TechDiComM 2021: Technological Strategies on Digital Communication and Marketing Salinas, Ecuador, November 25-27, 2021 |
Conference website | https://www.artiis.org/special-sessions/techdicomm-2021 |
Submission link | https://easychair.org/conferences/?conf=techdicomm2021 |
Submission deadline | July 15, 2021 |
TechDiComM 2021
calls for research revolving around digital marketing and related technologies field. Papers at the intersection of these two domains are especially welcome and we incentivize authors to take the overarching conference theme of technology in consideration in their submissions.
We aim at bringing together scholars interested in the ever-evolving dynamics of the digital world and their impact in marketing and branding theories and practices. An up-to-date knowledge on digital marketing and technologies is essential to tackle the broader challenges that come together with connectivity, globalization, and the increasing use of technology in the management of organizations and in the markets.
Papers from marketing and other management areas are welcome. There are no paradigmatic or methodological preferences but papers should meaningfully advance current knowledge.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference.
Authors must submit an original paper that has not previously been published. All contributions in English must have 12 to 15 pages, and follow the Springer template
All papers should be d submitted electronically on the link to EasyChair submission system. The first anonymous version must be submitted in PDF.
Note: To submit a paper you need to have an EasyChair account. Follow the link Signup to create EasyChair account, if needed.
List of Topics
List of topics of interest, but are not limited to the following:
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Data & Insights: Using and acting over data
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Social Media Marketing
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Digital Transformation & Innovation
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Content & Digital brand strategy
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Digital Experience & eCommerce Strategy
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The new communication speech paradigm
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Chatbot and automatization – case studies and best practices
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Digital Marketing Research
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Digital Content Marketing
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Search Engine Optimization Strategies
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Social Network Sites
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Digital Influencers
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Digital Consumers and eWOM
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Branding in the Digital Age
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Luxury Brands' Online Strategies
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E-commerce Branding
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Tourism Online Strategies
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Other topics converging with the workshop theme
Publication
TechDiComM 2021 proceedings will be published by Publication in their Communications in Computer and Information Science series (CCIS) is indexed in DBLP, Google Scholar, EI-Compendex, SCImago, Scopus. CCIS volumes are also submitted for inclusion in ISI Proceedings.
Venue
The conference will be held at Universidad Estatal Peninsula de Santa Elena, between the 25th and 27th of November 2021.
Contact
All questions about submissions should be emailed to info@artiis.com