Submission Guidelines

Authors are welcomed to submit original papers that have not been published or under publication plans elsewhere. Articles should be written in English using MS Word and will run through a blind review process.

***Authors are responsible for language editing and ethics/legal issues for submitted works.

Academic or Practitioner paper must be original and have not been previously accepted in any journal, blog or under consideration for publication elsewhere.

Papers must be sent in MS Word format through ICSMM-2017 Conference Management System (Click here for submission)

***Authors are responsible for language editing and ethics/legal issues for submitted works.

There should be no more than three authors per paper, and at least one author of an accepted paper. The manuscript has to be written per instructions below:

The paper should not exceed 10 single-spaced pages.

The paper should be written in Microsoft Word format: A4 size (21 x 7 cm); Margins all 2.5 cm; Times New Roman; alignment justified; line spacing: before (0 pt), after (0 pt), line spacing: single.

Don’t use footnotes, endnotes and page numbers.

The paper (including references) must follow the APA (American Psychological Association). In presenting formulas and equations, the Microsoft Equation editor must be used.

Paper Title: Your Title Should Be No Longer Than Twelve Words in Capital Case

Abstract: Your abstract should be between 150-250 words and emphasize the results and application of your research.

At least one author for each accepted paper must register and pay the fees for the conference in order for the paper to be included in the program conference proceedings or International Journal.

By submitting a paper to present at the ICSMM’17, you explicitly agree to all rules governing participation and submission of this conference.

List of Topics

• Cost-Effective Ways to Create Content and New Content
• Strategies and tactics in social media marketing
• Social Media Marketing Tools
• Establishing CRM on Social Media
• Social Media Marketing Ethics
• Brand Equity and Social Media Marketing
• Promotion and Social Media Marketing
• Social Media Marketing Platforms Yesterday Today and Tomorrow
• Analyzing social media marketing what works and what does not
• The social media marketing funnel
• Entrepreneurial social marketing
• Buying Behavior in the social media
• The role of artificial intelligence in Social Media marketing
• Employee engagement in social media marketing
• Social Customer Services
• Developing a loyal social media relationship
• Brand Journalism
• Social Media Marketing management
• Social Media Marketing collaborations.
• Digital marketing plan.
• Traditional vs Social Media Marketing
• Social Media Marketing Mix.
• The Social Media Players.
• Legal Issues In Social Media Marketing
• Search Engine Optimization
• Social Media Database
• Other Topics on Social Media Marketing
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Venue

UNIVERSITY OF TWENTE

Drienerlolaan 5, 7522 NB Enschede, Netherlands

Contact

conference@icsmm.net