limited to the following: international marketing, cultural aspects, and global strategies.
Marketing Metrics, Analytics, & Research Methods
Marko Sarstedt (Otto-von-Guericke-Universität, Germany) (marko.sarstedt@ovgu.de)
Jamie Carlson (University of Newcastle, Australia) (jamie.carlson@newcastle.edu.au)
Topics appropriate for this track include, but are not limited to the following: methods, methodological issues, big data analysis, marketing analytics, and new research methods.
Marketing Pedagogy & Education
Agung Sembada (Monash University Malaysia) (agung.sembada@monash.edu)
Treasa Kearney (University of Liverpool, UK) (Treasa.Kearney@liverpl.ac.uk)
Topics appropriate for this track include, but are not limited to the following: pedagogy, course content, teaching methods, course evaluations, learning styles, assessment, evaluation rubrics, and the role of technology in marketing education.
Marketing Strategy
Yong Wang (Ohio University, USA) (wangy@ohio.edu)
Joicey Wei Jie (SIM University, Singapore) (joiceyweij@unisim.edu.sg)
Topics appropriate for this track include, but are not limited to the following: marketing orientation, resource based view of the firm, strategic decision making, healthcare marketing strategy, strategic thinking, corporate strategy, and strategy theories.
Public Policy & Marketing for Non-Profits
Vincent Xie (University of Massachusetts Boston, USA) (Vincent.Xie@umb.edu)
Colleen Bee (Oregon State University, USA) (colleen.bee@bus.oregonstate.edu)
Topics appropriate for this track include, but are not limited to the following: regulatory and public policies, marketing strategies for non-profits, and legal aspects of marketing.
Relationship Marketing
Kishore Gopalakrishna Pillai (University of East Anglia, UK) (K.Gopalakrishna-Pillai@uea.ac.uk)
David Woisetschlager (TU Braunschweig, Germany) (d.woisetschlager@tu-braunschweig.de)
Topics appropriate for this track include, but are not limited to the following: relationship marketing, inter-organizational relations, customer relationships, customer loyalty, and inter-firm exchanges.
Retailing & Pricing
Anne Roggeveen (Babson College, USA) (aroggeveen@babson.edu)
Lauren Beitelspacher (Babson College, USA) (lbeitelspacher@babson.edu)
Topics appropriate for this track include, but are not limited to the following: retailing strategies, pricing strategies, retailing environments, revenue mechanisms, and psychological aspects of pricing.
Sales Management
Edward Nowlin (Kansas State University, USA) (elnowlin@ksu.edu)
Doug Walker (Kansas State University, USA) (dmwalker@ksu.edu)
Topics appropriate for this track include, but are not limited to the following: professional selling, CRM, sales forecasting models/methods, managing buyer-seller interfaces, and relationship between managers and external stakeholders.
Sensory & Food/Beverage Marketing
Dipayan (Dip) Biswas (University of South Florida, USA) (dbiswas@usf.edu)
Ruta Ruzeviciute (Vienna University of Economics & Business, Austria) (Ruta.Ruzeviciute@wu.ac.at)
Annika Abell (University of South Florida, USA) (alueth@usf.edu)
Topics appropriate for this track include, but are not limited to the following: sensory marketing, sensory perceptions, sensory aspects of atmospherics, food/beverage marketing, and healthful consumption.
Services and Entertainment Marketing
Xiucheng Fan (Fudan University, China) (xcfan@fudan.edu.cn)
Shuai Yang (Donghua University, China) (shuai.yang@dhu.edu.cn)
Topics appropriate for this track include, but are not limited to the following: marketing of services, servicescapes, service-dominant logic, service recovery, event marketing, sport marketing, entertainment marketing, sport sponsorships, and psychology of sports.
Theme Track 1: Augmented Reality, Internet of Things, and Futuristic Marketing
Bruce Weinberg (University of Massachusetts, Amherst, USA) (weinberg@isenberg.umass.edu)
Francisco Villarroel Ordenes (University of Massachusetts, Amherst, USA) (fvillarroelo@isenberg.umass.edu)
Topics appropriate for this track include, but are not limited to the following: Augmented reality, big data and Internet of things; neuroscience, artificial intelligence, cognitive computing, machine learning in marketing strategy; technology in marketing, and likely future marketing trends.
Theme Track 2: Consumer Journey: Enhancing Customer Experience in the Digital Age
Henri Weijo (Bentley University, USA) (hweijo@bentley.edu)
Markus Giesler (York University, Canada) (mgiesler@schulich.yorku.ca)
Topics appropriate for this track include, but are not limited to the following: Customer touch-points and engagement throughout their journey, cognitive and emotional impact of technology (e.g., mobile, wearables, monitoring devices, biometrics) on consumer journey to purchase, emotion in digitalized experiences, digital and physical design to increase engagement, implications of ubiquitous digital information on decision making.
Doctoral Colloquium
Altaf Merchant (University of Washington, Tacoma, USA) (altafm@uw.edu)
John B. Ford (Old Dominion University, USA) (jbford@odu.edu)
Special Session Submissions
Adam Mills (Loyola University New Orleans, USA) (ajmills@zmail.loyno.edu)
Karen Robson (Central Michigan University, USA) (robsolk@cmich.edu)
AMS Paper Awards
AMS recognizes several papers with special awards. Those awards are:
- Wayne Delozier Award for the Outstanding Conference Paper. The best full paper submitted to the conference as designated by the program committee.
- Jane Fenyo Award for the Outstanding Student Paper. The best full paper submitted by a student(s). Faculty coauthors are not permitted and the student(s) should be students at the time of the submission.
- Stan Hollander Award for the Best Retail/Services Paper. The best full paper with a topic related to retailing and or services marketing. The paper can come from any track.
- The William R. Darden Award for the Best Marketing Research Paper. The best paper as standing out due to rigorous application or advancement of methods and tools related to marketing research. The paper can come from any track.
Contact
AMS Home Page: http://www.ams-web.org/
AMS Home Office (in U.S.): 318-257-2612