CALL FOR BOOK CHAPTERS

The Sharing Economy: Perspectives, Opportunities and Challenges

Editors: Prof. Babak Taheri, Dr. Roya Rahimi, and Prof. Dimitrios Buhalis

This book will focus on the sharing economy from a marketing and managerial perspective and will explore implications area of tourism marketing and management, services marketing and urban studies. It will encourage new theoretical and empirical development on sharing economy studies in the service industries field and offers a new insight to indicate potential research opportunities and areas of interest different aspects of sharing economy. Target readership will be higher level undergraduate (UG) and postgraduate (PG).

PROVISIONAL LIST OF CHAPTERS

Ch 1. Introduction The Sharing Economy: Perspectives, Opportunities and Challenges

Ch 2. Exploration of service platforms and marketplaces (defining platform services, adventuristic start-ups)

Ch 3. Sharing economy (defining sharing economy and related concepts)

Ch 4. Application of co-creation of value: Two-sided markets (locals vs. visitors)

Ch 5. Gig economies (defining gig economy and related concepts)

Ch 6. National culture and sharing economy (matchmaking, and studies within other culture/context)

Ch 7. Overarching theories on sharing economy (e.g., social exchange theory, complexity theory, norm activation model, etc)

Ch 8. Models of platform-based sharing economy businesses (defining customer lifetime value (e.g., business to customer model; P2P: peer to peer model, etc.); plus for-fee models (e.g., Uber, Airbnb) or no-fee models (e.g., TripAdvisor, Instagram, Wikipedia)

Ch 9. Big data and digital marketing (the importance of digital marketing within the sharing economy)

Ch 10. Operations management in sharing economy (operations and process in sharing economy)

Ch 11. The law of sharing economy (regulations, licencing, roles of state governments etc)

Ch 12. Ethics and sustainability in sharing economy (CSR and sustainability issues)

Ch 13. Future of sharing economy

Ch 14. Case studies (this chapter will have a case study for each of 13 chapters)

Important dates:

• Abstract Deadline: 6 December 2019
• Chapter Submission Deadline: 12 June 2020
• Feedback deadlines: 8 August 2020
• Submitting revised chapters: 30 October 2020
• Review by editors: October to December 2020
• Submitting final chapters: 18 December 2020
• Submitting to Publisher: 12 February 2021

Guidelines for proposal submissions:

• A 500-1,000 word proposal
• Title page: title of the paper, full name of the author(s), affiliation and contact information
• One diagram describing your contribution to the topic.
• A short bio (around 150-250 words) for each author
• Soft copy as Word document attachment should be uploaded to  

For more information contact:

Professor Taheri, Babak <B.Taheri@hw.ac.uk>;

Dr Rahimi, Roya  <Roya.Rahimi@wlv.ac.uk>;

Professor Dimitrios Buhalis <dbuhalis@bournemouth.ac.uk>