Pharmacoeconomics-Apple 2022: Pharma Marketing & Pharmacoeconomics: Its Opportunities, Challenges, and Way Forward |
Submission link | https://easychair.org/conferences/?conf=pharmacoeconomicsapp0 |
Abstract registration deadline | July 13, 2022 |
Submission deadline | October 15, 2022 |
About Book:
This book will illustrate the evolving marketing techniques of pharmaceutical corporations as they switch from acute to chronic treatment, provide insight into these firms' supply chain management processes as well as the consumer responses on which these organizations base their various marketing tactics. This book is an effort to present major marketing problems and recommend a course of action for pharma businesses in India. Medicine and health care are the ultimate grounds for the use of marketing because our requirements in that domain of experience are deep and susceptible to the kind of manipulation that marketing excels.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference.
Table of Content (but not limited to)
1. Introduction to Pharma marketing process and its face up
2. Overview of the Marketing strategies adopted by different pharmaceutical companies
3. The environment of marketing management in transitory businesses
4. The influence of big pharma in the healthcare sector
5. The anthropology of big pharma
6. Pharma industry and its opportunities in pharmaceutical supply chains
7. The implication of Pharmacoeconomics in pharmaceutical manufacturing
8. Sustainable issues in the pharmaceutical sector
9. The implication of Pharma Marketing to improve Return of investment (ROI)
10. An ethical analysis of Big Bad Pharma (BBP)
11. Tricks of the trade causing landing of sale
12. Pharma marketing in India: Prospects and challenges
13. Marketing as a tool for improving global health care
14. Overview of the pharmaceutical marketplace
15. Government healthcare initiatives and the demand for pharmaceuticals
16. The Impact of sales and marketing expenses on the pharma industry
17. Looking forward to the future of pharma marketing and Pharmacoeconomics
18. The economics of the patent system
19. Big Pharma and the BRIC health system: A health policy and management dilemma
20. New techniques of funding in the biopharma industry
21. E-commerce in the pharmaceutical industry
Editors
1. Dr. Rishabha Malviya
Galgotias University, India
2. Dr. Pramod Kumar Srivastava
Galgotias University, India
3. Swati Verma
Galgotias University, India
4. Dr. Shashikant Srivastava
Indian Institute of Management, Sirmaur, India
Important Dates:
Abstract Submission (Approx 500 words): 10 August 2022
Abstract Acceptance notification: 15 August 2022
Full chapter Submission: 15 October 2022
Review notification of chapter: 30 October 2022
Revise chapter submission: 30 November 2022
Publication
Pharmacoeconomics-Apple 2022 Book will be published by Apple Academic Press, Taylor and Francis Group.
Contact
All questions about submissions should be emailed to:
editor.rishabha@gmail.com
+91-9450352185 (WhatsApp only)